{"id":7674,"date":"2023-06-27T15:59:55","date_gmt":"2023-06-27T13:59:55","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=7674"},"modified":"2023-07-13T11:02:43","modified_gmt":"2023-07-13T09:02:43","slug":"concept-test","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/solutions\/concept-test","title":{"rendered":"Concept test: How is my concept perceived by the target group?"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 521px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7674'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eew6g9-db7d3a2189d729c22b9c9f2249b7c1d5\">\n.flex_column.av-eew6g9-db7d3a2189d729c22b9c9f2249b7c1d5{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-eew6g9-db7d3a2189d729c22b9c9f2249b7c1d5 av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_hr  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kqal1yhh-e801e8fe5a59fd9540a355141f8cfd83 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Product Research<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kqal2b9c-ec4825abaf2bfc2c6bd3b76113be6bb1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>Concept test: How is my concept perceived by the target group?<\/h2>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqal7dn7-8fa0c79d3abdaace1769089cfe8db03e\">\n#top .hr.hr-invisible.av-kqal7dn7-8fa0c79d3abdaace1769089cfe8db03e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kqal7dn7-8fa0c79d3abdaace1769089cfe8db03e hr-invisible  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c9pjl5-3c48109d48d8472ab02207c42c853fde\">\n.flex_column.av-c9pjl5-3c48109d48d8472ab02207c42c853fde{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-c9pjl5-3c48109d48d8472ab02207c42c853fde av_one_full  avia-builder-el-5  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding  '     ><p><section  class='av_textblock_section av-kqal2o3n-c3599a29c67049a914dcf252e687c9db '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>You want to know which of your different concepts is the best and where improvements are needed? Our concept test analyzes your product idea and develope optimization proposals for you. The concept test gives you the opportunity to modify your concept as early as the planning phase and thus save costs and time. But we also like to define the term &#8220;concept&#8221; more broadly: from the verbal concept to the finished product &#8211; and we also support you with design tests, packaging tests, claim tests, name tests or price tests.<\/p>\n<p>Specific recommendations based on our concept test make it easier for you to decide which formal or content-related changes are advisable and how you can increase the acceptance of your brands, products or services even before they are ready for the market. Do you have several alternative ideas or designs? We are also happy to determine the winning concept on the basis of various KPIs.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqan9bj9-877ac83e6ee0668717c45892f0b85eeb\">\n#top .hr.hr-invisible.av-kqan9bj9-877ac83e6ee0668717c45892f0b85eeb{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-kqan9bj9-877ac83e6ee0668717c45892f0b85eeb hr-invisible  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqal7jtz-5688124c77ca312b7e858aabd9dd8d1b\">\n#top .hr.hr-invisible.av-kqal7jtz-5688124c77ca312b7e858aabd9dd8d1b{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kqal7jtz-5688124c77ca312b7e858aabd9dd8d1b hr-invisible  avia-builder-el-8  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-be1hx5-24e817ad4d1a85742c84bce2da7bd4f8\">\n.flex_column.av-be1hx5-24e817ad4d1a85742c84bce2da7bd4f8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-be1hx5-24e817ad4d1a85742c84bce2da7bd4f8 av_one_full  avia-builder-el-9  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kqal403d-449a4761fa349aa3afce21b3e600f84f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Your benefits at a glance<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kqal4fzc-5d6f5db735db7f8f777ebb60dc7b04e0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zp7bd-e583a58d0ab92c7562dbbc0f20b4c32d\">\n.av_font_icon.av-zp7bd-e583a58d0ab92c7562dbbc0f20b4c32d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-zp7bd-e583a58d0ab92c7562dbbc0f20b4c32d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> You can identify the market potential of a concept.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kqal4u8c-72532c4cf855d441be88b3e37f820991 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-704hfd-14ae3e15343a8c59e851e6ef9f03c54c\">\n.av_font_icon.av-704hfd-14ae3e15343a8c59e851e6ef9f03c54c .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-704hfd-14ae3e15343a8c59e851e6ef9f03c54c avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> You can optimize your concept.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kqal572b-767cc2a81cffdaa6c09121e44c72da38 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5qf915-aaf12ab8afd5c6f7c5a1ae030181d7aa\">\n.av_font_icon.av-5qf915-aaf12ab8afd5c6f7c5a1ae030181d7aa .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-5qf915-aaf12ab8afd5c6f7c5a1ae030181d7aa avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> You save costs before the launch.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kqal5jts-5e27255839dc51db916bb26e474c00a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3sy6g9-721e2605233f44accc57e2ac42aae827\">\n.av_font_icon.av-3sy6g9-721e2605233f44accc57e2ac42aae827 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-3sy6g9-721e2605233f44accc57e2ac42aae827 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span> You determine the winning concept from several alternatives.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2hkaex-26c4b479674bc0f4147a3d830fb878d0\">\n#top .hr.hr-invisible.av-2hkaex-26c4b479674bc0f4147a3d830fb878d0{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2hkaex-26c4b479674bc0f4147a3d830fb878d0 hr-invisible  avia-builder-el-19  el_after_av_one_full  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a7f6x-a48d7af5f0fae1f5f05bcef7d718894a\">\n#top .hr.hr-invisible.av-a7f6x-a48d7af5f0fae1f5f05bcef7d718894a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-a7f6x-a48d7af5f0fae1f5f05bcef7d718894a hr-invisible  avia-builder-el-20  el_after_av_hr  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jwqjd-5e00c8f9359c04ef734a5db15f8f796e\">\n.flex_column.av-2jwqjd-5e00c8f9359c04ef734a5db15f8f796e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-2jwqjd-5e00c8f9359c04ef734a5db15f8f796e av_one_full  avia-builder-el-21  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kqal5zv1-d9f07955d24ecd7e8dc619ca679ef93e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>How to test your concepts<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kqal6c8p-be20937effb7ea73261876db5794204b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Which concepts appeal to your target group &#8211; and which ones don&#8217;t? And above all: why? To help you find out, we have developed <a href=\"https:\/\/www.skopos.de\/en\/solutions\/skopos-heatmap\">SKOPOS Heatmap<\/a>. With this tool you can test concepts, designs, packaging and much more. The heatmap is integrated into an online survey in which viewers mark what they like or dislike. And use the comment function to explain why.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqal7qes-d2b11bd3e719ffc33824992177f91a5d\">\n#top .hr.hr-invisible.av-kqal7qes-d2b11bd3e719ffc33824992177f91a5d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-kqal7qes-d2b11bd3e719ffc33824992177f91a5d hr-invisible  avia-builder-el-24  el_after_av_one_full  el_before_av_button '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<div  class='avia-button-wrap av-kqan64zx-a58e9002a19913bfbdb74c63cbcac388-wrap avia-button-center  avia-builder-el-25  el_after_av_hr  el_before_av_hr '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kqan64zx-a58e9002a19913bfbdb74c63cbcac388\">\n#top #wrap_all .avia-button.av-kqan64zx-a58e9002a19913bfbdb74c63cbcac388{\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-kqan64zx-a58e9002a19913bfbdb74c63cbcac388:hover{\nbackground-color:#444444;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-kqan64zx-a58e9002a19913bfbdb74c63cbcac388 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-kqan64zx-a58e9002a19913bfbdb74c63cbcac388:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.skopos.de\/en\/solutions\/skopos-heatmap'  class='avia-button av-kqan64zx-a58e9002a19913bfbdb74c63cbcac388 av-link-btn avia-icon_select-no avia-size-large avia-position-center'   aria-label=\"Find out more about the SKOPOS Heatmap\"><span class='avia_iconbox_title' >Find out more about the SKOPOS Heatmap<\/span><\/a><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2h5i09-676eb43a7c0f1d7e2be8ec192bb0026c\">\n#top .hr.hr-invisible.av-2h5i09-676eb43a7c0f1d7e2be8ec192bb0026c{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-2h5i09-676eb43a7c0f1d7e2be8ec192bb0026c hr-invisible  avia-builder-el-26  el_after_av_button  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":0,"parent":7855,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-7674","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concept Testing &amp; 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