{"id":7711,"date":"2023-06-28T08:48:03","date_gmt":"2023-06-28T06:48:03","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=7711"},"modified":"2023-07-13T11:03:21","modified_gmt":"2023-07-13T09:03:21","slug":"image-analysis","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/solutions\/image-analysis","title":{"rendered":"Image analysis: How does my customer perceive me?"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 521px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7711'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-au8fr-e0acc24c9320be8fffe30459dece23fd\">\n.flex_column.av-au8fr-e0acc24c9320be8fffe30459dece23fd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-au8fr-e0acc24c9320be8fffe30459dece23fd av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kn5smb10-cd8fff3bf2572504fdacd26f84f22469 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Brand Research<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5smoue-729986ac3a080083a3b91a1232cb4933 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Image analysis: How does my customer perceive me?<\/h2>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vn1q7-438423ae08b4d4ca14daf8a7ec0e34d7\">\n.flex_column.av-2vn1q7-438423ae08b4d4ca14daf8a7ec0e34d7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2vn1q7-438423ae08b4d4ca14daf8a7ec0e34d7 av_one_full  avia-builder-el-4  el_after_av_one_full  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-kn5sn7ne-245a796ba6c90ce2fa1c6c948231c2dc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Image is everything, isn\u2019t it? The fact is: people don\u2019t necessarily need insider knowledge to make an emotional decision in favor of a brand or a provider. Perception and opinion formation is and remains something subjective. The key is therefore the way something affects a person.<\/p>\n<p>Brands and companies work extensively on their appearance, their public perception. And special attention is paid to whether the very first impression really sinks in. Image exerts a major influence on how attractive products or services are considered to be. And it can not only guide the behavior of target groups and customers, but even make them loyal. Put your image to the test with us!<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kn5snvu0-227f48d8e7ff3f2a8a160ac3e43df68a\">\n#top .hr.hr-invisible.av-kn5snvu0-227f48d8e7ff3f2a8a160ac3e43df68a{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kn5snvu0-227f48d8e7ff3f2a8a160ac3e43df68a hr-invisible  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='hr av-2rxrvz-ad682da283b93a8d7950c3f6517ca13e hr-default  avia-builder-el-7  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<section  class='av_textblock_section av-kn5spz2o-f80da252e510fb7f0d78fd75ded1c2a0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>How you benefit from the SKOPOS image analysis<\/h3>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91mtj-dbcbaf616808c9bdf77c9890f810af0f\">\n.flex_column.av-91mtj-dbcbaf616808c9bdf77c9890f810af0f{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-91mtj-dbcbaf616808c9bdf77c9890f810af0f av_four_fifth  avia-builder-el-9  el_after_av_textblock  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-kn5sp6m3-d34508eb6b44b83665b6f432c2bbf1aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b\">\n.av_font_icon.av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You learn details about the impact of all touchpoints, products and services.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5sqon3-ebbd34abb5134c982fd673cdd76e8802 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2ff77j-c74af2514c8370a1b0e8447428f856c4\">\n.av_font_icon.av-2ff77j-c74af2514c8370a1b0e8447428f856c4 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2ff77j-c74af2514c8370a1b0e8447428f856c4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You gain clarity about which factors influence image &#8211; and how.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5sr5ob-e1574731a17c1479ad415ad52580e397 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28fdmf-9c08f1ce88875dea154811f929711613\">\n.av_font_icon.av-28fdmf-9c08f1ce88875dea154811f929711613 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-28fdmf-9c08f1ce88875dea154811f929711613 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You gain insight into the emotions, opinions and behavior of your customers.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5srha0-cd1c8cbac162e97be372f6f4102cdec6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7mlmn-fc4b27ab084ce4829a5081770ed05a87\">\n.av_font_icon.av-7mlmn-fc4b27ab084ce4829a5081770ed05a87 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-7mlmn-fc4b27ab084ce4829a5081770ed05a87 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You can compare self-perception and external perception.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5srvsp-fbb9d5aa1efec2966ba989237593de08 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1vsosn-753b932ee0e9e892f3c9227295ca3d86\">\n.av_font_icon.av-1vsosn-753b932ee0e9e892f3c9227295ca3d86 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1vsosn-753b932ee0e9e892f3c9227295ca3d86 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You get the chance for a targeted realignment of your image.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5swtji-cb3f9fbd65e2a86be231d9b00391bf21 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1pai8n-821b851958854c93e98d94fc1ee91bb7\">\n.av_font_icon.av-1pai8n-821b851958854c93e98d94fc1ee91bb7 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1pai8n-821b851958854c93e98d94fc1ee91bb7 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You can reassess your image at any time.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5sx53n-da79ac0d8ae9c6b6c593904563f0c290 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mbg2n-a864ce4326a61b5763b84470900531a4\">\n.av_font_icon.av-1mbg2n-a864ce4326a61b5763b84470900531a4 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1mbg2n-a864ce4326a61b5763b84470900531a4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You can rely on us to use the best mix of methods.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5sxcsi-52303a5f52df2c049709743b7c08a22c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-56oi7-c65708374beefda39e0cf1c73dae7c36\">\n.av_font_icon.av-56oi7-c65708374beefda39e0cf1c73dae7c36 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-56oi7-c65708374beefda39e0cf1c73dae7c36 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>We deliver survey, analysis and consulting from a single source.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kn5sy8nm-d0cfc2c26cb3bc952e8ddcab1b1a49f7\">\n#top .hr.hr-invisible.av-kn5sy8nm-d0cfc2c26cb3bc952e8ddcab1b1a49f7{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kn5sy8nm-d0cfc2c26cb3bc952e8ddcab1b1a49f7 hr-invisible  avia-builder-el-26  el_after_av_four_fifth  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<div  class='hr av-1aj0r3-2663824b797a96072913f07df2190687 hr-default  avia-builder-el-27  el_after_av_hr  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14o78v-5650b24e20d98329039f517659ef39a2\">\n.flex_column.av-14o78v-5650b24e20d98329039f517659ef39a2{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-14o78v-5650b24e20d98329039f517659ef39a2 av_one_full  avia-builder-el-28  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kn5t5fyv-30e218ae6cb484169d85feb4eccacddc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Image analysis: How we proceed in detail<\/h3>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wx1v3-369907b63986325bfdd5444a014bcfd6\">\n.flex_column.av-wx1v3-369907b63986325bfdd5444a014bcfd6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-wx1v3-369907b63986325bfdd5444a014bcfd6 av_one_half  avia-builder-el-30  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kn5t5wdw-debc9258b105665c2726edb400ee606d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>What science says<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5t6vk8-e0f61ec4ec7688d9e158fbdb0fb1e997 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>As soon as people pick up on media reports, advertisements, ratings or recommendations, or experience products or services, they inevitably have a first impression. This is when a crucial mechanism kicks in: selective perception. From now on, they more easily perceive what matches what they have previously remembered. The brand image is reinforced, even in the subconscious. It may be more difficult to change &#8211; but perceptions that do not match it are also more easily forgiven. Measures designed to strengthen the image are therefore about knowing the strengths of the subjective brand image and actively addressing them.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pppfz-c57591a2c00c84cbe06c5d2b0ebb02d3\">\n.flex_column.av-pppfz-c57591a2c00c84cbe06c5d2b0ebb02d3{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-pppfz-c57591a2c00c84cbe06c5d2b0ebb02d3 av_one_half  avia-builder-el-33  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kn5t78ej-00b2883514f778e4c81040496373c932 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>This is how the analysis works<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5t7hu4-050769fa88ea0c60c9c15753e8d29d82 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Image analysis usually starts with the respondents&#8217; experiences: What experiences do they have with the brand or the company? How do these experiences fit into previous perceptions and market knowledge? Then it gets personal: What about affective and cognitive ties? What selection process is the respondent in? After that, an assessment is made: How strong are the image characteristics? To what extent are they embedded in the consciousness? Are they lasting or only temporary? And last but not least: At which touchpoints is the image influence particularly strong? We provide you with precise answers to these questions.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mco6v-3f3008bc640badfa43294c4c49982f86\">\n.flex_column.av-mco6v-3f3008bc640badfa43294c4c49982f86{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mco6v-3f3008bc640badfa43294c4c49982f86 av_one_half  avia-builder-el-36  el_after_av_one_half  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kn5t7wdg-d3e53463edbb36b7caa7540ee603c473 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>The brand core \u2013 unmistakable<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5t86jg-ad1e9b592f407df09d77de2926f11aad '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It&#8217;s worth taking a look behind the scenes. Because something is hiding there: the identity of the brand, its soul, its true core. Unlike the image, this brand core is difficult to change. Viewed positively, it is simply unmistakable. To penetrate this area of perception, we rely on in-depth qualitative market research. In this way, we learn more about the extremely important core, which decides whether measures fit the brand or not.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kn5t9irv-86c8f2dbcc7cc95b9e6c736324cb1429\">\n#top .hr.hr-invisible.av-kn5t9irv-86c8f2dbcc7cc95b9e6c736324cb1429{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kn5t9irv-86c8f2dbcc7cc95b9e6c736324cb1429 hr-invisible  avia-builder-el-39  el_after_av_one_half  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":7855,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-7711","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Image Analysis &amp; Brand Research | SKOPOS RESEARCH<\/title>\n<meta name=\"description\" content=\"How does my customer see me? 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