{"id":13675,"date":"2024-05-06T12:23:29","date_gmt":"2024-05-06T10:23:29","guid":{"rendered":"https:\/\/www.skopos.de\/?p=13675"},"modified":"2024-05-27T14:10:12","modified_gmt":"2024-05-27T12:10:12","slug":"skopos-research%e5%9c%a8%e6%85%95%e5%b0%bc%e9%bb%91%e7%9a%84%e4%b8%a4%e5%b9%b4","status":"publish","type":"post","link":"https:\/\/www.skopos.de\/zh-hans\/insights\/%e6%9c%aa%e5%88%86%e7%b1%bb\/skopos-research%e5%9c%a8%e6%85%95%e5%b0%bc%e9%bb%91%e7%9a%84%e4%b8%a4%e5%b9%b4","title":{"rendered":"SKOPOS RESEARCH\u5728\u6155\u5c3c\u9ed1\u7684\u4e24\u5e74"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 541px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  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class='flex_column av-uqjycf-a4f0a4ae9c257ad3a09ac43ba4562411 av_one_full  avia-builder-el-4  el_after_av_one_full  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-ldmy2moc-a34f76fcf60c3f3197deb50ec7e6bc7d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u4e24\u5e74\u6765\uff0c\u6155\u5c3c\u9ed1\u4e00\u76f4\u662fSKOPOS RESEARCH\u56e2\u961f\u7684\u7b2c\u4e8c\u6545\u4e61\uff0c\u56de\u987e\u8fd9\u4e24\u5e74\u7684\u7684\u53d1\u5c55\u5386\u7a0b\uff0c\u6211\u4eec\u500d\u611f\u81ea\u8c6a\u3002\u6211\u4eec\u7684\u5192\u9669\u59cb\u4e8e\u6155\u5c3c\u9ed1\u5e02\u4e2d\u5fc3\u7684\u4e00\u95f4\u5c0f\u529e\u516c\u5ba4\uff0c\u5728\u8fd9\u91ccSKOPOS NOVA\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u56e2\u961f\u7684\u5f17\u6d1b\u91cc\u5b89\u00b7\u7279\u96f7\u65af\uff08Florian Tress\uff09\u548c\u91d1\u00b7\u970d\u592b\u66fc\uff08Kim Hofmann\uff09\u4ee5\u53caSKOPOS RESEARCH\u7684\u9ad8\u7ea7\u7814\u7a76\u7ecf\u7406\u591a\u7c73\u5c3c\u514b\u00b7\u62c9\u514b\uff08Dominik Rack\u00e9\uff09\u4e3a\u6211\u4eec\u7684\u6210\u529f\u6253\u4e0b\u4e86\u57fa\u7840\u3002<\/p>\n<h2>\u4ece\u62e5\u6324\u7684\u7a7a\u95f4\u5230\u5e03\u6ee1\u513f\u7ae5\u7167\u7247\u548c\u7eff\u690d\u7684\u5bbd\u655e\u529e\u516c\u5ba4<\/h2>\n<p>\u6ca1\u8fc7\u591a\u4e45\u539f\u6765\u7684\u56db\u4eba\u529e\u516c\u5ba4\u5c31\u8d85\u8d1f\u8377\u4e86\uff0c\u539f\u6765\u72ed\u5c0f\u7684\u7a7a\u95f4\u518d\u4e5f\u5bb9\u7eb3\u4e0d\u4e86\u9010\u6e10\u58ee\u5927\u7684\u56e2\u961f\u4e86\u30022022 \u5e74\u6625\u5929\uff0c\u6211\u4eec\u5728\u6155\u5c3c\u9ed1\u8ff7\u4eba\u7684\u97e6\u65af\u6ed5\u5fb7\u533a\uff08Westend\uff09\u7684\u65bd\u4e07\u5854\u52d2\u6cb3\uff08Schwanthalerh\u00f6he\uff09\u627e\u5230\u4e86\u65b0\u5bb6\u3002\u6211\u4eec\u6309\u7167\u81ea\u5df1\u7684\u60f3\u6cd5\u8bbe\u8ba1\u4e86\u65b0\u7684\u529e\u516c\u5ba4\u3002\u8fd9\u91cc\u6709\u8db3\u591f\u7684\u7a7a\u95f4\u5bb9\u7eb3\u6211\u4eec\u5145\u6ee1\u6d3b\u529b\u4e14\u4e0d\u65ad\u58ee\u5927\u7684\u56e2\u961f\u3002\u6211\u4eec\u5bf9\u6a71\u7a97\u6b63\u9762\u7684\u88c5\u9970\u975e\u5e38\u6ee1\u610f\uff0cSKOPOS 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\u5458\u5de5\u3002\u4e8b\u5b9e\u8bc1\u660e\uff0c\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u4eba\u5458\u548c\u4f20\u7edf\u5e02\u573a\u7814\u7a76\u4eba\u5458\u4e4b\u95f4\u7684\u8de8\u5b66\u79d1\u4ea4\u6d41\u5bf9\u6211\u4eec\u7684\u5171\u540c\u5de5\u4f5c\u6709\u975e\u5e38\u591a\u7684\u542f\u53d1\u548c\u76ca\u5904\u3002<\/p>\n<p>\u5728\u6211\u4eec\u656c\u4e1a\u7684\u56e2\u961f\u6210\u5458\u7684\u52aa\u529b\u4e0b\uff0cSKOPOS RESEARCH \u5b8c\u6210\u4e86\u8bb8\u591a\u6770\u51fa\u7684\u9879\u76ee\u3002\u4ed6\u4eec\u7684\u5de5\u4f5c\u548c\u60f3\u6cd5\u5e2e\u52a9\u4f7f\u6211\u4eec\u7684\u670d\u52a1\u8d28\u91cf\u548c\u6548\u7387\u4e0d\u65ad\u63d0\u9ad8\uff0c\u8fd9\u4e3a\u5ba2\u6237\u63d0\u4f9b\u4e86\u5de8\u5927\u7684\u9644\u52a0\u503c\u3002\u6bd4\u5982\u6211\u4eec\u6700\u8fd1\u5728\u67cf\u6797\u4e0e\u7126\u70b9\u5c0f\u7ec4\u5173\u4e8e\u8033\u673a\u521b\u65b0\u4ee5\u53ca\u76f8\u5173\u7684\u5ba3\u4f20\u7684\u7814\u7a76\u3002\u6b64\u5916\u6211\u4eec\u8fd8\u5e2e\u52a9\u4e00\u5bb6\u9ad8\u6863\u6c7d\u8f66\u5236\u9020\u5546\u4f18\u5316\u4e0e\u73b0\u6709\u5ba2\u6237\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u4e92\u52a8\u3002<\/p>\n<p>\u4f46\u6211\u4eec\u7684\u6545\u4e8b\u5e76\u4e0d\u6b62\u6b65\u4e8e\u5728\u529e\u516c\u5ba4\u5927\u95e8\u3002\u5b83\u8fd8\u5ef6\u4f38\u5230\u4e86\u610f\u5927\u5229\u98ce\u7684\u65e5\u95f4\u5427\u53f0\uff0c\u5e97\u4e3b\u63d0\u4f9b\u7684\u4e00\u6d41\u7684\u5496\u5561\u548c\u70ed\u60c5\u5468\u5230\u7684\u4f18\u8d28\u670d\u52a1\u8ba9\u6211\u4eec\u7684\u4e00\u5929\u53d8\u5f97\u66f4\u52a0\u751c\u871c\u3002<\/p>\n<p>\u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u53ef\u4ee5\u7545\u6240\u6b32\u8a00\uff0c\u589e\u8fdb\u5f7c\u6b64\u7684\u611f\u60c5\u5e76\u5f00\u62d3\u65b0\u601d\u8def\u3002<\/p>\n<p>\u6211\u4eec\u662f\u4e00\u652f\u7531\u7814\u7a76\u4eba\u5458\u7ec4\u6210\u7684\u591a\u5143\u5316\u7684\u56e2\u961f\uff0c\u5728\u6570\u636e\u548c\u6d1e\u5bdf\u529b\u7684\u4ea4\u6c47\u70b9\u4e0a\u5145\u6ee1\u6fc0\u60c5\u548c\u5949\u732e\u7cbe\u795e\u5730\u5de5\u4f5c\u3002\u6155\u5c3c\u9ed1\u7684\u65c5\u7a0b\u544a\u8bc9\u6211\u4eec\uff0c\u56e2\u961f\u5408\u4f5c\u548c\u601d\u60f3\u4ea4\u6d41\u662f\u6211\u4eec\u6210\u529f\u7684\u5173\u952e\u3002\u6211\u4eec\u611f\u8c22\u6bcf\u4e00\u6b21\u7684\u6311\u6218\u548c\u673a\u4f1a\uff0c\u4e3a\u5ba2\u6237\u7684\u6210\u529f\u4fdd\u9a7e\u62a4\u822a\u3002<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n4my7r-d38ac870c689cd7219f82a94c1a9aca7\">\n#top .hr.hr-invisible.av-n4my7r-d38ac870c689cd7219f82a94c1a9aca7{\nheight:70px;\n}\n<\/style>\n<div  class='hr av-n4my7r-d38ac870c689cd7219f82a94c1a9aca7 hr-invisible  avia-builder-el-6  el_after_av_one_full  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lldvfnc7-e0ead65970f875c4f38bd5969c57ce09\">\n.avia-image-container.av-lldvfnc7-e0ead65970f875c4f38bd5969c57ce09 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lldvfnc7-e0ead65970f875c4f38bd5969c57ce09 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lldvfnc7-e0ead65970f875c4f38bd5969c57ce09 av-styling- avia-align-center  avia-builder-el-7  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11543 avia-img-lazy-loading-not-11543 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/08\/Unser-Marktforschungs-Team-in-Muenchen.jpg\" alt='Marktforschung M\u00fcnchen' title='Marktforschung M\u00fcnchen'  height=\"672\" width=\"896\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/08\/Unser-Marktforschungs-Team-in-Muenchen.jpg 896w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/08\/Unser-Marktforschungs-Team-in-Muenchen-300x225.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/08\/Unser-Marktforschungs-Team-in-Muenchen-768x576.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/08\/Unser-Marktforschungs-Team-in-Muenchen-705x529.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/08\/Unser-Marktforschungs-Team-in-Muenchen-200x150.jpg 200w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rxnilz-f2e907368e2f9e738b8de8e31e0d6e78\">\n#top .hr.hr-invisible.av-rxnilz-f2e907368e2f9e738b8de8e31e0d6e78{\nheight:40px;\n}\n<\/style>\n<div  class='hr av-rxnilz-f2e907368e2f9e738b8de8e31e0d6e78 hr-invisible  avia-builder-el-8  el_after_av_image  el_before_av_section  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-149ohb-4d99558a17e481f3fc11513d6522d2e9\">\n.avia-section.av-149ohb-4d99558a17e481f3fc11513d6522d2e9{\nbackground-color:#d8d8d8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-149ohb-4d99558a17e481f3fc11513d6522d2e9 main_color avia-section-default avia-no-border-styling  avia-builder-el-9  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13675'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-8yo04v-32412b739d7c317ce9cd370987ab4351 av_one_full  avia-builder-el-10  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-ldmy2yp1-1d21254e2e7960dff6bd652030bc7e28 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">\u60a8\u7684\u8054\u7cfb\u4eba:<\/h3>\n<\/div><\/section><\/div><div  class='flex_column av-7n26lr-aca15f87466a50cc4450c4a51eb2c8f9 av_one_half  avia-builder-el-12  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldmy38ja-3a152b9857ceedff8dee080ef8993f5a\">\n.avia-image-container.av-ldmy38ja-3a152b9857ceedff8dee080ef8993f5a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ldmy38ja-3a152b9857ceedff8dee080ef8993f5a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ldmy38ja-3a152b9857ceedff8dee080ef8993f5a av-styling-circle avia-align-center  avia-builder-el-13  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-10482 avia-img-lazy-loading-not-10482 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Dominik-Racke_01_300px.jpg\" alt='' title='Dominik Racke'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Dominik-Racke_01_300px.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Dominik-Racke_01_300px-80x80.jpg 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Dominik-Racke_01_300px-36x36.jpg 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Dominik-Racke_01_300px-180x180.jpg 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Dominik-Racke_01_300px-200x200.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-5mpdgf-8c2b71a5913f7832b597b55f7abca20b av_one_half  avia-builder-el-14  el_after_av_one_half  avia-builder-el-last  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gzmq7-f60cdbba45b5759bce6bc3d37c82b317\">\n#top .hr.hr-invisible.av-gzmq7-f60cdbba45b5759bce6bc3d37c82b317{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-gzmq7-f60cdbba45b5759bce6bc3d37c82b317 hr-invisible  avia-builder-el-15  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-ldmy465n-40d09aab93916f91461209996361ce0b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Dominik Rack\u00e9<\/strong><br \/>\nSenior Research Manager<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-21bg9r-adfabc595ae673dc9eb816b47141302c-wrap avia-button-left  avia-builder-el-17  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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>\u60a8\u53ef\u968f\u65f6\u8054\u7cfb\u6211\u4eec\u4ee5\u83b7\u5f97\u66f4\u591a\u4fe1\u606f\u3002<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I\u4e24\u5e74\u6765\uff0c\u6155\u5c3c\u9ed1\u4e00\u76f4\u662fSKOPOS RESEARCH\u56e2\u961f\u7684\u7b2c\u4e8c\u6545\u4e61\uff0c\u56de\u987e\u8fd9\u4e24\u5e74\u7684\u7684\u53d1\u5c55\u5386\u7a0b\uff0c\u6211\u4eec\u500d\u611f\u81ea\u8c6a\u3002\u6211\u4eec\u7684\u5192\u9669\u59cb\u4e8e\u6155\u5c3c\u9ed1\u5e02\u4e2d\u5fc3\u7684\u4e00\u95f4\u5c0f\u529e\u516c\u5ba4\uff0c\u5728\u8fd9\u91ccSKOPOS NOVA\u7528\u6237\u4f53\u9a8c\u7814\u7a76\u56e2\u961f\u7684\u5f17\u6d1b\u91cc\u5b89\u00b7\u7279\u96f7\u65af\uff08Florian Tress\uff09\u548c\u91d1\u00b7\u970d\u592b\u66fc\uff08Kim Hofmann\uff09\u4ee5\u53caSKOPOS RESEARCH\u7684\u9ad8\u7ea7\u7814\u7a76\u7ecf\u7406\u591a\u7c73\u5c3c\u514b\u00b7\u62c9\u514b\uff08Dominik Rack\u00e9\uff09\u4e3a\u6211\u4eec\u7684\u6210\u529f\u6253\u4e0b\u4e86\u57fa\u7840\u3002<\/p>\n","protected":false},"author":7,"featured_media":11564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[62],"tags":[],"class_list":["post-13675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-62"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SKOPOS RESEARCH\u5728\u6155\u5c3c\u9ed1\u7684\u4e24\u5e74<\/title>\n<meta name=\"description\" content=\"\u4e24\u5e74\u6765\uff0c\u6155\u5c3c\u9ed1\u4e00\u76f4\u662fSKOPOS 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