Mystery Research

The invisible becomes visible.

Mystery research is offered both as part of traditional market research and by dedicated service providers. The SKOPOS Group includes SKOPOS NEXT mystery research, which is one of the most successful providers of mystery research services in Germany. More than 20 employees annually conduct more than 50,000 tests for clients from all industry sectors using a tester panel consisting of approximately 9,000 certified testers. As a client, you can track the results of the tests online and live thanks to our sophisticated software. SKOPOS NEXT is the perfect choice for evaluating data at points of sale. Its services are as follows:

Mystery Shopping
Mystery shopping consists of secret, actual test purchases made in shops, which are documented online.
Mystery Visit
Mystery visits are secret visits that are used to assess standards of behaviour and processes in sales and retail environments.
Mystery Calling
Mystery calling checks process and service standards, systems and technical expertise.
Mystery Mailing
Mystery mailing checks process and service standards, systems and technical expertise.
Mystery Response Check
A mystery response check is only partially secret. A feedback discussion is always conducted afterwards.
Store Check
Store checks are used to assess POS standards and systems.
Transaktionspreisstudien
Transaction Price Studies, also known as Mystery Pricing, are an essential instrument for collecting the prices of your own products as well as assessing the transaction prices of your competitors.
Promotion Check
These mostly limited-time actions are aimed at drawing customer’s attention to your products and gaining first-time buyers as well as loyal customers.
Social Media Test
The results of Mystery Tests in the field of Social Media create the basis for a tailor-made approach for this specific communication channel to address the end customers.
Youth protection test purchases
Compliance with the guidelines for youth protection is checked using youth protection test purchases.

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