Brand research and brand tracking support you in managing your brand’s success. They show you where your brand stands in comparison to the competition, what it embodies and how it is developing. In this way, you can anticipate market changes in advance and remain responsive. In addition, brand tracking is an excellent tool for making the success of marketing efforts measurable.
Relevant brand KPIs right at your fingertips
How well known is my brand?
What is unconsciously associated with my brand?
How does my brand resonate with my target group?
What do fans or new customers think about my brand?
How effective was the last campaign? And how effective is my communication overall?
What ideas can be deduced for campaign creation?
How is my brand developing compared to the competition?
How do I recognize the need for action in my strategic planning?
Our customers approach us with these and similar questions. Whether it’s a small start-up that needs initial insights into brand awareness and preference, or a large corporation that has been regularly conducting international tracking for years and would like to work with us to reach the next level in terms of speed, flexibility and depth of analysis.
Why brand research with us is so successful
Many years of experience with brand research on a national and international level and in a wide range of industries
Broad set of proven tools and standards that can be customized to ensure maximum flexibility
Contemporary and action-oriented reporting – as interactive dashboard or classic chart report
Dedicated contact persons for maximum agility, smooth collaboration and customized advice
Our tools – for selective checks or permanent tracking
With our Brand Check and Brand Track tools, we offer solutions for the complete range of brand research and for a wide variety of budgets. You benefit from our many years of experience and are always keeping an eye on your budget with these cost-efficient approaches:
Unique as pre & post measurement:
Ideal overview with essential KPIs and individual items in the competitive environment
Awareness and images of your brand as important performance factors
Effectiveness of measures or campaigns for efficient brand management
Continuous measurement:
Tracking in always-on mode with all brand metrics
Control through KPI cockpit with alerts for significant changes and important need for action
Optimally supplemented by situational additional analysis modules, e.g. for brand deep dives, advertising media or advertising spend analyses
You have something else in mind? We’ll be happy to advise you – and work with you to find an approach that’s completely tailored to your needs.
Classic report or interactive dashboard – based on your preference
Depending on the approach you choose, there are generally two ways to deliver results: the classic PowerPoint report, our interactive online dashboard, or a combination of both.
