To be successful, you really have to know your target group well.
Accurate knowledge of the relevant target group provides the foundation for all marketing strategies. Inefficient communication is avoided. Errors in product development or the range of services are prevented. Customer satisfaction and customer loyalty are increased. Customer migration is curbed.
Another area of focus for target group research is to determine the group of people who are most interested in your product, your brand or your service. At the same time, you can clearly distinguish your target group from other groups. It is therefore closely linked to market segmentation.