Better decisions

Better decisions

MARKET RESEARCH WITH ADDED VALUE

WE ARE SKOPOS

Are you facing the challenge of winning new customers and developing new markets? And you need relevant insights into your target group and concrete measures to better place your products on the market?

No problem! With our wide range of solutions, we help you to make the right decisions in the future. We advise you right from the conception stage, collect the data for you and make it usable for you with our well-founded analyses.

Specialists with over 25 years of experience

Digital solutions

Directly usable results

Keyvisual Home

WE ACCOMPANY YOU ON THE WAY TO BETTER DECISIONS

ICON 1

Conception

We respond individually to your needs and advise you already during the conception of your project.

ICON 2

Implementation

With innovative and digital solutions we collect insights and gather valuable data.

ICON 3

Evaluation

With our well-founded analyses, we make the findings usable for you and derive concrete measures for you.

WIDE RANGE OF METHODS

Research platform

With SKOPOS ONE, you can play your standards over and over again – and make collaboration within your company much more efficient. This leaves you with more time, manpower and energy for more elaborate studies.

Brand tracking

We support you in managing your brand success. And show you where your brand stands in comparison to the competition, what it embodies and how it is developing. This enables you to anticipate market changes in good time and to remain responsive.

Shelf test

Our SKOPOS SHELF tells you the truth: How expensive can your new product be – and will it sell? Will it generate real growth – or will it cannibalize the success of your classics?

Customer survey

Do you want to develop your company sustainably? Then the key to success lies in the satisfaction of your customers. You maximize satisfaction when you meet – or even exceed – expectations. We find out for you whether this is the case by asking your customers.

Pop-up community

Exchange information directly with your target group or customers. About new concepts or ideas. And get immediate feedback for the further development of your products and services.

Advertising media test

With our advertising media test, we find out for you whether your advertising is working. No matter whether you have just developed a new campaign or are still in the discovery phase: You will then know for sure whether your target group understands the advertising message and whether an advertising medium fits your brand.

Concept test

You want to know which of alternative concepts is the best and where there is a need for optimisation? With our concept test, we analyse your product idea and develop optimisation proposals for you.

Segmentation

We support you in segmenting your customers by analysing who your customers are and describing clearly defined group segments so that you can correctly assess your customers and derive strategic decisions.

Image analysis

Put your image to the test with us! Learn details about the impact of all touchpoints, products and services and get clarity about which factors influence the image – and how.

U&A studies

With U&A (Usage and Attitude) studies, you can find out what the customers of your product or service are really like, what motivates them to choose your offer and much more.

What our customers say

With MyMafo, we can handle a volume that would not be possible for us manually. Our internal effort has been reduced by 90% per project! By establishing standards and automation, we can now focus on consulting for highly complex issues.

With MyMafo, we are currently enabling dozens of colleagues in marketing to receive high-quality answers quickly, independently and securely, and thus to align their actions more and more strongly with data. And that’s just the beginning, we’ll continue with colleagues in HR and management – we’re far from finished!

The reset of the brand tracking was a complete success for SportScheck: We are faster in decision making because data is available earlier. The continuous tracking, combined with the granularity of the subgroup splits, increases the quality of our analyses because we are better able to identify cause-and-effect relationships.

In addition, the tool’s intuitive usability and widespread user rights have massively increased its use beyond market research and thus the relevance of brand tracking for the company as a whole.

Expertise – knowledge generates trust
We are loyalty world champions

We are pleased that so many customers have already entrusted us with their projects. Most of them stay with us for a really long time – because they are satisfied with us and our work, the data and insights we deliver to them.

We’re mighty proud of that! But we don’t stop there: Because our claim is to prove every day anew that we have earned this trust.

Here is a selection of our customers, most of whom we have been working with for many years.

A small selection of our customers

 
Porsche
Sony
Aida
Sanofi
Red Bull
ebay
VW
sky
Vodafone
Ikea
Rewe Group
Burger King
Bayer
beats
Mc Donalds
snipes
Bosch
Vaillant
Gillette
Samsung
 
 
Bayer
beats
Porsche
Sanofi
VW
Bosch
Red Bull
Samsung
Sony
snipes
sky
Aida
ebay
Gillette
Ikea
Vaillant
Rewe Group
Burger King
Vodafone
Mc Donalds
 

SKOPOS in numbers

400

Customers

115

Employees

1500K

Survey participants