{"id":8847,"date":"2021-09-03T10:36:16","date_gmt":"2021-09-03T08:36:16","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=8847"},"modified":"2025-05-22T13:08:01","modified_gmt":"2025-05-22T11:08:01","slug":"your-path-to-insights-from-the-chinese-automotive-industry-part-1","status":"publish","type":"post","link":"https:\/\/www.skopos.de\/en\/insights\/automotive\/your-path-to-insights-from-the-chinese-automotive-industry-part-1","title":{"rendered":"Your path to insights from the Chinese automotive industry\u00a0&#8211; part 1"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 521px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8847'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-tln6r6-59977c63a19f5052bacf6a879d70007b av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_hr  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-kt2x7jw5-9cf15ba0b0c8570601fbd5ec65aebc98 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span class=\"TextRun SCXW159424092 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW159424092 BCX9\">Your<\/span> <span class=\"NormalTextRun SCXW159424092 BCX9\">path<\/span> <span class=\"NormalTextRun SCXW159424092 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW159424092 BCX9\">insights<\/span> <span class=\"NormalTextRun SCXW159424092 BCX9\">from<\/span> <span class=\"NormalTextRun SCXW159424092 BCX9\">the<\/span><span class=\"NormalTextRun SCXW159424092 BCX9\"> Chinese <\/span><span class=\"NormalTextRun SCXW159424092 BCX9\">automotive<\/span> <span class=\"NormalTextRun SCXW159424092 BCX9\">industry<\/span><\/span><span class=\"EOP SCXW159424092 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kt2x7wpv-81850d680ecf43d385a31f1251f06391 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span class=\"TextRun SCXW58741831 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW58741831 BCX9\">Dialog <\/span><span class=\"NormalTextRun SCXW58741831 BCX9\">with<\/span> <span class=\"NormalTextRun SCXW58741831 BCX9\">our<\/span> <span class=\"NormalTextRun SCXW58741831 BCX9\">local<\/span> <span class=\"NormalTextRun SCXW58741831 BCX9\">partners<\/span><span class=\"NormalTextRun SCXW58741831 BCX9\"> in China &#8211; Part <\/span><span class=\"NormalTextRun SCXW58741831 BCX9\">1<\/span><span class=\"NormalTextRun SCXW58741831 BCX9\">: <\/span><span class=\"NormalTextRun SCXW58741831 BCX9\">The <\/span><span class=\"NormalTextRun SCXW58741831 BCX9\">methodology<\/span><\/span><span class=\"EOP SCXW58741831 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/h2>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rl50pe-bad66e6f83c8099199f9fc8a330fc050\">\n#top .hr.hr-invisible.av-rl50pe-bad66e6f83c8099199f9fc8a330fc050{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-rl50pe-bad66e6f83c8099199f9fc8a330fc050 hr-invisible  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-q8ojs2-689d70560d6619853b333697ef75578f av_one_full  avia-builder-el-5  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><section  class='av_textblock_section av-kt2x8m15-840de3bfa4ee9f2ec5cfbb5c8fe79117 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Pop-up community research<\/h3>\n<p><span class=\"TextRun SCXW27923467 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW27923467 BCX9\">With<\/span> <span style=\"color: #ff9c1b;\"><a style=\"color: #ff9c1b;\" href=\"https:\/\/www.skopos.de\/en\/solutions\/pop-up-community\"><span class=\"NormalTextRun SCXW27923467 BCX9\">pop-up<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">community<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">research<\/span><\/a><\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">, <\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">we<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">borrow<\/span><span class=\"NormalTextRun SCXW27923467 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">platform<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">built<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">by<\/span><span class=\"NormalTextRun SCXW27923467 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">panel<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">service<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">provider<\/span><span class=\"NormalTextRun SCXW27923467 BCX9\"> on <\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">short<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">notice<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">conduct<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">studies<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">among<\/span><span class=\"NormalTextRun SCXW27923467 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">specific<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">target<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">group<\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">. The <\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">approach<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">helps<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">gather<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">insights<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">about<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">needs<\/span><span class=\"NormalTextRun SCXW27923467 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">requirements<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">your<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">target<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">group<\/span><span class=\"NormalTextRun SCXW27923467 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">record<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">how<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">they<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">perceive<\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">, <\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">use<\/span><span class=\"NormalTextRun SCXW27923467 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">evaluate<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">your<\/span> <span class=\"NormalTextRun SCXW27923467 BCX9\">products<\/span><span class=\"NormalTextRun SCXW27923467 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">services<\/span><span class=\"NormalTextRun SCXW27923467 BCX9\">.<\/span><\/span><span class=\"EOP SCXW27923467 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-nss40y-9d4eb729f407fa6a61ce5a7ba49192e9 av_one_half  avia-builder-el-7  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-mesrsi-f95cfe0b3ce5f268eac9f49e31a3a1ca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Advantages:<\/strong><\/p>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-klny7m-d573811fd2908a57091c5087c2438d3b\">\n.av_font_icon.av-klny7m-d573811fd2908a57091c5087c2438d3b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-klny7m-d573811fd2908a57091c5087c2438d3b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><span class=\"TextRun SCXW240967735 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW240967735 BCX9\">Both qualitative and quantitative <\/span><span class=\"NormalTextRun SCXW240967735 BCX9\">studies<\/span><span class=\"NormalTextRun SCXW240967735 BCX9\"> possible<\/span><\/span><\/p>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jbbs76-ce818dcce087121ca3fb3b2b30b8d271\">\n.av_font_icon.av-jbbs76-ce818dcce087121ca3fb3b2b30b8d271 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-jbbs76-ce818dcce087121ca3fb3b2b30b8d271 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><span class=\"TextRun SCXW162142009 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW162142009 BCX9\">Immediately<\/span> <span class=\"NormalTextRun SCXW162142009 BCX9\">accessible<\/span> <span class=\"NormalTextRun SCXW162142009 BCX9\">target<\/span> <span class=\"NormalTextRun SCXW162142009 BCX9\">group<\/span> <span class=\"NormalTextRun SCXW162142009 BCX9\">base<\/span><\/span><\/p>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hpt3g2-23786e08c5a55c302d9cef964a9b9d7a\">\n.av_font_icon.av-hpt3g2-23786e08c5a55c302d9cef964a9b9d7a .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-hpt3g2-23786e08c5a55c302d9cef964a9b9d7a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><span class=\"NormalTextRun SCXW44613939 BCX9\">Agile <\/span><span class=\"NormalTextRun SCXW44613939 BCX9\">research<\/span> <span class=\"NormalTextRun SCXW44613939 BCX9\">projects<\/span> <span class=\"NormalTextRun SCXW44613939 BCX9\">with<\/span> <span class=\"NormalTextRun SCXW44613939 BCX9\">shorter<\/span> <span class=\"NormalTextRun SCXW44613939 BCX9\">field<\/span><span class=\"NormalTextRun SCXW44613939 BCX9\"> time<\/span><\/p>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g1gtaa-cdb4bbee775b46a8456f8dfd2aa609d6\">\n.av_font_icon.av-g1gtaa-cdb4bbee775b46a8456f8dfd2aa609d6 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-g1gtaa-cdb4bbee775b46a8456f8dfd2aa609d6 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> <span class=\"NormalTextRun SCXW170397828 BCX9\">Possibilities<\/span> <span class=\"NormalTextRun SCXW170397828 BCX9\">for<\/span><span class=\"NormalTextRun SCXW170397828 BCX9\"> follow-<\/span><span class=\"NormalTextRun SCXW170397828 BCX9\">up<\/span> <span class=\"NormalTextRun SCXW170397828 BCX9\">studies<\/span> <span class=\"NormalTextRun SCXW170397828 BCX9\">with<\/span> <span class=\"NormalTextRun SCXW170397828 BCX9\">the<\/span><span class=\"NormalTextRun SCXW170397828 BCX9\"> same <\/span><span class=\"NormalTextRun SCXW170397828 BCX9\">target<\/span> <span class=\"NormalTextRun SCXW170397828 BCX9\">group<\/span><\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-eth3ea-9429e643c7b6148c1ae495a621ac03bd av_one_half  avia-builder-el-13  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-kt2x9gxu-9784e28e207f2df9dd98d675bcdcda0f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Disadvantages:<\/strong><\/p>\n<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b\">\n.av_font_icon.av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><span class=\"TextRun SCXW32883390 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW32883390 BCX9\">Investment in <\/span><span class=\"NormalTextRun SCXW32883390 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW32883390 BCX9\">development<\/span> <span class=\"NormalTextRun SCXW32883390 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW32883390 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW32883390 BCX9\">pop-up<\/span> <span class=\"NormalTextRun SCXW32883390 BCX9\">community<\/span><\/span><span class=\"EOP SCXW32883390 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-1atl8i-3899abd005608f926e7760d9d142eb7e av_one_full  avia-builder-el-16  el_after_av_one_half  el_before_av_section  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-kt2xbgst-162405ddf86c07fa54581b1f43ae5a43 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong><span class=\"TextRun SCXW1352495 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW1352495 BCX9\">Digital <\/span><span class=\"NormalTextRun SCXW1352495 BCX9\">ethnographic<\/span> <span class=\"NormalTextRun SCXW1352495 BCX9\">research<\/span><span class=\"NormalTextRun SCXW1352495 BCX9\"> (qualitative)<\/span><\/span><span class=\"EOP SCXW1352495 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/strong><\/h3>\n<p><span class=\"TextRun SCXW97685275 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW97685275 BCX9\">This <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">where<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">we<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\"> bring traditional <\/span><a href=\"https:\/\/www.skopos.de\/en\/solutions\/qualitative-research-ethnographic-research\"><span style=\"color: #ff9c1b;\"><span class=\"NormalTextRun SCXW97685275 BCX9\">ethnographic<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">research<\/span><\/span><\/a> <span class=\"NormalTextRun SCXW97685275 BCX9\">into<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\"> a digital <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">context<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">. <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">Instead<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">of<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">two<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">&#8211; <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">three-hour<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\"> on-site interview, <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">participants<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">are<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">asked<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">record<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">the<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\"> relevant <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">scenarios<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\"> in a <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">pre<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">-, main-, and post-workshop. <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">During<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">the<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\"> Corona <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">pandemic<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">, digital <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">ethnographic<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">research<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">has<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">become<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">substitute<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">for<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\"> traditional <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">ethnographic<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">research<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\"> in <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">the<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\"> Chinese <\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">automotive<\/span> <span class=\"NormalTextRun SCXW97685275 BCX9\">industry<\/span><span class=\"NormalTextRun SCXW97685275 BCX9\">.<\/span><\/span><span class=\"EOP SCXW97685275 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a4gk6q-028475687aea15cabc320796bbe0f65e\">\n.avia-section.av-a4gk6q-028475687aea15cabc320796bbe0f65e{\nbackground-color:#d8d8d8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-a4gk6q-028475687aea15cabc320796bbe0f65e main_color avia-section-default avia-no-border-styling  avia-builder-el-18  el_after_av_one_full  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8847'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9n7f2q-ed4d9392365e0bc2ae65e02aeb84da94 av_one_full  avia-builder-el-19  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-840bky-430c00f7f01444e840ae53d9079052c7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" 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class='flex_column av-h97c2-1c02729bb9a47f99b317916c11a7942b av_one_half  avia-builder-el-23  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><p><section  class='av_textblock_section av-le2l056d-4a8d2aa04da8f5828c0199ff79999b37 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Nicole Schleiffer<\/strong><br \/>\nDirector Automotive &amp; Mobility<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-le2m5gww-3c6a04db2343078bd79db9725f1af561-wrap avia-button-left  avia-builder-el-25  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le2m5gww-3c6a04db2343078bd79db9725f1af561\">\n#top #wrap_all .avia-button.av-le2m5gww-3c6a04db2343078bd79db9725f1af561{\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all 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Feel free to contact us.<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vi9qq-b3bf1142deb3976e909b69e818248e93\">\n#top .hr.hr-invisible.av-2vi9qq-b3bf1142deb3976e909b69e818248e93{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2vi9qq-b3bf1142deb3976e909b69e818248e93 hr-invisible  avia-builder-el-26  el_after_av_one_half  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>With pop-up community research, we borrow a platform built by a panel service provider on short notice to conduct studies among a specific target group.<\/p>\n","protected":false},"author":7,"featured_media":2892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[90,98],"tags":[],"class_list":["post-8847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","category-international"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your path to insights from the Chinese automotive industry\u00a0- part 1 - SKOPOS RESEARCH<\/title>\n<meta name=\"description\" content=\"How does market research work in the Chinese automotive industry and what do companies need to bear in mind? 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