Methods

The auditorium test – also known as a gang survey or hall test – is an economical alternative to the similarly structured studio test.

Telephone surveys are particularly suitable when high response rates and direct dialogue with respondents are required. Complex filtering can in this way be just as easily portrayed as targeted selections from regional samples.

In the car clinic, vehicles are tested in very varied stages of development. The forms range from a static clinic with initial clay models to driving tests in different environments.

“We are drowning in information but are hungry for knowledge.” Such a situation is prevented by desk research. In this process, the available information is re-examined, merged and ultimately analysed.

When it comes to the “why”, there is no way past the exploratory procedure. Piece by piece, this identifies motivation and develops new ideas. Specific forms of this are, for example group discussions, in-depth interviews and creative workshops.

Personal interaction is sometimes essential. In addition to high esteem, gestures and facial expressions can also be seen and interpreted. Our range of services includes all the intermediate stages of exploratory interviews, right through to fully standardised questionnaires.

In a group of usually 6 to 10 people, specific issues can be discussed freely and in a relaxed atmosphere. Group discussions are often conducted in order to jointly develop products, services or communication messages and to better understand opinions.

Texts and images or TV and radio broadcasts are subjected to a quantitative and/or qualitative analysis and interpreted using content analysis methods.

Mobile internet is used for market research. Whether interviews via smartphones, mobile diaries in order to delve into the everyday world of customers, or passive data measurements to  observe behaviour – all this is looked at in mobile research.

The internet and email now allow surveys to be conducted very quickly – even worldwide. The areas of application in this regard are numerous, including customer satisfaction analyses, product and packaging tests, complex purchase simulations and much more.

The online forum is the open, explorative and innovative method for conducting qualitative online research in the digital world.

Do you want to receive timely feedback on your performance and services at a touchpoint, in order to be able to react if necessary? Then it can be worthwhile requesting brief feedback from customers on site using QR codes and short URLs.

Telephone numbers and email addresses are not always available for a survey – and sometimes sensitive issues are best handled with a maximum of anonymity. Written surveys are especially useful in such cases.

For tasting tests, packaging reviews, etc., it is often essential that similar conditions are present, that there are no external influences and that the interviewer can ask questions at crucial moments. This is where studio tests come in useful.

Do you remember if you went shopping on Friday 3 weeks ago and if you found all the products you wanted? Exactly. This is why we have diaries. Participants document research-related behaviour, such as purchases or media consumption, close to the time when they occurred.

Regardless of whether it involves a website, an app or a similar product, ease of use is no longer just an option, but a must. We use the latest qualitative and quantitative approaches to make your products and services more user-friendly.