Subjects

About 70% of all newly launched products for daily life – and in fact up to 90% in the long-term – flop after being launched in the retail market. This can no doubt not always be prevented by market research, but the risk of failure can be significantly reduced. more…

Communication research allows the effectiveness of an advertising campaign to be assessed and optimised at an early stage. Growing competition and the increasing selectivity of consumers require ever more sophisticated advertising campaigns. more…

A good user experience is a crucial success factor. In order to design and control this user experience for users, we first have to find out a lot about the users themselves, as well as observing how they interact with websites, apps or other products and how they perceive the usability. more…

Brand research examines and analyses the image, the identity and the position of your brand in the market. Qualitative and quantitative methods record all the dimensions of the brand and thereby facilitate the understanding of interactions between people and brands. more…

SKOPOS has been successfully conducting projects involving personal and organisational development for more than 15 years. These are overseen by the HR research competence team, which has extensive experience and methodological expertise in the field of organisation and human resources. more…

In today’s competitive environment, customers are becoming ever more demanding and customer relationships are therefore becoming more demanding in terms of support and advisory services. In addition, products are becoming more interchangeable and a competitive advantage can sometimes only be achieved by ensuring differentiation in terms of service and the provision of services. more…

More and more companies make use of mystery research to test POS measures or to evaluate improvement potential in the field of sales. The results always directly or indirectly have a positive impact on company sales figures. more…