{"id":7680,"date":"2023-06-27T16:11:01","date_gmt":"2023-06-27T14:11:01","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=7680"},"modified":"2023-07-13T11:13:45","modified_gmt":"2023-07-13T09:13:45","slug":"ua-studies","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/solutions\/ua-studies","title":{"rendered":"U&#038;A studies: What do consumers and users pay attention to?"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 521px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7680'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-312e5b-2bcbd82355b69c69cc44261eb559948c\">\n.flex_column.av-312e5b-2bcbd82355b69c69cc44261eb559948c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-312e5b-2bcbd82355b69c69cc44261eb559948c av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kn5v5fzf-306855e270f1fe9f1aec214c2aa16624 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Costumer surveys<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5v5tx8-c174087f75ed49b7303e79ff37f01abb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>U&amp;A studies: What do consumers and users pay attention to?<\/h2>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2xzd8f-9b77b934a41598f7a45ee45c36057878\">\n.flex_column.av-2xzd8f-9b77b934a41598f7a45ee45c36057878{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2xzd8f-9b77b934a41598f7a45ee45c36057878 av_one_full  avia-builder-el-4  el_after_av_one_full  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-kn5v6cpx-4358cb3b108a9385d0d4844154f520f5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>With U&amp;A (Usage and Attitude) studies, you can find out what really moves the customers of your product or service. What are their motives for choosing your product or service? What are their needs when they find out about it? When and how do they use it? And what requirements do they actually have of a product or service?<\/p>\n<p>Answers to these questions are best obtained from the users or consumers themselves. We will be happy to keep you up to date. So that you can concentrate on one thing: Offering buyers and users exactly what brings you the greatest possible success.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kn5v6izh-2cbe1c1d1aacba5152691df5e4fc8c2e\">\n#top .hr.hr-invisible.av-kn5v6izh-2cbe1c1d1aacba5152691df5e4fc8c2e{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kn5v6izh-2cbe1c1d1aacba5152691df5e4fc8c2e hr-invisible  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div  class='hr av-2ocpan-83ef381682d4e56868e3dd089a57beaa hr-default  avia-builder-el-7  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<section  class='av_textblock_section av-kn5v6wnk-f9450cf7a733592647c3bf04f381489a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>This is how you benefit from U&amp;A studies with SKOPOS:<\/h3>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2n8gzr-dd3b049e92bb62f71ee6453d7d238934\">\n.flex_column.av-2n8gzr-dd3b049e92bb62f71ee6453d7d238934{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2n8gzr-dd3b049e92bb62f71ee6453d7d238934 av_four_fifth  avia-builder-el-9  el_after_av_textblock  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-kn5v4w4x-ae6ce21a7ff237afd7d1bb748def10d7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b\">\n.av_font_icon.av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You gain up-to-date insights into the motives and usage behavior of your customers.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5v7p3r-eceec61fdf26a6d51c93daa05a051ddc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2dddtb-4b4c78208d1c035420796132cb41559f\">\n.av_font_icon.av-2dddtb-4b4c78208d1c035420796132cb41559f .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2dddtb-4b4c78208d1c035420796132cb41559f avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You get ideas for improving your product portfolio.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5v7yfw-aaf67b1c993089f54d438102e1d1f007 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2631db-569805c059511f3f25deaebe3983f37b\">\n.av_font_icon.av-2631db-569805c059511f3f25deaebe3983f37b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2631db-569805c059511f3f25deaebe3983f37b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You uncover growth opportunities.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5v87xo-ecb490f14de3d5bbf8309b1d67b6bedf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-20gwd3-7f5955ac695c6aaf8ed5e4d6993dc7e3\">\n.av_font_icon.av-20gwd3-7f5955ac695c6aaf8ed5e4d6993dc7e3 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-20gwd3-7f5955ac695c6aaf8ed5e4d6993dc7e3 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You have the choice between personal, phone and online surveys.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5v8kbe-3a4f26ba674fb65f6bb282030d0f7a6b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1w1ryv-09a893a995deaef95b168a1899e1c74e\">\n.av_font_icon.av-1w1ryv-09a893a995deaef95b168a1899e1c74e .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1w1ryv-09a893a995deaef95b168a1899e1c74e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You can safely validate your theses and spects.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5v8vgo-d5c1465f090c67e18f68c73654c91c27 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qdmfj-b2c030372da62001a0b999c89b1e8fe9\">\n.av_font_icon.av-1qdmfj-b2c030372da62001a0b999c89b1e8fe9 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1qdmfj-b2c030372da62001a0b999c89b1e8fe9 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You can rely on proven questions and experienced interviewers.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5v953x-4e442900e1f5b95ad553a8c4f2abc654 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1klnjr-ad9baf45bd3729d16372fb0ffe543a50\">\n.av_font_icon.av-1klnjr-ad9baf45bd3729d16372fb0ffe543a50 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1klnjr-ad9baf45bd3729d16372fb0ffe543a50 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Smart sampling: category users as a basis, product users as a boost.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5v9fx6-284237f012d39604d6ceca0d4a055d95 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gtp9b-7611aee67845dd6a17d6016d4f879250\">\n.av_font_icon.av-1gtp9b-7611aee67845dd6a17d6016d4f879250 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1gtp9b-7611aee67845dd6a17d6016d4f879250 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>We rely on binding project management with milestones.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kn5v9lhu-2a57ab43c20443d559b0113a01176694\">\n#top .hr.hr-invisible.av-kn5v9lhu-2a57ab43c20443d559b0113a01176694{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kn5v9lhu-2a57ab43c20443d559b0113a01176694 hr-invisible  avia-builder-el-26  el_after_av_four_fifth  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<div  class='hr av-192yjb-c61b2ada433c76e92481bc03df3a99fe hr-default  avia-builder-el-27  el_after_av_hr  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kn5v9zcs-5cf7dbe3d2471de3eaa93a957794c67b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Usage- and attitude studies in detail<\/h3>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11ajmn-dc87de15cfb93dd69a8ac8b3e665bb4c\">\n.flex_column.av-11ajmn-dc87de15cfb93dd69a8ac8b3e665bb4c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-11ajmn-dc87de15cfb93dd69a8ac8b3e665bb4c av_one_half  avia-builder-el-29  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kn5vaay2-8c1dcaa23c0539c975e3c821914d4400 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Understanding driving forces and barriers<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vatat-42a573ef826ba4fc96c44a994dc172f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>How high is the interest in a product type or a service form? And how does someone find out about it? What barriers need to be overcome? What do users think who have been using an alternative so far? What sparks curiosity? What innovations is the market hoping for? These aspects are constantly changing, just like their significance for a decision to buy. Stay up to date with us.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xgyp3-51a15f108b45f6faad28450346a35464\">\n.flex_column.av-xgyp3-51a15f108b45f6faad28450346a35464{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-xgyp3-51a15f108b45f6faad28450346a35464 av_one_half  avia-builder-el-32  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kn5vb5rq-3de65e2d4a4386917428abea8f9e4978 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Smart mix of methods<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vbfae-1cfd4dc97f0d39f67b290f155d10f0f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Multiple methods, combined in a smart way, provide more distinct insights than one approach can alone. Example: If it is beneficial for participants in group discussions to reflect longer on an issue, we give them tasks in advance. In any case, qualitative approaches make it much easier to capture the users\u2018 perspective. The newly gained insights can then be validated via an online survey.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rfjjb-329f54f4ebec5a0cfe0c24f2ffa4607b\">\n.flex_column.av-rfjjb-329f54f4ebec5a0cfe0c24f2ffa4607b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-rfjjb-329f54f4ebec5a0cfe0c24f2ffa4607b av_one_half  avia-builder-el-35  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kn5vbqq5-0faaf1436a16878d340a2fc695a4515b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Who thinks like this? And how many?<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vc2p6-a61e7877328917f0e842999e372bc3ad '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>You would like to better understand the users of a particular category? And address them more specifically with your communication and your product or service design? If so, it makes sense to get a precise picture of the user types. And to know which ones offer you the most growth opportunities. With the information about needs, motives and desires, users can be very well divided into segments.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mol7r-004cc396b1903351904b8dbd66cbf4af\">\n.flex_column.av-mol7r-004cc396b1903351904b8dbd66cbf4af{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-mol7r-004cc396b1903351904b8dbd66cbf4af av_one_half  avia-builder-el-38  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kn5vcf0x-b0ff40b63136e399355d30511935110d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Worldwide? We take over!<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kn5vcpxl-fc16c59f85ade3431efab77645d34ec1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Your product or service is available in dozens of country markets around the world? No problem! We conduct U&amp;A studies nationally and internationally. Build on our wealth of experience. From user recruitment to typical translation hurdles: We take care of it and show you how we approach it for you in a fully transparent way.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kn5vcwln-7a931c3700c38ba606f36c8e29d7b4d5\">\n#top .hr.hr-invisible.av-kn5vcwln-7a931c3700c38ba606f36c8e29d7b4d5{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kn5vcwln-7a931c3700c38ba606f36c8e29d7b4d5 hr-invisible  avia-builder-el-41  el_after_av_one_half  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":7855,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-7680","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>U&amp;A-Studien | Abnehmerbefragungen<\/title>\n<meta name=\"description\" content=\"With U&amp;A studies, you learn \u25ba what really makes the buyers of your product\/service tick \u25baSurveys of buyers \u2713Uncovering growth opportunities\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos.de\/en\/solutions\/ua-studies\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U&amp;A-Studien | Abnehmerbefragungen\" \/>\n<meta property=\"og:description\" content=\"With U&amp;A studies, you learn \u25ba what really makes the buyers of your product\/service tick \u25baSurveys of buyers \u2713Uncovering growth opportunities\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skopos.de\/en\/solutions\/ua-studies\" \/>\n<meta property=\"og:site_name\" content=\"SKOPOS RESEARCH\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-13T09:13:45+00:00\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/ua-studies\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/ua-studies\",\"name\":\"U&A-Studien | Abnehmerbefragungen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#website\"},\"datePublished\":\"2023-06-27T14:11:01+00:00\",\"dateModified\":\"2023-07-13T09:13:45+00:00\",\"description\":\"With U&A studies, you learn \u25ba what really makes the buyers of your product\\\/service tick \u25baSurveys of buyers \u2713Uncovering growth opportunities\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/ua-studies#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/ua-studies\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\\\/ua-studies#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.skopos.de\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Solutions\",\"item\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/solutions\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"U&#038;A studies: What do consumers and users pay attention to?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#website\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/en\",\"name\":\"SKOPOS RESEARCH\",\"description\":\"Marktforschung mit Mehrwert - f\u00fcr bessere Entscheidungen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.skopos.de\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#organization\",\"name\":\"SKOPOS GmbH & Co. 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