Product & Price
It doesn’t get any closer to the shelf: Make your product a star!
Did you know that about 70% of new developments in the FMCG market flop?*.
SKOPOS SHELF provides the necessary insights to prevent this from happening to you!
We have your product innovations tested exactly where customers make their purchasing decisions – at the shelf. And you get answers to the most important questions in category management regarding new product launches, packaging and pricing, and assortment optimization.
*Fast Moving Consumer Goods’ study by Serviceplan and GfK