{"id":7694,"date":"2023-06-27T16:42:37","date_gmt":"2023-06-27T14:42:37","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=7694"},"modified":"2023-07-13T11:04:36","modified_gmt":"2023-07-13T09:04:36","slug":"segmentation","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/solutions\/segmentation","title":{"rendered":"Segmentation: understand, focus, forecast"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 521px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7694'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bwa5mu-bb2aa0dbabda771a679d0edbf1e37753\">\n.flex_column.av-bwa5mu-bb2aa0dbabda771a679d0edbf1e37753{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bwa5mu-bb2aa0dbabda771a679d0edbf1e37753 av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-boj10u-b426f129919afaaa97a45b4c53e2ed2f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: left;\">Costumer analysis<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-bgh9p2-f40f584a3bb9a9284a868f67c49cb780 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: left;\">Segmentation: understand, focus, forecast<\/h2>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bd46we-8ca703ea8bfdf1f9c2d6514c81e96e03\">\n.flex_column.av-bd46we-8ca703ea8bfdf1f9c2d6514c81e96e03{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-bd46we-8ca703ea8bfdf1f9c2d6514c81e96e03 av_one_full  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-b8bnha-afea058e5e848dab18b26a724b155d02 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Segmentations are an important element of customer and target group analysis.<\/p>\n<p style=\"text-align: left;\">With segmentation, we divide the market into groups or segments that are similar in terms of their needs, attitudes, priorities and\/or behavior and that differ as much as possible from one another.<\/p>\n<p style=\"text-align: left;\">This allows you to optimize your marketing strategy by aligning it with the target groups and developing differentiated products that suit the various groups. In addition, we can identify your most profitable or promising segments and are able to predict the behavior of your customers.<\/p>\n<\/div><\/section><\/div>\n<div  class='flex_column av-aylr12-2be80148e26e205b80beb355270964f2 av_one_full  avia-builder-el-6  el_after_av_one_full  el_before_av_hr  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-au62km-7002514d1f1a8a89b73cd5ed94a2e20a\">\n#top .hr.hr-invisible.av-au62km-7002514d1f1a8a89b73cd5ed94a2e20a{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-au62km-7002514d1f1a8a89b73cd5ed94a2e20a hr-invisible  avia-builder-el-7  el_before_av_image  avia-builder-el-first  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lj4a3iyx-f37e6034dddf6bcd1fbbe0ff3e22bee1\">\n.avia-image-container.av-lj4a3iyx-f37e6034dddf6bcd1fbbe0ff3e22bee1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lj4a3iyx-f37e6034dddf6bcd1fbbe0ff3e22bee1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lj4a3iyx-f37e6034dddf6bcd1fbbe0ff3e22bee1 av-styling- avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-8  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7491 avia-img-lazy-loading-not-7491 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/06\/segmentierung.jpg\" alt='Segmentierung_Kundenanalyse' title='Segmentierung_Kundenanalyse'  height=\"544\" width=\"1024\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/06\/segmentierung.jpg 1024w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/06\/segmentierung-300x159.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/06\/segmentierung-768x408.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/06\/segmentierung-705x375.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/06\/segmentierung-200x106.jpg 200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aozu3i-8a729e15f1c2efde8edaeeb3ac8ba1c6\">\n#top .hr.hr-invisible.av-aozu3i-8a729e15f1c2efde8edaeeb3ac8ba1c6{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-aozu3i-8a729e15f1c2efde8edaeeb3ac8ba1c6 hr-invisible  avia-builder-el-9  el_after_av_image  avia-builder-el-last  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<div  class='hr av-aggkda-5812c6f24356820c423ad495eab64e07 hr-default  avia-builder-el-10  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-adr9a6-2997e7244062714bbdc7c5fdb532c1b5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: left;\">Questions that we answer for our customers in the context of segmentation:<\/h3>\n<\/div><\/section>\n<div class='flex_column_table av-a81jf2-f9edb3ff012a4a44952c2db3c0ca411a sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a81jf2-f9edb3ff012a4a44952c2db3c0ca411a\">\n.flex_column.av-a81jf2-f9edb3ff012a4a44952c2db3c0ca411a{\nborder-radius:0px 0px 0px 0px;\npadding:10px 10px 10px 10px;\n}\n<\/style>\n<div  class='flex_column av-a81jf2-f9edb3ff012a4a44952c2db3c0ca411a av_four_fifth  avia-builder-el-12  el_after_av_textblock  el_before_av_hr  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><p><section  class='av_textblock_section av-a2ooim-f53bbaef834ffa76c3432f4d688834ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9tc8mu-4e655b39609a25db1ebc6c865bb451cb\">\n.av_font_icon.av-9tc8mu-4e655b39609a25db1ebc6c865bb451cb .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-9tc8mu-4e655b39609a25db1ebc6c865bb451cb avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>\u201eAs we continue to grow, it is crucial to understand our target group more precisely.\u201c<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-9otdza-1637623d791bde466a53b93287be43e8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9i5khq-584afbdb323a4650679a2fbe830f3327\">\n.av_font_icon.av-9i5khq-584afbdb323a4650679a2fbe830f3327 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-9i5khq-584afbdb323a4650679a2fbe830f3327 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>\u201eWe hope to gain valuable insights into the behavior, needs and preferences of our customers.\u201c<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-9cyfly-2441c69a14987f8e38a32a3b233cc473 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-x66d2-f34533a8a9376bc5ebddc20a2c30f272\">\n.av_font_icon.av-x66d2-f34533a8a9376bc5ebddc20a2c30f272 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-x66d2-f34533a8a9376bc5ebddc20a2c30f272 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>\u201eWe want to optimize our marketing strategies and offer customized content to further increase our customer satisfaction and business success.\u201c<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-92dtg6-4b2ec50c6b6dc267ce548a5dfc86f575 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8tfozy-f73c07b33e40fee7556f1bac283b3143\">\n.av_font_icon.av-8tfozy-f73c07b33e40fee7556f1bac283b3143 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-8tfozy-f73c07b33e40fee7556f1bac283b3143 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>\u201eWe want to develop effective marketing campaigns and optimize the use of our resources.\u201c<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-8ozh92-21d1b5963f4203c3ee750471653d06c6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8k3w9i-a01acbe2b4fb47ad7fc9a5522e1e4dc1\">\n.av_font_icon.av-8k3w9i-a01acbe2b4fb47ad7fc9a5522e1e4dc1 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-8k3w9i-a01acbe2b4fb47ad7fc9a5522e1e4dc1 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>\u201eAs a start-up, we know that we need a differentiated target group analysis.\u201c<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-8d1z26-e4f77724645451b511e9788bd920ce7c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-86urke-e1a6dbf0b50779965b1c39057a2ce725\">\n.av_font_icon.av-86urke-e1a6dbf0b50779965b1c39057a2ce725 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-86urke-e1a6dbf0b50779965b1c39057a2ce725 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>\u201eWe are expanding into additional markets and would like to know if we can continue to apply our existing segments.\u201c<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-81vax2-c00cc8901d03331167a0cf7b38cc4953 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7x4btq-d419cfc1636d368ce6ab92db65f5a42c\">\n.av_font_icon.av-7x4btq-d419cfc1636d368ce6ab92db65f5a42c .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-7x4btq-d419cfc1636d368ce6ab92db65f5a42c avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>\u201eWe are looking for a global segmentation solution that covers all our markets.\u201c<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-7q77gm-c19e02eb72db38e23f59498e380704e7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2pdsm-521729e7a1848331624a6941a9a7fdcf\">\n.av_font_icon.av-2pdsm-521729e7a1848331624a6941a9a7fdcf .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2pdsm-521729e7a1848331624a6941a9a7fdcf avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>\u201eThe pandemic has strengthened our online business to such an extent that we do not know whether we can continue to work with our existing segments.\u201c<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div  class='hr av-7ccx6u-c99b17a9094146310bd3f2ce454294ac hr-default  avia-builder-el-29  el_after_av_four_fifth  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-75452m-8ac9011805485ac0b9ee8140ca4f2297\">\n#top .hr.hr-invisible.av-75452m-8ac9011805485ac0b9ee8140ca4f2297{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-75452m-8ac9011805485ac0b9ee8140ca4f2297 hr-invisible  avia-builder-el-30  el_after_av_hr  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-6zcuvq-ac8b9be4ab7a398e776649bd0159e605 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Segmentation with SKOPOS: Your benefits<\/h3>\n<\/div><\/section>\n<div class='flex_column_table av-6vls86-84a4e8395ff27a5aff80e6aa5b27f5d1 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6vls86-84a4e8395ff27a5aff80e6aa5b27f5d1\">\n.flex_column.av-6vls86-84a4e8395ff27a5aff80e6aa5b27f5d1{\nwidth:19.2%;\nmargin-left:0;\nborder-radius:15px 15px 15px 15px;\npadding:0px 0px 4px 0px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-6vls86-84a4e8395ff27a5aff80e6aa5b27f5d1 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-6vls86-84a4e8395ff27a5aff80e6aa5b27f5d1 av_one_fifth  avia-builder-el-32  el_after_av_textblock  el_before_av_four_fifth  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6n3foe-ba4edaacf1bd0821a4dfd29f992dcd9b\">\n.avia-image-container.av-6n3foe-ba4edaacf1bd0821a4dfd29f992dcd9b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-6n3foe-ba4edaacf1bd0821a4dfd29f992dcd9b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-6n3foe-ba4edaacf1bd0821a4dfd29f992dcd9b av-styling- avia-align-center  avia-builder-el-33  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3286 avia-img-lazy-loading-not-3286 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/person-80x80.png\" alt='Person Symbol' title='person'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/person-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/person-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/person.png 111w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6k6xby-a10585be8637bfa37b2d9e562c4aa808\">\n.flex_column.av-6k6xby-a10585be8637bfa37b2d9e562c4aa808{\nwidth:79.8%;\nmargin-left:0;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-6k6xby-a10585be8637bfa37b2d9e562c4aa808 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-6k6xby-a10585be8637bfa37b2d9e562c4aa808 av_four_fifth  avia-builder-el-34  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-n71cm-ccf0f5b984dea2e3eac67253ea0a1810 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Constant contact partners<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-69dqj2-bed9e0f5ea06ad730611fd77e49d2240 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Your project will be managed by experts in the field of segmentation. You will have the same contact persons throughout the entire project, who will implement the project from questionnaire creation and programming to analysis and processing.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-lks4m-433d2eaeb7684e671b633d5af9aa1e4a sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lks4m-433d2eaeb7684e671b633d5af9aa1e4a\">\n.flex_column.av-lks4m-433d2eaeb7684e671b633d5af9aa1e4a{\nwidth:19.2%;\nmargin-left:0;\nborder-radius:15px 15px 15px 15px;\npadding:0px 0px 4px 0px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-lks4m-433d2eaeb7684e671b633d5af9aa1e4a .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-lks4m-433d2eaeb7684e671b633d5af9aa1e4a av_one_fifth  avia-builder-el-37  el_after_av_four_fifth  el_before_av_four_fifth  first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5wt4jq-d6e34240b698c7046151f754ba353636\">\n.avia-image-container.av-5wt4jq-d6e34240b698c7046151f754ba353636 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5wt4jq-d6e34240b698c7046151f754ba353636 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5wt4jq-d6e34240b698c7046151f754ba353636 av-styling- avia-align-center  avia-builder-el-38  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3279 avia-img-lazy-loading-not-3279 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Element-1-80x80.png\" alt='Diamant Sysmbol' title='Element 1'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Element-1-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Element-1-36x36.png 36w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><\/div><\/p>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5oxmj2-01cafa6dfc39656d932ec1718e9f8505\">\n.flex_column.av-5oxmj2-01cafa6dfc39656d932ec1718e9f8505{\nwidth:79.8%;\nmargin-left:0;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-5oxmj2-01cafa6dfc39656d932ec1718e9f8505 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-5oxmj2-01cafa6dfc39656d932ec1718e9f8505 av_four_fifth  avia-builder-el-39  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-5lfd06-39fd5d5d0403a3bd2c42dd596cf9edfc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Concrete results and descriptive presentation<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-5fo5we-de494a3f3c93a90b1597efadbc196591 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A segmentation provides figures, data, facts &#8211; in order for every stakeholder in your company to navigate their way through the process, we attach great importance to a clear and concrete presentation of the results.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-ijgxy-71533afe11c6caabaa74c68611cfad9e sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ijgxy-71533afe11c6caabaa74c68611cfad9e\">\n.flex_column.av-ijgxy-71533afe11c6caabaa74c68611cfad9e{\nwidth:19.2%;\nmargin-left:0;\nborder-radius:15px 15px 15px 15px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-ijgxy-71533afe11c6caabaa74c68611cfad9e .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-ijgxy-71533afe11c6caabaa74c68611cfad9e av_one_fifth  avia-builder-el-42  el_after_av_four_fifth  el_before_av_four_fifth  first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-50165i-33ae59104dbf3581df1bf74bacd47e20\">\n.avia-image-container.av-50165i-33ae59104dbf3581df1bf74bacd47e20 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-50165i-33ae59104dbf3581df1bf74bacd47e20 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-50165i-33ae59104dbf3581df1bf74bacd47e20 av-styling- avia-align-center  avia-builder-el-43  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3400 avia-img-lazy-loading-not-3400 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/tool4-80x80.png\" alt='Icon' title='Icon'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/tool4-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/tool4-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/tool4.png 117w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><\/div><\/p>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4x7xv2-cb790dc0c20fbf5283c7dc323235a571\">\n.flex_column.av-4x7xv2-cb790dc0c20fbf5283c7dc323235a571{\nwidth:79.8%;\nmargin-left:0;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-4x7xv2-cb790dc0c20fbf5283c7dc323235a571 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-4x7xv2-cb790dc0c20fbf5283c7dc323235a571 av_four_fifth  avia-builder-el-44  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-4sglni-0aa76ce90dcc2f7d54ce3035de8301c8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>You are involved in the entire project<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-4mmeiu-606585b359c97cf1b05d600daeab11e2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We accompany you from the kick-off with your in-house stakeholders to the results workshop. Before finalizing the segment solution, we present possible approaches for joint discussion. Because our goal is to ensure that everyone in your company can continue to work optimally with the segments.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-4gkc7q-b2d8be12debc24f8e32725f38538ff28 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4gkc7q-b2d8be12debc24f8e32725f38538ff28\">\n.flex_column.av-4gkc7q-b2d8be12debc24f8e32725f38538ff28{\nwidth:19.2%;\nmargin-left:0;\nborder-radius:15px 15px 15px 15px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-4gkc7q-b2d8be12debc24f8e32725f38538ff28 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-4gkc7q-b2d8be12debc24f8e32725f38538ff28 av_one_fifth  avia-builder-el-47  el_after_av_four_fifth  el_before_av_four_fifth  first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-484ipq-8ad4a0d3e75a242b93379b56587a74a3\">\n.avia-image-container.av-484ipq-8ad4a0d3e75a242b93379b56587a74a3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-484ipq-8ad4a0d3e75a242b93379b56587a74a3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-484ipq-8ad4a0d3e75a242b93379b56587a74a3 av-styling- avia-align-center  avia-builder-el-48  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6932 avia-img-lazy-loading-not-6932 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/04\/goldgraeber-80x80.png\" alt='goldgraeber' title='goldgraeber'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/04\/goldgraeber-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/04\/goldgraeber-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/04\/goldgraeber.png 118w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><\/div><\/p>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-42u6v2-2132355e9110c5cf402dbca3c7b2b47a\">\n.flex_column.av-42u6v2-2132355e9110c5cf402dbca3c7b2b47a{\nwidth:79.8%;\nmargin-left:0;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-42u6v2-2132355e9110c5cf402dbca3c7b2b47a .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-42u6v2-2132355e9110c5cf402dbca3c7b2b47a av_four_fifth  avia-builder-el-49  el_after_av_one_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-3yqk1q-e400870b0e554d27c8ee4f18102942e6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Continue working with the segments<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-3o8j92-6a97242310dca833ea4102f52a3e8112 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We create&#8221; Golden Questions&#8221; for you using modern algorithms. A short set of questions with which you can easily identify the segments e.g. in future surveys or your CRM system. This can be done simply using an Excel tool, but also integration using R or Python is possible.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3j9wp2-9c9c11eab228d21e1707839e9fcf2328\">\n#top .hr.hr-invisible.av-3j9wp2-9c9c11eab228d21e1707839e9fcf2328{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-3j9wp2-9c9c11eab228d21e1707839e9fcf2328 hr-invisible  avia-builder-el-52  el_after_av_four_fifth  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ge31i-2cc94381d3191759cfee65a1516766ee\">\n.flex_column.av-3ge31i-2cc94381d3191759cfee65a1516766ee{\nwidth:19.6%;\nborder-radius:15px 15px 15px 15px;\n}\n<\/style>\n<div  class='flex_column av-3ge31i-2cc94381d3191759cfee65a1516766ee av_one_fifth  avia-builder-el-53  el_after_av_hr  el_before_av_four_fifth  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bmr8m-f64f44b3f4efcef130ccd8e05b984e7f\">\n.avia-image-container.av-bmr8m-f64f44b3f4efcef130ccd8e05b984e7f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-bmr8m-f64f44b3f4efcef130ccd8e05b984e7f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-bmr8m-f64f44b3f4efcef130ccd8e05b984e7f av-styling- avia-align-center  avia-builder-el-54  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6936 avia-img-lazy-loading-not-6936 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/04\/alternative-80x80.png\" alt='alternative' title='alternative'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/04\/alternative-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/04\/alternative-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/04\/alternative.png 118w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-33iv46-4ea6682f31534ca7a4ba38e31381d0f8\">\n.flex_column.av-33iv46-4ea6682f31534ca7a4ba38e31381d0f8{\nwidth:79.9%;\nmargin-left:0.5%;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-33iv46-4ea6682f31534ca7a4ba38e31381d0f8 av_four_fifth  avia-builder-el-55  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-2vkxwm-f769b7cfb79b945d56f8c1a76f7c52eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Integration into your CRM-System<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-2qhu32-324cc92278abdfaa7f65bc60d6e4c760 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Customer analysis with added value: We will be happy to advise you on how to transfer the segments into your CRM system. Set up correctly, segments can be identified by their behavior. Customer analysis allows you to assign your customers to segments and address them in a targeted manner.<\/p>\n<\/div><\/section><\/p><\/div><div class='flex_column_table av-2m6sam-f71f1711489ae7272bb5290d3382e6d9 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2m6sam-f71f1711489ae7272bb5290d3382e6d9\">\n.flex_column.av-2m6sam-f71f1711489ae7272bb5290d3382e6d9{\nwidth:19.2%;\nmargin-left:0;\nborder-radius:15px 15px 15px 15px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-2m6sam-f71f1711489ae7272bb5290d3382e6d9 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-2m6sam-f71f1711489ae7272bb5290d3382e6d9 av_one_fifth  avia-builder-el-58  el_after_av_four_fifth  el_before_av_four_fifth  first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2djt2u-dadaf10d12d01aae27a4919d3443740f\">\n.avia-image-container.av-2djt2u-dadaf10d12d01aae27a4919d3443740f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2djt2u-dadaf10d12d01aae27a4919d3443740f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2djt2u-dadaf10d12d01aae27a4919d3443740f av-styling- avia-align-center  avia-builder-el-59  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3284 avia-img-lazy-loading-not-3284 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/report-80x80.png\" alt='Report' title='report'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/report-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/report-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/report.png 118w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><\/div><\/p>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-27jz0m-d4cb36b98ef0f88ed6f5c9544847b71f\">\n.flex_column.av-27jz0m-d4cb36b98ef0f88ed6f5c9544847b71f{\nwidth:79.8%;\nmargin-left:0;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-27jz0m-d4cb36b98ef0f88ed6f5c9544847b71f .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-27jz0m-d4cb36b98ef0f88ed6f5c9544847b71f av_four_fifth  avia-builder-el-60  el_after_av_one_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><section  class='av_textblock_section av-77s8u-d42dc3f88a27bd0a26e6e65436c72896 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Combination of qualitative and quantitative elements<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1xtgym-7c6563bb6c87f7c184b81659d042f46f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With us, qualitative and quantitative elements can be easily combined. This can be very valuable to get extensive input for the questionnaire creation before the segmentation and customer analysis or to enrich the segments afterwards.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='hr av-1q47ha-31e653e4d0ea368ea63aa14ecdc7944d hr-default  avia-builder-el-63  el_after_av_four_fifth  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<div class='flex_column_table av-1fu9ku-eb0025595cc6bcc1f1e5523b9e3b9a3a sc-av_one_full av-equal-height-column-flextable'><div  class='flex_column av-1fu9ku-eb0025595cc6bcc1f1e5523b9e3b9a3a av_one_full  avia-builder-el-64  el_after_av_hr  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-1bh132-823a4a70247cbf4b53fd3a5bec145117 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Do you have any questions or would you like to delve deeper into the topic of target group analysis?<br \/>\nThen please feel free to contact us!<\/h3>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-130f1a-a36d6087a8a5b8c1432284403281a1e1 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-130f1a-a36d6087a8a5b8c1432284403281a1e1 av_one_half  avia-builder-el-66  el_after_av_one_full  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lj4aeayc-3c7a605c5d427338fc2d60cbca1174c5\">\n.avia-image-container.av-lj4aeayc-3c7a605c5d427338fc2d60cbca1174c5 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lj4aeayc-3c7a605c5d427338fc2d60cbca1174c5 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lj4aeayc-3c7a605c5d427338fc2d60cbca1174c5 av-styling-circle avia-align-center  avia-builder-el-67  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Eva-Lindhuber-01_300px.jpg\" alt='Eva Linhuber' title='Eva Linhuber'   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-wwm86-e4ea9504d7367c0202f960a335af9e2f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Eva Linhuber<\/b><br \/>\nResearch Manager<br \/>\nE-Mail: <a href=\"mailto:eva.linhuber@skopos.de\">eva.linhuber@skopos.de<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<div class='av-flex-placeholder'><\/div><div  class='flex_column av-qe7ye-8a5d0f221e2b363ca987985685ef1815 av_one_half  avia-builder-el-69  el_after_av_one_half  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3s8u-8f02d3266ce87d3e8c0c3ecc2ed7aa6b\">\n.avia-image-container.av-l3s8u-8f02d3266ce87d3e8c0c3ecc2ed7aa6b img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-l3s8u-8f02d3266ce87d3e8c0c3ecc2ed7aa6b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-l3s8u-8f02d3266ce87d3e8c0c3ecc2ed7aa6b av-styling-circle avia-align-center  avia-builder-el-70  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5724 avia-img-lazy-loading-not-5724 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-300x300.jpg\" alt='Lukas Nosber' title='Lukas Nosber'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-80x80.jpg 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-36x36.jpg 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-180x180.jpg 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-200x200.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-glntq-c5d3915eb3a5ce3347e81dc53c9a220d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Lukas Nosber<\/b><br \/>\nSenior Sales &amp; Account Manager<br \/>\nE-Mail: <a href=\"mailto:lukas.nosber@skopos.de\">lukas.nosber@skopos.de<\/a><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b52ny-fe5e5f317a89926274b66d3c0960c979\">\n#top .hr.hr-invisible.av-b52ny-fe5e5f317a89926274b66d3c0960c979{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-b52ny-fe5e5f317a89926274b66d3c0960c979 hr-invisible  avia-builder-el-72  el_after_av_one_half  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":7855,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-7694","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Segmentation &amp; Customer Analysis | SKOPOS RESEARCH<\/title>\n<meta name=\"description\" content=\"\u2713Segmentation \u2713Customer analysis \u2713Target group research \u25baWe help you divide your customers into groups &amp; get to know them better\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos.de\/en\/solutions\/segmentation\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Segmentation &amp; Customer Analysis | SKOPOS RESEARCH\" \/>\n<meta property=\"og:description\" content=\"\u2713Segmentation \u2713Customer analysis \u2713Target group research \u25baWe help you divide your customers into groups &amp; get to know them better\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skopos.de\/en\/solutions\/segmentation\" \/>\n<meta property=\"og:site_name\" content=\"SKOPOS RESEARCH\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-13T09:04:36+00:00\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/segmentation\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/segmentation\",\"name\":\"Segmentation & Customer Analysis | SKOPOS RESEARCH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#website\"},\"datePublished\":\"2023-06-27T14:42:37+00:00\",\"dateModified\":\"2023-07-13T09:04:36+00:00\",\"description\":\"\u2713Segmentation \u2713Customer analysis \u2713Target group research \u25baWe help you divide your customers into groups & get to know them better\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/segmentation#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/segmentation\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/segmentation#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.skopos.de\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Segmentation: understand, focus, forecast\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#website\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/en\",\"name\":\"SKOPOS RESEARCH\",\"description\":\"Marktforschung mit Mehrwert - f\u00fcr bessere Entscheidungen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.skopos.de\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#organization\",\"name\":\"SKOPOS GmbH & Co. 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