Your product will only be well-received it you are aware of the requirements.
About 70% of all newly launched products for daily life – and in fact up to 90% in the long-term – flop after being launched in the retail market. Using market research at the right time significantly reduces the risk of failure.
Product research allows you to identify and understand the needs of customers. In particular, changing needs and desires can be continuously monitored. Your product can thereby be ideally tailored to customer needs and market trends in order to further promote sales.