{"id":11981,"date":"2023-11-10T13:18:15","date_gmt":"2023-11-10T12:18:15","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=11981"},"modified":"2024-05-27T13:46:23","modified_gmt":"2024-05-27T11:46:23","slug":"succeet23-experience-market-research-up-close","status":"publish","type":"post","link":"https:\/\/www.skopos.de\/en\/insights\/skopos-news\/succeet23-experience-market-research-up-close","title":{"rendered":"succeet23: Experience market research up close"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 541px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11981'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-892j958-26359ea6f6f7cd783efc37e365b13a06 av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-logwsvre-97a68fc8c2def31dfc5b233f21300b12 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>The succeet 2023 in Wiesbaden<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-logwt4ay-031173fd76ecaf3a5874d01cb98bb0e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><strong>Experience market research up close<\/strong><\/h2>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-7ehzhf0-361497fa645ac126b03978d4b90d5856 av_one_full  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-logwtf1z-a667f1c74e6994990898828da2fac8d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The Succeet market research expo is an annual highlight for us: a mixture of exciting interactions with potential customers, business partners and, last but not least, former colleagues.<\/p>\n<p>This year, the expo was no longer held in Munich, but in the new, modern trade fair complex in Wiesbaden. This change brought a fresh air and new impulses to the event.<\/p>\n<p>Delicious coffee, lively exchange and a cozy caf\u00e9 atmosphere attracted visitors to our SKOPOS booth in Hall North. The warm atmosphere at our booth made everyone feel at home and they enjoyed the exchange to the fullest.<\/p>\n<\/div><\/section><\/div><div  class='flex_column av-vzcar0-ce9c1ead6ed2113471970ebaccf40b62 av_one_full  avia-builder-el-6  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-logy5g7t-5b89b793a03130d6901f4c8934adfa5c\">\n.avia-image-container.av-logy5g7t-5b89b793a03130d6901f4c8934adfa5c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-logy5g7t-5b89b793a03130d6901f4c8934adfa5c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-logy5g7t-5b89b793a03130d6901f4c8934adfa5c av-styling- avia-align-center  avia-builder-el-7  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-11876 avia-img-lazy-loading-not-11876 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/11\/Succeet-2023-SKOPOS-Impressionen-scaled.jpg\" alt='succeet23' title='succeet23'  height=\"1280\" width=\"2560\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/11\/Succeet-2023-SKOPOS-Impressionen-scaled.jpg 2560w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/11\/Succeet-2023-SKOPOS-Impressionen-300x150.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/11\/Succeet-2023-SKOPOS-Impressionen-1030x515.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/11\/Succeet-2023-SKOPOS-Impressionen-768x384.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/11\/Succeet-2023-SKOPOS-Impressionen-1536x768.jpg 1536w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/11\/Succeet-2023-SKOPOS-Impressionen-2048x1024.jpg 2048w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/11\/Succeet-2023-SKOPOS-Impressionen-1500x750.jpg 1500w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/11\/Succeet-2023-SKOPOS-Impressionen-705x353.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/11\/Succeet-2023-SKOPOS-Impressionen-200x100.jpg 200w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><\/div><\/p>\n<div  class='flex_column av-7b1wqy4-954e9f0ec4f4dea01c5443fc2f413d83 av_one_full  avia-builder-el-8  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-logwuyer-c511fb9d2e4e340f1e3c138a82cf6f6e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Man AND Machine: AI in Market Research<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-logwvdvt-b90bf7ddf047272ff85b5ab1717802db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>But not only at our booth, but also during our presentations we had a lot of opportunity for discussion. Olaf Hofmann, managing director and founder of the SKOPOS Group, dedicated himself to the topic of how we can make artificial intelligence (AI) work for us as researchers.<\/p>\n<p>A room filled to capacity clearly showed us how this topic continues to engage the market research industry deeply. Given the abundance of tools and technologies available, the question inevitably arose as to which of them are really relevant for market research and how they will change our projects and work processes. And last but not least, the fundamental, ever-present question: will automation and AI technologies ultimately challenge our role as market researchers?<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-6s24eoc-ce989da0c9def0e9b43db0bac9f856f3 av_one_full  avia-builder-el-11  el_after_av_one_full  el_before_av_hr  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-logww2t9-b097a861e892ac1bec1ae4bd4a4a55e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Spotlight on Gen Z: Digital natives as potential for market research<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-logwwwu1-86da254e362bdfa96cf3d90b92c0d047 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We are particularly proud of our contribution on the topic of &#8220;Gen Z and market research&#8221;, which was honored as part of the succeet Awards. We have intensively researched and investigated how Generation Z &#8211; the most digitally savvy and connected generation &#8211; is changing the market research landscape. Our team has developed innovative approaches to understand the needs and preferences of Gen Z and adapt market research strategies.<\/p>\n<p>Unfortunately, we very narrowly missed out on the first place. Nevertheless, it was a lot of fun to be part of this new succeet format and to develop and present innovative research approaches in this context as well.<\/p>\n<p>Participating in succeet 2023 in Wiesbaden was an inspiring experience. The abundance of innovative ideas, modern technologies and forward-looking approaches shows that the market research industry is more lively and dynamic than ever before.<\/p>\n<p>We look forward to more innovative projects and the opportunity to continue actively shaping the market research landscape.<\/p>\n<p>It would be our pleasure to see you again next year at our booth in Wiesbaden for succeet 2024!<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4tcwbkc-807830cb5f85f7a87164f9e1e048eb8b\">\n#top .hr.hr-invisible.av-4tcwbkc-807830cb5f85f7a87164f9e1e048eb8b{\nheight:100px;\n}\n<\/style>\n<div  class='hr av-4tcwbkc-807830cb5f85f7a87164f9e1e048eb8b hr-invisible  avia-builder-el-14  el_after_av_one_full  el_before_av_section  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g7j74c-a53f837808dd03c2c0e61a454a135ed5\">\n.avia-section.av-g7j74c-a53f837808dd03c2c0e61a454a135ed5{\nbackground-color:#d8d8d8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-g7j74c-a53f837808dd03c2c0e61a454a135ed5 main_color avia-section-default avia-no-border-styling  avia-builder-el-15  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-11981'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-41puk8c-8b0d1b3f3b4ca760991359cc40ac2c8e av_one_full  avia-builder-el-16  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-3gwt424-474b67f0fb32caf64fc584987a303580 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Your contact:<\/h3>\n<\/div><\/section><\/div><div  class='flex_column av-2xk5t4c-b10c69a5d8c3227dbe1724a35ff241b3 av_one_half  avia-builder-el-18  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2faxefg-e6834f7814acdf1150d6cc09ff6dfc08\">\n.avia-image-container.av-2faxefg-e6834f7814acdf1150d6cc09ff6dfc08 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2faxefg-e6834f7814acdf1150d6cc09ff6dfc08 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2faxefg-e6834f7814acdf1150d6cc09ff6dfc08 av-styling-circle avia-align-center  avia-builder-el-19  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5724 avia-img-lazy-loading-not-5724 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01.jpg\" alt='Lukas Nosber' title='Lukas Nosber'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-80x80.jpg 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-36x36.jpg 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-180x180.jpg 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-200x200.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-28gdsto-b6285edbc833f5b5fa911a3bce51573f av_one_half  avia-builder-el-20  el_after_av_one_half  avia-builder-el-last  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1s49tgs-cf0ef2c6bd42ef132eec09851696061e\">\n#top .hr.hr-invisible.av-1s49tgs-cf0ef2c6bd42ef132eec09851696061e{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-1s49tgs-cf0ef2c6bd42ef132eec09851696061e hr-invisible  avia-builder-el-21  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-1b06goc-d0975e1bc0bd409fb92a888781ddd39d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Lukas Nosber<\/strong><br \/>\nSenior Sales &amp; Account Manager<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-vxz024-1b49c2224d28eadffa0038eeb8cdf55a-wrap avia-button-left  avia-builder-el-23  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vxz024-1b49c2224d28eadffa0038eeb8cdf55a\">\n#top #wrap_all .avia-button.av-vxz024-1b49c2224d28eadffa0038eeb8cdf55a{\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-vxz024-1b49c2224d28eadffa0038eeb8cdf55a:hover{\nbackground-color:#444444;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-vxz024-1b49c2224d28eadffa0038eeb8cdf55a:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.skopos.de\/en\/insights\/trends\/cultured-meat-the-meat-of-the-future'  class='avia-button av-vxz024-1b49c2224d28eadffa0038eeb8cdf55a av-link-btn avia-icon_select-no avia-size-large avia-position-left avia-font-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"You want to know more? Feel free to contact us.\"><span class='avia_iconbox_title' >You want to know more? Feel free to contact us.<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Succeet market research expo is an annual highlight for us: a mixture of exciting interactions with potential customers, business partners and, last but not least, former colleagues.<\/p>\n<p>This year, the expo was no longer held in Munich, but in the new, modern trade fair complex in Wiesbaden. This change brought a fresh air and new impulses to the event.<\/p>\n","protected":false},"author":7,"featured_media":11857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-11981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-skopos-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>succeet23: Experience market research up close - SKOPOS RESEARCH<\/title>\n<meta name=\"description\" content=\"succeet23 in Wiesbaden: From captivating presentations to exciting technologies - this year&#039;s event had it all.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos.de\/en\/insights\/skopos-news\/succeet23-experience-market-research-up-close\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"succeet23: Experience market research up close - 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