{"id":7937,"date":"2023-06-30T16:02:57","date_gmt":"2023-06-30T14:02:57","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=7937"},"modified":"2025-01-28T10:42:29","modified_gmt":"2025-01-28T09:42:29","slug":"case-study-research-portal-for-the-rewe-group","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/cases\/case-study-research-portal-for-the-rewe-group","title":{"rendered":"Case Study &#8211; Research portal for REWE GROUP"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8jwtpvv-3d42bb60356a9bbf5ac75df2d9524926\">\n.avia-image-container.av-l8jwtpvv-3d42bb60356a9bbf5ac75df2d9524926 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l8jwtpvv-3d42bb60356a9bbf5ac75df2d9524926 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8jwtpvv-3d42bb60356a9bbf5ac75df2d9524926 av-styling- avia-align-center  avia-builder-el-0  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5634 avia-img-lazy-loading-not-5634 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/09\/skopos-case-study-01.jpg\" alt='SKOPOS Case Study' title='skopos-case-study-01'  height=\"500\" width=\"1150\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/09\/skopos-case-study-01.jpg 1150w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/09\/skopos-case-study-01-300x130.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/09\/skopos-case-study-01-1030x448.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/09\/skopos-case-study-01-768x334.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/09\/skopos-case-study-01-705x307.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/09\/skopos-case-study-01-200x87.jpg 200w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14m8q-0c65bfb95333c91f9148319689613215\">\n#top .hr.hr-invisible.av-14m8q-0c65bfb95333c91f9148319689613215{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-14m8q-0c65bfb95333c91f9148319689613215 hr-invisible  avia-builder-el-1  el_after_av_image  el_before_av_three_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-27nh7u-c9cb91964ea10dd53dd7aa9e0b4dfe26 sc-av_three_fifth av-equal-height-column-flextable'><div  class='flex_column av-27nh7u-c9cb91964ea10dd53dd7aa9e0b4dfe26 av_three_fifth  avia-builder-el-2  el_after_av_hr  el_before_av_two_fifth  first no_margin flex_column_table_cell av-equal-height-column av-align-bottom  '     ><section  class='av_textblock_section av-l8jwjpro-e60dfb94eb4e36acb0f6c734ae35e87b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Case Study &#8211; Research portal for REWE GROUP<\/h1>\n<\/div><\/section><\/div>\n<div  class='flex_column av-9ctg96-ed5d5ca1b948058605d3b3bceea97bac av_two_fifth  avia-builder-el-4  el_after_av_three_fifth  el_before_av_hr  no_margin flex_column_table_cell av-equal-height-column av-align-bottom  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8jxi1bl-56b86e0dcae940a3819f4eb4ca1b3a74\">\n.avia-image-container.av-l8jxi1bl-56b86e0dcae940a3819f4eb4ca1b3a74 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l8jxi1bl-56b86e0dcae940a3819f4eb4ca1b3a74 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l8jxi1bl-56b86e0dcae940a3819f4eb4ca1b3a74 av-styling- avia-align-right  avia-builder-el-5  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3759 avia-img-lazy-loading-not-3759 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Rewe-group_300px.png\" alt='Rewe-group_300px' title='Rewe-group_300px'  height=\"103\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Rewe-group_300px.png 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Rewe-group_300px-200x69.png 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2pazay-93694111910e0d48ddcd63dddd1d1f40\">\n#top .hr.hr-invisible.av-2pazay-93694111910e0d48ddcd63dddd1d1f40{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2pazay-93694111910e0d48ddcd63dddd1d1f40 hr-invisible  avia-builder-el-6  el_after_av_two_fifth  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-sep6i-30d2668c57d7055223dcdb4409e8bcb6 av_one_full  avia-builder-el-7  el_after_av_hr  el_before_av_image  first flex_column_div  '     ><section  class='av_textblock_section av-1y0one-468aa8da74d5fbe897b8d5e3392a4245 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How we optimized internal market research processes together with REWE Group.<\/h2>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2tasru-f1de17cedce112e3d83ebb6d1fc5ae55\">\n.avia-image-container.av-2tasru-f1de17cedce112e3d83ebb6d1fc5ae55 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2tasru-f1de17cedce112e3d83ebb6d1fc5ae55 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2tasru-f1de17cedce112e3d83ebb6d1fc5ae55 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-9  el_after_av_one_full  el_before_av_hr  av-desktop-hide av-medium-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/07\/Case-rewe-keyvisual05.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l5828wzn-f1e9f4de91a8bbe2e21fab581a068709\">\n#top .hr.hr-invisible.av-l5828wzn-f1e9f4de91a8bbe2e21fab581a068709{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-l5828wzn-f1e9f4de91a8bbe2e21fab581a068709 hr-invisible  avia-builder-el-10  el_after_av_image  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-69sbne-9e704a2f06a1d22fa189f6a0ca3ee394 av_one_half  avia-builder-el-11  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l57vqe8m-2a748e0a240ab824898fb3df2b014df3\">\n#top .av_textblock_section.av-l57vqe8m-2a748e0a240ab824898fb3df2b014df3 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l57vqe8m-2a748e0a240ab824898fb3df2b014df3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">The challenge<\/span><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-37o7be-0e2d4671c887681367b3d656d1891ea2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Process optimization<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-48wfru-76aca82a13b2d3659dc43c914775d82a\">\n#top .hr.hr-invisible.av-48wfru-76aca82a13b2d3659dc43c914775d82a{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-48wfru-76aca82a13b2d3659dc43c914775d82a hr-invisible  avia-builder-el-14  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-3m6r1m-28da57b0dfc33372e6affffcfb6bc732 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The REWE Group&#8217;s Market Research department carries out ad hoc market research projects for various specialist departments throughout the Group. In recent years, the need for research within the company has grown steadily, and the desire for speed and agility has grown, so that the market research department has increasingly reached the limits of its capacity.<\/p>\n<p>In addition, the degree of standardization was low despite recurring questions, e.g. in the context of packaging or handout tests. Internal coordination, study setup and reporting took too much time, even for frequently asked questions, and there were no reliable benchmarks to classify the results.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-35leey-14079279ca73f3f4b94ff84c99c423cd av_one_half  avia-builder-el-16  el_after_av_one_half  el_before_av_hr  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8jvuhfw-40c83b1e2a33223d538dcf1bdd4007ee\">\n#top .av_textblock_section.av-l8jvuhfw-40c83b1e2a33223d538dcf1bdd4007ee .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l8jvuhfw-40c83b1e2a33223d538dcf1bdd4007ee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">The goal<\/span><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l57ywqfz-0e13b7186593b479fa108449128e16d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Standardization &amp; Automation<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xdeju-e0facdf06e35f8ee5fae882031747a05\">\n#top .hr.hr-invisible.av-2xdeju-e0facdf06e35f8ee5fae882031747a05{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-2xdeju-e0facdf06e35f8ee5fae882031747a05 hr-invisible  avia-builder-el-19  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-l57vr0sg-6ba952683cbec64cd6545739cabea774 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The joint development of a customized solution to standardize and automate selected project types with the goal of becoming a Data Driven Company and increasing the speed of project delivery.<\/p>\n<p>The personnel resources thus saved should instead be used for complex individual studies. In addition, maximum transparency and an automated benchmark database will be sought, creating a Group-wide results hub.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='hr av-461zi2-5cf7fdbdd3e796dbcb7c6100078041ca hr-default  avia-builder-el-21  el_after_av_one_half  el_before_av_hr  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l580bv7b-3c0bdb90c619a47150fab6ca7f7b35ae\">\n#top .hr.hr-invisible.av-l580bv7b-3c0bdb90c619a47150fab6ca7f7b35ae{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-l580bv7b-3c0bdb90c619a47150fab6ca7f7b35ae hr-invisible  avia-builder-el-22  el_after_av_hr  el_before_av_one_half  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-cs4jcq-f4ce52a3db0c628c43238e07e2518192 av_one_half  avia-builder-el-23  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8jvwy62-fe27c09c60318be3f9604e34c26d1363\">\n#top .av_textblock_section.av-l8jvwy62-fe27c09c60318be3f9604e34c26d1363 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l8jvwy62-fe27c09c60318be3f9604e34c26d1363 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">The Solution<\/span><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l7rg0t03-fa078884789e5e5c55d58014dd097679 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Individual Research Portal<\/h3>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-l7rfi639-e0632e132f9b5f2bb6dc53cf8fb05e55 av_one_half  avia-builder-el-26  el_after_av_one_half  el_before_av_one_half  flex_column_div av-hide-on-mobile  '     ><\/div>\n<div  class='flex_column av-g2mfvu-7e320389303b7d76ba47a4366c4dc106 av_one_half  avia-builder-el-27  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dxvgai-87eb02562604f961ca80ee68a11e1050\">\n#top .hr.hr-invisible.av-dxvgai-87eb02562604f961ca80ee68a11e1050{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-dxvgai-87eb02562604f961ca80ee68a11e1050 hr-invisible  avia-builder-el-28  el_before_av_image  avia-builder-el-first  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cz0b3u-9944478370b5e66c3a32b5b13cac5094\">\n.avia-image-container.av-cz0b3u-9944478370b5e66c3a32b5b13cac5094 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-cz0b3u-9944478370b5e66c3a32b5b13cac5094 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-cz0b3u-9944478370b5e66c3a32b5b13cac5094 av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-29  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5640 avia-img-lazy-loading-not-5640 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/09\/Screen-my-mafo_01.jpg\" alt='Screen-MyMafo' title='Screen-my-mafo_01'  height=\"443\" width=\"800\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/09\/Screen-my-mafo_01.jpg 800w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/09\/Screen-my-mafo_01-300x166.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/09\/Screen-my-mafo_01-768x425.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/09\/Screen-my-mafo_01-705x390.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/09\/Screen-my-mafo_01-200x111.jpg 200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/p><\/div>\n<div  class='flex_column av-c4azfu-9fad3b2373f08aea6d8c38b5dd64496e av_one_half  avia-builder-el-30  el_after_av_one_half  el_before_av_one_half  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b7vxju-4d14136e47ea2168d2c41d7d676aa110\">\n#top .avia-icon-list-container.av-b7vxju-4d14136e47ea2168d2c41d7d676aa110 .iconlist_icon{\ncolor:#666666;\n}\n#top .avia-icon-list-container.av-b7vxju-4d14136e47ea2168d2c41d7d676aa110 .iconlist_icon svg:first-child{\nstroke:#666666;\nfill:#666666;\n}\n<\/style>\n<div  class='avia-icon-list-container av-b7vxju-4d14136e47ea2168d2c41d7d676aa110  avia-builder-el-31  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-b7vxju-4d14136e47ea2168d2c41d7d676aa110 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-ul596-3c346a95525744f5c3e80ab92f842fed avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Development of a research portal exclusively for REWE Group: MyMafo (German short term for \u201emarket reseach)<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-7sp4ru-4df53fc49452f6b88e2492e79d4177d2 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Development of a workflow based on the REWE Group-specific process for study execution with a suitable rights &amp; role system<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-68wte2-b15c8b2876bc97287a5c8f53ddd34edb avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Development of standard project types according to REWE Group specifications<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-43gyqi-7a107bf82ff79c2df6445c044b729135 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Optionally automated execution in REWE Group&#8217;s own panel or after uploading an address file for a freely selectable target group (e.g. employees)<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1w6o3u-3d920e8151840da9afe41c62426306a9 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Automated reporting &amp; benchmarking across all studies<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<div  class='flex_column av-3yif9m-292ac5174a683c2d05fceacfeb39b524 av_one_half  avia-builder-el-32  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7rghrps-4f448b1e0d03ca11bbe5b3089dc28f36\">\n.avia-image-container.av-l7rghrps-4f448b1e0d03ca11bbe5b3089dc28f36 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l7rghrps-4f448b1e0d03ca11bbe5b3089dc28f36 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l7rghrps-4f448b1e0d03ca11bbe5b3089dc28f36 av-styling- av-img-linked avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-33  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/List-of-studies-1.jpg\" data-srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/List-of-studies-1.jpg 1024w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/List-of-studies-1-300x173.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/List-of-studies-1-768x444.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/List-of-studies-1-705x408.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/List-of-studies-1-200x116.jpg 200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" class='avia_image '  aria-label='List of studies'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9283 avia-img-lazy-loading-not-9283 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/List-of-studies-1.jpg\" alt='List of studies' title='List of studies'  height=\"592\" width=\"1024\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/List-of-studies-1.jpg 1024w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/List-of-studies-1-300x173.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/List-of-studies-1-768x444.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/List-of-studies-1-705x408.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/List-of-studies-1-200x116.jpg 200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-25x3ui-2468b5392418ec35b4126c26efcaab7b av_one_half  avia-builder-el-34  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7rgjygp-98e9f3fcfc56b19d3e3b72ed24395de1\">\n.avia-image-container.av-l7rgjygp-98e9f3fcfc56b19d3e3b72ed24395de1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l7rgjygp-98e9f3fcfc56b19d3e3b72ed24395de1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l7rgjygp-98e9f3fcfc56b19d3e3b72ed24395de1 av-styling- av-img-linked avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-35  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/REWE-Packaging-overall.jpg\" data-srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/REWE-Packaging-overall.jpg 1024w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/REWE-Packaging-overall-300x173.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/REWE-Packaging-overall-768x444.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/REWE-Packaging-overall-705x408.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/REWE-Packaging-overall-200x116.jpg 200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" class='avia_image '  aria-label='REWE Packaging overall'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9285 avia-img-lazy-loading-not-9285 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/REWE-Packaging-overall.jpg\" alt='REWE Packaging overall' title='REWE Packaging overall'  height=\"592\" width=\"1024\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/REWE-Packaging-overall.jpg 1024w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/REWE-Packaging-overall-300x173.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/REWE-Packaging-overall-768x444.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/REWE-Packaging-overall-705x408.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/REWE-Packaging-overall-200x116.jpg 200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/div><\/div><\/div><\/div>\n<div  class='hr av-29os3u-eb4f80e76d63668209b036edff189470 hr-default  avia-builder-el-36  el_after_av_one_half  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2woyx6-5e3a10a2398de4353b4cdca92427cb16\">\n#top .hr.hr-invisible.av-2woyx6-5e3a10a2398de4353b4cdca92427cb16{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-2woyx6-5e3a10a2398de4353b4cdca92427cb16 hr-invisible  avia-builder-el-37  el_after_av_hr  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-297f3u-9cdc90ca33bd28b9c35c8d066aea0322\">\n.flex_column.av-297f3u-9cdc90ca33bd28b9c35c8d066aea0322{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-297f3u-9cdc90ca33bd28b9c35c8d066aea0322 av_one_half  avia-builder-el-38  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8jvxd4j-846780bb747c970dce345d7b05181f5b\">\n#top .av_textblock_section.av-l8jvxd4j-846780bb747c970dce345d7b05181f5b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l8jvxd4j-846780bb747c970dce345d7b05181f5b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">Key facts<\/span><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-l7rg1h30-8b44c20c7553a75f16c90fe33eb1a3df '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>What we achieved<\/h3>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7rflrfp-72de19332041e9a792581b9a1db0eb27\">\n.flex_column.av-l7rflrfp-72de19332041e9a792581b9a1db0eb27{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-l7rflrfp-72de19332041e9a792581b9a1db0eb27 av_one_half  avia-builder-el-41  el_after_av_one_half  el_before_av_three_fourth  flex_column_div av-hide-on-mobile  '     ><\/div>\n<div  class='flex_column av-4p0n4a-a7dc2d3b528954dd04fc585a39a26eed av_three_fourth  avia-builder-el-42  el_after_av_one_half  el_before_av_hr  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l57zaopt-83f833c1559acaf6f7bb0e65249bc2bb\">\n#top .avia-icon-list-container.av-l57zaopt-83f833c1559acaf6f7bb0e65249bc2bb .iconlist_icon{\ncolor:#666666;\n}\n#top .avia-icon-list-container.av-l57zaopt-83f833c1559acaf6f7bb0e65249bc2bb .iconlist_icon svg:first-child{\nstroke:#666666;\nfill:#666666;\n}\n<\/style>\n<div  class='avia-icon-list-container av-l57zaopt-83f833c1559acaf6f7bb0e65249bc2bb  avia-builder-el-43  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-l57zaopt-83f833c1559acaf6f7bb0e65249bc2bb avia-iconlist-animate'>\n<li><div class='iconlist_icon av-l57z7qm8-e501a01e6ed1bf616239d2fe7a4e7d0f avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Reduction of the REWE Group-internal effort per study by 90%<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-l57z82gs-cc842f65c489020ba21797ad10338242 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Great cost savings per study compared to ad-hoc projects<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-l57z8edj-b4783e2caba017b12f184c77993438e4 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Development of 8 individual standard study types: Handout tests, private label tests, packaging tests, visual tests &amp; employee surveys.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-l57z8t3k-833012b30fc11b1294ad1460621aca29 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Integration of 15 REWE Group teams with 45 employees<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-l57z8t3k-4-f673d42be60449e91e0e283bb03f4058 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Implementation of approx. 30 studies in the first year<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-l57z8t3k-3-c0169834202c69056085af02cc5f1511 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Continuous development of new study types and annual increase of studies per standard<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-l57z8t3k-2-989c29d6ed1c65a6a99855835066ec51 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Average duration of implementation per study: 1 week<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-l57z8t3k-1-55cb56cb4480df6db4a15e784a0da93b avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Benchmark database with 80 benchmarks from the first two years<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<div  class='hr av-221sey-2032025fc96422fb84bc009fc436fcb5 hr-default  avia-builder-el-44  el_after_av_three_fourth  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xjbne-c55e75cc67390e0ff4d33ad047bc00b3\">\n#top .hr.hr-invisible.av-1xjbne-c55e75cc67390e0ff4d33ad047bc00b3{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-1xjbne-c55e75cc67390e0ff4d33ad047bc00b3 hr-invisible  avia-builder-el-45  el_after_av_hr  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36gwoa-200d034636d612adb6ae84cbe3544947\">\n.flex_column.av-36gwoa-200d034636d612adb6ae84cbe3544947{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-36gwoa-200d034636d612adb6ae84cbe3544947 av_one_half  avia-builder-el-46  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l8jvxs3m-e6ace6afe0f753cf9b3edebc777e8626\">\n#top .av_textblock_section.av-l8jvxs3m-e6ace6afe0f753cf9b3edebc777e8626 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l8jvxs3m-e6ace6afe0f753cf9b3edebc777e8626 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">What our client says<\/span><\/h3>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l7rfklez-38b109262de14288e981ee8bdd2b5e90\">\n.flex_column.av-l7rfklez-38b109262de14288e981ee8bdd2b5e90{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-l7rfklez-38b109262de14288e981ee8bdd2b5e90 av_one_half  avia-builder-el-48  el_after_av_one_half  el_before_av_one_full  flex_column_div av-hide-on-mobile  '     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dnwfwq-20559b52b0d0715cd77f8202b01d82aa\">\n.flex_column.av-dnwfwq-20559b52b0d0715cd77f8202b01d82aa{\nborder-width:2px;\nborder-color:#edae44;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:30px 50px 30px 50px;\n}\n<\/style>\n<div  class='flex_column av-dnwfwq-20559b52b0d0715cd77f8202b01d82aa av_one_full  avia-builder-el-49  el_after_av_one_half  el_before_av_hr  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-y0tey-a24d4ea8040abfc8dc7576622d790e95\">\n#top .av_textblock_section.av-y0tey-a24d4ea8040abfc8dc7576622d790e95 .avia_textblock{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-y0tey-a24d4ea8040abfc8dc7576622d790e95 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-small-hide av-mini-hide avia_textblock av_inherit_color'  itemprop=\"text\" ><p>&#8220;Only SKOPOS ONE allows us to handle a volume that would not be possible for us manually.<\/p>\n<p>Our internal effort has been reduced by 90% per project!<\/p>\n<p>By establishing standards and automation, we can now focus on consulting for highly complex issues.<\/p>\n<p>With MyMafo, we initially enabled dozens of marketing colleagues to receive high-quality answers quickly, independently and securely, and thus to increasingly align their actions with data.<\/p>\n<p>After that, we took up the need in the HR area to increasingly survey the mood of employees, e.g. following change processes or organizational changes. Now, HR partners and managers can use the new MyMafo tile to conduct such surveys independently, professionally and according to common market research standards.<\/p>\n<p>And we are far from finished with our ideas of further standardization!&#8221;<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-70ntwa-d50f868f91311125c7d3cc486373029a\">\n#top .hr.hr-invisible.av-70ntwa-d50f868f91311125c7d3cc486373029a{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-70ntwa-d50f868f91311125c7d3cc486373029a hr-invisible  avia-builder-el-51  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4117 alignleft\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Pia-Leimbach001.png\" alt=\"Pia-Leimbach\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Pia-Leimbach001.png 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Pia-Leimbach001-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Pia-Leimbach001-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Pia-Leimbach001-180x180.png 180w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/>Pia Leimbach &#8211; NAGEMENT MARKET RESEARCH GERMANY<br \/>\n<\/em><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3758 alignnone\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Rewe-group_300px.png\" alt=\"Rewe-group_300px\" width=\"262\" height=\"90\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Rewe-group_300px.png 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Rewe-group_300px-200x69.png 200w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-61ieca-c074ded386594eebec7222a881f07af5\">\n#top .av_textblock_section.av-61ieca-c074ded386594eebec7222a881f07af5 .avia_textblock{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-61ieca-c074ded386594eebec7222a881f07af5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-desktop-hide av-medium-hide avia_textblock av_inherit_color'  itemprop=\"text\" ><p>&#8220;Only SKOPOS ONE allows us to handle a volume that would not be possible for us manually.<\/p>\n<p>Our internal effort has been reduced by 90% per project!<\/p>\n<p>By establishing standards and automation, we can now focus on consulting for highly complex issues.<\/p>\n<p>With MyMafo, we initially enabled dozens of marketing colleagues to receive high-quality answers quickly, independently and securely, and thus to increasingly align their actions with data.<\/p>\n<p>After that, we took up the need in the HR area to increasingly survey the mood of employees, e.g. following change processes or organizational changes. Now, HR partners and managers can use the new MyMafo tile to conduct such surveys independently, professionally and according to common market research standards.<\/p>\n<p>And we are far from finished with our ideas of further standardization!&#8221;<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-48hfne-89026b352f1a7c5919d3220a8fdb6557\">\n#top .hr.hr-invisible.av-48hfne-89026b352f1a7c5919d3220a8fdb6557{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-48hfne-89026b352f1a7c5919d3220a8fdb6557 hr-invisible  avia-builder-el-53  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-4117 alignnone\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Pia-Leimbach001.png\" alt=\"Pia-Leimbach\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Pia-Leimbach001.png 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Pia-Leimbach001-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Pia-Leimbach001-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Pia-Leimbach001-180x180.png 180w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/em><\/p>\n<p><em>Pia Leimbach &#8211; Leitung Marktforschung Handel Deutschland<br \/>\n<\/em><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-3758 alignnone\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Rewe-group_300px.png\" alt=\"Rewe-group_300px\" width=\"262\" height=\"90\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Rewe-group_300px.png 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/05\/Rewe-group_300px-200x69.png 200w\" sizes=\"auto, (max-width: 262px) 100vw, 262px\" \/><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-26wgzu-9a8f96551d4ceb46947b6edc8f1a670c\">\n#top .hr.hr-invisible.av-26wgzu-9a8f96551d4ceb46947b6edc8f1a670c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-26wgzu-9a8f96551d4ceb46947b6edc8f1a670c hr-invisible  avia-builder-el-54  el_after_av_one_full  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='hr av-l57zvn68-c2da3e8fd6c21bc56f49839f338119c8 hr-default  avia-builder-el-55  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l59f97gf-9b2eda48e7f69e7e801d375286b2f48a\">\n#top .hr.hr-invisible.av-l59f97gf-9b2eda48e7f69e7e801d375286b2f48a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-l59f97gf-9b2eda48e7f69e7e801d375286b2f48a hr-invisible  avia-builder-el-56  el_after_av_hr  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-em82xm-e23b31b3e34195885de45dbc6332bd81\">\n.flex_column.av-em82xm-e23b31b3e34195885de45dbc6332bd81{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-em82xm-e23b31b3e34195885de45dbc6332bd81 av_one_half  avia-builder-el-57  el_after_av_hr  el_before_av_one_full  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ccpmi2-2f0f5d736d75e48251ab4970160de744\">\n#top .av_textblock_section.av-ccpmi2-2f0f5d736d75e48251ab4970160de744 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-ccpmi2-2f0f5d736d75e48251ab4970160de744 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">More case studies<\/span><\/h3>\n<\/div><\/section><\/div>\n<div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-59  el_after_av_one_half  el_before_av_hr  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ljin6nuh-7413031008b13d3c4dbcab70b1cf429d\">\n.avia-icon-grid-container.av-ljin6nuh-7413031008b13d3c4dbcab70b1cf429d .avia-icongrid{\njustify-content:space-between;\nrow-gap:6px;\n}\n.avia-icon-grid-container.av-ljin6nuh-7413031008b13d3c4dbcab70b1cf429d li.av-icon-cell-item{\nflex-basis:calc(33.33% - 6.66666666667px);\n}\n.avia-icon-grid-container.av-ljin6nuh-7413031008b13d3c4dbcab70b1cf429d .avia-icongrid-wrapper .article-icon-entry{\nbackground-color:#ffffff;\nborder-style:none;\n}\n.avia-icon-grid-container.av-ljin6nuh-7413031008b13d3c4dbcab70b1cf429d .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:0 0 0 0;\n}\n.avia-icon-grid-container.av-ljin6nuh-7413031008b13d3c4dbcab70b1cf429d .avia-icongrid-wrapper .avia-icongrid-content{\nbackground-color:#ffffff;\nborder-style:none;\n}\n.avia-icon-grid-container.av-ljin6nuh-7413031008b13d3c4dbcab70b1cf429d .avia-icongrid-wrapper .avia-icongrid-content .avia-icongrid-inner{\npadding:0 0 0 0;\n}\n.avia-icon-grid-container.av-ljin6nuh-7413031008b13d3c4dbcab70b1cf429d .avia-icongrid-wrapper .avia-icongrid-flipback{\nbackground-color:#ffffff;\n}\n.avia-icon-grid-container.av-ljin6nuh-7413031008b13d3c4dbcab70b1cf429d .avia-icongrid-wrapper .avia-icongrid-flipback .avia-icongrid-inner{\npadding:0 0 0 0;\n}\n\n@media only screen and (min-width: 768px) and (max-width: 989px){ \n#top .avia-icon-grid-container.av-ljin6nuh-7413031008b13d3c4dbcab70b1cf429d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 5px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-ljin6nuh-7413031008b13d3c4dbcab70b1cf429d .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 5px);\n}\n}\n<\/style>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-ljin6nuh-7413031008b13d3c4dbcab70b1cf429d\">\n.avia-icon-grid-container .avia-icongrid-wrapper.av-ljin6699-34b67ecd7b199c4ee0f6584f052afac2 .avia-icongrid-content{\nbackground:unset;\nbackground-color:#ffffff;\n}\n.avia-icon-grid-container .avia-icongrid-wrapper.av-ljin6699-34b67ecd7b199c4ee0f6584f052afac2 .avia-icongrid-flipback{\nbackground:unset;\nbackground-color:#ffffff;\n}\n.avia-icon-grid-container .avia-icongrid-tooltip .avia-icongrid-wrapper.av-ljin6699-34b67ecd7b199c4ee0f6584f052afac2 .article-icon-entry.bg-img:before{\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/12\/Case-protina-uebersicht.jpg) 50% 50% no-repeat scroll;\n}\n.avia-icon-grid-container .avia-icongrid-tooltip .avia-icongrid-wrapper.av-ljin6egx-1121a2dbc830a9a30c0f916f197894b9 .article-icon-entry.bg-img:before{\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/09\/Header-IONITY-Case.jpg) 50% 50% no-repeat scroll;\n}\n.avia-icon-grid-container .avia-icongrid-tooltip .avia-icongrid-wrapper.av-ljin6ltc-e01da8d5551086af1cf4ded513195b5a .article-icon-entry.bg-img:before{\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/04\/hello-fresh-case01.jpg) 50% 50% no-repeat scroll;\n}\n<\/style>\n<div  id=\"case-flip\"  class='avia-icon-grid-container av-ljin6nuh-7413031008b13d3c4dbcab70b1cf429d  avia-builder-el-60  avia-builder-el-no-sibling ' ><ul id='avia-icongrid-69f32212edb28' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-tooltip avia-icongrid-numrow-3 avia-cell-space-between av-flex-cells av-50-break-989 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-3-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><a href='https:\/\/www.skopos.de\/en\/cases\/case-study-research-community-for-pronita' title='Research community for PROTINA'  class='avia-icongrid-wrapper av-ljin6699-34b67ecd7b199c4ee0f6584f052afac2'><article class='article-icon-entry bg-img'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><header class=\"entry-content-header\" aria-label=\"Icon: Research community for PROTINA\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Research community for PROTINA<\/h4><\/header><\/div><\/div><div class='avia-icongrid-content' data-class-flipback=''><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>How we made the roll-out of <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6030\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/12\/lintia_01.png\" alt=\"LINTIA Logo\" width=\"115\" height=\"28\" \/>even more successful with a community<\/p>\n<\/div><\/div><\/div><\/article><\/a><\/li>\n<li class='av-icon-cell-item av-row-with-3-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><a href='https:\/\/www.skopos.de\/en\/cases\/case-study-ionity' title='Mobile Ethnography for IONITY'  class='avia-icongrid-wrapper av-ljin6egx-1121a2dbc830a9a30c0f916f197894b9'><article class='article-icon-entry bg-img'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><header class=\"entry-content-header\" aria-label=\"Icon: Mobile Ethnography for IONITY\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Mobile Ethnography for IONITY<\/h4><\/header><\/div><\/div><div class='avia-icongrid-content' data-class-flipback=''><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>How Ionity immersed itself in the everyday lives of people with electric cars.<\/p>\n<\/div><\/div><\/div><\/article><\/a><\/li>\n<li class='av-icon-cell-item av-row-with-3-cells av-row-nr-1 av-cell-3 av-first-cell-row av-last-cell-item'><a href='https:\/\/www.skopos.de\/en\/cases\/case-study-mobile-ethno-for-hellofresh' title='Mobile Ethnographie for HELLOFRESH'  class='avia-icongrid-wrapper av-ljin6ltc-e01da8d5551086af1cf4ded513195b5a'><article class='article-icon-entry bg-img'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><header class=\"entry-content-header\" aria-label=\"Icon: Mobile Ethnographie for HELLOFRESH\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Mobile Ethnographie for HELLOFRESH<\/h4><\/header><\/div><\/div><div class='avia-icongrid-content' data-class-flipback=''><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>How HelloFresh experienced the moment of &#8220;unboxing&#8221; up close and gained honest impressions<\/p>\n<\/div><\/div><\/div><\/article><\/a><\/li>\n<\/ul><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-30hxh6-43eb821790ab49fd04ac66bf93de16ec\">\n#top .hr.hr-invisible.av-30hxh6-43eb821790ab49fd04ac66bf93de16ec{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-30hxh6-43eb821790ab49fd04ac66bf93de16ec hr-invisible  avia-builder-el-61  el_after_av_one_full  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":7889,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-7937","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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