{"id":8718,"date":"2022-04-30T12:27:21","date_gmt":"2022-04-30T10:27:21","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=8718"},"modified":"2025-05-22T15:00:11","modified_gmt":"2025-05-22T13:00:11","slug":"it-all-depends-on-the-brand","status":"publish","type":"post","link":"https:\/\/www.skopos.de\/en\/insights\/dashboard\/it-all-depends-on-the-brand","title":{"rendered":"It all depends on the brand"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 521px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8718'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-r3u6h2-d8546d6114a1ead09ddbd2e6cfef7fc9 av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_hr  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-l2kecfar-6145a86f22e849627451af821bb43c71 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1><span class=\"TextRun SCXW67747167 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW67747167 BCX9\">It<\/span><span class=\"NormalTextRun SCXW67747167 BCX9\"> all <\/span><span class=\"NormalTextRun SCXW67747167 BCX9\">depends<\/span><span class=\"NormalTextRun SCXW67747167 BCX9\"> on <\/span><span class=\"NormalTextRun SCXW67747167 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW67747167 BCX9\">brand<\/span><\/span><span class=\"EOP SCXW67747167 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l2kecnkd-60095b65b5ab2be0d752ecd99f9873fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span class=\"TextRun SCXW210201470 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW210201470 BCX9\">Making <\/span><span class=\"NormalTextRun SCXW210201470 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW210201470 BCX9\">right<\/span> <span class=\"NormalTextRun SCXW210201470 BCX9\">decision<\/span> <span class=\"NormalTextRun SCXW210201470 BCX9\">with<\/span> <span class=\"NormalTextRun SCXW210201470 BCX9\">brand<\/span> <span class=\"NormalTextRun SCXW210201470 BCX9\">tracking<\/span><span class=\"NormalTextRun SCXW210201470 BCX9\"> &#8211; W\u00fcstenrot <\/span><span class=\"NormalTextRun SCXW210201470 BCX9\">shows<\/span> <span class=\"NormalTextRun SCXW210201470 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW210201470 BCX9\">way<\/span><\/span><span class=\"EOP SCXW210201470 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/h2>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pufg5y-d20c467858f3306d73da82f48d8312a2\">\n#top .hr.hr-invisible.av-pufg5y-d20c467858f3306d73da82f48d8312a2{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-pufg5y-d20c467858f3306d73da82f48d8312a2 hr-invisible  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-o2ba12-c18f87fa5af11304c1d317f3dd7c7c2d av_one_full  avia-builder-el-5  el_after_av_hr  el_before_av_one_full  first flex_column_div  '     ><section  class='av_textblock_section av-l2keds0h-9140d915b82343f21a7fa3d95b3b791d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-contrast=\"auto\">Brand research and brand tracking in particular support companies in managing their brand success. They show them where their brand stands in comparison to the competition, what it embodies and how it is developing. This enables companies to anticipate market changes in good time and remain responsive. In addition, brand tracking is an ideal tool for making the success of marketing efforts measurable.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our client, W\u00fcstenrot Bausparkasse, has also been conducting continuous monitoring of brand and communication impact for several years. Over time, the desire for a more modern approach emerged. Christian Fritzsche, market researcher at W\u00fcstenrot, set out to find a flexible, modular and at the same time straightforward solution that would allow individual adaptation to changing needs. He found it with SKOPOS BrandTrack, providing a brand tracking with a much more agile and modern approach.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h3><span class=\"TextRun SCXW180193983 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW180193983 BCX9\">Brand <\/span><span class=\"NormalTextRun SCXW180193983 BCX9\">tracking<\/span> <span class=\"NormalTextRun SCXW180193983 BCX9\">as<\/span> <span class=\"NormalTextRun SCXW180193983 BCX9\">it<\/span> <span class=\"NormalTextRun SCXW180193983 BCX9\">should<\/span> <span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW180193983 BCX9\">be<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW180193983 BCX9\">:<\/span><span class=\"NormalTextRun SCXW180193983 BCX9\"> flexible, modular, <\/span><span class=\"NormalTextRun SCXW180193983 BCX9\">straightforward<\/span><span class=\"NormalTextRun SCXW180193983 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW180193983 BCX9\">fast<\/span><\/span><span class=\"EOP SCXW180193983 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">With the aim of being able to evaluate the data as flexible as possible in terms of time &#8211; e.g., in relation to campaigns &#8211; the field work with SKOPOS BrandTrack runs evenly distributed over the entire year. The tracking is controlled by monthly defined target case numbers.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The tracking consists of a basic questionnaire with which W\u00fcstenrot continuously measures the main KPIs. This is expanded by flexible modules, such as a brand deep dive or a campaign tracking module, which can be exchanged on a quarterly basis. This allows W\u00fcstenrot to react flexibly to new issues at any time.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Flexibility is also a top priority when it comes to benchmarking: The appropriate competitor set is individually tailored to W\u00fcstenrot and can differ depending on the question. The same applies to the target group. This was individually coordinated as part of the project set-up and is ensured on an ongoing basis via appropriate screening. This ensures that W\u00fcstenrot only receives feedback from relevant target audiences.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">An essential component of SKOPOS BrandTrack is the automated data analysis and the Tableau dashboard, which was adapted to W\u00fcstenrot&#8217;s needs. The display options in the dashboard are diverse. On the one hand, the most important brand KPIs are displayed at a glance by means of aggregated overviews &#8211; easy to follow and conveniently exportable for the next presentation. On the other hand, results can be analyzed flexibly down to the last detail.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mgy5w6-4a625e647180d9cc41045e20425f9785\">\n.flex_column.av-mgy5w6-4a625e647180d9cc41045e20425f9785{\nborder-width:2px;\nborder-style:solid;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-mgy5w6-4a625e647180d9cc41045e20425f9785 av_one_full  avia-builder-el-7  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l2keeufs-3b58d00cb95f58f1c29fa4c1b337ed24\">\n.avia-image-container.av-l2keeufs-3b58d00cb95f58f1c29fa4c1b337ed24 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l2keeufs-3b58d00cb95f58f1c29fa4c1b337ed24 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l2keeufs-3b58d00cb95f58f1c29fa4c1b337ed24 av-styling- avia-align-center  avia-builder-el-8  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8721 avia-img-lazy-loading-not-8721 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/Everything-at-a-glance-KPIs-Export-Optimum.png\" alt='Everything at a glance - KPIs Export Optimum' title='Everything at a glance - KPIs Export Optimum'  height=\"221\" width=\"609\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/Everything-at-a-glance-KPIs-Export-Optimum.png 609w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/Everything-at-a-glance-KPIs-Export-Optimum-300x109.png 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/Everything-at-a-glance-KPIs-Export-Optimum-200x73.png 200w\" sizes=\"(max-width: 609px) 100vw, 609px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-l2kefkl6-9e4e49a49119c01708ea29743150c5dd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>Interactive dashboard: from clear KPIs to deep dives into the data<\/em><\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-l1ylna-6c3b4e6bf752d14641d570e7f5ed026c av_one_full  avia-builder-el-10  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-l2keg6tw-b785c49897f9e9b876bb3899f0e67c8a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><span class=\"TextRun SCXW174622447 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW174622447 BCX9\">The <\/span><span class=\"NormalTextRun SCXW174622447 BCX9\">next<\/span> <span class=\"NormalTextRun SCXW174622447 BCX9\">level<\/span> <span class=\"NormalTextRun SCXW174622447 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW174622447 BCX9\">marketing<\/span> <span class=\"NormalTextRun SCXW174622447 BCX9\">tracking<\/span><\/span><span class=\"EOP SCXW174622447 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p><span class=\"TextRun SCXW117055394 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW117055394 BCX9\">Thanks<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">the<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\"> modular <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">questionnaire<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">layout<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">, <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">current<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">topics<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">or<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">questions<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">can<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">be<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">easily<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">flexibly<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">integrated<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">into<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">tracking<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">. The fast <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">delivery<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">results<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">through<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">interactive<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">dashboard<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">as<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">well<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">as<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">possibility<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">to<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\"> perform <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">your<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\"> own <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">evaluations<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">thus<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">provide<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\"> immediate <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">answers<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">to<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\"> urgent <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">questions<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">are<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">clear<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">added<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">value<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">. In <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">addition<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">, <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">other<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">areas<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">can<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\"> also <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">access<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">results<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">directly<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">, <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">e.g.,<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">for<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">campaign<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">measurement<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">planning<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">. <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">With<\/span><a href=\"https:\/\/www.skopos.de\/en\/solutions\/brand-research-brand-tracking\"><span style=\"color: #ff9c1b;\"><span class=\"NormalTextRun SCXW117055394 BCX9\"> SKOPOS <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW117055394 BCX9\">BrandTrack<\/span><\/span><\/a><span class=\"NormalTextRun SCXW117055394 BCX9\">, W\u00fcstenrot <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">has<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">taken<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">its<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">brand<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">performance<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">tracking<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">to<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\"> a <\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">new<\/span> <span class=\"NormalTextRun SCXW117055394 BCX9\">level<\/span><span class=\"NormalTextRun SCXW117055394 BCX9\">.<\/span><\/span><span class=\"EOP SCXW117055394 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-izirvq-d3bc8b2837c0e6187ab8ca80803ef0cc av_one_full  avia-builder-el-12  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p><section  class='av_textblock_section av-hm3d8m-8f561fa1983dc9cbdb828eb63d4509eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"TextRun SCXW92444313 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW92444313 BCX9\">A <\/span><span class=\"NormalTextRun SCXW92444313 BCX9\">detailed<\/span><span class=\"NormalTextRun SCXW92444313 BCX9\"> dossier <\/span><span class=\"NormalTextRun SCXW92444313 BCX9\">article<\/span><span class=\"NormalTextRun SCXW92444313 BCX9\"> on <\/span><span class=\"NormalTextRun SCXW92444313 BCX9\">brand<\/span> <span class=\"NormalTextRun SCXW92444313 BCX9\">tracking<\/span><span class=\"NormalTextRun SCXW92444313 BCX9\"> at W\u00fcstenrot <\/span><span class=\"NormalTextRun SCXW92444313 BCX9\">has<\/span> <span class=\"NormalTextRun SCXW92444313 BCX9\">been<\/span> <span class=\"NormalTextRun SCXW92444313 BCX9\">published<\/span><span class=\"NormalTextRun SCXW92444313 BCX9\"> on marktforschung.de (in German):<\/span><\/span><span class=\"EOP SCXW92444313 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-gd8zye-99b431bf2c76e54347841eb6c18cca24-wrap avia-button-center  avia-builder-el-14  el_after_av_textblock  avia-builder-el-last '><a href='https:\/\/www.marktforschung.de\/dossiers\/themendossiers\/die-vermessung-der-marke\/einzelansicht\/markentracking-bei-wuestenrot-modular-flexibel-und-schlank\/ '  class='avia-button av-gd8zye-99b431bf2c76e54347841eb6c18cca24 av-link-btn avia-icon_select-no avia-size-x-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"To the article\"><span class='avia_iconbox_title' >To the article<\/span><\/a><\/div><\/p><\/div>\n<div  class='flex_column av-btzaqe-481282c3d4a7b16a4fc1ba0fdd269840 av_one_full  avia-builder-el-15  el_after_av_one_full  el_before_av_section  avia-builder-el-last  first flex_column_div  column-top-margin'     ><div  class='avia-button-wrap av-l2kek65d-7743a05dc391a2f228b400398ac4909f-wrap avia-button-center  avia-builder-el-16  avia-builder-el-no-sibling '><a href='https:\/\/www.skopos.de\/en\/solutions\/brand-research-brand-tracking'  class='avia-button av-l2kek65d-7743a05dc391a2f228b400398ac4909f av-link-btn avia-icon_select-no avia-size-x-large avia-position-center avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"You can find more information about brand research at SKOPOS here.\"><span class='avia_iconbox_title' >You can find more information about brand research at SKOPOS here.<\/span><\/a><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-axme06-04cf7762ce7c31289a2ffeeed882a049\">\n.avia-section.av-axme06-04cf7762ce7c31289a2ffeeed882a049{\nbackground-color:#d8d8d8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-axme06-04cf7762ce7c31289a2ffeeed882a049 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_one_full  el_before_av_textblock  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8718'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-9nmniu-13cff85ef2d2b6d05c2f238068df1e4b av_one_full  avia-builder-el-18  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-87udbq-9949860daa259c10b5352bb2e6f04d92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Your contact:<\/h3>\n<\/div><\/section><\/div><div  class='flex_column av-57hoxy-6c34b1f2c88bd8a3bbc2e3d5b3210ff2 av_one_half  avia-builder-el-20  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/05\/Uta-Huemer_300px_02.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/05\/Uta-Huemer_300px_02-80x80.jpg 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/05\/Uta-Huemer_300px_02-36x36.jpg 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/05\/Uta-Huemer_300px_02-180x180.jpg 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/05\/Uta-Huemer_300px_02-200x200.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-3xo686-97b4584aa0a4f3cc52c68378894d6c9a av_one_half  avia-builder-el-22  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><p><section  class='av_textblock_section av-l2kejflm-6811bb159551404a62d264794525ed85 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Uta H\u00fcmer\u00a0<\/strong><\/p>\n<p>Research Director<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-2nk5fa-bbbe215ffbf06c1603a79f8079c6e53c-wrap avia-button-left  avia-builder-el-24  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2nk5fa-bbbe215ffbf06c1603a79f8079c6e53c\">\n#top #wrap_all .avia-button.av-2nk5fa-bbbe215ffbf06c1603a79f8079c6e53c{\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2nk5fa-bbbe215ffbf06c1603a79f8079c6e53c:hover{\nbackground-color:#444444;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2nk5fa-bbbe215ffbf06c1603a79f8079c6e53c:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.skopos.de\/en\/contact'  class='avia-button av-2nk5fa-bbbe215ffbf06c1603a79f8079c6e53c av-link-btn avia-icon_select-no 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Feel free to contact us.\"><span class='avia_iconbox_title' >You want to know more? Feel free to contact us.<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3amwty-ffbdc56a3836a4107b3dbb39baf9e921\">\n#top .hr.hr-invisible.av-3amwty-ffbdc56a3836a4107b3dbb39baf9e921{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-3amwty-ffbdc56a3836a4107b3dbb39baf9e921 hr-invisible  avia-builder-el-25  el_after_av_one_half  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8718'><div class='entry-content-wrapper clearfix'><section  class='av_textblock_section av-av_textblock-9ee6daaf882f31bf75966532cda9493c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><\/div><\/section><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand research and brand tracking in particular support companies in managing their brand success. 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