{"id":7720,"date":"2023-06-28T09:14:46","date_gmt":"2023-06-28T07:14:46","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=7720"},"modified":"2025-01-31T12:49:24","modified_gmt":"2025-01-31T11:49:24","slug":"brand-research-brand-tracking","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/solutions\/brand-research-brand-tracking","title":{"rendered":"Brand tracking as a strategy tool"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 521px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7720'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-79ff81c021393065cee878051452f6a6\">\n.flex_column.av-av_one_full-79ff81c021393065cee878051452f6a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-79ff81c021393065cee878051452f6a6 av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-m6ko914n-e622781a826ecaf37e35aefe4a68aba9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: left;\">SKOPOS brand research<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6ko9xjo-2b0b8dcd7ec99348d80d1bfba3a14107 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: left;\">Our motto: Moving forward, not looking back!<\/h2>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-av_one_full-d846867a37b468541bc8830743d44203 av_one_full  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-m6kob6wf-c1379dd2894ac0b3571ea6e380b64cdf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Of course, brand research should show how your brand develops over time in comparison to the competition.<\/p>\n<p>No doubt, this is important. But you should not settle for that: You don&#8217;t just want to understand the past and present, you want to successfully shape the future. It&#8217;s about how you can get the most out of your brand, where the critical fields of action are and determining the most effective strategies for approaching them.<\/p>\n<p>Here are the most important reasons why you should Alternative: consider our services for your brand management needs:<\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-av_one_full-d846867a37b468541bc8830743d44203 av_one_full  avia-builder-el-6  el_after_av_one_full  el_before_av_one_fifth  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-m6kods8x-3ea98a5d52a5e0fb4129af4f1c65c211 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>1. State-of-the-art-Brand model<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6kocqhv-37a0c217ed306428dfff89cb9d9f3bac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Byron Sharp, Daniel Kahnemann or BrandZ? We know them. And we have integrated these insights into our model so that it is in line with the latest brand research.<\/p>\n<p>Three dimensions characterize successful brands:<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-av_one_fifth-d846867a37b468541bc8830743d44203 av_one_fifth  avia-builder-el-9  el_after_av_one_full  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-d71329b54d2f843226a6403989712a8d\">\n.avia-image-container.av-av_image-d71329b54d2f843226a6403989712a8d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-d71329b54d2f843226a6403989712a8d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-d71329b54d2f843226a6403989712a8d av-styling- avia-align-center  avia-builder-el-10  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15677 avia-img-lazy-loading-not-15677 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/mentale_Praesenz-2.png\" alt='mentale_Praesenz' title='mentale_Praesenz'  height=\"100\" width=\"100\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/mentale_Praesenz-2.png 100w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/mentale_Praesenz-2-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/mentale_Praesenz-2-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_three_fifth-337486787960716147ecfb4074cb91c6 av_three_fifth  avia-builder-el-11  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-82f5be0ae0af6a64fe3091010b237709\">\n#top .hr.hr-invisible.av-av_hr-82f5be0ae0af6a64fe3091010b237709{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-82f5be0ae0af6a64fe3091010b237709 hr-invisible  avia-builder-el-12  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m6kof0qq-f981fb539f98f32e5203fdf1a944af9e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Mental presence as the most important short-term predictor<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-av_one_fifth-337486787960716147ecfb4074cb91c6 av_one_fifth  avia-builder-el-14  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><\/div>\n<div  class='flex_column av-av_one_fifth-d846867a37b468541bc8830743d44203 av_one_fifth  avia-builder-el-15  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-1dfc3f919164debb05244a0688dfcc72\">\n.avia-image-container.av-av_image-1dfc3f919164debb05244a0688dfcc72 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-1dfc3f919164debb05244a0688dfcc72 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-1dfc3f919164debb05244a0688dfcc72 av-styling- avia-align-center  avia-builder-el-16  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15761 avia-img-lazy-loading-not-15761 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Anziehung-1.png\" alt='Anziehung' title='Anziehung'  height=\"100\" width=\"100\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Anziehung-1.png 100w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Anziehung-1-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Anziehung-1-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_three_fifth-337486787960716147ecfb4074cb91c6 av_three_fifth  avia-builder-el-17  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-af89a52d51412774536fa272e468f7cd\">\n#top .hr.hr-invisible.av-av_hr-af89a52d51412774536fa272e468f7cd{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-af89a52d51412774536fa272e468f7cd hr-invisible  avia-builder-el-18  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m6kof9bj-9c23c83167a9a52388fc99805cd01092 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Attractiveness as a sustainable growth driver<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-av_one_fifth-337486787960716147ecfb4074cb91c6 av_one_fifth  avia-builder-el-20  el_after_av_three_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><\/div>\n<div  class='flex_column av-av_one_fifth-d846867a37b468541bc8830743d44203 av_one_fifth  avia-builder-el-21  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-012f8ecd6dd1eee1ebbcba75c0199a26\">\n.avia-image-container.av-av_image-012f8ecd6dd1eee1ebbcba75c0199a26 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-012f8ecd6dd1eee1ebbcba75c0199a26 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-012f8ecd6dd1eee1ebbcba75c0199a26 av-styling- avia-align-center  avia-builder-el-22  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15674 avia-img-lazy-loading-not-15674 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Bindung-1.png\" alt='Bindung' title='Bindung'  height=\"100\" width=\"100\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Bindung-1.png 100w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Bindung-1-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Bindung-1-36x36.png 36w\" sizes=\"(max-width: 100px) 100vw, 100px\" \/><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_three_fifth-337486787960716147ecfb4074cb91c6 av_three_fifth  avia-builder-el-23  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-af89a52d51412774536fa272e468f7cd\">\n#top .hr.hr-invisible.av-av_hr-af89a52d51412774536fa272e468f7cd{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-af89a52d51412774536fa272e468f7cd hr-invisible  avia-builder-el-24  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m6kofjd5-d3bb6b5acd104a58ffae4724137c4f50 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Bonding for loyalty and stability<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-av_one_fifth-337486787960716147ecfb4074cb91c6 av_one_fifth  avia-builder-el-26  el_after_av_three_fifth  el_before_av_hr  flex_column_div  column-top-margin'     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3b2307b683e43c7f5a7eb383cfb8815f\">\n#top .hr.hr-invisible.av-av_hr-3b2307b683e43c7f5a7eb383cfb8815f{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-av_hr-3b2307b683e43c7f5a7eb383cfb8815f hr-invisible  avia-builder-el-27  el_after_av_one_fifth  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_half-d846867a37b468541bc8830743d44203 av_one_half  avia-builder-el-28  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6ko7lpu-f4b232c096c7421db9d94f6c92bbcc35\">\n.avia-image-container.av-m6ko7lpu-f4b232c096c7421db9d94f6c92bbcc35 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m6ko7lpu-f4b232c096c7421db9d94f6c92bbcc35 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m6ko7lpu-f4b232c096c7421db9d94f6c92bbcc35 av-styling- av-img-linked avia-align-center  avia-builder-el-29  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3-1030x579.jpg\" data-srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3-200x113.jpg 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3.jpg 1280w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image '  aria-label='Brand_Research_SKOPOS_3'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15846 avia-img-lazy-loading-not-15846 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3-1030x579.jpg\" alt='' title='Brand_Research_SKOPOS_3'  height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3-200x113.jpg 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_3.jpg 1280w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_half-337486787960716147ecfb4074cb91c6 av_one_half  avia-builder-el-30  el_after_av_one_half  el_before_av_hr  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6ko7rv5-a45809f5d05db27cdf789667b154de45\">\n.avia-image-container.av-m6ko7rv5-a45809f5d05db27cdf789667b154de45 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m6ko7rv5-a45809f5d05db27cdf789667b154de45 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m6ko7rv5-a45809f5d05db27cdf789667b154de45 av-styling- av-img-linked avia-align-center  avia-builder-el-31  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4-1030x579.jpg\" data-srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4-200x113.jpg 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4.jpg 1280w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image '  aria-label='Brand_Research_SKOPOS_4'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15849 avia-img-lazy-loading-not-15849 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4-1030x579.jpg\" alt='' title='Brand_Research_SKOPOS_4'  height=\"579\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4-200x113.jpg 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_4.jpg 1280w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/a><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3b2307b683e43c7f5a7eb383cfb8815f\">\n#top .hr.hr-invisible.av-av_hr-3b2307b683e43c7f5a7eb383cfb8815f{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-av_hr-3b2307b683e43c7f5a7eb383cfb8815f hr-invisible  avia-builder-el-32  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_full-d846867a37b468541bc8830743d44203 av_one_full  avia-builder-el-33  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><section  class='av_textblock_section av-av_textblock-92ab5b4c5448b40ef3b82fb3d397e98e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>2. Actionability<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6kopg7t-d37a05c21181f8db74333bed857e3340 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\u201cWhere do we currently stand and how have things developed?\u201d is not enough for us. We show you what the most important levers are to enhance your brand&#8217;s strength and ensure its sustained success.<\/p>\n<p>Easily accessible, intuitive and tailored to your individual needs.<\/p>\n<p>We provide you with up-to-date and action-oriented reports &#8211; as an interactive dashboard or classic report, depending on your preference.<\/p>\n<p><strong>Smart algorithms &amp; data analysis<br \/>\n<\/strong>We get the most out of the data: depending on requirements, we add special analyses and deep dives from our extended Analytics Suite, e.g. conversion drivers and prediction models. We structure and analyze open responses efficiently using automatic text analysis. Additional tools such as heat maps for evaluating advertising media can be incorporated easily into the surveys..<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6koqcvq-ff1ed86dc4e03447c8673bf27be84246 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Easily accessible, intuitive and tailored to your individual needs. We provide you with up-to-date and action-oriented reports &#8211; as an interactive dashboard or classic report, or a combination of both, depending on your preference.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-e91f8fbe81134c228cc94df0c2ea3da0\">\n#top .hr.hr-invisible.av-av_hr-e91f8fbe81134c228cc94df0c2ea3da0{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-e91f8fbe81134c228cc94df0c2ea3da0 hr-invisible  avia-builder-el-37  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='flex_column av-av_one_half-d846867a37b468541bc8830743d44203 av_one_half  avia-builder-el-38  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6ko8cnk-d4046851ffea64706864bff3a5b6be46\">\n.avia-image-container.av-m6ko8cnk-d4046851ffea64706864bff3a5b6be46 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m6ko8cnk-d4046851ffea64706864bff3a5b6be46 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m6ko8cnk-d4046851ffea64706864bff3a5b6be46 av-styling- av-img-linked avia-align-center  avia-builder-el-39  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1-1030x579.jpg\" data-srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1-200x113.jpg 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1.jpg 1280w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image '  aria-label='Brand_RESEARCH_SKOPOS (1)'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15853 avia-img-lazy-loading-not-15853 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1.jpg\" alt='' title='Brand_RESEARCH_SKOPOS (1)'  height=\"720\" width=\"1280\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1.jpg 1280w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1-200x113.jpg 200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_half-337486787960716147ecfb4074cb91c6 av_one_half  avia-builder-el-40  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6ko8jbp-e4f5ddcb7d728b7860fe0df287c20552\">\n.avia-image-container.av-m6ko8jbp-e4f5ddcb7d728b7860fe0df287c20552 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m6ko8jbp-e4f5ddcb7d728b7860fe0df287c20552 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m6ko8jbp-e4f5ddcb7d728b7860fe0df287c20552 av-styling- av-img-linked avia-align-center  avia-builder-el-41  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1030x579.jpg\" data-srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-200x113.jpg 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS.jpg 1280w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image '  aria-label='Brand_RESEARCH_SKOPOS'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15856 avia-img-lazy-loading-not-15856 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS.jpg\" alt='' title='Brand_RESEARCH_SKOPOS'  height=\"720\" width=\"1280\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS.jpg 1280w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_RESEARCH_SKOPOS-200x113.jpg 200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3b2307b683e43c7f5a7eb383cfb8815f\">\n#top .hr.hr-invisible.av-av_hr-3b2307b683e43c7f5a7eb383cfb8815f{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-av_hr-3b2307b683e43c7f5a7eb383cfb8815f hr-invisible  avia-builder-el-42  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_full-d846867a37b468541bc8830743d44203 av_one_full  avia-builder-el-43  el_after_av_hr  el_before_av_one_fourth  first flex_column_div  '     ><section  class='av_textblock_section av-m6koqryf-a9f5cb0ce62f391c91e2e762d428b019 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>3. The SKOPOS-DNA<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6kot1ub-2073e25027a5d02a6ccd3c8d6489cc14 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><span class=\"NormalTextRun SCXW120887309 BCX8\">Every market research institute has its own DNA and <\/span><span class=\"NormalTextRun CommentStart CommentHighlightPipeRest CommentHighlightRest SCXW120887309 BCX8\">signature<\/span><span class=\"NormalTextRun CommentHighlightPipeRest SCXW120887309 BCX8\">. <\/span><span class=\"NormalTextRun SCXW120887309 BCX8\">What distinguishes SKOPOS <\/span><span class=\"NormalTextRun SCXW120887309 BCX8\">in<\/span><span class=\"NormalTextRun SCXW120887309 BCX8\"> brand research?<\/span><\/p>\n<p><strong>CUSTOMER ORIENTATION in capital letters<br \/>\n<\/strong>At SKOPOS, we are passionate about our customers and their brands. You will experience this in your everyday life.<\/p>\n<p><strong>Flexibility &amp; individuality<br \/>\n<\/strong>\u201cOne size fits all\u201d works just as little as reinventing the wheel time and again. Standardization allows for helpful benchmarking, but at the same time every brand is individual, with different categories, countries and life cycle phases.<\/p>\n<p>We therefore say: As standardized as reasonable, as individual as possible.<br \/>\nSo that you get the best possible solution for your brand.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-av_one_fourth-d846867a37b468541bc8830743d44203 av_one_fourth  avia-builder-el-46  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><\/div>\n<div  class='flex_column av-av_one_half-337486787960716147ecfb4074cb91c6 av_one_half  avia-builder-el-47  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6ko8q6z-681e7ee4040021f37303b4da8b2ac994\">\n.avia-image-container.av-m6ko8q6z-681e7ee4040021f37303b4da8b2ac994 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m6ko8q6z-681e7ee4040021f37303b4da8b2ac994 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m6ko8q6z-681e7ee4040021f37303b4da8b2ac994 av-styling- av-img-linked avia-align-center  avia-builder-el-48  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2-1030x579.jpg\" data-srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2-200x113.jpg 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2.jpg 1280w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image '  aria-label='Brand_Research_SKOPOS_2'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15843 avia-img-lazy-loading-not-15843 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2.jpg\" alt='' title='Brand_Research_SKOPOS_2'  height=\"720\" width=\"1280\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2.jpg 1280w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Brand_Research_SKOPOS_2-200x113.jpg 200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/div><\/div><\/div><\/div>\n<div  class='flex_column av-av_one_fourth-337486787960716147ecfb4074cb91c6 av_one_fourth  avia-builder-el-49  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><\/div>\n<div  class='hr av-av_hr-34d966c1397a867a533fbb38af979625 hr-default  avia-builder-el-50  el_after_av_one_fourth  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_full-d846867a37b468541bc8830743d44203 av_one_full  avia-builder-el-51  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><section  class='av_textblock_section av-m6kote94-fe3a397efefc6467230a1ec78e8df8aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Our tools &#8211; for selective checks or permanent tracking<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6kotvlr-a65296bc7150e388be0fa44dea1956a5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With our <strong>BRAND CHECK<\/strong> and <strong>BRAND PULSE<\/strong> tools, we offer solutions for the entire spectrum of brand research and for a wide range of budgets.<\/p>\n<\/div><\/section><br \/>\n<div class='avia-data-table-wrap av-av_table-8e43b57c651481fd97de737fe32d753d avia_responsive_table av-mini-hide avia-table-1'><table  class='avia-table avia-data-table avia_pricing_default  avia-builder-el-54  el_after_av_textblock  avia-builder-el-last  skopos-table-mid'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Table\" ><tbody><tr class=''><td class='avia-center-col'><\/td><td class='avia-center-col'><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/01\/Skopos_Brand_Check.png\" \/><br \/>\nPoint measurement with overarching dimensions for a small budget: <\/td><td class=''><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/01\/Skopos_BrandTrack_Logo_PULSE-Kopie.png\" \/><br \/>\nContinuous measurement with detailed brand analysis:<br \/>\n\u200e <\/td><\/tr><tr class=''><td class='avia-center-col'>Ideal overview with indispensable KPIs such as brand funnel, relevant set and overarching parameters for brand strength <\/td><td class='avia-center-col'><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/01\/check.png\" width=\"50px\" height=\"50px\" \/><\/td><td class=''><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/01\/check.png\" width=\"50px\" height=\"50px\" \/><\/td><\/tr><tr class=''><td class='avia-center-col'>Integration of our brand strength model into overarching parameters of brand strength<\/td><td class='avia-center-col'><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/01\/check.png\" width=\"50px\" height=\"50px\" \/><\/td><td class=''><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/01\/check.png\" width=\"50px\" height=\"50px\" \/><\/td><\/tr><tr class=''><td class='avia-center-col'>Tracking in always-on mode or at different points in time <\/td><td class='avia-center-col'><\/td><td class=''><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/01\/check.png\" width=\"50px\" height=\"50px\" \/><\/td><\/tr><tr class=''><td class='avia-center-col'>Detailed analysis of brand strength &amp; image factors with driver analysis<\/td><td class='avia-center-col'><\/td><td class=''><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/01\/check.png\" width=\"50px\" height=\"50px\" \/><\/td><\/tr><tr class=''><td class='avia-center-col'>Optionally integrable modules such as campaign &amp; packaging awareness or individual item batteries <\/td><td class='avia-center-col'><\/td><td class=''><img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/01\/check.png\" width=\"50px\" height=\"50px\" \/><\/td><\/tr><\/tbody><\/table><\/div><\/p><\/div>\n<div class='flex_column_table av-av_one_half-d70fa7b68fbe22c80b322ef341a12e57 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-d70fa7b68fbe22c80b322ef341a12e57\">\n.flex_column.av-av_one_half-d70fa7b68fbe22c80b322ef341a12e57{\nborder-radius:20px 20px 20px 20px;\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-d70fa7b68fbe22c80b322ef341a12e57 av_one_half  avia-builder-el-55  el_after_av_one_full  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-e3c6b97123c21115128d9f3e7da5c353\">\n.avia-image-container.av-av_image-e3c6b97123c21115128d9f3e7da5c353 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-e3c6b97123c21115128d9f3e7da5c353 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-e3c6b97123c21115128d9f3e7da5c353 av-styling- avia-align-center  avia-builder-el-56  el_before_av_textblock  avia-builder-el-first  av-desktop-hide av-medium-hide av-small-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3413 avia-img-lazy-loading-not-3413 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Skopos_BrandCheck_Logo-300x120.png\" alt='Skopos_BrandTrack_Logo' title='Skopos_BrandCheck_Logo'  height=\"120\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Skopos_BrandCheck_Logo-300x120.png 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Skopos_BrandCheck_Logo-768x308.png 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Skopos_BrandCheck_Logo-705x283.png 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Skopos_BrandCheck_Logo-200x80.png 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Skopos_BrandCheck_Logo.png 828w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6kp3brw-5c9c088071b3e6a975e1fe2a100f4ecb\">\n#top .av_textblock_section.av-m6kp3brw-5c9c088071b3e6a975e1fe2a100f4ecb .avia_textblock{\ncolor:#ff9c1b;\n}\n<\/style>\n<section  class='av_textblock_section av-m6kp3brw-5c9c088071b3e6a975e1fe2a100f4ecb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-desktop-hide av-medium-hide av-small-hide avia_textblock av_inherit_color'  itemprop=\"text\" ><h4>Single use as pre &amp; post measurement:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6kp3j6o-1e14cb52f30ef4de90636c80dafca86a\">\n.iconbox.av-m6kp3j6o-1e14cb52f30ef4de90636c80dafca86a .iconbox_icon{\ncolor:#666666;\n}\n.iconbox.av-m6kp3j6o-1e14cb52f30ef4de90636c80dafca86a .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#666666;\nstroke:#666666;\n}\n#top #wrap_all .iconbox.av-m6kp3j6o-1e14cb52f30ef4de90636c80dafca86a .iconbox_content_title{\nfont-size:10px;\n}\n.iconbox.av-m6kp3j6o-1e14cb52f30ef4de90636c80dafca86a .iconbox_content_container{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<article  class='iconbox iconbox_left av-m6kp3j6o-1e14cb52f30ef4de90636c80dafca86a  avia-builder-el-58  el_after_av_textblock  el_before_av_icon_box  av-desktop-hide av-medium-hide av-small-hide'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue885' data-av_iconfont='entypo-fontello'  ><\/div><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Ideal overview with indispensable KPIs and individual items in the competitive environment<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6kp3ra8-9fbadef172cd01b326949f89d8a28d1f\">\n.iconbox.av-m6kp3ra8-9fbadef172cd01b326949f89d8a28d1f .iconbox_icon{\ncolor:#666666;\n}\n.iconbox.av-m6kp3ra8-9fbadef172cd01b326949f89d8a28d1f .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#666666;\nstroke:#666666;\n}\n#top #wrap_all .iconbox.av-m6kp3ra8-9fbadef172cd01b326949f89d8a28d1f .iconbox_content_title{\nfont-size:10px;\n}\n.iconbox.av-m6kp3ra8-9fbadef172cd01b326949f89d8a28d1f .iconbox_content_container{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<article  class='iconbox iconbox_left av-m6kp3ra8-9fbadef172cd01b326949f89d8a28d1f  avia-builder-el-59  el_after_av_icon_box  el_before_av_icon_box  av-desktop-hide av-medium-hide av-small-hide'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue885' data-av_iconfont='entypo-fontello'  ><\/div><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Brand awareness and image as important performance factors<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6kp3ygv-1f69f03e555093f3782c76bd8b3f8fdc\">\n.iconbox.av-m6kp3ygv-1f69f03e555093f3782c76bd8b3f8fdc .iconbox_icon{\ncolor:#666666;\n}\n.iconbox.av-m6kp3ygv-1f69f03e555093f3782c76bd8b3f8fdc .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#666666;\nstroke:#666666;\n}\n#top #wrap_all .iconbox.av-m6kp3ygv-1f69f03e555093f3782c76bd8b3f8fdc .iconbox_content_title{\nfont-size:10px;\n}\n.iconbox.av-m6kp3ygv-1f69f03e555093f3782c76bd8b3f8fdc .iconbox_content_container{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<article  class='iconbox iconbox_left av-m6kp3ygv-1f69f03e555093f3782c76bd8b3f8fdc  avia-builder-el-60  el_after_av_icon_box  avia-builder-el-last  av-desktop-hide av-medium-hide av-small-hide'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue885' data-av_iconfont='entypo-fontello'  ><\/div><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Effectiveness of measures or campaigns for efficient brand management<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/p><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-f838b2a8685459073544489ce0efc87a\">\n.flex_column.av-av_one_half-f838b2a8685459073544489ce0efc87a{\nborder-radius:20px 20px 20px 20px;\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-f838b2a8685459073544489ce0efc87a av_one_half  avia-builder-el-61  el_after_av_one_half  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-3fa94078365c8f3041df8c06e5465e78\">\n.avia-image-container.av-av_image-3fa94078365c8f3041df8c06e5465e78 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-3fa94078365c8f3041df8c06e5465e78 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-3fa94078365c8f3041df8c06e5465e78 av-styling- avia-align-center  avia-builder-el-62  el_before_av_textblock  avia-builder-el-first  av-desktop-hide av-medium-hide av-small-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3415 avia-img-lazy-loading-not-3415 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Skopos_BrandTrack_Logo-300x120.png\" alt='Skopos_BrandTrack_Logo' title='Skopos_BrandTrack_Logo'  height=\"120\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Skopos_BrandTrack_Logo-300x120.png 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Skopos_BrandTrack_Logo-768x308.png 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Skopos_BrandTrack_Logo-705x283.png 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Skopos_BrandTrack_Logo-200x80.png 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Skopos_BrandTrack_Logo.png 827w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6kp1ztf-87f9392e108e9eefd32aeb86e1a27371\">\n#top .av_textblock_section.av-m6kp1ztf-87f9392e108e9eefd32aeb86e1a27371 .avia_textblock{\ncolor:#ff9c1b;\n}\n<\/style>\n<section  class='av_textblock_section av-m6kp1ztf-87f9392e108e9eefd32aeb86e1a27371 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-desktop-hide av-medium-hide av-small-hide avia_textblock av_inherit_color'  itemprop=\"text\" ><h4>Continuous measurement:<\/h4>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6kp2dnc-b84fb7dcfb5c115639195cedfd34b4b9\">\n.iconbox.av-m6kp2dnc-b84fb7dcfb5c115639195cedfd34b4b9 .iconbox_icon{\ncolor:#666666;\n}\n.iconbox.av-m6kp2dnc-b84fb7dcfb5c115639195cedfd34b4b9 .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#666666;\nstroke:#666666;\n}\n#top #wrap_all .iconbox.av-m6kp2dnc-b84fb7dcfb5c115639195cedfd34b4b9 .iconbox_content_title{\nfont-size:10px;\n}\n.iconbox.av-m6kp2dnc-b84fb7dcfb5c115639195cedfd34b4b9 .iconbox_content_container{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<article  class='iconbox iconbox_left av-m6kp2dnc-b84fb7dcfb5c115639195cedfd34b4b9  avia-builder-el-64  el_after_av_textblock  el_before_av_icon_box  av-desktop-hide av-medium-hide av-small-hide'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue885' data-av_iconfont='entypo-fontello'  ><\/div><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Tracking in always-on mode with all brand key figures<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6kp2mah-826fc89ce2410a8aa8fe2b6a5847277f\">\n.iconbox.av-m6kp2mah-826fc89ce2410a8aa8fe2b6a5847277f .iconbox_icon{\ncolor:#666666;\n}\n.iconbox.av-m6kp2mah-826fc89ce2410a8aa8fe2b6a5847277f .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#666666;\nstroke:#666666;\n}\n#top #wrap_all .iconbox.av-m6kp2mah-826fc89ce2410a8aa8fe2b6a5847277f .iconbox_content_title{\nfont-size:10px;\n}\n.iconbox.av-m6kp2mah-826fc89ce2410a8aa8fe2b6a5847277f .iconbox_content_container{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<article  class='iconbox iconbox_left av-m6kp2mah-826fc89ce2410a8aa8fe2b6a5847277f  avia-builder-el-65  el_after_av_icon_box  el_before_av_icon_box  av-desktop-hide av-medium-hide av-small-hide'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue885' data-av_iconfont='entypo-fontello'  ><\/div><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Control via KPI cockpit with alerts for significant changes and important need for action<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6kp2wwk-cc4117f9917275c7906da0c5e0bdf2c1\">\n.iconbox.av-m6kp2wwk-cc4117f9917275c7906da0c5e0bdf2c1 .iconbox_icon{\ncolor:#666666;\n}\n.iconbox.av-m6kp2wwk-cc4117f9917275c7906da0c5e0bdf2c1 .iconbox_icon.avia-svg-icon svg:first-child{\nfill:#666666;\nstroke:#666666;\n}\n#top #wrap_all .iconbox.av-m6kp2wwk-cc4117f9917275c7906da0c5e0bdf2c1 .iconbox_content_title{\nfont-size:10px;\n}\n.iconbox.av-m6kp2wwk-cc4117f9917275c7906da0c5e0bdf2c1 .iconbox_content_container{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<article  class='iconbox iconbox_left av-m6kp2wwk-cc4117f9917275c7906da0c5e0bdf2c1  avia-builder-el-66  el_after_av_icon_box  avia-builder-el-last  av-desktop-hide av-medium-hide av-small-hide'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue885' data-av_iconfont='entypo-fontello'  ><\/div><\/header><div class='iconbox_content_container av_inherit_color'  itemprop=\"text\" ><p>Optimally supplemented by additional situational analysis modules, e.g. for brand deep dives, advertising media or advertising spending analyses<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3a876428eececa9d35452247ddb053af\">\n#top .hr.hr-invisible.av-av_hr-3a876428eececa9d35452247ddb053af{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-3a876428eececa9d35452247ddb053af hr-invisible  avia-builder-el-67  el_after_av_one_half  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_full-d846867a37b468541bc8830743d44203 av_one_full  avia-builder-el-68  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-m6kp4azu-ffd619bdb6db59da18f72d90b1ff947e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>You want more?<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6kp53jv-c26fea5d2c83f3877230a57d786ef476 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Do you have secondary data from other systems such as CRM or Data Warehouse and want to link this with our brand research in order to analyze your performance more holistically? Our DataScience colleagues at <a href=\"https:\/\/skopos-elements.de\/\">SKOPOS elements<\/a> will make this possible too.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6kp5jk1-b32a6563cb44879112dd8a57bb2e19fb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Further data sources<\/strong><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6kp5tvb-2b1cf56ac082a9100bedce82ee7cdb94 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934\">\n.av_font_icon.av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> Financial parameters and\/or closing figures<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6kp60rw-718123dafaf0775e48c11a5abe81fbfd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934\">\n.av_font_icon.av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> Media spending &amp; media plans<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-av_textblock-92ab5b4c5448b40ef3b82fb3d397e98e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934\">\n.av_font_icon.av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> Social Media<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6kp6gua-93daa67f391f40e2766495f73f2168be '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934\">\n.av_font_icon.av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> Customer satisfaction<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6kp6ooc-67298f76ee05c46a4f2ee2689e52dc54 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934\">\n.av_font_icon.av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-av_font_icon-b3ad7bfeb8a8fb51e25ac460d6143934 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> Customer support<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='hr av-av_hr-34d966c1397a867a533fbb38af979625 hr-default  avia-builder-el-82  el_after_av_one_full  el_before_av_section  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-av_section-2dcb3d115e2e5af9a73072e0505910f8 main_color avia-section-default avia-no-border-styling  avia-builder-el-83  el_after_av_hr  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7720'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-m6kp6yp6-b62be6ccaa258416ee6c96edbfc9255c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">What our customers say<\/h3>\n<\/div><\/section>\n<div  class='flex_column av-av_one_fifth-d846867a37b468541bc8830743d44203 av_one_fifth  avia-builder-el-85  el_after_av_textblock  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div><div  class='flex_column av-av_three_fifth-dd10d48dc6779410d0c8633a7e3520cf av_three_fifth  avia-builder-el-86  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6kp8eg8-e6ad878004422e7f602eb4fbbb8767cf\">\n.avia-content-slider-element-container.av-m6kp8eg8-e6ad878004422e7f602eb4fbbb8767cf .slide-entry{\nmargin:10px 10px 10px 10px;\npadding:10px 10px 10px 10px;\n}\n<\/style>\n<div  class='avia-content-slider-element-container av-m6kp8eg8-e6ad878004422e7f602eb4fbbb8767cf avia-content-slider-element-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active avia-content-slider-odd  avia-builder-el-87  el_before_av_content_slider  avia-builder-el-first  zitat-slider av-medium-hide av-small-hide av-mini-hide av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:30}\"><div class='avia-smallarrow-slider-heading  no-content-slider-heading '><div class='new-special-heading'>&nbsp;<\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><section class='slide-entry av-m6kp81nm-d2fb68fd1d8bcc38a0643b1e3e0d8d8d flex_column av_fullwidth post-entry slide-entry-overview slide-loop-1 slide-parity-odd  post-entry-last  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10991 aligncenter\" style=\"margin-top: 0px; margin-bottom: 0px;\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/08\/wuestenrot-1.png\" alt=\"\" width=\"150\" height=\"66\" \/><\/p>\n<p style=\"text-align: center;\"><em>Thanks to the modular questionnaire design, current topics or questions can be easily and flexibly integrated into the tracking. The fast delivery of results through the interactive dashboard and the possibility to carry out your own evaluations and thus provide immediate answers to urgent questions are a clear added value for us. (&#8230;) <\/em><\/p>\n<p style=\"text-align: center;\"><strong class=\"avia-testimonial-name\">Christian Fritzsche<br \/>\n<\/strong><span class=\"avia-testimonial-subtitle \">Market researcher \/ <strong>W\u00fcstenrot Bausparkasse AG<\/strong><\/span><\/p>\n<\/div><\/section><\/div><\/div><\/div><br \/>\n<div  class='avia-content-slider-element-container av-m6kp8yic-2a092ba7b44849e984e2bfda0320e312 avia-content-slider-element-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active avia-content-slider-odd  avia-builder-el-88  el_after_av_content_slider  avia-builder-el-last  zitat-slider1 av-desktop-hide av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-content-slider2' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:30}\"><div class='avia-smallarrow-slider-heading  no-content-slider-heading '><div class='new-special-heading'>&nbsp;<\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><section class='slide-entry av-m6kp8y0h-4c59055d22f16178676cbffa53055eb0 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-1 slide-parity-odd  post-entry-last  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p style=\"text-align: left;\"><em>Thanks to the modular questionnaire design, current topics or questions can be easily and flexibly integrated into the tracking. The fast delivery of results through the interactive dashboard and the possibility to carry out your own evaluations and thus provide immediate answers to urgent questions are a clear added value for us. (&#8230;)<\/em><\/p>\n<p style=\"text-align: left;\"><strong class=\"avia-testimonial-name\">Christian Fritzsche<br \/>\n<\/strong><span class=\"avia-testimonial-subtitle \">Market researcher \/ <strong>W\u00fcstenrot Bausparkasse AG<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10991\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/08\/wuestenrot-1.png\" alt=\"\" width=\"150\" height=\"66\" \/><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/p><\/div><div  class='flex_column av-av_one_fifth-337486787960716147ecfb4074cb91c6 av_one_fifth  avia-builder-el-89  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  column-top-margin'     ><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-2e203026b5b3d03aabe8e5b1116b4d87\">\n.avia-section.av-av_section-2e203026b5b3d03aabe8e5b1116b4d87{\nbackground-color:#d8d8d8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-av_section-2e203026b5b3d03aabe8e5b1116b4d87 main_color avia-section-default avia-no-border-styling  avia-builder-el-90  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7720'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_one_full-d846867a37b468541bc8830743d44203 av_one_full  avia-builder-el-91  el_before_av_one_half  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-m6kp9rh8-15e6d956ec09c49819eaeffcf9937f1f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Your contact:<\/h3>\n<\/div><\/section><\/div><div  class='flex_column av-av_one_half-d846867a37b468541bc8830743d44203 av_one_half  avia-builder-el-93  el_after_av_one_full  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-de0e11d09811fe86a806e913e2214257\">\n.avia-image-container.av-av_image-de0e11d09811fe86a806e913e2214257 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-de0e11d09811fe86a806e913e2214257 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-de0e11d09811fe86a806e913e2214257 av-styling-circle avia-align-center  avia-builder-el-94  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5724 avia-img-lazy-loading-not-5724 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-300x300.jpg\" alt='Lukas Nosber' title='Lukas-Nosber01'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-80x80.jpg 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-36x36.jpg 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-180x180.jpg 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-200x200.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-af89a52d51412774536fa272e468f7cd\">\n#top .hr.hr-invisible.av-av_hr-af89a52d51412774536fa272e468f7cd{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-af89a52d51412774536fa272e468f7cd hr-invisible  avia-builder-el-95  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-a2276d10a400a6df57d56f5f107de3db\">\n#top .av_textblock_section.av-av_textblock-a2276d10a400a6df57d56f5f107de3db .avia_textblock{\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-a2276d10a400a6df57d56f5f107de3db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Lukas Nosber<\/strong><br \/>\nSenior Sales &amp; Account Manager<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m6kpa5f6-4717721cc5f25fcd32eb5e9deca8dba0-wrap avia-button-center  avia-builder-el-97  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6kpa5f6-4717721cc5f25fcd32eb5e9deca8dba0\">\n#top #wrap_all .avia-button.av-m6kpa5f6-4717721cc5f25fcd32eb5e9deca8dba0{\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-m6kpa5f6-4717721cc5f25fcd32eb5e9deca8dba0:hover{\nbackground-color:#444444;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-m6kpa5f6-4717721cc5f25fcd32eb5e9deca8dba0:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.skopos.de\/en\/contact'  class='avia-button av-m6kpa5f6-4717721cc5f25fcd32eb5e9deca8dba0 av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-font-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"You want to know more? Feel free to contact us.\"><span class='avia_iconbox_title' >You want to know more? Feel free to contact us.<\/span><\/a><\/div><\/p><\/div><div  class='flex_column av-av_one_half-337486787960716147ecfb4074cb91c6 av_one_half  avia-builder-el-98  el_after_av_one_half  avia-builder-el-last  flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-4da74c09d7ecb07913895915635c56c5\">\n.avia-image-container.av-av_image-4da74c09d7ecb07913895915635c56c5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-4da74c09d7ecb07913895915635c56c5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-4da74c09d7ecb07913895915635c56c5 av-styling-circle avia-align-center  avia-builder-el-99  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13549 avia-img-lazy-loading-not-13549 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Pasqua_Kuhn_300px.jpg\" alt='Pasqua Kuhn' title='Pasqua Kuhn'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Pasqua_Kuhn_300px.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Pasqua_Kuhn_300px-80x80.jpg 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Pasqua_Kuhn_300px-36x36.jpg 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Pasqua_Kuhn_300px-180x180.jpg 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Pasqua_Kuhn_300px-200x200.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-af89a52d51412774536fa272e468f7cd\">\n#top .hr.hr-invisible.av-av_hr-af89a52d51412774536fa272e468f7cd{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-af89a52d51412774536fa272e468f7cd hr-invisible  avia-builder-el-100  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-a2276d10a400a6df57d56f5f107de3db\">\n#top .av_textblock_section.av-av_textblock-a2276d10a400a6df57d56f5f107de3db .avia_textblock{\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-a2276d10a400a6df57d56f5f107de3db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Pasqua Kuhn<\/strong><br \/>\nSenior Sales &amp; Account Manager<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-m6kpaibb-32275e32e473adb2620ed80a922156dc-wrap avia-button-center  avia-builder-el-102  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6kpaibb-32275e32e473adb2620ed80a922156dc\">\n#top #wrap_all .avia-button.av-m6kpaibb-32275e32e473adb2620ed80a922156dc{\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-m6kpaibb-32275e32e473adb2620ed80a922156dc:hover{\nbackground-color:#444444;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-m6kpaibb-32275e32e473adb2620ed80a922156dc:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.skopos.de\/en\/contact'  class='avia-button av-m6kpaibb-32275e32e473adb2620ed80a922156dc av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-font-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"You want to know more? Feel free to contact us.\"><span class='avia_iconbox_title' >You want to know more? Feel free to contact us.<\/span><\/a><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":3682,"parent":7855,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-7720","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Tracking &amp; Brand Research | SKOPOS RESEARCH<\/title>\n<meta name=\"description\" content=\"Our brand tracking supports you in \u2713 managing brand success \u2705It shows you where your brand stands &amp; how it is developing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos.de\/en\/solutions\/brand-research-brand-tracking\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Tracking &amp; Brand Research | SKOPOS RESEARCH\" \/>\n<meta property=\"og:description\" content=\"Our brand tracking supports you in \u2713 managing brand success \u2705It shows you where your brand stands &amp; how it is developing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skopos.de\/en\/solutions\/brand-research-brand-tracking\" \/>\n<meta property=\"og:site_name\" content=\"SKOPOS RESEARCH\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-31T11:49:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/08\/wuestenrot-1.png\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/brand-research-brand-tracking\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/brand-research-brand-tracking\",\"name\":\"Brand Tracking & Brand Research | SKOPOS RESEARCH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/brand-research-brand-tracking#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/brand-research-brand-tracking#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.skopos.de\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/markentracking-markenforschung.jpg\",\"datePublished\":\"2023-06-28T07:14:46+00:00\",\"dateModified\":\"2025-01-31T11:49:24+00:00\",\"description\":\"Our brand tracking supports you in \u2713 managing brand success \u2705It shows you where your brand stands & how it is developing\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/brand-research-brand-tracking#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/brand-research-brand-tracking\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/brand-research-brand-tracking#primaryimage\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/markentracking-markenforschung.jpg\",\"contentUrl\":\"https:\\\/\\\/www.skopos.de\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/markentracking-markenforschung.jpg\",\"width\":500,\"height\":225,\"caption\":\"markentracking-keyvisual\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/brand-research-brand-tracking#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.skopos.de\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Brand tracking as a strategy tool\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#website\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/en\",\"name\":\"SKOPOS RESEARCH\",\"description\":\"Marktforschung mit Mehrwert - f\u00fcr bessere Entscheidungen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.skopos.de\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#organization\",\"name\":\"SKOPOS GmbH & Co. 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