Communication – the core element of marketing.
Marketing without communication is inconceivable. SKOPOS carries out research into the key areas of corporate communications, which are advertising and PR.
Growing competition and increasing consumer selectivity require ever more sophisticated advertising campaigns. Bad investments can be avoided in this regard if evaluation measures accompany the campaign’s development process at as early a stage as possible, measure its impact and thereby provide pre-launch input for optimisation.
Good PR going beyond just advertising is becoming increasingly important, as good PR creates and maintains trust. And in the digital age, trust is the hard currency that is exchanged, traded or gambled away in social networks.