Pop-up community research
With pop-up community research, we borrow a platform built by a panel service provider on short notice to conduct studies among a specific target group. The approach helps gather insights about the needs and requirements of your target group and record how they perceive, use and evaluate your products and services.
Advantages:
Both qualitative and quantitative studies possible
Immediately accessible target group base
Agile research projects with shorter field time
Possibilities for follow-up studies with the same target group
Disadvantages:
Investment in the development of the pop-up community
Digital ethnographic research (qualitative)
This is where we bring traditional ethnographic research into a digital context. Instead of a two– to three-hour on-site interview, participants are asked to record the relevant scenarios in a pre-, main-, and post-workshop. During the Corona pandemic, digital ethnographic research has become a substitute for traditional ethnographic research in the Chinese automotive industry.
