Only the best market research approaches

The right solution for every question

Use both qualitative and quantitative methods. Or, ideally, a combination of both.

Pop-up-Community
With a pop-up community, you can always exchange information directly with your target group – flexible, fast and pragmatic.
Shelf-Test
With SKOPOS SHELF, we put your product innovations to the test right where customers make their purchase decisions – at the shelf.
Concept test
How is my concept received by the target group? Which of the alternative concepts is the best? Where is the need for optimization?
U&A-Studies
How do consumers and users think? What do they pay attention to? With U&A studies, we give you insights into the motives and usage behavior of your customers.
Customer survey
Do you want to develop your company sustainably? In that case, the key to success lies in the satisfaction of your customers. To achieve this, we conduct surveys for you.
Segmentation
We analyze your customers and compress the results until we can describe clearly defined group segments – and you will have the confidence to assess your customers properly.
Image analysis
Put your image to the test with us! Learn details about the impact of all touchpoints, products and services and get clarity about which factors influence the image – and how.
Brand research
We show you where your brand stands in comparison to the competition, what it embodies and how it is developing. This enables you to anticipate market changes in advance and remain responsive.
DIY/DIT - platform
Do you lack time and resources? Do you wish to work more freely and agilely with the results of your market research? Then we have the next big thing for you: SKOPOS ONE
Advertising test
With our advertising media test, we find out whether your advertising works. We also offer you deep insights into the wishes and preferences of your target groups.
SKOPOS Explorers
Do you have minor questions on which you would like to conduct qualitative research in an agile and uncomplicated manner? Then our community SKOPOS HEATMAP is exactly the right solution for you.
SKOPOS Heatmap
Concepts, designs or products: the SKOPOS HEATMAP shows what your target group likes and where there is potential for optimization.
Mobile Ethnography research
Mobile ethnography provides you with authentic insights into the lives of consumers and honest feedback on your products.

We are part of the SKOPOS GROUP

As a broadly positioned group of companies, we have been offering bundled market research expertise under one roof with our six units for over 25 years. From classic market research to community research to customer experience and data science. From UX research to mystery shopping and employee surveys, we cover all relevant topics and methods. Learn more about the services of the other five units right here.

Data Science

You have data? We have the solution! We help you use your data for competitive advantage and provide insights that really help you get ahead.

Employee Surveys

We focus on custom survey solutions for your specific challenges. Together, we find out where survey results create real insight.

UX Research & Usability

We want products & services to be helpful, fun and easy to use. Therefore we support you in the development phase of ideas & concepts, products & services.

Mystery Shopping

With our undercover test methods we support you to improve your service quality, to make your customers & employees more satisfied and to optimize your sales.

CX & Communities

Thanks to agile software, we offer customized community and customer experience solutions with maximum flexibility, creating a digital dedicated line to your customers.

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Contact

Only the best market research approaches

The right solution for every question

Pop-up-Community

Shelf-Test

Concept test

U&A-Studies

Customer survey

Segmentation

Image analysis

Brand research

DIY/DIT - platform

Advertising test

SKOPOS Explorers

SKOPOS Heatmap

Mobile Ethnography research