{"id":8766,"date":"2022-01-18T14:13:48","date_gmt":"2022-01-18T13:13:48","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=8766"},"modified":"2025-05-22T13:12:40","modified_gmt":"2025-05-22T11:12:40","slug":"rapid-prototyping-in-market-research","status":"publish","type":"post","link":"https:\/\/www.skopos.de\/en\/insights\/innovation-research\/rapid-prototyping-in-market-research","title":{"rendered":"Rapid Prototyping in Market Research. We provide support with the most suitable approach."},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 521px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8766'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-lem1wi-3d6b3b4da063172ccc16a79e22a017b0 av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-kyik8093-65ebad282fe6de6ddb04d7682f27f6a4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span class=\"TextRun SCXW15731265 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW15731265 BCX9\">Rapid <\/span><span class=\"NormalTextRun SCXW15731265 BCX9\">Prototyping<\/span><span class=\"NormalTextRun SCXW15731265 BCX9\"> in Market Research. <\/span><span class=\"NormalTextRun SCXW15731265 BCX9\">We<\/span> <span class=\"NormalTextRun SCXW15731265 BCX9\">provide<\/span><span class=\"NormalTextRun SCXW15731265 BCX9\"> support <\/span><span class=\"NormalTextRun SCXW15731265 BCX9\">with<\/span> <span class=\"NormalTextRun SCXW15731265 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW15731265 BCX9\">most<\/span> <span class=\"NormalTextRun SCXW15731265 BCX9\">suitable<\/span> <span class=\"NormalTextRun SCXW15731265 BCX9\">approach<\/span><span class=\"NormalTextRun SCXW15731265 BCX9\">.<\/span><\/span><span class=\"EOP SCXW15731265 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kyik89el-e1feafd8d0862d3a0bb1c8c4373bdc95 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span class=\"TextRun SCXW4193992 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW4193992 BCX9\">Why<\/span> <span class=\"NormalTextRun SCXW4193992 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW4193992 BCX9\">supporting<\/span> <span class=\"NormalTextRun SCXW4193992 BCX9\">market<\/span> <span class=\"NormalTextRun SCXW4193992 BCX9\">research<\/span> <span class=\"NormalTextRun SCXW4193992 BCX9\">important<\/span><span class=\"NormalTextRun SCXW4193992 BCX9\"> in rapid <\/span><span class=\"NormalTextRun SCXW4193992 BCX9\">prototyping<\/span><span class=\"NormalTextRun SCXW4193992 BCX9\">?<\/span><\/span><span class=\"EOP SCXW4193992 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/h2>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-jcaxw2-5405429b6354b7bf0fefec82a78e5a5a av_one_full  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-kyikaac6-b8cfd7ffe16cab1c7c0aea00ba1aa503 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"TextRun SCXW146945105 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW146945105 BCX9\">The fundamental <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">goal<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">of<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\"> rapid <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">prototyping<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">develop<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">something<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">new<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\"> in <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">shortest<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\"> possible time, <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">which<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">then<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">improved<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\"> in <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">several<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\"> iterative <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">rounds<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">. This <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">can<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">both<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">product<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">concept<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\"> and a prototype <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">from<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">the<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\"> 3D <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">printer<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">. <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">However<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">, <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">one<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">is<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\"> not <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">always<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">bound<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">to<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">physical<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">product<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">idea<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">; <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">approach<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">is<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\"> also <\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">well<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">suited<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">for<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">advertising<\/span> <span class=\"NormalTextRun SCXW146945105 BCX9\">campaigns<\/span><span class=\"NormalTextRun SCXW146945105 BCX9\">.<\/span><\/span><span class=\"EOP SCXW146945105 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW170535229 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW170535229 BCX9\">In <\/span><span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW170535229 BCX9\">order<\/span> <span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW170535229 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">align<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">product<\/span><span class=\"NormalTextRun SCXW170535229 BCX9\">, <\/span><span class=\"NormalTextRun SCXW170535229 BCX9\">service<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">or<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">advertising<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">campaign<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">with<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">requirements<\/span><span class=\"NormalTextRun SCXW170535229 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW170535229 BCX9\">needs<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">of<\/span><span class=\"NormalTextRun SCXW170535229 BCX9\"> (potential) <\/span><span class=\"NormalTextRun SCXW170535229 BCX9\">customers<\/span><span class=\"NormalTextRun SCXW170535229 BCX9\">, <\/span><span class=\"NormalTextRun SCXW170535229 BCX9\">they<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">should<\/span><span class=\"NormalTextRun SCXW170535229 BCX9\"> also <\/span><span class=\"NormalTextRun SCXW170535229 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">involved<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">with<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">help<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">market<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">research<\/span><span class=\"NormalTextRun SCXW170535229 BCX9\">. This <\/span><span class=\"NormalTextRun SCXW170535229 BCX9\">helps<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">ensure<\/span> <span class=\"NormalTextRun SCXW170535229 BCX9\">that<\/span><span class=\"NormalTextRun SCXW170535229 BCX9\"> &#8230;<\/span><\/span><span class=\"EOP SCXW170535229 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW244547347 BCX9\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW244547347 BCX9\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b\">\n.av_font_icon.av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><\/span><\/span> <span class=\"TextRun SCXW204334051 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW204334051 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW204334051 BCX9\">requirements<\/span><span class=\"NormalTextRun SCXW204334051 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW204334051 BCX9\">wishes<\/span> <span class=\"NormalTextRun SCXW204334051 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW204334051 BCX9\">customers<\/span> <span class=\"NormalTextRun SCXW204334051 BCX9\">are<\/span> <span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW204334051 BCX9\">taken<\/span> <span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW204334051 BCX9\">into<\/span> <span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW204334051 BCX9\">account<\/span><span class=\"NormalTextRun SCXW204334051 BCX9\"> at an <\/span><span class=\"NormalTextRun SCXW204334051 BCX9\">early<\/span> <span class=\"NormalTextRun SCXW204334051 BCX9\">stage<\/span><span class=\"NormalTextRun SCXW204334051 BCX9\">.<\/span><\/span><span class=\"EOP SCXW204334051 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><br \/>\n<span class=\"TextRun SCXW244547347 BCX9\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW244547347 BCX9\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-16-7d81f9ad20084ef000975dc4155ffef0\">\n.av_font_icon.av-2bb6m8-16-7d81f9ad20084ef000975dc4155ffef0 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-16-7d81f9ad20084ef000975dc4155ffef0 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><span class=\"TextRun SCXW60238828 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW60238828 BCX9\">costly<\/span> <span class=\"NormalTextRun SCXW60238828 BCX9\">over<\/span><span class=\"NormalTextRun SCXW60238828 BCX9\">-engineering <\/span><span class=\"NormalTextRun SCXW60238828 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW60238828 BCX9\">avoided<\/span><span class=\"NormalTextRun SCXW60238828 BCX9\">, <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW60238828 BCX9\">i.e.<\/span> <span class=\"NormalTextRun SCXW60238828 BCX9\">product<\/span> <span class=\"NormalTextRun SCXW60238828 BCX9\">functions<\/span> <span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW60238828 BCX9\">actually<\/span> <span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW60238828 BCX9\">provide<\/span><span class=\"NormalTextRun SCXW60238828 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW60238828 BCX9\">benefit<\/span> <span class=\"NormalTextRun SCXW60238828 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW60238828 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW60238828 BCX9\">customer<\/span><span class=\"NormalTextRun SCXW60238828 BCX9\">.<\/span><\/span><span class=\"EOP SCXW60238828 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/span><\/span><br \/>\n<span class=\"TextRun SCXW244547347 BCX9\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW244547347 BCX9\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-15-800312007002e7dee53b48229b766a2d\">\n.av_font_icon.av-2bb6m8-15-800312007002e7dee53b48229b766a2d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-15-800312007002e7dee53b48229b766a2d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><span class=\"TextRun SCXW90140562 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW90140562 BCX9\">the<\/span><span class=\"NormalTextRun SCXW90140562 BCX9\"> design <\/span><span class=\"NormalTextRun SCXW90140562 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW90140562 BCX9\">perceived<\/span> <span class=\"NormalTextRun SCXW90140562 BCX9\">as<\/span> <span class=\"NormalTextRun SCXW90140562 BCX9\">appealing<\/span> <span class=\"NormalTextRun SCXW90140562 BCX9\">by<\/span><span class=\"NormalTextRun SCXW90140562 BCX9\"> relevant <\/span><span class=\"NormalTextRun SCXW90140562 BCX9\">target<\/span> <span class=\"NormalTextRun SCXW90140562 BCX9\">groups<\/span><span class=\"NormalTextRun SCXW90140562 BCX9\">.<\/span><\/span><span class=\"EOP SCXW90140562 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/span><\/span><br \/>\n<span class=\"TextRun SCXW244547347 BCX9\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW244547347 BCX9\">\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-14-1be2e44270494e85d2e8a811d1500452\">\n.av_font_icon.av-2bb6m8-14-1be2e44270494e85d2e8a811d1500452 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-14-1be2e44270494e85d2e8a811d1500452 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><span class=\"TextRun SCXW215507267 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW215507267 BCX9\">i<\/span><span class=\"NormalTextRun SCXW215507267 BCX9\">deas<\/span> <span class=\"NormalTextRun SCXW215507267 BCX9\">that<\/span><span class=\"NormalTextRun SCXW215507267 BCX9\"> do not <\/span><span class=\"NormalTextRun SCXW215507267 BCX9\">stand<\/span> <span class=\"NormalTextRun SCXW215507267 BCX9\">up<\/span> <span class=\"NormalTextRun SCXW215507267 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW215507267 BCX9\">customer<\/span> <span class=\"NormalTextRun SCXW215507267 BCX9\">opinion<\/span> <span class=\"NormalTextRun SCXW215507267 BCX9\">are<\/span> <span class=\"NormalTextRun SCXW215507267 BCX9\">sometimes<\/span><span class=\"NormalTextRun SCXW215507267 BCX9\"> not <\/span><span class=\"NormalTextRun SCXW215507267 BCX9\">pursued<\/span> <span class=\"NormalTextRun SCXW215507267 BCX9\">further<\/span><span class=\"NormalTextRun SCXW215507267 BCX9\">.<\/span><\/span><span class=\"EOP SCXW215507267 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/span><\/span><\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-i44siq-400038b4e9733b099ff59e9e8733d55d av_one_full  avia-builder-el-10  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-kyikav0r-24d2215171691f9364563a71b6b53440 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span class=\"TextRun SCXW174115051 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW174115051 BCX9\">How<\/span> <span class=\"NormalTextRun SCXW174115051 BCX9\">does<\/span> <span class=\"NormalTextRun SCXW174115051 BCX9\">market<\/span> <span class=\"NormalTextRun SCXW174115051 BCX9\">research<\/span> <span class=\"NormalTextRun SCXW174115051 BCX9\">work<\/span> by <span class=\"NormalTextRun CommentStart ContextualSpellingAndGrammarErrorV2Themed CommentHighlightPipeRest CommentHighlightRest SCXW174115051 BCX9\">using<\/span> <span class=\"NormalTextRun SCXW174115051 BCX9\">the<\/span><span class=\"NormalTextRun SCXW174115051 BCX9\"> rapid <\/span><span class=\"NormalTextRun SCXW174115051 BCX9\">prototyping<\/span> <span class=\"NormalTextRun SCXW174115051 BCX9\">approach<\/span><span class=\"NormalTextRun SCXW174115051 BCX9\">?<\/span><\/span><span class=\"EOP SCXW174115051 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p><span class=\"TextRun SCXW105913677 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW105913677 BCX9\">We<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\"> support <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">our<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">customers<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">with<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">market<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">research<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">approach<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">that<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">meets<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">requirements<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">of<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\"> rapid <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">prototyping<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">. <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">It<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">particularly<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">important<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">that<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">market<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">research<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">results<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">are<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">available<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">right<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">away<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">, so <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">that<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">development<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">, <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">engineering<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">or<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">creative<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">teams<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">from<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">advertising<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">agency<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">can<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">go<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">directly<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">into<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">revision<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">the<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\"> prototype. This <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">means<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">that<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">the<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\"> time <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">for<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\"> extensive <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">data<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">analyses<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">preparation<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">into<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">reports<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">, <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">as<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\"> in classic <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">market<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">research<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">, <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">is<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\"> not <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">available<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\"> in <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">this<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">case<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">, but <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">often<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\"> not <\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">necessary<\/span> <span class=\"NormalTextRun SCXW105913677 BCX9\">either<\/span><span class=\"NormalTextRun SCXW105913677 BCX9\">.<\/span><\/span><span class=\"EOP SCXW105913677 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span class=\"TextRun SCXW170992335 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW170992335 BCX9\">The rapid <\/span><span class=\"NormalTextRun SCXW170992335 BCX9\">prototyping<\/span> <span class=\"NormalTextRun SCXW170992335 BCX9\">research<\/span> <span class=\"NormalTextRun SCXW170992335 BCX9\">process<\/span> <span class=\"NormalTextRun SCXW170992335 BCX9\">can<\/span> <span class=\"NormalTextRun SCXW170992335 BCX9\">look<\/span><span class=\"NormalTextRun SCXW170992335 BCX9\"> like <\/span><span class=\"NormalTextRun SCXW170992335 BCX9\">this<\/span><span class=\"NormalTextRun SCXW170992335 BCX9\">:<\/span><\/span><span class=\"EOP SCXW170992335 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kyikcoon-da1b550b424b2553c4f75d249717139f\">\n.avia-image-container.av-kyikcoon-da1b550b424b2553c4f75d249717139f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kyikcoon-da1b550b424b2553c4f75d249717139f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kyikcoon-da1b550b424b2553c4f75d249717139f av-styling- avia-align-center  avia-builder-el-12  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9232 avia-img-lazy-loading-not-9232 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/Timetable-.jpg\" alt='Timetable' title='Timetable'  height=\"345\" width=\"768\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/Timetable-.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/Timetable--300x135.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/Timetable--705x317.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/Timetable--200x90.jpg 200w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/div><\/div><\/div><\/p><\/div>\n<div  class='flex_column av-g4g7aa-88f506858bfffcbf434651bfda7f756c av_one_full  avia-builder-el-13  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-kyikerqz-7c2eec4baeceef9ecee856587acf004a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-contrast=\"auto\">We conduct interviews with the relevant target group based on a first draft of test material. During the interviews, we use a digital whiteboard (e.g., Miro) to record findings in real time together with all our client&#8217;s stakeholders. After the interviews, this collection is processed and discussed together on the same day and the results are summarized.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With these results, the development teams can start revising the prototype the very next day. Once a revised prototype is available, we conduct the next round of interviews. This continues as long as it is necessary.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The employees involved at SKOPOS are particularly well trained and very experienced in gaining insights in real time and systematically evaluating them together with the customers. This enables us to create a fully developed prototype within a very short time.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Increasingly, our customers also want to incorporate feedback from other markets such as the USA and China into the development of prototypes from the outset, instead of adapting finished products to national requirements at a later stage. This is very easy to do, as we can use the same digital method to involve potential customers from the USA and China through interviews with our native speakers.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If the prototype is subject to high security requirements, there is also the option of conducting the study offline in a test studio.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-eio30y-7abbddbe62f9aa05c0b11ed79b31597c av_one_full  avia-builder-el-15  el_after_av_one_full  el_before_av_section  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-kyikfq6i-f5a6de13d6f9a81ddd8ca82bc86d62bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span class=\"TextRun SCXW906627 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW906627 BCX9\">For<\/span> <span class=\"NormalTextRun SCXW906627 BCX9\">whom<\/span> <span class=\"NormalTextRun SCXW906627 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW906627 BCX9\">this<\/span><span class=\"NormalTextRun SCXW906627 BCX9\"> rapid <\/span><span class=\"NormalTextRun SCXW906627 BCX9\">prototyping<\/span> <span class=\"NormalTextRun SCXW906627 BCX9\">approach<\/span> <span class=\"NormalTextRun SCXW906627 BCX9\">suitable<\/span><span class=\"NormalTextRun SCXW906627 BCX9\">?<\/span><\/span><\/h3>\n<p><span data-contrast=\"auto\">Together with our customers, we are currently having very good experiences with this approach in order to achieve and process insights in real time in a cost-efficient, fast and effective manner, where classic market research reaches its limits. We often work with this approach with departments such as pre-development, innovation departments or marketing.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If this approach also sounds interesting to you, feel free to contact us! We will be happy to coordinate the concrete design in terms of target group, content, number and duration of interviews and iterations with you individually.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bt6cpu-9f990b82e9aaa83da56689008fff8040\">\n.avia-section.av-bt6cpu-9f990b82e9aaa83da56689008fff8040{\nbackground-color:#d8d8d8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-bt6cpu-9f990b82e9aaa83da56689008fff8040 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_one_full  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8766'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-bcai02-b369e2e0a6797a5ae6a1800b5bedd292 av_one_full  avia-builder-el-18  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-94bcb6-0454358d35249ef2d185392d2e8d87b3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Your contact:<\/h3>\n<\/div><\/section><\/div><div  class='flex_column av-79bnbm-754bcf9b5d34650183e2e8749665140c av_one_half  avia-builder-el-20  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5au50i-c162098ae1513a489ab3491d973e38c4\">\n.avia-image-container.av-5au50i-c162098ae1513a489ab3491d973e38c4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5au50i-c162098ae1513a489ab3491d973e38c4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5au50i-c162098ae1513a489ab3491d973e38c4 av-styling-circle avia-align-center  avia-builder-el-21  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-16263 avia-img-lazy-loading-not-16263 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/05\/Nicole-Schleiffer-300x300-1.jpg\" alt='Nicole-Schleiffer' title='Nicole-Schleiffer-300x300-1'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/05\/Nicole-Schleiffer-300x300-1.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/05\/Nicole-Schleiffer-300x300-1-80x80.jpg 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/05\/Nicole-Schleiffer-300x300-1-36x36.jpg 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/05\/Nicole-Schleiffer-300x300-1-180x180.jpg 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/05\/Nicole-Schleiffer-300x300-1-200x200.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-4kea1e-d2d5e1e0dfb90aef44336a1ab0490c60 av_one_half  avia-builder-el-22  el_after_av_one_half  avia-builder-el-last  flex_column_div  column-top-margin'     ><p><section  class='av_textblock_section av-kyikg1zd-5c37d78a9bf5a99e0f01124331ce36b1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Nicole Schleiffer<\/strong><br \/>\nDirector Automotive &amp; Mobility<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-le2mp7if-62f9c0b60e04c17de85c5f906e688711-wrap avia-button-left  avia-builder-el-24  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-le2mp7if-62f9c0b60e04c17de85c5f906e688711\">\n#top #wrap_all .avia-button.av-le2mp7if-62f9c0b60e04c17de85c5f906e688711{\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-le2mp7if-62f9c0b60e04c17de85c5f906e688711:hover{\nbackground-color:#444444;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-le2mp7if-62f9c0b60e04c17de85c5f906e688711:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.skopos.de\/en\/contact'  class='avia-button av-le2mp7if-62f9c0b60e04c17de85c5f906e688711 av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-font-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"You want to know more? Feel free to contact us.\"><span class='avia_iconbox_title' >You want to know more? Feel free to contact us.<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The fundamental goal of rapid prototyping is to develop something new in the shortest possible time, which is then improved in several iterative rounds. This can be both a product concept and a prototype from the 3D printer.<\/p>\n","protected":false},"author":7,"featured_media":3229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[96,102],"tags":[],"class_list":["post-8766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-research","category-qualitative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rapid Prototyping in Market Research. We provide support with the most suitable approach. - SKOPOS RESEARCH<\/title>\n<meta name=\"description\" content=\"Why is accompanying market research important in rapid prototyping? We explain this in our new Insights article.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos.de\/en\/insights\/innovation-research\/rapid-prototyping-in-market-research\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rapid Prototyping in Market Research. We provide support with the most suitable approach. - SKOPOS RESEARCH\" \/>\n<meta property=\"og:description\" content=\"Why is accompanying market research important in rapid prototyping? We explain this in our new Insights article.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skopos.de\/en\/insights\/innovation-research\/rapid-prototyping-in-market-research\" \/>\n<meta property=\"og:site_name\" content=\"SKOPOS RESEARCH\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-18T13:13:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T11:12:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/01\/Beitragsbild.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"225\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/insights\\\/innovation-research\\\/rapid-prototyping-in-market-research#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/insights\\\/innovation-research\\\/rapid-prototyping-in-market-research\"},\"author\":{\"name\":\"Laura\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#\\\/schema\\\/person\\\/ea660effbf277fc136400e4bb3365c01\"},\"headline\":\"Rapid Prototyping in Market Research. 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