{"id":8608,"date":"2023-03-23T09:34:25","date_gmt":"2023-03-23T08:34:25","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=8608"},"modified":"2024-03-21T08:53:50","modified_gmt":"2024-03-21T07:53:50","slug":"authentic-insights-about-hellofresh-cooking-boxes-with-mobile-ethnography","status":"publish","type":"post","link":"https:\/\/www.skopos.de\/en\/insights\/qualitative\/authentic-insights-about-hellofresh-cooking-boxes-with-mobile-ethnography","title":{"rendered":"Authentic insights about HelloFresh cooking boxes with mobile ethnography"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 541px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8608'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-o01oiu-6f004ef756764620e2cdcb47d60d108b av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_hr  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-lfjdaxzl-d33980ff63cd9b78dc0033ca8e0485f9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Unboxing the Truth<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lfjdbe5d-deaa310e557fe593708f430b81c23006 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span class=\"TextRun SCXW35666449 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW35666449 BCX9\">Authentic<\/span> <span class=\"NormalTextRun SCXW35666449 BCX9\">insights<\/span> <span class=\"NormalTextRun SCXW35666449 BCX9\">about<\/span> <span class=\"NormalTextRun SCXW35666449 BCX9\">HelloFresh<\/span> <span class=\"NormalTextRun SCXW35666449 BCX9\">cooking<\/span> <span class=\"NormalTextRun SCXW35666449 BCX9\">boxes<\/span> <span class=\"NormalTextRun SCXW35666449 BCX9\">with<\/span><span class=\"NormalTextRun SCXW35666449 BCX9\"> mobile <\/span><span class=\"NormalTextRun SCXW35666449 BCX9\">ethnography<\/span><\/span><\/h2>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m8q0me-d174b1e5f95fd3c30868709d932583aa\">\n#top .hr.hr-invisible.av-m8q0me-d174b1e5f95fd3c30868709d932583aa{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-m8q0me-d174b1e5f95fd3c30868709d932583aa hr-invisible  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-k8izt2-adac2c9e4e3cbffe057ecb273f2df359 av_one_full  avia-builder-el-5  el_after_av_hr  el_before_av_one_full  first flex_column_div  '     ><section  class='av_textblock_section av-lfjdd407-8e35f2eefab7cf71c816720d8b601cfb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"TextRun SCXW131665272 BCX9\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW131665272 BCX9\">Real-<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">life<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">authentic<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">insights<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">into<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">world<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">customers<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">are<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\"> possible <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">with<\/span><a href=\"https:\/\/www.skopos.de\/en\/solutions\/qualitative-research-ethnographic-research\"><span style=\"color: #ff9c1b;\"><span class=\"NormalTextRun SCXW131665272 BCX9\"> mobile <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">ethnography<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">research<\/span><\/span><\/a><span class=\"NormalTextRun SCXW131665272 BCX9\">. <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">Thanks<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">to<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\"> rapid <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">technological<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">development<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">, <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">it<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">as<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\"> easy <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">to<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">use<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">as<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">it<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">is<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">fun<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\"> &#8211; <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">for<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">those<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">asking<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">questions<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">, <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">those<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">watching<\/span> <span class=\"NormalTextRun AdvancedProofingIssueV2Themed SCXW131665272 BCX9\">and also<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">for<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">participants<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">. Kathrin Schaarschmidt, <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">Director<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\"> Qualitative Research at SKOPOS, <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">talks<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\"> in her dossier <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">article<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\"> in <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW131665272 BCX9\">planning&amp;analysis<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">about<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">hustle<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\"> and <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">bustle<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">of<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">searching<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">for<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">experiences<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\"> at <\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">the<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">crucial<\/span> <span class=\"NormalTextRun SCXW131665272 BCX9\">moment<\/span><span class=\"NormalTextRun SCXW131665272 BCX9\">.<\/span><\/span><span class=\"EOP SCXW131665272 BCX9\" data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In the summer of 2022, we found the ideal use case for this method with HelloFresh, the global manufacturer of cooking boxes. The cooking boxes contain all the ingredients and the recipe for the respective meal. In several countries, we wanted to track down the so-called &#8220;unboxing&#8221; &#8211; the moment when the user opens and explores the delivered cooking box.<\/span><\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-inevqu-d875f354d0bc4fdc411609a6a1611bf8 av_one_full  avia-builder-el-7  el_after_av_one_full  el_before_av_section  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p><section  class='av_textblock_section av-hfxdpy-97a9a1e333261607431c60c59bca623d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span data-contrast=\"auto\">We will be happy to provide you with the entire dossier article.<\/span><\/p>\n<p>Source: <a href=\"https:\/\/www.horizont.net\/planung-analyse\">planung&amp;analyse<\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-lks6yf1d-7f96e522507ee69cf26ed04fc8b5464d-wrap avia-button-center  avia-builder-el-9  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lks6yf1d-7f96e522507ee69cf26ed04fc8b5464d\">\n#top #wrap_all .avia-button.av-lks6yf1d-7f96e522507ee69cf26ed04fc8b5464d{\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-lks6yf1d-7f96e522507ee69cf26ed04fc8b5464d .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<a href='mailto:lukas.nosber@skopos.de?subject=Full%20dossier%20HelloFresh%20P&amp;A\"'  class='avia-button av-lks6yf1d-7f96e522507ee69cf26ed04fc8b5464d av-link-btn avia-icon_select-no avia-size-x-large avia-position-center'   aria-label=\"Feel free to contact us!\"><span class='avia_iconbox_title' >Feel free to contact us!<\/span><\/a><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ev6h3q-810820967de91ee12f9420c0cfff4b0a\">\n.avia-section.av-ev6h3q-810820967de91ee12f9420c0cfff4b0a{\nbackground-color:#d8d8d8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-ev6h3q-810820967de91ee12f9420c0cfff4b0a main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_one_full  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8608'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-c16hqu-248ea6ad46339a9411ab825181ac753a av_one_full  avia-builder-el-11  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-ahdyna-6019945d1e0ba8f31db02a99289d1e7d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Your contact:<\/h3>\n<\/div><\/section><\/div><div  class='flex_column av-9usrye-707ce7e7e2afb95f8344896fb31967b4 av_one_half  avia-builder-el-13  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7cxlwm-d9f0352ebf383a68f40e7fc1af6eaf5b\">\n.avia-image-container.av-7cxlwm-d9f0352ebf383a68f40e7fc1af6eaf5b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-7cxlwm-d9f0352ebf383a68f40e7fc1af6eaf5b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-7cxlwm-d9f0352ebf383a68f40e7fc1af6eaf5b av-styling-circle avia-align-center  avia-builder-el-14  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5724 avia-img-lazy-loading-not-5724 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-300x300.jpg\" alt='Lukas Nosber' title='Lukas Nosber'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-80x80.jpg 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-36x36.jpg 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-180x180.jpg 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-200x200.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-5umnti-ee281f045358818e26ca9984494a1c98 av_one_half  avia-builder-el-15  el_after_av_one_half  avia-builder-el-last  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4sq7g6-700560807277f1a57260af0b3cd03847\">\n#top .hr.hr-invisible.av-4sq7g6-700560807277f1a57260af0b3cd03847{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-4sq7g6-700560807277f1a57260af0b3cd03847 hr-invisible  avia-builder-el-16  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-2fc7va-1b301adb0aed8a76359f62ad2fb9f5a0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Lukas Nosber<\/strong><br \/>\nSenior Sales &amp; Account Manager<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-lfjdg9d7-d69c8158feac1d81e471c4d5d294431e-wrap avia-button-left  avia-builder-el-18  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfjdg9d7-d69c8158feac1d81e471c4d5d294431e\">\n#top #wrap_all .avia-button.av-lfjdg9d7-d69c8158feac1d81e471c4d5d294431e{\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-lfjdg9d7-d69c8158feac1d81e471c4d5d294431e:hover{\nbackground-color:#444444;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-lfjdg9d7-d69c8158feac1d81e471c4d5d294431e:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.skopos.de\/en\/contact'  class='avia-button av-lfjdg9d7-d69c8158feac1d81e471c4d5d294431e av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-font-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"You want to know more? Feel free to contact us.\"><span class='avia_iconbox_title' >You want to know more? Feel free to contact us.<\/span><\/a><\/div><\/p><\/div>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real-life and authentic insights into the world of customers are possible with mobile ethnography research. Thanks to rapid technological development, it is as easy to use as it is fun &#8211; for those asking the questions, those watching and also for the participants.<\/p>\n","protected":false},"author":7,"featured_media":6669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[102],"tags":[],"class_list":["post-8608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qualitative"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Authentic insights about HelloFresh cooking boxes with mobile ethnography - SKOPOS RESEARCH<\/title>\n<meta name=\"description\" content=\"\u2713Authentic insights about HelloFresh cooking boxes with mobile ethnography \u25baLifelike &amp; authentic insights into the world of customers\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos.de\/en\/insights\/qualitative\/authentic-insights-about-hellofresh-cooking-boxes-with-mobile-ethnography\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Authentic insights about HelloFresh cooking boxes with mobile ethnography - 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