{"id":8800,"date":"2022-01-07T15:15:09","date_gmt":"2022-01-07T14:15:09","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=8800"},"modified":"2024-03-21T09:06:49","modified_gmt":"2024-03-21T08:06:49","slug":"10-praxis-tipps-fuer-internationale-kundenzufriedenheitsbefragungen","status":"publish","type":"post","link":"https:\/\/www.skopos.de\/en\/insights\/customer\/10-praxis-tipps-fuer-internationale-kundenzufriedenheitsbefragungen","title":{"rendered":"10 Practical Tips for (International) Customer Satisfaction Surveys\u00a0"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 521px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8800'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-dlwlkv-a57305dee673de6ec0c89892940dd4f6 av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-ky33fh9g-659b869d5e778d793dd37888e9d80dcb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span class=\"TextRun SCXW58442740 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW58442740 BCX9\">The <\/span><span class=\"NormalTextRun SCXW58442740 BCX9\">key<\/span> <span class=\"NormalTextRun SCXW58442740 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW58442740 BCX9\">your<\/span> <span class=\"NormalTextRun SCXW58442740 BCX9\">company&#8217;s<\/span> <span class=\"NormalTextRun SCXW58442740 BCX9\">success<\/span><span class=\"NormalTextRun SCXW58442740 BCX9\"> lies in <\/span><span class=\"NormalTextRun SCXW58442740 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW58442740 BCX9\">satisfaction<\/span> <span class=\"NormalTextRun SCXW58442740 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW58442740 BCX9\">your<\/span> <span class=\"NormalTextRun SCXW58442740 BCX9\">customers<\/span><span class=\"NormalTextRun SCXW58442740 BCX9\">.<\/span><\/span><span class=\"EOP SCXW58442740 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ky33f6bj-2c6bd21bb8ab6ec2da6fe46168cff829 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span class=\"TextRun SCXW58177035 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW58177035 BCX9\">10 <\/span><span class=\"NormalTextRun SCXW58177035 BCX9\">Practical<\/span> <span class=\"NormalTextRun SCXW58177035 BCX9\">Tips<\/span> <span class=\"NormalTextRun SCXW58177035 BCX9\">for<\/span><span class=\"NormalTextRun SCXW58177035 BCX9\"> (International) Customer <\/span><span class=\"NormalTextRun SCXW58177035 BCX9\">Satisfaction<\/span><span class=\"NormalTextRun SCXW58177035 BCX9\"> Surveys<\/span><\/span><span class=\"EOP SCXW58177035 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/h2>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-cakupb-7c9749002f352dbb49bb517b447bdc41 av_one_full  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-ky33fpjz-246738080cb547fbf5c84b9f621341f6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"TextRun SCXW263249503 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW263249503 BCX9\">For<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">many<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">years<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">, <\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">customer<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">surveys<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">have<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">been<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">one<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">our<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">research<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">focal<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">points<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\"> &#8211; <\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">it<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\"> B2B and B2C, national and international, <\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">or<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\"> large and <\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">small<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">studies<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">. <\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">If<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">you<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">consider<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">following<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">practical<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">tips<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">, <\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">nothing<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">can<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">really<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">go<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">wrong<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">. <\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">Of<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">course<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">, <\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">we<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\"> will support <\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">you<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">with<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">our<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">expertise<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\"> on all <\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">points<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">, <\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">whether<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\"> in an <\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">advisory<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">capacity<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">or<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">as<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">full<\/span> <span class=\"NormalTextRun SCXW263249503 BCX9\">service<\/span><span class=\"NormalTextRun SCXW263249503 BCX9\">.<\/span><\/span><span class=\"EOP SCXW263249503 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-agm0vj-a0e23d95029c2d1b0c5fd75e7b0ce792 av_one_full  avia-builder-el-6  el_after_av_one_full  el_before_av_section  avia-builder-el-last  first flex_column_div  column-top-margin'     ><div  class='avia-icon-list-container av-ky33ldh2-1ad2fa621583620d511855c19461751c  avia-builder-el-7  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-ky33ldh2-1ad2fa621583620d511855c19461751c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-ky33k0dy-f938a32fc8291dfdf23d431959e66bf3 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: 1. Involve all internal stakeholders at an early stage.\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >1. Involve all internal stakeholders at an early stage.<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p><span class=\"TextRun SCXW78867243 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW78867243 BCX9\">The <\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">success<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">of<\/span><span class=\"NormalTextRun SCXW78867243 BCX9\"> an (international) <\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">customer<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">survey<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">depends<\/span><span class=\"NormalTextRun SCXW78867243 BCX9\"> on <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW78867243 BCX9\">a large <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW78867243 BCX9\">number<\/span> <span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW78867243 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">people<\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">. <\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">Integrating<\/span><span class=\"NormalTextRun SCXW78867243 BCX9\"> all <\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">stakeholders<\/span><span class=\"NormalTextRun SCXW78867243 BCX9\"> at an <\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">early<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">stage<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">ensures<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">a high <\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">level<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">acceptance<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">within<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">company<\/span><span class=\"NormalTextRun SCXW78867243 BCX9\"> and a <\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">more<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">accurate<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">study<\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">. Conduct <\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">professionally<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">moderated<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">questionnaire<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">workshops<\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">. Individual <\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">questions<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">depending<\/span><span class=\"NormalTextRun SCXW78867243 BCX9\"> on <\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">country<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">or<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">business<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">unit<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">can<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">easily<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">integrated<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">into<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">questionnaire<\/span><span class=\"NormalTextRun SCXW78867243 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">make<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">survey<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">more<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">attractive<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW78867243 BCX9\">the<\/span><span class=\"NormalTextRun SCXW78867243 BCX9\"> individual <\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">stakeholders<\/span><span class=\"NormalTextRun SCXW78867243 BCX9\">.<\/span><\/span><span class=\"EOP SCXW78867243 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-ky33k0dy-18-26744c2e7c0836d1d2ade71692a8f4b4 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: 2. Take care of the address sample early on.\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >2. Take care of the address sample early on.<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p><span class=\"TextRun SCXW80838885 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW80838885 BCX9\">Contact <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">lists<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">often<\/span> <span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW80838885 BCX9\">have<\/span> <span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW80838885 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">compiled<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">first<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">by<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">country<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">representatives<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">involved<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">then<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">combined<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">into<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\"> a uniform <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">data<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">set<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">. This <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">should<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">started<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">early<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\"> &#8211; <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">especially<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">if<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">results<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">are<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">available<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\"> at a <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">certain<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">point<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\"> in time. Create a uniform <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">template<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">for<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">data<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">delivery<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">that<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">binding<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">for<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\"> all internal <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">suppliers<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">. As <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">you<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\"> will <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">see<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">: A <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">customer<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">satisfaction<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">survey<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">is<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">wonderful<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">opportunity<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">to<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\"> update <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">your<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\"> own <\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">address<\/span> <span class=\"NormalTextRun SCXW80838885 BCX9\">database<\/span><span class=\"NormalTextRun SCXW80838885 BCX9\">.<\/span><\/span><span class=\"EOP SCXW80838885 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-ky33k0dy-17-00e526f5142e8c2ad1db2c49c2e8e3e2 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: 3. Keep the framework the same in every area but leave room for freedom.\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >3. Keep the framework the same in every area but leave room for freedom.<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p><span class=\"TextRun SCXW46153565 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW46153565 BCX9\">Create a uniform <\/span><span class=\"NormalTextRun SCXW46153565 BCX9\">framework<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">that<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">binding<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">for<\/span><span class=\"NormalTextRun SCXW46153565 BCX9\"> all countries <\/span><span class=\"NormalTextRun SCXW46153565 BCX9\">or<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">subareas<\/span><span class=\"NormalTextRun SCXW46153565 BCX9\"> &#8211; <\/span><span class=\"NormalTextRun SCXW46153565 BCX9\">this<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">only<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">way<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">compare<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">results<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">validly<\/span><span class=\"NormalTextRun SCXW46153565 BCX9\">. At <\/span><span class=\"NormalTextRun SCXW46153565 BCX9\">the<\/span><span class=\"NormalTextRun SCXW46153565 BCX9\"> same time, <\/span><span class=\"NormalTextRun SCXW46153565 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">study<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">setup<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">must<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">be<\/span><span class=\"NormalTextRun SCXW46153565 BCX9\"> flexible <\/span><span class=\"NormalTextRun SCXW46153565 BCX9\">enough<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">accommodate<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">country-specific<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">differences<\/span><span class=\"NormalTextRun SCXW46153565 BCX9\">. Different <\/span><span class=\"NormalTextRun SCXW46153565 BCX9\">process<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">chains<\/span><span class=\"NormalTextRun SCXW46153565 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW46153565 BCX9\">performance<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">should<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">considered<\/span> <span class=\"NormalTextRun SCXW46153565 BCX9\">individually<\/span><span class=\"NormalTextRun SCXW46153565 BCX9\">.<\/span><\/span><span class=\"EOP SCXW46153565 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-ky33k0dy-16-825efa1e21e6135beac74c15ee81835a avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: 4. Keep the questionaire short.\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >4. Keep the questionaire short.<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p><span class=\"TextRun SCXW18052301 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW18052301 BCX9\">The <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">less<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\"> time <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">customers<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">need<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">, <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">more<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">willing<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">they<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">are<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">participate<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\"> in <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">survey<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\"> &#8211; in <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">the<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\"> B2B <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">segment<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">as<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">well<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">as<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">with<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">consumers<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">. <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">Questionnaires<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">can<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">shortened<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">considerably<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">through<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\"> intelligent <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">processes<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">, e.g., <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">by<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">calculating<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">importance<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">statistically<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\"> and not <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">asking<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">for<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">it<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">explicitly<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">. And: <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">deliver<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">what<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">you<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">promise<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">. <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">If<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">questionnaire<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">announced<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">as<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">lasting<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">ten<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">minutes<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">, <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">it<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">should<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">only<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\"> last <\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">ten<\/span> <span class=\"NormalTextRun SCXW18052301 BCX9\">minutes<\/span><span class=\"NormalTextRun SCXW18052301 BCX9\">.<\/span><\/span><span class=\"EOP SCXW18052301 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-ky33k0dy-15-8f51cb953b0e2b86ac0a1faddc91028c avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: 5. Consider which evaluation levels are relevant.\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >5. Consider which evaluation levels are relevant.<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p><span class=\"TextRun SCXW94715656 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW94715656 BCX9\">If<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">you<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">want<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">make<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\"> reliable <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">statements<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">about<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\"> individual <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">subgroups<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">, <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">sufficient<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">interviews<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">must<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">conducted<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\"> in <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW94715656 BCX9\">all <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW94715656 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">these<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">groups<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">. In <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">addition<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">country<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">comparisons<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">, <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">other<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\"> relevant <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">factors<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">may<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">include<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">regions<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">, <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">customer<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">types<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">industries<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">. A <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">corresponding<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">quota<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\"> plan <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">helpful<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">. But <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">beware<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">: <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">If<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\"> individual <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">groups<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">are<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\"> not <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">included<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\"> in <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">the<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\"> sample <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">according<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">their<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">actual<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">occurrence<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\"> due <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">to<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">quota<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\"> plan, <\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">results<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">must<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">weighted<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">for<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">overall<\/span> <span class=\"NormalTextRun SCXW94715656 BCX9\">consideration<\/span><span class=\"NormalTextRun SCXW94715656 BCX9\">.<\/span><\/span><span class=\"EOP SCXW94715656 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-ky33k0dy-14-e7fac97ab84034fe0e6bb1b882944d12 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: 6. Check the translated questionnaires.\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >6. Check the translated questionnaires.<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p><span class=\"TextRun SCXW265005073 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW265005073 BCX9\">Despite<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\"> back <\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">translations<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">, <\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">translation<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">agencies<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\"> do <\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">make<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">mistakes<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">when<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">it<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">comes<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">technical<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">terms<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">from<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">your<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">company<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">. <\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">However<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">, <\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">these<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">are<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">precisely<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">ones<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">that<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">are<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">crucial<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">for<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">questionnaire<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">. <\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">Provide<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">us<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\"> (<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">or<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">translation<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">agency<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">directly<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">) <\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">with<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\"> material <\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">about<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">your<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">company<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">, <\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">products<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">processes<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">. <\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">Have<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\"> a separate <\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">employee<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\"> check <\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">each<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">language<\/span> <span class=\"NormalTextRun SCXW265005073 BCX9\">version<\/span><span class=\"NormalTextRun SCXW265005073 BCX9\">.<\/span><\/span><span class=\"EOP SCXW265005073 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-ky33k0dy-13-65aae110faccdb952a8e942e651da051 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: 7. Work with professional interviewers.\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >7. Work with professional interviewers.<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p><span class=\"TextRun SCXW217063292 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW217063292 BCX9\">The <\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">interviewer<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">always<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">represents<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">your<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">company<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">as<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">well<\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">. <\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">Only<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">work<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">with<\/span><span class=\"NormalTextRun SCXW217063292 BCX9\"> eloquent and professional native <\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">speakers<\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">. <\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">When<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">we<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">select<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">interviewers<\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">, <\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">this is<\/span> <span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW217063292 BCX9\">for<\/span> <span class=\"NormalTextRun CommentHighlightRest SCXW217063292 BCX9\">sure<\/span> <span class=\"NormalTextRun CommentHighlightPipeRest SCXW217063292 BCX9\">granted<\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">. <\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">Attend<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">the<\/span><span class=\"NormalTextRun SCXW217063292 BCX9\"> interview <\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">training<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">sessions<\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">, <\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">get<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">know<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">interviewers<\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">, <\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">introduce<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">your<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">company<\/span><span class=\"NormalTextRun SCXW217063292 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">your<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">research<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">interest<\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">. This <\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">increases<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">motivation<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">interviewers<\/span><span class=\"NormalTextRun SCXW217063292 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">data<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">quality<\/span> <span class=\"NormalTextRun SCXW217063292 BCX9\">considerably<\/span><span class=\"NormalTextRun SCXW217063292 BCX9\">.<\/span><\/span><span class=\"EOP SCXW217063292 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-ky33k0dy-12-505c1c29c8aef29745bf7d74100cd351 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: 8. Consider country-specific characteristics when making contact.\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >8. Consider country-specific characteristics when making contact.<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p><span class=\"TextRun SCXW88466318 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW88466318 BCX9\">Different countries <\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">have<\/span><span class=\"NormalTextRun SCXW88466318 BCX9\"> different <\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">customs<\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">: In <\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">different <\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">cultures<\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">, <\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">you<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">need<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">invite<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">customers<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">survey<\/span><span class=\"NormalTextRun SCXW88466318 BCX9\"> in <\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">different <\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">ways<\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">. In Germany, <\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">contact<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">made<\/span><span class=\"NormalTextRun SCXW88466318 BCX9\"> via <\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">secretariat<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">for<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">certain<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">target<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">groups<\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">; in Asian countries, <\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">you<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">should<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">first<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">ask<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">for<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">permission<\/span><span class=\"NormalTextRun SCXW88466318 BCX9\"> at a <\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">higher<\/span> <span class=\"NormalTextRun SCXW88466318 BCX9\">level<\/span><span class=\"NormalTextRun SCXW88466318 BCX9\">.<\/span><\/span><span class=\"EOP SCXW88466318 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-ky33k0dy-11-8b08ba4426e412ac597cabb3d59c50eb avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: 9. Draw valid comparisons between individual cultural groups and countries. \"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >9. Draw valid comparisons between individual cultural groups and countries. <\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p><span class=\"TextRun SCXW218624208 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW218624208 BCX9\">Differing<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">cultural<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">groups<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">respond<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">differently<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">: Many <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">Asians<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">, <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">for<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">example<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">, will <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">very<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">rarely<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> express <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">criticism<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">therefore<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">usually<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">appear<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">much<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">more<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">satisfied<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> at <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">first<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">glance<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">.<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">If<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">you<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">focus<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> on <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">difference<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">best<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">competitor<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> in <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">country<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">, <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">you<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> will <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">get<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">more<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> valid <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">comparisons<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">. The <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">country-specific<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">customer<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">structure<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> also <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">makes<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">difference<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">: <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">If<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">customer<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">group<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">tends<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">dissatisfied<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">has<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> a large <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">share<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> in a <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">particular<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">country<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">, <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">poor<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">results<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\"> do not <\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">automatically<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">mean<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">poor<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">overall<\/span> <span class=\"NormalTextRun SCXW218624208 BCX9\">performance<\/span><span class=\"NormalTextRun SCXW218624208 BCX9\">.<\/span><\/span><span class=\"EOP SCXW218624208 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-ky33k0dy-10-2c0ddb61531da51ed785f558a9cef892 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: 10. Make it clear at which levels optimization is needed.\"><h4 class='av_iconlist_title iconlist_title  '  itemprop=\"headline\" >10. Make it clear at which levels optimization is needed.<\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><p><span class=\"TextRun SCXW124909943 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW124909943 BCX9\">There<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">is<\/span><span class=\"NormalTextRun SCXW124909943 BCX9\"> potential <\/span><span class=\"NormalTextRun SCXW124909943 BCX9\">for<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">improvement<\/span><span class=\"NormalTextRun SCXW124909943 BCX9\"> at <\/span><span class=\"NormalTextRun SCXW124909943 BCX9\">different <\/span><span class=\"NormalTextRun SCXW124909943 BCX9\">levels<\/span><span class=\"NormalTextRun SCXW124909943 BCX9\">: global, regional, national. Think <\/span><span class=\"NormalTextRun SCXW124909943 BCX9\">carefully<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">about<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">where<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">process<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">optimization<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">needed<\/span><span class=\"NormalTextRun SCXW124909943 BCX9\">. <\/span><span class=\"NormalTextRun SCXW124909943 BCX9\">If<\/span><span class=\"NormalTextRun SCXW124909943 BCX9\"> an <\/span><span class=\"NormalTextRun SCXW124909943 BCX9\">aspect<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">needs<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">optimized<\/span><span class=\"NormalTextRun SCXW124909943 BCX9\"> on a global <\/span><span class=\"NormalTextRun SCXW124909943 BCX9\">or<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">overall<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">level<\/span><span class=\"NormalTextRun SCXW124909943 BCX9\">, <\/span><span class=\"NormalTextRun SCXW124909943 BCX9\">this<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">does<\/span><span class=\"NormalTextRun SCXW124909943 BCX9\"> not <\/span><span class=\"NormalTextRun SCXW124909943 BCX9\">mean<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">that<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">changes<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">are<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">necessary<\/span> <span class=\"NormalTextRun SCXW124909943 BCX9\">or<\/span><span class=\"NormalTextRun SCXW124909943 BCX9\"> sensible in <\/span><span class=\"NormalTextRun SCXW124909943 BCX9\">every<\/span> <span class=\"NormalTextRun 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Feel free to contact us.\"><span class='avia_iconbox_title' >You want to know more? Feel free to contact us.<\/span><\/a><\/div><\/p><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For many years, customer surveys have been one of our research focal points &#8211; be it B2B and B2C, national and international, or large and small studies. If you consider the following practical tips, nothing can really go wrong.<\/p>\n","protected":false},"author":7,"featured_media":3194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[94],"tags":[],"class_list":["post-8800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Practical tips for customer satisfaction surveys part 1| SKOPOS<\/title>\n<meta name=\"description\" content=\"\u25baPractical tips for customer satisfaction surveys \u25ba Your path to insights from the Chinese automotive industry \u2713Learn more here\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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