Institut für Markt- und Kommunikationsforschung GmbH & Co. KG
Hans-Böckler-Str. 163
50354 Hürth
Fon: +49 (0) 2233 9988-880
Fax: +49 (0) 2233 9988-111

Managing Directors: Olaf Hofmann, Thomas Starsetzki
Authorised signatory: Jan Berlin
VAT ID No. DE246937000
Court of registration: Köln, HRA 23176

Personally liable partner:
SKOPOS Verwaltungs-GmbH
Company’s registered office
: Hürth
Court of registration: Köln, HRB 55959
Managing Directors: Olaf Hofmann, Thomas Starsetzki

Person responsible for content pursuant to Article 55 para. 2 of the Interstate Broadcasting Treaty (RStV): Olaf Hofmann

Privacy policy

Data processing
At SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG, we take the protection of your personal data very seriously and strictly adhere to the statutory data protection requirements.
The following policy provides you with an overview of how we guarantee this protection and which type of data is collected for what purpose.

Which data do we collect and what for?
Personal data is automatically collected in server log files and in a statistics log. This includes the collection of data about the browser (type, version), the system (operating system, monitor resolution, colour depth), the referrer (previously visited website), the anonymised (shortened) IP address and the date and time of access. This information is purely technical in nature and helps to measure and improve performance. This information cannot be linked to specific individuals. This data is not linked to other data sources and, after statistical evaluation, the data is deleted after six months.

Personal data is only collected via our website if you voluntarily provide us with it, for example in order to contact us or find out about our range of services (such as webinars or to download documents). Unless you give your express consent, personal data you submit will only be used for the purpose for which you have submitted your data to us.

Only with your express consent will your contact details be used to send you our advertising about SKOPOS trends and events. You can object to your data being used for advertising purposes at any time by sending an email to

Websites sometimes use what are known as cookies. Cookies do not harm your computer and do not contain viruses. Cookies are used to make our website more user-friendly, more effective and more secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after the end of your visit. Other cookies remain on your device until you delete them. These cookies enable us to recognise your browser when you next visit. The only cookies used are those that do not collect any personal data. For example, we use cookies in order to save the document format in the event of a document being downloaded.

You can select a setting in your browser to inform you when cookies are used and to allow cookies only in specific cases, to exclude the acceptance of cookies in certain cases or in general and to automatically delete cookies when the browser is closed. Deactivating cookies may limit the features of this website.

Further information about the use of Google Analytics
This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, which are text files that are stored on your computer and enable the analysis of how you use the website. The information generated by cookies about your use of this website is usually transferred to a Google server in the USA and stored there. If IP anonymisation is activated on this website, your IP address will first be shortened within member states of the European Union or in other countries party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google uses this information to evaluate your use of the website, to compile reports on website activity and provide the website operator with other services associated with website usage and internet usage. The IP address forwarded by your browser in the context of Google Analytics is not linked to other data from Google. You may prevent cookies from being saved by selecting the relevant setting in your browser software. However, we point out that you may not be able to fully use all features of this website in that case. You can also prevent Google from recording the data generated by the cookie about your use of the website (including your IP address) and processing this data by downloading and installing the browser plug-in available at the following link:

We would like to point out that our website uses the Google Analytics “anonymizeIP()” function, which results in IP addresses ony being recorded and processed in shortened form in order to prevent any direct links to specific people.

More detailed information about conditions of use and data protection are available at or

Google Ads
You may have clicked on an advert for this website that was displayed by Google.

Relevant adverts, quality of the advertisers
Google measures the performance of adverts shown. By providing a tool with which we can more accurately evaluate the performance of the adverts provided by us, we can increase the quality and relevance of the adverts shown to you on Google (and at our customers).

Your privacy
To determine performance, Google uses small strings of text (which are also called cookies) that are stored on your computer when you click on an advert. Cookies typically remain active on your computer for around 30 days. If you visit pages of the customer’s website during this time, Google and the customer will be notified that you have seen the adverts displayed by Google.

If you would like more detailed information about how Google processes information collected using cookies, please read our data protection provisions. If you would like to disable the use of cookies, you can select a setting in your browser to reject all cookies or to notify you when a cookie is going to be sent. However, please note, that some websites may not work properly if you do not accept cookies.

Data security
Personal data that you send to us will be protected from unauthorised access and kept secure using the best latest technology.

The services provided by SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG are not aimed at minors under the age of 16. Personal data relating to minors under the age of 16 is only knowingly processed with the express consent of a parent or guardian.

SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG – Data transfer
Your contact details will be transferred within the SKOPOS Group only insofar as necessary to achieve the aim for which they were sent. This particularly concerns participation in events held by other companies in the SKOPOS Group or information provided by other companies in the SKOPOS Group for advertising purposes. The latter is, however, only if you have agreed to receive advertising communications.

SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG operates internationally, including in particular in the USA, where data protection law does not, in some cases, provide the same level of data protection as in the EU.

If you consent to your contact details being used for advertising purposes, you agree to SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG sharing your contact details within the SKOPOS Group for its own advertising purposes aimed at you.

You can revoke your consent at any time by sending an email to

SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG also ensures that data transferred within the SKOPOS Group in the EU/EEA is secured in line with current data protection law by means of sufficient data protection guarantees from the data recipients.

Right to information
You always have the right to receive information regarding the personal data saved about you, its origin and recipients and the purpose of the data processing. Please contact us for this information.

Further information
Your confidence in us is important. We are, therefore, always happy to speak to you and answer questions concerning the processing of your data. If you have any questions that this privacy policy has not been able to answer or if you would like further information on any point, please contact us at any time.

The content of these pages has been carefully processed and checked. However, SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG does not accept any liability for the up-to-dateness, accuracy, completeness or quality of the information provided. Liability claims against SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG regarding material or non-material damage caused by using or failing to use the information provided or by erroneous or incomplete information are fundamentally excluded.

All stated offers, methods, products and services are non-binding and subject to change. SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG expressly reserves the right to change, add to or delete parts or all of the website without prior notice or to stop publication. SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG is not responsible for the content, availability, correctness and accuracy of linked websites, their offers, links or adverts.

Use of links
The website may contain hyperlinks to other websites that do not belong to SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG. If you visit these websites, SKOPOS Institut für Markt- und Kommunikationsforschung GmbH & Co. KG cannot accept responsibility for the confidential handling of your data. Your data is sometimes transferred on the internet in an unencrypted form. The risk of unauthorised access by third parties cannot, therefore, be completely ruled out.