Are you interested in topics from the versatile world of market research? Here you will find current articles, exciting use cases and interesting insights and outlooks. Simply everything we know, have read or seen and would like to share with you. We hope you enjoy reading and look forward to hearing from you if you have any questions or suggestions.
Category: SKOPOS-News
SKOPOS donates to charity
"What we do today shapes what the world will look like tomorrow." – Anonymous
With this philosophy at heart, we at SKOPOS have decided to donate a...
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Category: SKOPOS-News
SKOPOS Alumni reunion 2023
A day full of nostalgia, warm reunions and fond memories. We celebrated our first SKOPOS alumni reunion at the Euronova Campus in Hürth, which has been...
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Category: SKOPOS-News
succeet23: Experience market research up close
The Succeet market research expo is an annual highlight for us: a mixture of exciting interactions with potential customers, business partners and, last...
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Category: Brand, Segmentation
The power of customer segmentation
Customers are the heart of every company. To better understand their needs and address them individually, effective customer segmentation is a must. Because...
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Category: SKOPOS-News
SKOPOS RESEARCH in Munich
IMunich has also been home to the SKOPOS RESEARCH team for two years now, and we proudly look back on an impressive development we have gone through in...
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Category: FMCG, Trends
„Cultured Meat“ – The Meat of the Future?
Meat from the test tube. What sounds adventurous is already being tested in reality: Innovative technologies are making it possible to cultivate meat in...
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Category: Community, Trends
Mandatory reusability in the catering industry
Since the beginning of the year, reusable containers have been mandatory: coffee-to-go and take-away food must be offered in reusable containers. Together...
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Category: Qualitative
Authentic insights about HelloFresh cooking boxes with mobile ethnography
Real-life and authentic insights into the world of customers are possible with mobile ethnography research. Thanks to rapid technological development,...
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Category: Community, Trends
How we currently shop and what influences our purchase decision!
There are many different factors that influence our decision to buy or select a product, and each of us is a little different in this regard. Currently,...
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Category: SKOPOS-News
The SKOPOS annual Kick-off 2023
Usually, we provide insights into interesting results from our own studies, methodological tips and tricks, new markets ... Today it's about ourselves...
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Category: Community, Trends
Energy costs at record high – now what?
In October 2022, the monthly inflation rate was +10.4%. The last time it was at such a high level was in the fall of 1981, after the first Gulf War led...
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Category: Health, Trends
Health and how we intend to maintain it!
We asked our in-house SKOPOS qualitative community, the SKOPOS EXPLORERS, what health means to them, what is relevant for a healthy lifestyle and what...
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Category: International, SKOPOS-News
The results are in: consumers in Germany and Austria have voted.
Alea iacta est - the dice have been cast. The winners of the "Best Retailer of the Year" competition have been chosen and we would like to congratulate...
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Category: Health, Trends
Trend Topic: Mental Health
How is the mental health of the german population? How are we doing after two years of Corona? To find out, we surveyed the opinion experts in our SKOPOS...
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Category: FMCG, Trends
How vegan is Germany?
Together with SKOPOS, the animal rights organization PETA has published the results of a population-representative quantitative survey in Germany on the...
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Category: Automotive, SKOPOS-News
Market Research in the Automotive Industry: Guest lecture at the University of Duisburg
It's been a while since I studied and worked at the university, and a lot has happened in the meantime. However, I still have fond memories of my time...
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Category: Brand, Dashboard
It all depends on the brand
Brand research and brand tracking in particular support companies in managing their brand success. They show them where their brand stands in comparison...
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Category: SKOPOS-News
Ignite the turbo boost for your market research activities
Do you know that situation? You still have to launch a market research project at short notice, because insights are urgently needed for a basis for decision-making....
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Category: Customer, Qualitative
Customer Journey Mappings
Sometimes customers invest a lot of time in research before they decide on your company's product (or service), or they encounter it spontaneously and...
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Category: Community, Trends
Everything is getting more expensive! – Worries and savings strategies of the Germans
Food, electricity and heating - currently, life in Germany is getting more and more expensive, as prices in many spheres of life are rising due to inflation....
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Category: Innovation research, Qualitative
Rapid Prototyping in Market Research. We provide support with the most suitable approach.
The fundamental goal of rapid prototyping is to develop something new in the shortest possible time, which is then improved in several iterative rounds....
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Category: Automotive, SKOPOS-News
First Asahi Kasei Automotive Tech Day
Customer requirements for the automotive of the future are changing - now is the time to think beyond conventional material development. New perspectives...
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Category: Customer
10 Practical Tips for (International) Customer Satisfaction Surveys
For many years, customer surveys have been one of our research focal points - be it B2B and B2C, national and international, or large and small studies....
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Category: Automotive, International
Dialog with our local partners in China – Part 4
In January 2020, China became the first country in the world to be severely impacted by Corona. The country and its citizens experienced a nationwide lockdown...
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Category: SKOPOS-News
Another SKOPOS location in Southern Germany
A dream in white and blue comes true: After Hürth and Aachen, we are now opening our third location in Munich! Right in the center of the Bavarian capital,...
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Category: Automotive, International
Dialog with our local partners in China – Part 3: Virtual Car Clinics
Virtual Car Clinics (VR Clinics) have been the buzzword for market researchers in China since 2019. With the help of VR technologies, market researchers...
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Category: Automotive, International
Your path to insights from the Chinese automotive industry part 2
Recruiting the right target group is one of the most important steps to guarantee the desired research result. Recruiting real customers from the premium...
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Category: Automotive, International
Observations of Online Panel Studies in the Chinese Automotive Market – Part I
Compared to the last five years, where do you see changes in the way market research is conducted in the Chinese market by the German automotive industry?
The...
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Category: Automotive, International
Observations of online panel studies in the Chinese automotive market – Part II
In the first part of our interview, we learned from Ruochen Li how market research in the Chinese market has changed over the past five years and that...
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Category: Automotive, International
Your path to insights from the Chinese automotive industry – part 1
With pop-up community research, we borrow a platform built by a panel service provider on short notice to conduct studies among a specific target grou...
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