{"id":8675,"date":"2022-11-14T16:25:05","date_gmt":"2022-11-14T15:25:05","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=8675"},"modified":"2024-03-21T09:01:12","modified_gmt":"2024-03-21T08:01:12","slug":"the-results-are-in-consumers-in-germany-and-austria-have-voted","status":"publish","type":"post","link":"https:\/\/www.skopos.de\/en\/insights\/skopos-news\/the-results-are-in-consumers-in-germany-and-austria-have-voted","title":{"rendered":"The results are in: consumers in Germany and Austria have voted."},"content":{"rendered":"
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The <\/span>results<\/span> are<\/span> in:<\/span> consumers<\/span> in Germany and Austria <\/span>have<\/span> voted<\/span>.<\/span><\/span><\/h1>\n<\/div><\/section>
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As a <\/span>partner<\/span> of<\/span> the<\/span> ‘Best <\/span>Retailer<\/span> of<\/span> the<\/span> Year’ <\/span>election<\/span>, <\/span>we<\/span> warmly<\/span> congratulate<\/span> the<\/span> winners<\/span>!<\/span><\/span><\/h2>\n<\/div><\/section><\/p><\/div>\n

Alea iacta est – the dice have been cast. The winners of the “Best Retailer of the Year” competition have been chosen and we would like to congratulate all the companies that have made it onto the podium. For us, this is a particularly exciting and unusual project, which we really enjoyed. We are happy to give you a glimpse behind the scenes in this Insights article. After all, an election like this is not a foregone conclusion \u2026<\/span>\u00a0<\/span><\/p>\n

So what exactly was our task? In an online survey, we asked consumers in Germany and Austria to vote for their favorite retailers. A total of around 42,300 ratings were submitted in Germany and 44,650 in Austria in various categories. As in previous years, retailers were able to call on their customers to vote. In addition, as a market research institute, we also invited people to vote via a population-representative panel in the participating countries. Thanks to this extended method, the consumer vote was underpinned by a representative survey, making it even more meaningful for retailers.<\/span><\/p>\n<\/div><\/section>
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