{"id":7755,"date":"2023-06-28T11:25:24","date_gmt":"2023-06-28T09:25:24","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=7755"},"modified":"2023-07-13T11:00:51","modified_gmt":"2023-07-13T09:00:51","slug":"advertising-test","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/solutions\/advertising-test","title":{"rendered":"Advertising media tests: How is my advertisement received?"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 521px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7755'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-314atl-e03eb77eb6418d381b8d1a9530e58507\">\n.flex_column.av-314atl-e03eb77eb6418d381b8d1a9530e58507{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-314atl-e03eb77eb6418d381b8d1a9530e58507 av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kn5vk808-bb3a37e8bbb70bb9dffbe13fce28ba71 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Advertising Research<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vky17-dbe0943f21d6589dac2998f180ad09b5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Advertising media tests: How is my advertisement received?<\/h2>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2uifjt-d8e12b3efed641cbceeaebc8a48df317\">\n.flex_column.av-2uifjt-d8e12b3efed641cbceeaebc8a48df317{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2uifjt-d8e12b3efed641cbceeaebc8a48df317 av_one_full  avia-builder-el-4  el_after_av_one_full  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-kn5vll00-30112aee89820e501a14e262a1040bb2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With an advertising media test, you can find out if your advertising is working. Regardless of whether you have just developed a new campaign or are still in the discovery phase: After an advertising media test, you&#8217;ll know for sure how well your target group perceives the advertising message and whether an advertising medium is a good fit for your brand.<\/p>\n<p>You&#8217;ll also learn which creative route appeals most to your target group and best meets your campaign goals. And where things might still be lacking. This will ensure that you make the best use of your advertising budget.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kn5vittu-01eaf895be068a0706837fd13853f949\">\n#top .hr.hr-invisible.av-kn5vittu-01eaf895be068a0706837fd13853f949{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kn5vittu-01eaf895be068a0706837fd13853f949 hr-invisible  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='hr av-2sypdl-a30cd3f229f35edab2a80c5e02a6ee98 hr-default  avia-builder-el-7  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kn5vmdvj-92c436f0019709ce06bab73c293d8999 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Your distinct benefits:<\/h3>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jegmp-a153b2f44a6422e36e0c5a4b2b2229d9\">\n.flex_column.av-2jegmp-a153b2f44a6422e36e0c5a4b2b2229d9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2jegmp-a153b2f44a6422e36e0c5a4b2b2229d9 av_four_fifth  avia-builder-el-9  el_after_av_textblock  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-kn5vmpxa-bb56b4347f83b5ccb12e3ccb553a671a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b\">\n.av_font_icon.av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You gain deep insights into the wishes and preferences of your target group.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vo390-2acc423a5e0244d7f89070ecb0a045c9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2fdajt-47639331600d2e96c8a51d3165387d2a\">\n.av_font_icon.av-2fdajt-47639331600d2e96c8a51d3165387d2a .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2fdajt-47639331600d2e96c8a51d3165387d2a avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You get clarity about which advertising strategy works and which doesn&#8217;t.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vocp5-f244c721b83018df0b5e3f5383ef0ce1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-85fvt-9d4b3fc067d8c090cb3ed53e89e8cbf4\">\n.av_font_icon.av-85fvt-9d4b3fc067d8c090cb3ed53e89e8cbf4 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-85fvt-9d4b3fc067d8c090cb3ed53e89e8cbf4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You can then use your advertising budgets more efficiently.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vonqz-3361c5f36f27057987b9898a0b277578 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-209eax-414661cd37ddf0a8f1444dde4a689c93\">\n.av_font_icon.av-209eax-414661cd37ddf0a8f1444dde4a689c93 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-209eax-414661cd37ddf0a8f1444dde4a689c93 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Tests carried out in sync with the development process allow you to make timely adjustments.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5voyas-f8318776a6f69ec8dad4043aa48f948f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zcgch-2d93e2954f9887fa67da7027ee2819ee\">\n.av_font_icon.av-1zcgch-2d93e2954f9887fa67da7027ee2819ee .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1zcgch-2d93e2954f9887fa67da7027ee2819ee avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You can rely on proven questions and experienced interviewers.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vpah1-b6f11cfcfa5ab1523e04881892c5a6a9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1r110x-d33f18069b1f96a1db34b76718f4979f\">\n.av_font_icon.av-1r110x-d33f18069b1f96a1db34b76718f4979f .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1r110x-d33f18069b1f96a1db34b76718f4979f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You have the choice between one-on-one interviews and groups.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vpjq6-125f9580416cba2cf472044d131104b6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kzr9l-95932fd46319239a527daabec5e3a777\">\n.av_font_icon.av-1kzr9l-95932fd46319239a527daabec5e3a777 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1kzr9l-95932fd46319239a527daabec5e3a777 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You will receive clear recommendations for action at the end instead of a mass of numbers.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vpsqv-a4ac4c3862e61698cbcd55e1af6a9774 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hbd29-a30076f043e3d04bb9c478b0dfe8a7e1\">\n.av_font_icon.av-1hbd29-a30076f043e3d04bb9c478b0dfe8a7e1 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1hbd29-a30076f043e3d04bb9c478b0dfe8a7e1 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You will learn specifically what you can do better.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kn5vimzl-b26c71160099cb41821753ccbc9c6d13\">\n#top .hr.hr-invisible.av-kn5vimzl-b26c71160099cb41821753ccbc9c6d13{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kn5vimzl-b26c71160099cb41821753ccbc9c6d13 hr-invisible  avia-builder-el-26  el_after_av_four_fifth  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='hr av-172a0x-d76d9762d1ba2f391cce0f9175a0f981 hr-default  avia-builder-el-27  el_after_av_hr  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kn5vqp3h-1f5e3c5590336cf4d658f7daada73b54 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>How to test your advertising media<\/h3>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-128boh-a0fe4d6e5a9876e2f0d6b2d398380c75\">\n.flex_column.av-128boh-a0fe4d6e5a9876e2f0d6b2d398380c75{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-128boh-a0fe4d6e5a9876e2f0d6b2d398380c75 av_one_half  avia-builder-el-29  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kn5vr1ms-2356a39a24285b67777774b581faef8e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>For maximum depth: One-on-one interviews<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vreq2-c4c878bf0bb77c97ad9487a8c499344e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>How people react spontaneously to an advertising medium can be observed particularly well in one-on-one interviews. What a respondent understands immediately &#8211; and what he doesn&#8217;t &#8211; is expressed most openly when he is not influenced by a group. One-on-one interviews are recommended if you still have concerns about the content of an advertising message: Does it really get through? Join us in the studio as an observer. For answers with maximum depth of content.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yifgp-df6db8606e62ad07eff8f9a2d5cbfe9b\">\n.flex_column.av-yifgp-df6db8606e62ad07eff8f9a2d5cbfe9b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-yifgp-df6db8606e62ad07eff8f9a2d5cbfe9b av_one_half  avia-builder-el-32  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kn5vrx0s-d543f4cc86713d6844e3a155722e4896 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>For creative input: expert panels<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vsfmx-f258bdb7bfd311b7f8cde799fb98e644 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you want to know how your target audience would improve your campaign, have them discuss it in groups. Group dynamics stimulate creative thinking &#8211; and make it easier to put ideas into words more concretely. Still need insights on how best to communicate your innovation? Then rely on expert panels for creative input.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pinll-80bceb99f72ceb1c563f72b16312ee51\">\n.flex_column.av-pinll-80bceb99f72ceb1c563f72b16312ee51{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pinll-80bceb99f72ceb1c563f72b16312ee51 av_one_half  avia-builder-el-35  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kn5vt4mr-1dda02aaad2dae438181554b79b32786 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>The test for images: SKOPOS Heatmap<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vtjw0-696b30d5ef71b11fec1f3a576c87c8a9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Which image content does your target group like &#8211; and which not? And above all: why? To help you find out, we have developed SKOPOS Heatmap. With this tool you can test any image material: outdoor advertising, online banners, flyers, packaging and much more. The heatmap is integrated into an online survey, where viewers mark what they like or dislike. They can also use the comment function to explain why.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kn5vigtu-3a6cbc1b1d9f31f47cb76c7d74be1218\">\n#top .hr.hr-invisible.av-kn5vigtu-3a6cbc1b1d9f31f47cb76c7d74be1218{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kn5vigtu-3a6cbc1b1d9f31f47cb76c7d74be1218 hr-invisible  avia-builder-el-38  el_after_av_textblock  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap av-kqanl4us-0a7b813c49b7eebc977bbc0420a73ff4-wrap avia-button-center  avia-builder-el-39  el_after_av_hr  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqanl4us-0a7b813c49b7eebc977bbc0420a73ff4\">\n#top #wrap_all .avia-button.av-kqanl4us-0a7b813c49b7eebc977bbc0420a73ff4{\nfont-size:17px;\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-kqanl4us-0a7b813c49b7eebc977bbc0420a73ff4:hover{\nbackground-color:#444444;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-kqanl4us-0a7b813c49b7eebc977bbc0420a73ff4 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-kqanl4us-0a7b813c49b7eebc977bbc0420a73ff4:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.skopos.de\/en\/solutions\/skopos-heatmap'  class='avia-button av-kqanl4us-0a7b813c49b7eebc977bbc0420a73ff4 av-link-btn avia-icon_select-no avia-size-large avia-position-center'   aria-label=\"More information about the SKOPOS Heatmap\"><span class='avia_iconbox_title' >More information about the SKOPOS Heatmap<\/span><\/a><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nl9wx-b6fa7ec198d953268d996a46aaa5f91f\">\n.flex_column.av-nl9wx-b6fa7ec198d953268d996a46aaa5f91f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-nl9wx-b6fa7ec198d953268d996a46aaa5f91f av_one_half  avia-builder-el-40  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kn5vu0hs-26410e8bb1b2d1486766240601d9d6a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>The test for brochures: digital paging<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vubtt-f5ab9605ef11370926e84989e60654a3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you want to test brochures or have design alternatives evaluated, opt for the digital page-turning function. We integrate this technical solution into online surveys for you &#8211; for example, in monadic tests with participants from your target group (the participants assess only one brochure at a time, without comparing it with others).<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6zkxt-85e048947a4be8c18e2905d70fe88d23\">\n#top .hr.hr-invisible.av-6zkxt-85e048947a4be8c18e2905d70fe88d23{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-6zkxt-85e048947a4be8c18e2905d70fe88d23 hr-invisible  avia-builder-el-43  el_after_av_one_half  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":7855,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-7755","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising Test &amp; Advertising Research | SKOPOS RESEARCH<\/title>\n<meta name=\"description\" content=\"\u2713Advertising media test \u2713Advertising research \u25baWe find out if your target group understands your message &amp; if a medium fits your brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos.de\/en\/solutions\/advertising-test\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising Test &amp; Advertising Research | SKOPOS RESEARCH\" \/>\n<meta property=\"og:description\" content=\"\u2713Advertising media test \u2713Advertising research \u25baWe find out if your target group understands your message &amp; if a medium fits your brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skopos.de\/en\/solutions\/advertising-test\" \/>\n<meta property=\"og:site_name\" content=\"SKOPOS RESEARCH\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-13T09:00:51+00:00\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/advertising-test\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/advertising-test\",\"name\":\"Advertising Test & Advertising Research | SKOPOS RESEARCH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#website\"},\"datePublished\":\"2023-06-28T09:25:24+00:00\",\"dateModified\":\"2023-07-13T09:00:51+00:00\",\"description\":\"\u2713Advertising media test \u2713Advertising research \u25baWe find out if your target group understands your message & if a medium fits your brand\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/advertising-test#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/advertising-test\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/advertising-test#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.skopos.de\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Advertising media tests: How is my advertisement received?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#website\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/en\",\"name\":\"SKOPOS RESEARCH\",\"description\":\"Marktforschung mit Mehrwert - f\u00fcr bessere Entscheidungen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.skopos.de\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#organization\",\"name\":\"SKOPOS GmbH & Co. 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