Keyvisual Insights

Our Insights

Contributions, insights and outlooks

Are you interested in topics from the versatile world of market research? Here you will find current articles, exciting use cases and interesting insights and outlooks. Simply everything we know, have read or seen and would like to share with you. We hope you enjoy reading and look forward to hearing from you if you have any questions or suggestions.
Gebrauchtwagenhandel Insights
Category: Automotive, Customer

Customer surveys as a driver for the used car market

The used car market is a dynamic environment characterized by constant change and high customer demands. In this challenging market climate, customer surveys...

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30. April 2024/by Laura
SKOPOS-Soziales-Engagement
Category: SKOPOS-News

SKOPOS donates to charity

"What we do today shapes what the world will look like tomorrow." – Anonymous With this philosophy at heart, we at SKOPOS have decided to donate a...

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18. December 2023/by Laura
SKOPOS Alumni Treffen 2023
Category: SKOPOS-News

SKOPOS Alumni reunion 2023

A day full of nostalgia, warm reunions and fond memories. We celebrated our first SKOPOS alumni reunion at the Euronova Campus in Hürth, which has been...

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17. November 2023/by Laura
Succeet 2023 Wiesbaden
Category: SKOPOS-News

succeet23: Experience market research up close

The Succeet market research expo is an annual highlight for us: a mixture of exciting interactions with potential customers, business partners and, last...

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10. November 2023/by Laura
Segmentierung und Kundenanalyse
Category: Brand, Segmentation

The power of customer segmentation

Customers are the heart of every company. To better understand their needs and address them individually, effective customer segmentation is a must. Because...

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5. September 2023/by Laura
Unser Marktforschungs-Team in München 2
Category: SKOPOS-News

SKOPOS RESEARCH in Munich

IMunich has also been home to the SKOPOS RESEARCH team for two years now, and we proudly look back on an impressive development we have gone through in...

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4. September 2023/by Laura
Cultured Meat english
Category: FMCG, Trends

„Cultured Meat“ – The Meat of the Future?

Meat from the test tube. What sounds adventurous is already being tested in reality: Innovative technologies are making it possible to cultivate meat in...

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1. August 2023/by Laura
There is still more room for reusable
Category: Community, Trends

Mandatory reusability in the catering industry

Since the beginning of the year, reusable containers have been mandatory: coffee-to-go and take-away food must be offered in reusable containers. Together...

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7. April 2023/by Laura
Category: Qualitative

Authentic insights about HelloFresh cooking boxes with mobile ethnography

Real-life and authentic insights into the world of customers are possible with mobile ethnography research. Thanks to rapid technological development,...

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23. March 2023/by Laura
How we currently shop and what incluences our purchase decision
Category: Community, Trends

How we currently shop and what influences our purchase decision!

There are many different factors that influence our decision to buy or select a product, and each of us is a little different in this regard. Currently,...

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15. February 2023/by Laura
skopos-kick-off-2023_bild1
Category: SKOPOS-News

The SKOPOS annual Kick-off 2023

Usually, we provide insights into interesting results from our own studies, methodological tips and tricks, new markets ... Today it's about ourselves...

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14. February 2023/by Laura
Energy costs at record high
Category: Community, Trends

Energy costs at record high – now what?

In October 2022, the monthly inflation rate was +10.4%. The last time it was at such a high level was in the fall of 1981, after the first Gulf War led...

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4. February 2023/by Laura
Health and how we intend to maintain it!
Category: Health, Trends

Health and how we intend to maintain it!

We asked our in-house SKOPOS qualitative community, the SKOPOS EXPLORERS, what health means to them, what is relevant for a healthy lifestyle and what...

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12. January 2023/by Laura
Haendler-2022-Insight_Uebersicht
Category: International, SKOPOS-News

The results are in: consumers in Germany and Austria have voted.

Alea iacta est - the dice have been cast. The winners of the "Best Retailer of the Year" competition have been chosen and we would like to congratulate...

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14. November 2022/by Laura
Mental-Health-Beitragsbild
Category: Health, Trends

Trend Topic: Mental Health

How is the mental health of the german population? How are we doing after two years of Corona? To find out, we surveyed the opinion experts in our SKOPOS...

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19. September 2022/by Laura
Beitragsbild Insights Peta Studie
Category: FMCG, Trends

How vegan is Germany?

Together with SKOPOS, the animal rights organization PETA has published the results of a population-representative quantitative survey in Germany on the...

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5. August 2022/by Laura
Beitragsbild_Research_Uni
Category: Automotive, SKOPOS-News

Market Research in the Automotive Industry: Guest lecture at the University of Duisburg

It's been a while since I studied and worked at the university, and a lot has happened in the meantime. However, I still have fond memories of my time...

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12. May 2022/by Laura
markentracking-keyvisual
Category: Brand, Dashboard

It all depends on the brand

Brand research and brand tracking in particular support companies in managing their brand success. They show them where their brand stands in comparison...

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30. April 2022/by Laura
Mit Rahmenverträgen die partnerschaftliche Zusammenarbeit stärken und Effizienzsteigerungen auf beiden Seiten erreichen.
Category: SKOPOS-News

Ignite the turbo boost for your market research activities

Do you know that situation? You still have to launch a market research project at short notice, because insights are urgently needed for a basis for decision-making....

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25. March 2022/by Laura
Customer Journey Mappings
Category: Customer, Qualitative

Customer Journey Mappings

Sometimes customers invest a lot of time in research before they decide on your company's product (or service), or they encounter it spontaneously and...

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18. March 2022/by Laura
Savings strategies of the Germans
Category: Community, Trends

Everything is getting more expensive! – Worries and savings strategies of the Germans

Food, electricity and heating - currently, life in Germany is getting more and more expensive, as prices in many spheres of life are rising due to inflation....

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12. February 2022/by Laura
Rapid Prototyping
Category: Innovation research, Qualitative

Rapid Prototyping in Market Research. We provide support with the most suitable approach.

The fundamental goal of rapid prototyping is to develop something new in the shortest possible time, which is then improved in several iterative rounds....

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18. January 2022/by Laura
Asahi Kasei Automotive Tech Day
Category: Automotive, SKOPOS-News

First Asahi Kasei Automotive Tech Day

Customer requirements for the automotive of the future are changing - now is the time to think beyond conventional material development. New perspectives...

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12. January 2022/by Laura
Kundenzufriedenheit
Category: Customer

10 Practical Tips for (International) Customer Satisfaction Surveys 

For many years, customer surveys have been one of our research focal points - be it B2B and B2C, national and international, or large and small studies....

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7. January 2022/by Laura
Insights aus der chinesischen Automobilindustrie Teil 4
Category: Automotive, International

Dialog with our local partners in China – Part 4

In January 2020, China became the first country in the world to be severely impacted by Corona. The country and its citizens experienced a nationwide lockdown...

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30. September 2021/by Laura
Beitragsbild München
Category: SKOPOS-News

Another SKOPOS location in Southern Germany

A dream in white and blue comes true: After Hürth and Aachen, we are now opening our third location in Munich! Right in the center of the Bavarian capital,...

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28. September 2021/by Laura
Young Asian Engineer or Architect working with laptop computer w
Category: Automotive, International

Dialog with our local partners in China – Part 3: Virtual Car Clinics

Virtual Car Clinics (VR Clinics) have been the buzzword for market researchers in China since 2019. With the help of VR technologies, market researchers...

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19. September 2021/by Laura
Beitragsbild China Insights
Category: Automotive, International

Your path to insights from the Chinese automotive industry part 2

Recruiting the right target group is one of the most important steps to guarantee the desired research result. Recruiting real customers from the premium...

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4. September 2021/by Laura
Beitragsbild China Insights
Category: Automotive, International

Observations of Online Panel Studies in the Chinese Automotive Market – Part I

Compared to the last five years, where do you see changes in the way market research is conducted in the Chinese market by the German automotive industry?  The...

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3. September 2021/by Laura
Beitragsbild Interview mit Ruochen Li
Category: Automotive, International

Observations of online panel studies in the Chinese automotive market – Part II

In the first part of our interview, we learned from Ruochen Li how market research in the Chinese market has changed over the past five years and that...

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3. September 2021/by Laura
Beitragsbild China Insights
Category: Automotive, International

Your path to insights from the Chinese automotive industry – part 1

With pop-up community research, we borrow a platform built by a panel service provider on short notice to conduct studies among a specific target grou...

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3. September 2021/by Laura