Always up-to-date, always available, always individual
Online reporting acts as a central knowledge database and provides a powerful tool for making informed business decisions. Regardless of whether clear dashboards for top management, detailed assessments for departments or dynamic self-service evaluation options for data analysts, all the relevant data can be bundled at one central point and then tailored for the specific target group. Rights management also ensures in this context that each user can only see the results that are relevant to them.
There are a number of good reasons to look into the opportunities offered by online reporting. Time plays a role here in two respects. Firstly, because following a one-time set-up, all the data is immediately available on dashboards with appealing graphics, so the content-related work with the results can begin immediately. Secondly, because the data is available in real time, it creates a closer connection to the customer experience. Online reporting initially represents only a technical solution for data visualisation in this context. The possible applications are correspondingly diverse: Regardless of whether brand, customer satisfaction or product research, many areas can benefit from its use. What is crucial is that the results are prepared in such a way that they are presented comprehensibly and clearly and are interpreted unambiguously – because only then does the reporting provide real added value.
Therefore, we do not see online reporting as software, it is part of our range of services. We develop tailor-made research designs for our clients, link various data sources, create dashboards, train staff and ensure that a technological solution is filled with meaning.
