Case Study – Research portal for REWE GROUP
How we optimized internal market research processes together with REWE Group.
The challenge
Process optimization
The REWE Group’s Market Research department carries out ad hoc market research projects for various specialist departments throughout the Group. In recent years, the need for research within the company has grown steadily, and the desire for speed and agility has grown, so that the market research department has increasingly reached the limits of its capacity.
In addition, the degree of standardization was low despite recurring questions, e.g. in the context of packaging or handout tests. Internal coordination, study setup and reporting took too much time, even for frequently asked questions, and there were no reliable benchmarks to classify the results.
The goal
Standardization & Automation
The joint development of a customized solution to standardize and automate selected project types with the goal of becoming a Data Driven Company and increasing the speed of project delivery.
The personnel resources thus saved should instead be used for complex individual studies. In addition, maximum transparency and an automated benchmark database will be sought, creating a Group-wide results hub.
The Solution
Individual Research Portal
Key facts
What we achieved
What our client says
“Only SKOPOS ONE allows us to handle a volume that would not be possible for us manually.
Our internal effort has been reduced by 90% per project!
By establishing standards and automation, we can now focus on consulting for highly complex issues.
With MyMafo, we initially enabled dozens of marketing colleagues to receive high-quality answers quickly, independently and securely, and thus to increasingly align their actions with data.
After that, we took up the need in the HR area to increasingly survey the mood of employees, e.g. following change processes or organizational changes. Now, HR partners and managers can use the new MyMafo tile to conduct such surveys independently, professionally and according to common market research standards.
And we are far from finished with our ideas of further standardization!”
Pia Leimbach – NAGEMENT MARKET RESEARCH GERMANY
“Only SKOPOS ONE allows us to handle a volume that would not be possible for us manually.
Our internal effort has been reduced by 90% per project!
By establishing standards and automation, we can now focus on consulting for highly complex issues.
With MyMafo, we initially enabled dozens of marketing colleagues to receive high-quality answers quickly, independently and securely, and thus to increasingly align their actions with data.
After that, we took up the need in the HR area to increasingly survey the mood of employees, e.g. following change processes or organizational changes. Now, HR partners and managers can use the new MyMafo tile to conduct such surveys independently, professionally and according to common market research standards.
And we are far from finished with our ideas of further standardization!”
Pia Leimbach – Leitung Marktforschung Handel Deutschland
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