Imprint

SKOPOS
Institut für Markt- und Kommunikationsforschung GmbH & Co. KG
Hans-Böckler-Str. 163
50354 Hürth
Fon: +49 (0) 2233 9988-880
Fax: +49 (0) 2233 9988-111
mail@skopos.de

Managing Directors: Olaf Hofmann, Thomas Starsetzki
Authorised signatory: Jan Berlin, Marielle Schweizer
VAT ID No. DE246937000
Court of registration: Köln, HRA 23176

Personally liable partner:
SKOPOS Verwaltungs-GmbH
Company’s registered office
: Hürth
Court of registration: Köln, HRB 55959
Managing Directors: Olaf Hofmann, Thomas Starsetzki

Person responsible for content pursuant to Article 55 para. 2 of the Interstate Broadcasting Treaty (RStV): Thomas Starsetzki

Privacy policy

Data Processing

At SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG, we take the protection of your personal data very seriously and adhere strictly to the legal requirements for the protection of personal data in accordance with the General Data Protection Regulation (GDPR).

The following policy provides an overview of how we guarantee this protection and which type of data is collected for what purpose.

By using this website, you agree to the provisions of this Privacy Policy. If you do not agree, you may not use this website or its functions.

With regard to the terms used, such as “processing” or “controller”, please refer to the definitions in Art. 4 of the GDPR.

The following company acts as the Data Controller for this website and the processing of your personal data:

SKOPOS
Institut für Markt- und Kommunikationsforschung GmbH & Co. KG
Hans-Böckler-Str. 163
50354 Hürth

Germany

HRA 23176 at Cologne District Court

Telephone: +49 (0) 2233 9988-880
Fax: +49 (0) 2233 9988-111

info[at]skopos.de

Which data do we collect and for what purpose?
Personal data is automatically collected and stored in server log files and in a statistics log. This includes the collection of data about the browser (type, version), the system (operating system, monitor resolution, colour depth), the referrer (previous page from which a link was followed), the anonymised (shortened) IP address and the date and time of access. This information is purely technical in nature and helps to measure and improve performance. This information cannot be linked to specific individuals. This data is not linked to other data sources and is deleted after six months following statistical evaluation.

Personal data is only collected via our website if you voluntarily provide it to us, for example in order to contact us or find out about our range of services (such as webinars or to download documents). Unless you give your express consent, your personal data will only be used for the purpose for which you provided it.

Your contact details will only be used to send you promotional materials about SKOPOS trends and events with your express consent. You can object to the use of your data for advertising purposes at any time with future effect by sending an email to info[at]skopos.de.

Cookies
This website uses cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our website more user-friendly, more effective and more secure. Cookies are small text files which are stored on your computer and saved by your browser.

Most of the cookies we use are “session cookies”. These are automatically deleted at the end of your visit. Other cookies remain on your device until you delete them. These cookies enable us to recognise your browser on your next visit. The cookies we use do not collect any personal data. For example, when a document is downloaded we use cookies to save the document format.

You can change your browser settings so that you are notified about the use of cookies and these are only allowed on request, so that some or all cookies are disabled and so that cookies are automatically deleted when you close your browser. Disabling cookies may limit the features of this website.

Web chat via Userlike
This website uses live chat software provided by Userlike UG (limited liability), Deisterweg 7, 51109 Cologne. Userlike uses “cookies”, text files which are stored on your computer and which enable personal conversations in the form of real-time chats with you on the website. The information about your use of the live chat feature and the related data is collected, stored and processed on Userlike servers in Germany. You can view Userlike’s Privacy Policy here.

Google Analytics
We use Google Analytics on our website. This is a web analytics service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Google is certified in accordance with the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

and therefore guarantees that the EU data protection regulations are also observed when processing data in the USA.

The Google Analytics service is used to analyse usage behaviour on our website. Art. 6 (1) lit. f) GDPR serves as the legal basis for this. Our legitimate interest lies in the analysis, optimisation and commercial operation of our website.

Usage and user-related information, such as your IP address, location and the time and frequency of visits to our website are transmitted to a Google server in the USA and stored there. We do however use the anonymisation feature in Google Analytics. Google uses this function to shorten the IP address within the EU or the EEA.

Data collected in this way is in turn used by Google to provide us with an analysis of your visit to our website and your website usage activities. This data can also be used to provide other services related to the use of our website and the internet.

Google states that it will not link your IP address to other data. Google has also provided further data protection information at

https://www.google.com/intl/de/policies/privacy/partners

for example the options for preventing data use.

Google has also provided an opt-out add-on and additional information at

https://tools.google.com/dlpage/gaoptout?hl=de

This add-on is compatible with all major internet browsers and offers you further control over the data which Google collects when you access our website. The add-on communicates with the Google Analytics JavaScript (ga.js) to indicate that information about the website visit should not be sent to Google Analytics. However, this does not prevent information from being sent to us or to other web analysis services. This Privacy Policy also provides further information on any other web analysis services we may use.

Google Analytics opt-out

Google Maps
This website uses Google Maps to show our location and provide directions. This is a service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Google is certified in accordance with the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

and therefore guarantees that the EU data protection regulations are also observed when processing data in the USA.

When you visit our website, a connection to the Google server in the USA is established in order to enable the display of certain fonts on our website.

If you click on the integrated Google Maps feature on our website, Google will save a cookie on your device via your internet browser. Your user settings and data are processed in order to display our location and provide directions. We cannot rule out that Google will use servers located in the USA.

Art. 6 (1) lit. f) GDPR serves as the legal basis for this. Our legitimate interest lies in optimising the functionality of our website.

The connection established with Google in this way enables Google to determine which website your request was sent from and the IP address where the directions need to be sent.

If you do not consent to this processing, you can change your browser settings to disable cookies. For more information see the “Cookies” section above.

The use of Google Maps and information obtained via Google Maps is subject to the Google Terms of Service https://policies.google.com/terms?gl=DE&hl=de and the Google Maps Terms of Service https://www.google.com/intl/de_de/help/terms_maps.html.

Google has also provided further information at

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

Google Fonts
This website uses Google Fonts to display external fonts. This is a service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Google is certified in accordance with the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

and therefore guarantees that the EU data protection regulations are also observed when processing data in the USA.

When you visit our website, a connection to the Google server in the USA is established in order to enable the display of certain fonts on our website.

Art. 6 (1) lit. f) GDPR serves as the legal basis for this. Our legitimate interest lies in the optimisation and commercial operation of our website.

The connection established with Google by accessing our website enables Google to determine which website your request was sent from and the IP address to which the font needs to be sent.

Google provides further information at

https://adssettings.google.com/authenticated

https://policies.google.com/privacy

in particular information about the options for preventing the use of your data.

“Twitter” social plug-in
This website uses a plug-in provided by the social network Twitter. Twitter is an internet service provided by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA, hereinafter referred to as “Twitter”.

Twitter is certified in accordance with the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active

and therefore guarantees that the EU data protection regulations are also observed when processing data in the USA.

Art. 6 (1) lit. f) GDPR serves as the legal basis for this. Our legitimate interest lies in the improvement of the quality of our website.

If the plug-in is installed on one of the pages of our website you have visited, your internet browser will download a representation of the plug-in from the Twitter servers in the USA. It is necessary for Twitter to process your IP address for technical reasons. The date and time of your visit to our website are also recorded.

If you are logged into Twitter while visiting one of our pages with the plug-in, Twitter will recognise the information collected by the plug-in for your specific visit. Twitter may link this information to your personal Twitter user account. If, for example, you use the “Tweet” button, this information is stored in your Twitter user account and may be published on the Twitter platform. To prevent this, either log out of Twitter before visiting our website or change the appropriate settings in your Twitter user account.

For more information about the collection and use of data and your rights and privacy options in this regard, please see Twitter’s Privacy Policy:

https://twitter.com/privacy

Google AdWords with conversion tracking
Our website uses the advertising service Google AdWords and so-called conversion tracking. This is a service provided by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043 USA, hereinafter referred to as “Google”.

Google is certified in accordance with the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active

and therefore guarantees that the EU data protection regulations are also observed when processing data in the USA.

We use conversion tracking for the targeted advertising of our services. Art. 6 (1) lit. f) GDPR serves as the legal basis for this. Our legitimate interest lies in the analysis, optimisation and commercial operation of our website.

If you click on an advert placed by Google, the conversion tracking tool we use saves a cookie on your device. These conversion cookies expire after 30 days and are not used to identify you personally.

If the cookie is still valid and you visit a specific page on our website, both we and Google can determine that you clicked on one of our advertisements placed on Google and were subsequently redirected to our website.

Google uses the information obtained in this way to compile statistics about visits to our website. This also provides us with information about the number of users who clicked on our advert(s) and the pages of our website which were subsequently viewed. However, neither we nor third parties who also use Google AdWords are able to identify you in this way.

You can also prevent or limit the setting of cookies by changing the appropriate settings in your internet browser. You can also delete cookies which have already been saved at any time. The steps and methods required for this, however, depend on your specific internet browser. If you have any questions, please use your browser’s help feature, consult the manual for your internet browser or contact the manufacturer or support.

Google also provides further information about this topic at

https://services.google.com/sitestats/de.html

https://www.google.com/policies/technologies/ads/

https://www.google.de/policies/privacy/,

in particular information about how to prevent the use of your data.

MailChimp – Newsletter
You can subscribe to our free newsletter via our website.

We use MailChimp, a service provided by The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA, hereinafter referred to as “The Rocket Science Group” to send the newsletters.

The Rocket Science Group is certified in accordance with the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active,

and therefore guarantees that the EU data protection regulations are also observed when processing data in the USA. For detailed information on The Rocket Science Group’s Privacy Policy you can visit their website:

https://mailchimp.com/legal/privacy/

If you register to receive our newsletter, the data requested during the registration process, such as your email address and your name and address (optional) will be processed by The Rocket Science Group. Your IP address and the date and time of your registration are also saved. As part of the registration process, you will be asked to consent to receiving the newsletter, the content thereof will be specified and you will be referred to this Privacy Policy.

The newsletter which is then sent via The Rocket Science Group also contains a tracking pixel, also known as a “web beacon”. This tracking pixel allows us to identify if and when you read our newsletter and whether you clicked on any links contained in the newsletter. The data processed is saved along with other technical data, such as your IT system data and IP address, so that we can optimise our newsletter content and respond to the wishes of our readers. The data will therefore increase the quality and attractiveness of our newsletter content.

Art. 6 (1) lit. a.) GDPR serves as the legal basis for sending the newsletter and the associated data analysis.

You can withdraw your consent to receipt of the newsletter at any time with future effect in accordance with Art. 7 (3) GDPR. To do this, simply inform us that you wish to cancel or click on the unsubscribe link in any newsletter.

The website text from “Google Analytics” up to this point was generated using the GDPR privacy policy generator “Muster-Datenschutzerklärung der Anwaltskanzlei Weiß & Partner” (Sample privacy policy by law firm Weiß & Partner).

Google Tag Manager
This website uses “Google Tag Manager”, a service provided by Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland (hereinafter referred to as “Google”). Google Tag Manager allows us to manage website tags through an interface. The Google Tag Manager tool, which implements the tags, is a cookie-free domain and does not itself collect any personal data. Google Tag Manager triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has occurred at the domain or cookie level, this will continue to apply to all tracking tags implemented with Google Tag Manager.

Third-party information: Google Ireland Limited, Google Building Gordon House, Barrow St, Dublin 4, Ireland

More detailed information on data protection can be found on the following Google websites:

Privacy Policy: https://www.google.de/intl/de/policies/privacy

Google Tag Manager FAQ: https://www.google.com/intl/de/tagmanager/faq.html

Google Tag Manager Terms of Service: https://www.google.com/intl/de/tagmanager/use-policy.html

Data security
We use the best and latest technology to safeguard any personal information you share with us and to ensure it is protected from unauthorised access.

Minors
SKOPOS’s services are not suitable for persons under the age of 16. Personal data relating to persons under the age of 16 is only knowingly processed with the express consent of a parent or guardian.

SKOPOS – Data transfer
Your contact information will be shared within the SKOPOS Group if this is necessary for the purpose of transmitting your data to us. This applies in particular to participation in events held by other companies in the SKOPOS Group or information provided by other companies in the SKOPOS Group for advertising purposes. However, the latter only applies if you have agreed to receive advertising communications.

If you consent to your contact information being used for advertising purposes, you agree that SKOPOS may share your contact details with other companies in the SKOPOS Group (https://www.skopos-group.de/) in order to send you SKOPOS advertising material.

SKOPOS also ensures that data transferred within the SKOPOS Group is secured by means of data protection guarantees provided by the data recipients in accordance with Article 28 GDPR. If we engage third parties to process data on our behalf, this will be governed by a data processing agreement in accordance with Article 28 GDPR. If SKOPOS processes data in a third country outside the European Union or the European Economic Area, this will take place only to fulfil (pre-)contractual obligations, on the basis of your consent, where this is required by law or on the basis of a legitimate interest of SKOPOS. We ensure compliance with the special requirements of Article 44 et seq. GDPR.

Newsletter
We use the data you provide when you contact us via the website. When using the contact form on our website, you consent to being contacted by us and acknowledge our Privacy Policy. This information is recorded. You will also receive a confirmation email with additional information on data protection.

You can withdraw your consent to the storage of your personal data and its use for sending the newsletter at any time. You will always find a corresponding link in our newsletters. You can also unsubscribe at any time right here on the website or send us your request using the contact form provided.

The newsletter is sent on the basis of your consent (Articles 6 and 7 GDPR in conjunction with Section 7 (2) No. 3 of the German Act against Unfair Competition (UWG)).

Erasure and restriction of processing
Unless expressly stated otherwise in this Privacy Policy, we only store your personal data for as long as this is necessary to achieve the stated purposes, unless statutory retention periods require us to store the data for longer. Once the data is no longer necessary for the purposes for which it was processed and the statutory retention period has expired, the data will be erased or processing of the data will be restricted.  Processing of the data will be restricted if the data collected needs to be kept for commercial or tax reasons. During this period, however, the processing of this data is restricted by law and it will not be processed for any other purposes.

Right of access, right to rectification, restriction, erasure and right to object
In accordance with Article 15 GDPR, you have the right to obtain information about your personal data stored by us at any time. You have the right to the completion and rectification of your personal data (Article 16 GDPR), restriction of processing (Article 18 GDPR) and in accordance with the information provided above, a right to erasure (Article 17 GDPR). You have the right to data portability in accordance with Article 20 GDPR. You can lodge a complaint with the responsible supervisory authority, i.e. both in the federal state where you live or work and with the supervisory authority responsible for the Controller in the respective federal state.

To exercise your rights, please contact our Data Protection Officer using the contact details provided on our website.

You can make changes to or withdraw your consent with future effect by notifying us in accordance with Article 7 (3) GDPR. You can object to the future processing of your data in accordance with Article 21 GDPR at any time.

Additional information
Your trust is important to us. We are always happy to speak to you and answer questions concerning the processing of your data. If you have any questions not covered by this Privacy Policy or if you would like further information on any aspect, please do not hesitate to contact us.

Disclaimer
The content of these pages has been carefully prepared and checked. However, SKOPOS assumes no liability for the accuracy, correctness, completeness or quality of the information provided. Liability claims against SKOPOS which relate to material or immaterial damages caused by the use or non-use of the information provided or by incorrect and incomplete information are hereby excluded.

All offers, methods, products and services mentioned here are non-binding and subject to change. SKOPOS expressly reserves the right to change, add to or delete parts of or the entire website or to cease publication without prior notice. SKOPOS is not responsible for the content, availability, correctness and accuracy of the linked pages, their offers, links or advertisements.

Use of links
The website may contain hyperlinks to other websites that do not belong to SKOPOS. If you visit these websites, SKOPOS can no longer assume responsibility for the confidential handling of your data. Your data is sometimes transferred on the internet in an unencrypted form. The risk of unauthorised access by third parties cannot, therefore, be completely ruled out.

Objecting to marketing emails
We hereby object to the use of contact data published within the scope of our legal notice requirements and this Privacy Policy in order to send unsolicited advertising and information material. The operators of this website expressly reserve the right to take legal action if unsolicited marketing material, such as spam emails, are sent.

Data Protection Officer
If you have any questions about data protection, please send us an email or contact our Data Protection Officer directly:

SKOPOS
Institut für Markt- und Kommunikationsforschung GmbH & Co. KG
Data Protection Officer
Hans-Böckler-Str. 163

50354 Hürth

Germany

HRA 23176 at Cologne District Court

Telephone: +49 (0) 2233 9988-880
Fax: +49 (0) 2233 9988-111

Datenschutz[at]skopos.de