{"id":7657,"date":"2023-06-27T15:25:27","date_gmt":"2023-06-27T13:25:27","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=7657"},"modified":"2023-07-13T11:05:19","modified_gmt":"2023-07-13T09:05:19","slug":"skopos-shelf","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/solutions\/skopos-shelf","title":{"rendered":"Shelf test: How does my product perform on the shelf"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 521px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7657'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-1o8chva-f42ad0d29db53e10c28fc59457ad8244 av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_hr  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-1o2hm1q-a2935c23954d14af73ed77cfa120bfd8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Product &amp; Price<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1nw2hty-9880120623ceadbd49e7f7214a4d3f64 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4106\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Skopos_Shelf_Logo.jpg\" alt=\"Skopos_One_Logo\" width=\"361\" height=\"141\" \/><\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1nsmdgu-f502eef72c94a7f76c663e59858264dc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><span style=\"color: #808080;\">It doesn&#8217;t get any closer to the shelf: Make your product a star!<\/span><\/h2>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l4zbk8wh-2dc0efe0583f6a458def1f61314e7a2b\">\n#top .hr.hr-invisible.av-l4zbk8wh-2dc0efe0583f6a458def1f61314e7a2b{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-l4zbk8wh-2dc0efe0583f6a458def1f61314e7a2b hr-invisible  avia-builder-el-5  el_after_av_one_full  el_before_av_two_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1nfilo6-61a883ff54298e60e38716a8623e1446 av_two_fifth  avia-builder-el-6  el_after_av_hr  el_before_av_three_fifth  first flex_column_div  '     ><p><section  class='av_textblock_section av-1nbzbvq-769584180d4abfc658f1b9f7f62996f1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Did you know that about 70% of new developments in the FMCG market flop?*.<\/p>\n<p>SKOPOS SHELF provides the necessary insights to prevent this from happening to you!<\/p>\n<p>We have your product innovations tested exactly where customers make their purchasing decisions &#8211; at the shelf. And you get answers to the most important questions in category management regarding new product launches, packaging and pricing, and assortment optimization.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1n5xwpy-690b970bf2e4dc62a7bcd6e01a78c7d4\">\n.avia-image-container.av-1n5xwpy-690b970bf2e4dc62a7bcd6e01a78c7d4 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1n5xwpy-690b970bf2e4dc62a7bcd6e01a78c7d4 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1n5xwpy-690b970bf2e4dc62a7bcd6e01a78c7d4 av-styling- avia-align-center  avia-builder-el-8  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4147 avia-img-lazy-loading-not-4147 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/stoerer01.svg\" alt='stoerer01' title='stoerer01'  height=\"1\" width=\"1\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div>\n<div  class='flex_column av-1my7yjq-1f13731ff4b774b012b4c8fc5d3cad8a av_three_fifth  avia-builder-el-9  el_after_av_two_fifth  el_before_av_section  avia-builder-el-last  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mtli9i-6be24ba4da14582db1f753164bbf9555\">\n.avia-image-container.av-1mtli9i-6be24ba4da14582db1f753164bbf9555 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1mtli9i-6be24ba4da14582db1f753164bbf9555 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1mtli9i-6be24ba4da14582db1f753164bbf9555 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-10  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5924 avia-img-lazy-loading-not-5924 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/shelf-test-marktforschung.jpg\" alt='Shelf-Test_Bild2' title='Shelf-Test_Bild2'  height=\"450\" width=\"656\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1mpbqrq-e7cecec87709bf52a8a5ffefc04798f9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: right;\">*Fast Moving Consumer Goods\u2019 study by Serviceplan and GfK<\/p>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1mf9soe-a4008b6017cd65fcb6dfc93fd76cf856\">\n.avia-section.av-1mf9soe-a4008b6017cd65fcb6dfc93fd76cf856{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1mf9soe-a4008b6017cd65fcb6dfc93fd76cf856 main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_three_fifth  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7657'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-5tvi32-3fd35985237e8bd9fee19941b410c01c av_one_full  avia-builder-el-13  el_before_av_one_fifth  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-5t88w6-090c43a2e694e7b750108d5ae8f76bea '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Rely on the advantages of SKOPOS SHELF<\/strong><\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1m1mipy-12111e5998f3ec6da541369e6f98f1ee\">\n#top .hr.hr-invisible.av-1m1mipy-12111e5998f3ec6da541369e6f98f1ee{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-1m1mipy-12111e5998f3ec6da541369e6f98f1ee hr-invisible  avia-builder-el-15  el_after_av_textblock  avia-builder-el-last  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><div class='flex_column_table av-1lqum7q-fbd3c97356013982e27ef11f381c8669 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lqum7q-fbd3c97356013982e27ef11f381c8669\">\n.flex_column.av-1lqum7q-fbd3c97356013982e27ef11f381c8669{\nwidth:19.2%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1lqum7q-fbd3c97356013982e27ef11f381c8669 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1lqum7q-fbd3c97356013982e27ef11f381c8669 av_one_fifth  avia-builder-el-16  el_after_av_one_full  el_before_av_two_third  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lo0c46-1de40a8517055f45be50c19d6736ba62\">\n.avia-image-container.av-1lo0c46-1de40a8517055f45be50c19d6736ba62 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1lo0c46-1de40a8517055f45be50c19d6736ba62 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1lo0c46-1de40a8517055f45be50c19d6736ba62 av-styling- avia-align-center  avia-builder-el-17  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3284 avia-img-lazy-loading-not-3284 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/report-80x80.png\" alt='Report' title='report'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/report-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/report-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/report.png 118w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1lju35y-859fe09d4ca37753bb6f97684bfb6ff4\">\n.flex_column.av-1lju35y-859fe09d4ca37753bb6f97684bfb6ff4{\nwidth:66.3333333333%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1lju35y-859fe09d4ca37753bb6f97684bfb6ff4 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1lju35y-859fe09d4ca37753bb6f97684bfb6ff4 av_two_third  avia-builder-el-18  el_after_av_one_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><section  class='av_textblock_section av-1l9do8m-b4b1308aea1632a8cab1c70d5e4cd428 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Digital, <strong>realistic shelf replica<\/strong> for testing product relaunches or new product introductions<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l6p80m-f4838731946e83dd4aff840b0fa4baa7\">\n#top .hr.hr-invisible.av-1l6p80m-f4838731946e83dd4aff840b0fa4baa7{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1l6p80m-f4838731946e83dd4aff840b0fa4baa7 hr-invisible  avia-builder-el-20  el_after_av_two_third  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-1l12gmu-add5f731b3ff0ea589a90a72089d0832 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1l12gmu-add5f731b3ff0ea589a90a72089d0832\">\n.flex_column.av-1l12gmu-add5f731b3ff0ea589a90a72089d0832{\nwidth:19.2%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1l12gmu-add5f731b3ff0ea589a90a72089d0832 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1l12gmu-add5f731b3ff0ea589a90a72089d0832 av_one_fifth  avia-builder-el-21  el_after_av_hr  el_before_av_two_third  first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kw1tjq-71850192376b7e96eebccc935598ad68\">\n.avia-image-container.av-1kw1tjq-71850192376b7e96eebccc935598ad68 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1kw1tjq-71850192376b7e96eebccc935598ad68 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1kw1tjq-71850192376b7e96eebccc935598ad68 av-styling- avia-align-center  avia-builder-el-22  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6936 avia-img-lazy-loading-not-6936 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/04\/alternative-80x80.png\" alt='alternative' title='alternative'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/04\/alternative-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/04\/alternative-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/04\/alternative.png 118w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kmfb0e-ccd0d77934206b40f1f3548ded0142c1\">\n.flex_column.av-1kmfb0e-ccd0d77934206b40f1f3548ded0142c1{\nwidth:66.3333333333%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1kmfb0e-ccd0d77934206b40f1f3548ded0142c1 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1kmfb0e-ccd0d77934206b40f1f3548ded0142c1 av_two_third  avia-builder-el-23  el_after_av_one_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-1kjy8zq-62d8c00ddd0c501d01865206a53d856d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Test <strong>visibility<\/strong> and <strong>perception of product<\/strong>, <strong>packaging<\/strong> and <strong>pricing design<\/strong><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1kawjom-fa543073a8cda4c00c4c78da4494ea92\">\n#top .hr.hr-invisible.av-1kawjom-fa543073a8cda4c00c4c78da4494ea92{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1kawjom-fa543073a8cda4c00c4c78da4494ea92 hr-invisible  avia-builder-el-25  el_after_av_two_third  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-1k75686-ba548c7a89334d5a23967ffc1218be0e sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1k75686-ba548c7a89334d5a23967ffc1218be0e\">\n.flex_column.av-1k75686-ba548c7a89334d5a23967ffc1218be0e{\nwidth:19.2%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1k75686-ba548c7a89334d5a23967ffc1218be0e .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1k75686-ba548c7a89334d5a23967ffc1218be0e av_one_fifth  avia-builder-el-26  el_after_av_hr  el_before_av_two_third  first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1k1mhg6-7cefd0262e5695e86cd884e5bc868abe\">\n.avia-image-container.av-1k1mhg6-7cefd0262e5695e86cd884e5bc868abe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1k1mhg6-7cefd0262e5695e86cd884e5bc868abe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1k1mhg6-7cefd0262e5695e86cd884e5bc868abe av-styling- avia-align-center  avia-builder-el-27  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3400 avia-img-lazy-loading-not-3400 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/tool4-80x80.png\" alt='Tool Symbol' title='tool4'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/tool4-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/tool4-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/tool4.png 117w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jvd9fa-36f84c0c61dc48d1bf86549885e95add\">\n.flex_column.av-1jvd9fa-36f84c0c61dc48d1bf86549885e95add{\nwidth:66.3333333333%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1jvd9fa-36f84c0c61dc48d1bf86549885e95add .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1jvd9fa-36f84c0c61dc48d1bf86549885e95add av_two_third  avia-builder-el-28  el_after_av_one_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-1jlebcu-4d31d4181e60d2e81b0b271ccd80743f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Various <strong>proven test variants<\/strong> to choose from, <strong>flexible task definition<\/strong> for your research questions<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jhkl0u-facb69839f0d3917e98c9cab7eb169d3\">\n#top .hr.hr-invisible.av-1jhkl0u-facb69839f0d3917e98c9cab7eb169d3{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1jhkl0u-facb69839f0d3917e98c9cab7eb169d3 hr-invisible  avia-builder-el-30  el_after_av_two_third  el_before_av_one_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-1jcakqu-29ea1157eb500fb603b68d74a9af0e46 sc-av_one_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jcakqu-29ea1157eb500fb603b68d74a9af0e46\">\n.flex_column.av-1jcakqu-29ea1157eb500fb603b68d74a9af0e46{\nwidth:19.2%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1jcakqu-29ea1157eb500fb603b68d74a9af0e46 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1jcakqu-29ea1157eb500fb603b68d74a9af0e46 av_one_fifth  avia-builder-el-31  el_after_av_hr  el_before_av_two_third  first flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1j4ztn2-9a1a94fe37e772b920616f312836216a\">\n.avia-image-container.av-1j4ztn2-9a1a94fe37e772b920616f312836216a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1j4ztn2-9a1a94fe37e772b920616f312836216a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1j4ztn2-9a1a94fe37e772b920616f312836216a av-styling- avia-align-center  avia-builder-el-32  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3279 avia-img-lazy-loading-not-3279 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Element-1-80x80.png\" alt='Diamant Sysmbol' title='Element 1'  height=\"80\" width=\"80\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Element-1-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/03\/Element-1-36x36.png 36w\" sizes=\"(max-width: 80px) 100vw, 80px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5i14jq-5632a962d2cab4cf40484b6c24520d84\">\n.flex_column.av-5i14jq-5632a962d2cab4cf40484b6c24520d84{\nwidth:66.3333333333%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-5i14jq-5632a962d2cab4cf40484b6c24520d84 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-5i14jq-5632a962d2cab4cf40484b6c24520d84 av_two_third  avia-builder-el-33  el_after_av_one_fifth  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-1iw7ju6-b7e3eb9b4acb1dcea31e628495ced276 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Clear <strong>key figures<\/strong> and concrete suggestions for <strong>optimized strategy implementation<\/strong><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1iluqji-34fc885d5e4e19983cfab67b1038e62a\">\n#top .hr.hr-invisible.av-1iluqji-34fc885d5e4e19983cfab67b1038e62a{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1iluqji-34fc885d5e4e19983cfab67b1038e62a hr-invisible  avia-builder-el-35  el_after_av_two_third  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-1ih3ki6-b09066156127a0a56898edba75bbd96c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-desktop-hide av-medium-hide avia_textblock'  itemprop=\"text\" ><p>Unlike many other competitive solutions, SKOPOS SHELF provides you with in-depth insights into product perception, buying habits and shopping cart structure.<\/p>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-1ia7uam-58cb9c5bf1b71ce8e1afeb0ed01e8e64 main_color avia-section-default avia-no-border-styling  avia-builder-el-37  el_after_av_section  el_before_av_section  av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7657'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-1i4dopi-c934ca7526ab9d472185ff79d32fdec3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-small-hide av-mini-hide avia_textblock'  itemprop=\"text\" ><p>Unlike many other competitive solutions, SKOPOS SHELF provides you with in-depth insights into product perception, buying habits and shopping cart structure.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hxv1y6-860a81c070a476ffc0854b366af65213\">\n#top .hr.hr-invisible.av-1hxv1y6-860a81c070a476ffc0854b366af65213{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1hxv1y6-860a81c070a476ffc0854b366af65213 hr-invisible  avia-builder-el-39  el_after_av_textblock  el_before_av_one_fourth  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-1hwdgxq-0b1f09468406d43c6440791041be0a97 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hwdgxq-0b1f09468406d43c6440791041be0a97\">\n.flex_column.av-1hwdgxq-0b1f09468406d43c6440791041be0a97{\nwidth:24.25%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#ff9c1b;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1hwdgxq-0b1f09468406d43c6440791041be0a97 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1hwdgxq-0b1f09468406d43c6440791041be0a97 av_one_fourth  avia-builder-el-40  el_after_av_hr  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hm51ti-17641835d79f39d293935e3782adb7a9\">\n.avia-image-container.av-1hm51ti-17641835d79f39d293935e3782adb7a9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1hm51ti-17641835d79f39d293935e3782adb7a9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1hm51ti-17641835d79f39d293935e3782adb7a9 av-styling- avia-align-center  avia-builder-el-41  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4524 avia-img-lazy-loading-not-4524 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Kaeuferreichweite-symbol.png\" alt='K\u00e4uferreichweite Symbol' title='Kaeuferreichweite-symbol'  height=\"83\" width=\"83\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Kaeuferreichweite-symbol.png 83w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Kaeuferreichweite-symbol-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Kaeuferreichweite-symbol-36x36.png 36w\" sizes=\"(max-width: 83px) 100vw, 83px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hkqvhq-aa61aa68763a8b87f83e845fb4c41614\">\n#top .av_textblock_section.av-1hkqvhq-aa61aa68763a8b87f83e845fb4c41614 .avia_textblock{\nfont-size:22px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-1hkqvhq-aa61aa68763a8b87f83e845fb4c41614 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"color: white;\">Buyer reach<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1hczxtq-a8ecb7b90b7a6121f7e58970ac5c8a45\">\n.flex_column.av-1hczxtq-a8ecb7b90b7a6121f7e58970ac5c8a45{\nwidth:24.25%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#167070;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1hczxtq-a8ecb7b90b7a6121f7e58970ac5c8a45 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1hczxtq-a8ecb7b90b7a6121f7e58970ac5c8a45 av_one_fourth  avia-builder-el-43  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j549q-001fc88522446a9c7c606d10c00101ff\">\n.avia-image-container.av-j549q-001fc88522446a9c7c606d10c00101ff img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-j549q-001fc88522446a9c7c606d10c00101ff .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-j549q-001fc88522446a9c7c606d10c00101ff av-styling- avia-align-center  avia-builder-el-44  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4522 avia-img-lazy-loading-not-4522 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufertiefe-symbol.png\" alt='K\u00e4ufertiefe Symbol' title='kaeufertiefe-symbol'  height=\"83\" width=\"83\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufertiefe-symbol.png 83w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufertiefe-symbol-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufertiefe-symbol-36x36.png 36w\" sizes=\"(max-width: 83px) 100vw, 83px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gzdv2u-4dad203ecc293cd0219aa42be51579a1\">\n#top .av_textblock_section.av-1gzdv2u-4dad203ecc293cd0219aa42be51579a1 .avia_textblock{\nfont-size:22px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-1gzdv2u-4dad203ecc293cd0219aa42be51579a1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"color: white;\">Purchase depth<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1guatkm-f0f271ded323745343ac6c044e473547\">\n.flex_column.av-1guatkm-f0f271ded323745343ac6c044e473547{\nwidth:24.25%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#003d5a;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1guatkm-f0f271ded323745343ac6c044e473547 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1guatkm-f0f271ded323745343ac6c044e473547 av_one_fourth  avia-builder-el-46  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1glzqli-a1a3803cd994b74bd56a1f705fbd2f99\">\n.avia-image-container.av-1glzqli-a1a3803cd994b74bd56a1f705fbd2f99 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1glzqli-a1a3803cd994b74bd56a1f705fbd2f99 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1glzqli-a1a3803cd994b74bd56a1f705fbd2f99 av-styling- avia-align-center  avia-builder-el-47  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4520 avia-img-lazy-loading-not-4520 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/warenkorb-symbol.png\" alt='Warenkorb Symbol' title='warenkorb-symbol'  height=\"83\" width=\"83\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/warenkorb-symbol.png 83w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/warenkorb-symbol-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/warenkorb-symbol-36x36.png 36w\" sizes=\"(max-width: 83px) 100vw, 83px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ghxywu-8f879f15c9c0e61091f0161f961c4619\">\n#top .av_textblock_section.av-1ghxywu-8f879f15c9c0e61091f0161f961c4619 .avia_textblock{\nfont-size:22px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-1ghxywu-8f879f15c9c0e61091f0161f961c4619 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"color: white;\">Shopping cart analysis<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1gdnsra-c9fc0d6567b942997d28132b2816011b\">\n.flex_column.av-1gdnsra-c9fc0d6567b942997d28132b2816011b{\nwidth:24.25%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#d44206;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1gdnsra-c9fc0d6567b942997d28132b2816011b .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1gdnsra-c9fc0d6567b942997d28132b2816011b av_one_fourth  avia-builder-el-49  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g70rti-770f7151f96df7b826cc0de80a1584aa\">\n.avia-image-container.av-1g70rti-770f7151f96df7b826cc0de80a1584aa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1g70rti-770f7151f96df7b826cc0de80a1584aa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1g70rti-770f7151f96df7b826cc0de80a1584aa av-styling- avia-align-center  avia-builder-el-50  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4518 avia-img-lazy-loading-not-4518 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufer-symbol.png\" alt='K\u00e4ufer Symbol' title='kaeufer-symbol'  height=\"83\" width=\"83\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufer-symbol.png 83w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufer-symbol-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufer-symbol-36x36.png 36w\" sizes=\"(max-width: 83px) 100vw, 83px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g2dyf2-e0321e7c517a92582e3d8d99dc96a0b7\">\n#top .av_textblock_section.av-1g2dyf2-e0321e7c517a92582e3d8d99dc96a0b7 .avia_textblock{\nfont-size:22px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-1g2dyf2-e0321e7c517a92582e3d8d99dc96a0b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"color: white;\">Buyer analysis<\/strong><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-1fuz3xq-9d63133cbf395fd44f67c20aa9638b41 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fuz3xq-9d63133cbf395fd44f67c20aa9638b41\">\n.flex_column.av-1fuz3xq-9d63133cbf395fd44f67c20aa9638b41{\nwidth:24.25%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:00px 00px 00px 00px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1fuz3xq-9d63133cbf395fd44f67c20aa9638b41 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1fuz3xq-9d63133cbf395fd44f67c20aa9638b41 av_one_fourth  avia-builder-el-52  el_after_av_one_fourth  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1fmdvzq-c7351a4c3b86982854ce47caddb20356\">\n.av_font_icon.av-1fmdvzq-c7351a4c3b86982854ce47caddb20356{\ncolor:#ff9c1b;\nborder-color:#ff9c1b;\n}\n.avia-svg-icon.av-1fmdvzq-c7351a4c3b86982854ce47caddb20356 svg:first-child{\nstroke:#ff9c1b;\nfill:#ff9c1b;\n}\n.av_font_icon.av-1fmdvzq-c7351a4c3b86982854ce47caddb20356 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-1fmdvzq-c7351a4c3b86982854ce47caddb20356 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue883' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1flakva-bd38882d985951f80f05ef44091c1684\">\n.flex_column.av-1flakva-bd38882d985951f80f05ef44091c1684{\nwidth:24.25%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:0px 0px 0px 0px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1flakva-bd38882d985951f80f05ef44091c1684 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1flakva-bd38882d985951f80f05ef44091c1684 av_one_fourth  avia-builder-el-54  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ff9kda-24eacb9328425ef226095613a2fe79c1\">\n.av_font_icon.av-1ff9kda-24eacb9328425ef226095613a2fe79c1{\ncolor:#167070;\nborder-color:#167070;\n}\n.avia-svg-icon.av-1ff9kda-24eacb9328425ef226095613a2fe79c1 svg:first-child{\nstroke:#167070;\nfill:#167070;\n}\n.av_font_icon.av-1ff9kda-24eacb9328425ef226095613a2fe79c1 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-1ff9kda-24eacb9328425ef226095613a2fe79c1 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue883' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1f540na-a9fd88876176350a7de818543325a116\">\n.flex_column.av-1f540na-a9fd88876176350a7de818543325a116{\nwidth:24.25%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:00px 00px 00px 00px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1f540na-a9fd88876176350a7de818543325a116 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1f540na-a9fd88876176350a7de818543325a116 av_one_fourth  avia-builder-el-56  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1f08h7a-8e247fea9761cfb4a281dc5f421e65ab\">\n.av_font_icon.av-1f08h7a-8e247fea9761cfb4a281dc5f421e65ab{\ncolor:#003d5a;\nborder-color:#003d5a;\n}\n.avia-svg-icon.av-1f08h7a-8e247fea9761cfb4a281dc5f421e65ab svg:first-child{\nstroke:#003d5a;\nfill:#003d5a;\n}\n.av_font_icon.av-1f08h7a-8e247fea9761cfb4a281dc5f421e65ab .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-1f08h7a-8e247fea9761cfb4a281dc5f421e65ab avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue883' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-535uhi-e0bd7758d49f439bdc97385212eabed6\">\n.flex_column.av-535uhi-e0bd7758d49f439bdc97385212eabed6{\nwidth:24.25%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:00px 00px 00px 00px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-535uhi-e0bd7758d49f439bdc97385212eabed6 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-535uhi-e0bd7758d49f439bdc97385212eabed6 av_one_fourth  avia-builder-el-58  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1eqsoy6-be548842a397d0896347147a3d0d6cd1\">\n.av_font_icon.av-1eqsoy6-be548842a397d0896347147a3d0d6cd1{\ncolor:#d44206;\nborder-color:#d44206;\n}\n.avia-svg-icon.av-1eqsoy6-be548842a397d0896347147a3d0d6cd1 svg:first-child{\nstroke:#d44206;\nfill:#d44206;\n}\n.av_font_icon.av-1eqsoy6-be548842a397d0896347147a3d0d6cd1 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-1eqsoy6-be548842a397d0896347147a3d0d6cd1 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue883' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-1eh15uu-1d6e5a88b5f94c0c87d768e5d65044d1 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1eh15uu-1d6e5a88b5f94c0c87d768e5d65044d1\">\n.flex_column.av-1eh15uu-1d6e5a88b5f94c0c87d768e5d65044d1{\nwidth:24.25%;\nmargin-left:0;\nborder-width:2px;\nborder-color:#ff9c1b;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1eh15uu-1d6e5a88b5f94c0c87d768e5d65044d1 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1eh15uu-1d6e5a88b5f94c0c87d768e5d65044d1 av_one_fourth  avia-builder-el-60  el_after_av_one_fourth  el_before_av_one_fourth  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1edgjge-483d9fade0a7f46a9d106cac52d3945b\">\n#top .av_textblock_section.av-1edgjge-483d9fade0a7f46a9d106cac52d3945b .avia_textblock{\nfont-size:19px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1edgjge-483d9fade0a7f46a9d106cac52d3945b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Take Rate\/<br \/>\nBuyer Share<\/b><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1e5bvym-e1e2ffabdba236e8d73164e3c1351dc8\">\n#top .av_textblock_section.av-1e5bvym-e1e2ffabdba236e8d73164e3c1351dc8 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1e5bvym-e1e2ffabdba236e8d73164e3c1351dc8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-505uda-337f427e3e989054bd0050ce4c40153c\">\n.av_font_icon.av-505uda-337f427e3e989054bd0050ce4c40153c .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-505uda-337f427e3e989054bd0050ce4c40153c avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Brand level<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dvbdke-3d65f8670c6495ad2204b46277b8dd38\">\n#top .av_textblock_section.av-1dvbdke-3d65f8670c6495ad2204b46277b8dd38 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1dvbdke-3d65f8670c6495ad2204b46277b8dd38 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dnmb12-53cab5f25a00ad8f832a765e212f308d\">\n.av_font_icon.av-1dnmb12-53cab5f25a00ad8f832a765e212f308d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1dnmb12-53cab5f25a00ad8f832a765e212f308d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Product level<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ylhti-4cd9b436ebad768a444c32f630016293\">\n#top .av_textblock_section.av-4ylhti-4cd9b436ebad768a444c32f630016293 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-4ylhti-4cd9b436ebad768a444c32f630016293 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1dg24f2-6ce7662e30be13a531ad836aaaac01bb\">\n.av_font_icon.av-1dg24f2-6ce7662e30be13a531ad836aaaac01bb .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1dg24f2-6ce7662e30be13a531ad836aaaac01bb avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Ratio to facings<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1d9aw8u-3a84c8523b2600f570d07631ee7ce571\">\n#top .av_textblock_section.av-1d9aw8u-3a84c8523b2600f570d07631ee7ce571 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1d9aw8u-3a84c8523b2600f570d07631ee7ce571 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cyzlqe-4c9e8f59c8d33e64a4949a83e7f8ade6\">\n.av_font_icon.av-1cyzlqe-4c9e8f59c8d33e64a4949a83e7f8ade6 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1cyzlqe-4c9e8f59c8d33e64a4949a83e7f8ade6 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Ratio to total category<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4vssti-8b9d12aa49cd653f5ae0e84d487fe32a\">\n.flex_column.av-4vssti-8b9d12aa49cd653f5ae0e84d487fe32a{\nwidth:24.25%;\nmargin-left:0;\nborder-width:2px;\nborder-color:#167070;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-4vssti-8b9d12aa49cd653f5ae0e84d487fe32a .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-4vssti-8b9d12aa49cd653f5ae0e84d487fe32a av_one_fourth  avia-builder-el-70  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4vau7q-fd548fbd368970faf94b37efa71f0a45\">\n#top .av_textblock_section.av-4vau7q-fd548fbd368970faf94b37efa71f0a45 .avia_textblock{\nfont-size:19px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-4vau7q-fd548fbd368970faf94b37efa71f0a45 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Number of units<br \/>\nper purchase<\/b><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ckegn2-16724a0b6b5c53518c8b59b824022e10\">\n#top .av_textblock_section.av-1ckegn2-16724a0b6b5c53518c8b59b824022e10 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1ckegn2-16724a0b6b5c53518c8b59b824022e10 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1cen3d2-fe3dd21c674050a471158299c5c1aba0\">\n.av_font_icon.av-1cen3d2-fe3dd21c674050a471158299c5c1aba0 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1cen3d2-fe3dd21c674050a471158299c5c1aba0 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Brand level<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1c9gyqu-6f2826b0891882a2734162321e6d0ee6\">\n#top .av_textblock_section.av-1c9gyqu-6f2826b0891882a2734162321e6d0ee6 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1c9gyqu-6f2826b0891882a2734162321e6d0ee6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bz9g1a-ba8255ced9f0bf0e2a55866ec0926ae1\">\n.av_font_icon.av-1bz9g1a-ba8255ced9f0bf0e2a55866ec0926ae1 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1bz9g1a-ba8255ced9f0bf0e2a55866ec0926ae1 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Product level<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bxeyim-27fc076d3cb6fb020551a91086bfc140\">\n#top .av_textblock_section.av-1bxeyim-27fc076d3cb6fb020551a91086bfc140 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1bxeyim-27fc076d3cb6fb020551a91086bfc140 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1boxcz2-c4fcf966eab8c1a4883d65453124f213\">\n.av_font_icon.av-1boxcz2-c4fcf966eab8c1a4883d65453124f213 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1boxcz2-c4fcf966eab8c1a4883d65453124f213 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Ratio to total category<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bhg42m-d3be61800ad775852913723afb8e0478\">\n.flex_column.av-1bhg42m-d3be61800ad775852913723afb8e0478{\nwidth:24.25%;\nmargin-left:0;\nborder-width:2px;\nborder-color:#003d5a;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1bhg42m-d3be61800ad775852913723afb8e0478 .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1bhg42m-d3be61800ad775852913723afb8e0478 av_one_fourth  avia-builder-el-78  el_after_av_one_fourth  el_before_av_one_fourth  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1bdlp1q-d2b09c88d9a58d90669542d948e7caa7\">\n#top .av_textblock_section.av-1bdlp1q-d2b09c88d9a58d90669542d948e7caa7 .avia_textblock{\nfont-size:19px;\ncolor:#6666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1bdlp1q-d2b09c88d9a58d90669542d948e7caa7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Detailed view:<br \/>\nShopping cart<\/b><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b5xjou-c7445c50032018db067b886c58be1cfe\">\n#top .av_textblock_section.av-1b5xjou-c7445c50032018db067b886c58be1cfe .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1b5xjou-c7445c50032018db067b886c58be1cfe '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1b25unq-fb6bf7d99627a6a974338d4e24969dc5\">\n.av_font_icon.av-1b25unq-fb6bf7d99627a6a974338d4e24969dc5 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1b25unq-fb6bf7d99627a6a974338d4e24969dc5 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Number of products<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ausi6u-b27efbf87c4ba681cca87c4e1277c090\">\n#top .av_textblock_section.av-1ausi6u-b27efbf87c4ba681cca87c4e1277c090 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1ausi6u-b27efbf87c4ba681cca87c4e1277c090 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1aqs67a-2797fe7a6e32b228581916f2c1c9b239\">\n.av_font_icon.av-1aqs67a-2797fe7a6e32b228581916f2c1c9b239 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1aqs67a-2797fe7a6e32b228581916f2c1c9b239 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Shopping cart value<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ahpl9a-369d67dc05f1d5ef14dd90dbd7f11d70\">\n#top .av_textblock_section.av-1ahpl9a-369d67dc05f1d5ef14dd90dbd7f11d70 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1ahpl9a-369d67dc05f1d5ef14dd90dbd7f11d70 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ag876u-1d33f4b9596804f4802ea61fe5d8c832\">\n.av_font_icon.av-1ag876u-1d33f4b9596804f4802ea61fe5d8c832 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1ag876u-1d33f4b9596804f4802ea61fe5d8c832 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Purchase overlap<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a7ktba-7977622bfad1b5b7f919dde825a3c46f\">\n.flex_column.av-1a7ktba-7977622bfad1b5b7f919dde825a3c46f{\nwidth:24.25%;\nmargin-left:0;\nborder-width:2px;\nborder-color:#d44206;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-1a7ktba-7977622bfad1b5b7f919dde825a3c46f .av-flex-placeholder{\nwidth:1%;\n}\n<\/style>\n<div  class='flex_column av-1a7ktba-7977622bfad1b5b7f919dde825a3c46f av_one_fourth  avia-builder-el-86  el_after_av_one_fourth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4lqhly-a63e65a0a3de9eabcc7257ceb77d5fb6\">\n#top .av_textblock_section.av-4lqhly-a63e65a0a3de9eabcc7257ceb77d5fb6 .avia_textblock{\nfont-size:19px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-4lqhly-a63e65a0a3de9eabcc7257ceb77d5fb6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Detailed view:<br \/>\nBuyer<\/b><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19vm352-bb60ad71308390983cb7712535ee560a\">\n#top .av_textblock_section.av-19vm352-bb60ad71308390983cb7712535ee560a .avia_textblock{\ncolor:#6666666;\n}\n<\/style>\n<section  class='av_textblock_section av-19vm352-bb60ad71308390983cb7712535ee560a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19s1qrq-f49ba407cc9d5ae65a7f62b03542cd67\">\n.av_font_icon.av-19s1qrq-f49ba407cc9d5ae65a7f62b03542cd67 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-19s1qrq-f49ba407cc9d5ae65a7f62b03542cd67 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>New customer acquisition<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19kuwva-c07c7b4333d6f4277315dc588fee18df\">\n#top .av_textblock_section.av-19kuwva-c07c7b4333d6f4277315dc588fee18df .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-19kuwva-c07c7b4333d6f4277315dc588fee18df '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19f1tv2-bcbad6a9db1eb78908ecb7fdd4f0a647\">\n.av_font_icon.av-19f1tv2-bcbad6a9db1eb78908ecb7fdd4f0a647 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-19f1tv2-bcbad6a9db1eb78908ecb7fdd4f0a647 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Cannibalization (substitution of own range)<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-198y786-bff4c7e9ebe1a88e1dbb21d99a3cf694\">\n#top .av_textblock_section.av-198y786-bff4c7e9ebe1a88e1dbb21d99a3cf694 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-198y786-bff4c7e9ebe1a88e1dbb21d99a3cf694 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-193850m-799ca465dba79417f226dfb040e6d830\">\n.av_font_icon.av-193850m-799ca465dba79417f226dfb040e6d830 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-193850m-799ca465dba79417f226dfb040e6d830 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Acquisition of competitor customers<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-18ze3vq-4ecf65fb91a240c7e6c9dbec6f17e7a3 main_color avia-section-default avia-no-border-styling  avia-builder-el-94  el_after_av_section  el_before_av_layout_row  av-desktop-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7657'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-18r02fa-424492732f89beab666b875ddc1ff97a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-small-hide av-mini-hide avia_textblock'  itemprop=\"text\" ><p>Unlike many other competitive solutions, SKOPOS SHELF provides you with in-depth insights into product perception, buying habits and shopping cart structure.<\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18kyd8e-5cec10d419aa3312eae7b63492926234\">\n#top .hr.hr-invisible.av-18kyd8e-5cec10d419aa3312eae7b63492926234{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-18kyd8e-5cec10d419aa3312eae7b63492926234 hr-invisible  avia-builder-el-96  el_after_av_textblock  el_before_av_one_half  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-18dlasm-28df3db9434774ed3ceb92255a00bafd sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-18dlasm-28df3db9434774ed3ceb92255a00bafd\">\n.flex_column.av-18dlasm-28df3db9434774ed3ceb92255a00bafd{\nwidth:48%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#ff9c1b;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-18dlasm-28df3db9434774ed3ceb92255a00bafd .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-18dlasm-28df3db9434774ed3ceb92255a00bafd av_one_half  avia-builder-el-97  el_after_av_hr  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-189e7r2-19a150297aa02ffcc5b6d40de5f406a9\">\n.avia-image-container.av-189e7r2-19a150297aa02ffcc5b6d40de5f406a9 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-189e7r2-19a150297aa02ffcc5b6d40de5f406a9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-189e7r2-19a150297aa02ffcc5b6d40de5f406a9 av-styling- avia-align-center  avia-builder-el-98  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4524 avia-img-lazy-loading-not-4524 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Kaeuferreichweite-symbol.png\" alt='K\u00e4uferreichweite Symbol' title='Kaeuferreichweite-symbol'  height=\"83\" width=\"83\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Kaeuferreichweite-symbol.png 83w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Kaeuferreichweite-symbol-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Kaeuferreichweite-symbol-36x36.png 36w\" sizes=\"(max-width: 83px) 100vw, 83px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-184jc86-3fe281cea96248bdc7cf28cf5ac7a402\">\n#top .av_textblock_section.av-184jc86-3fe281cea96248bdc7cf28cf5ac7a402 .avia_textblock{\nfont-size:22px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-184jc86-3fe281cea96248bdc7cf28cf5ac7a402 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"color: white;\">Buyer reach<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17xanyu-11ba27d9ca971d3222bd732a25a9aee1\">\n.flex_column.av-17xanyu-11ba27d9ca971d3222bd732a25a9aee1{\nwidth:48%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#167070;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-17xanyu-11ba27d9ca971d3222bd732a25a9aee1 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-17xanyu-11ba27d9ca971d3222bd732a25a9aee1 av_one_half  avia-builder-el-100  el_after_av_one_half  el_before_av_one_half  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17qh58e-828e3d413bdd15a95798836c224b2731\">\n.avia-image-container.av-17qh58e-828e3d413bdd15a95798836c224b2731 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-17qh58e-828e3d413bdd15a95798836c224b2731 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-17qh58e-828e3d413bdd15a95798836c224b2731 av-styling- avia-align-center  avia-builder-el-101  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4522 avia-img-lazy-loading-not-4522 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufertiefe-symbol.png\" alt='K\u00e4ufertiefe Symbol' title='kaeufertiefe-symbol'  height=\"83\" width=\"83\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufertiefe-symbol.png 83w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufertiefe-symbol-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufertiefe-symbol-36x36.png 36w\" sizes=\"(max-width: 83px) 100vw, 83px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17l3n6m-e2a6110c8f989fcbdecf6be6df2b4136\">\n#top .av_textblock_section.av-17l3n6m-e2a6110c8f989fcbdecf6be6df2b4136 .avia_textblock{\nfont-size:22px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-17l3n6m-e2a6110c8f989fcbdecf6be6df2b4136 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"color: white;\">Purchase depth<\/strong><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-17gb7me-f9547caf0a3f9d60cca1c33bd6b835d3 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17gb7me-f9547caf0a3f9d60cca1c33bd6b835d3\">\n.flex_column.av-17gb7me-f9547caf0a3f9d60cca1c33bd6b835d3{\nwidth:48%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:00px 00px 00px 00px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-17gb7me-f9547caf0a3f9d60cca1c33bd6b835d3 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-17gb7me-f9547caf0a3f9d60cca1c33bd6b835d3 av_one_half  avia-builder-el-103  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-176lkfi-cb83c64060ae99925433f489bd6d79b6\">\n.av_font_icon.av-176lkfi-cb83c64060ae99925433f489bd6d79b6{\ncolor:#ff9c1b;\nborder-color:#ff9c1b;\n}\n.avia-svg-icon.av-176lkfi-cb83c64060ae99925433f489bd6d79b6 svg:first-child{\nstroke:#ff9c1b;\nfill:#ff9c1b;\n}\n.av_font_icon.av-176lkfi-cb83c64060ae99925433f489bd6d79b6 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-176lkfi-cb83c64060ae99925433f489bd6d79b6 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue883' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-171ozy6-ea443494bdef60face8164d551bc69be\">\n.flex_column.av-171ozy6-ea443494bdef60face8164d551bc69be{\nwidth:48%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:0px 0px 0px 0px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-171ozy6-ea443494bdef60face8164d551bc69be .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-171ozy6-ea443494bdef60face8164d551bc69be av_one_half  avia-builder-el-105  el_after_av_one_half  el_before_av_one_half  flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16waaou-68d94a8366074f7fa095cc621e871c6f\">\n.av_font_icon.av-16waaou-68d94a8366074f7fa095cc621e871c6f{\ncolor:#167070;\nborder-color:#167070;\n}\n.avia-svg-icon.av-16waaou-68d94a8366074f7fa095cc621e871c6f svg:first-child{\nstroke:#167070;\nfill:#167070;\n}\n.av_font_icon.av-16waaou-68d94a8366074f7fa095cc621e871c6f .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-16waaou-68d94a8366074f7fa095cc621e871c6f avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue883' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-16q6qda-b124e58848d296be4231a45170b7c62f sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16q6qda-b124e58848d296be4231a45170b7c62f\">\n.flex_column.av-16q6qda-b124e58848d296be4231a45170b7c62f{\nwidth:48%;\nmargin-left:0;\nborder-width:2px;\nborder-color:#ff9c1b;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-16q6qda-b124e58848d296be4231a45170b7c62f .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-16q6qda-b124e58848d296be4231a45170b7c62f av_one_half  avia-builder-el-107  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16jk106-8d7a53a37098af2d991335b8e817a72b\">\n#top .av_textblock_section.av-16jk106-8d7a53a37098af2d991335b8e817a72b .avia_textblock{\nfont-size:19px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-16jk106-8d7a53a37098af2d991335b8e817a72b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Take Rate\/<br \/>\nBuyer Share<\/b><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-16dj9ri-bb7a6f39630e63b5a0a53fea7b62bd41\">\n#top .av_textblock_section.av-16dj9ri-bb7a6f39630e63b5a0a53fea7b62bd41 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-16dj9ri-bb7a6f39630e63b5a0a53fea7b62bd41 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-168e33i-876413b2b3bcbca1864d1e5803d07f4e\">\n.av_font_icon.av-168e33i-876413b2b3bcbca1864d1e5803d07f4e .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-168e33i-876413b2b3bcbca1864d1e5803d07f4e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Brand level<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1613msm-a7641fef4cde71e706d249e174f2cb68\">\n#top .av_textblock_section.av-1613msm-a7641fef4cde71e706d249e174f2cb68 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1613msm-a7641fef4cde71e706d249e174f2cb68 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15wyy66-d46fd68d45bc18fa397f7306ae877de8\">\n.av_font_icon.av-15wyy66-d46fd68d45bc18fa397f7306ae877de8 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-15wyy66-d46fd68d45bc18fa397f7306ae877de8 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Product level<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15p6q7i-a793cfb58651795c41efc79f88db9490\">\n#top .av_textblock_section.av-15p6q7i-a793cfb58651795c41efc79f88db9490 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-15p6q7i-a793cfb58651795c41efc79f88db9490 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-45iomu-682e2f0d7aaeb19ac6c73dd2454a09a4\">\n.av_font_icon.av-45iomu-682e2f0d7aaeb19ac6c73dd2454a09a4 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-45iomu-682e2f0d7aaeb19ac6c73dd2454a09a4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Ratio to facings<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15dmura-74c5eb79963fa373a2f2d9d3289bf3f5\">\n#top .av_textblock_section.av-15dmura-74c5eb79963fa373a2f2d9d3289bf3f5 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-15dmura-74c5eb79963fa373a2f2d9d3289bf3f5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-15adt0u-c7cfafcfb8b153818442b96f103d88cd\">\n.av_font_icon.av-15adt0u-c7cfafcfb8b153818442b96f103d88cd .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-15adt0u-c7cfafcfb8b153818442b96f103d88cd avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Ratio to total category<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-155byq6-aecee5d3ddf2df3c51887da258540662\">\n.flex_column.av-155byq6-aecee5d3ddf2df3c51887da258540662{\nwidth:48%;\nmargin-left:0;\nborder-width:2px;\nborder-color:#167070;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-155byq6-aecee5d3ddf2df3c51887da258540662 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-155byq6-aecee5d3ddf2df3c51887da258540662 av_one_half  avia-builder-el-117  el_after_av_one_half  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14xnce6-7c6f1d3d8c08028aa55d837e6c08d63f\">\n#top .av_textblock_section.av-14xnce6-7c6f1d3d8c08028aa55d837e6c08d63f .avia_textblock{\nfont-size:19px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-14xnce6-7c6f1d3d8c08028aa55d837e6c08d63f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Number of units<br \/>\nper purchase<\/b><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14u2kla-f92308266cdd41649db925d693fc60c4\">\n#top .av_textblock_section.av-14u2kla-f92308266cdd41649db925d693fc60c4 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-14u2kla-f92308266cdd41649db925d693fc60c4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14n5atq-74fb85640e272f1d4b8ebd612044fd31\">\n.av_font_icon.av-14n5atq-74fb85640e272f1d4b8ebd612044fd31 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-14n5atq-74fb85640e272f1d4b8ebd612044fd31 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Brand level<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-14hakem-8d8541d8cfe15cfb09821ebba41a6d56\">\n#top .av_textblock_section.av-14hakem-8d8541d8cfe15cfb09821ebba41a6d56 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-14hakem-8d8541d8cfe15cfb09821ebba41a6d56 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-149lu7q-160de224d35b040fc0fa8b73e7babdd6\">\n.av_font_icon.av-149lu7q-160de224d35b040fc0fa8b73e7babdd6 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-149lu7q-160de224d35b040fc0fa8b73e7babdd6 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Product level<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1435lvi-973ed65a917fbed857d251372a840a72\">\n#top .av_textblock_section.av-1435lvi-973ed65a917fbed857d251372a840a72 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1435lvi-973ed65a917fbed857d251372a840a72 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13wxgfi-eb9de2e69a3c04ad34908b8d7eab144b\">\n.av_font_icon.av-13wxgfi-eb9de2e69a3c04ad34908b8d7eab144b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-13wxgfi-eb9de2e69a3c04ad34908b8d7eab144b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Ratio to total category<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13rdbye-3bb820818748e2144e72485ec8c530ed\">\n#top .hr.hr-invisible.av-13rdbye-3bb820818748e2144e72485ec8c530ed{\nheight:35px;\n}\n<\/style>\n<div  class='hr av-13rdbye-3bb820818748e2144e72485ec8c530ed hr-invisible  avia-builder-el-125  el_after_av_one_half  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-13omsvy-4cb8c1f28af3df255fbf12360be8b83b sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13omsvy-4cb8c1f28af3df255fbf12360be8b83b\">\n.flex_column.av-13omsvy-4cb8c1f28af3df255fbf12360be8b83b{\nwidth:48%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#003d5a;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-13omsvy-4cb8c1f28af3df255fbf12360be8b83b .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-13omsvy-4cb8c1f28af3df255fbf12360be8b83b av_one_half  avia-builder-el-126  el_after_av_hr  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13hwu8m-e2af2ea9e7178063d01e4fc7d5d0a1cc\">\n.avia-image-container.av-13hwu8m-e2af2ea9e7178063d01e4fc7d5d0a1cc img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-13hwu8m-e2af2ea9e7178063d01e4fc7d5d0a1cc .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-13hwu8m-e2af2ea9e7178063d01e4fc7d5d0a1cc av-styling- avia-align-center  avia-builder-el-127  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4520 avia-img-lazy-loading-not-4520 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/warenkorb-symbol.png\" alt='Warenkorb Symbol' title='warenkorb-symbol'  height=\"83\" width=\"83\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/warenkorb-symbol.png 83w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/warenkorb-symbol-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/warenkorb-symbol-36x36.png 36w\" sizes=\"(max-width: 83px) 100vw, 83px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3xf59i-80399c6c8bb2dd4d65a53839e049b601\">\n#top .av_textblock_section.av-3xf59i-80399c6c8bb2dd4d65a53839e049b601 .avia_textblock{\nfont-size:22px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-3xf59i-80399c6c8bb2dd4d65a53839e049b601 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"color: white;\">Shopping cart analysis<\/strong><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-13500fy-a0f51549526638dd5184ad52320b409b\">\n.flex_column.av-13500fy-a0f51549526638dd5184ad52320b409b{\nwidth:48%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#d44206;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-13500fy-a0f51549526638dd5184ad52320b409b .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-13500fy-a0f51549526638dd5184ad52320b409b av_one_half  avia-builder-el-129  el_after_av_one_half  el_before_av_one_half  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12zyhpy-01837a4f2b646ae8dcf7432292ab9a53\">\n.avia-image-container.av-12zyhpy-01837a4f2b646ae8dcf7432292ab9a53 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-12zyhpy-01837a4f2b646ae8dcf7432292ab9a53 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-12zyhpy-01837a4f2b646ae8dcf7432292ab9a53 av-styling- avia-align-center  avia-builder-el-130  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4518 avia-img-lazy-loading-not-4518 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufer-symbol.png\" alt='K\u00e4ufer Symbol' title='kaeufer-symbol'  height=\"83\" width=\"83\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufer-symbol.png 83w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufer-symbol-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufer-symbol-36x36.png 36w\" sizes=\"(max-width: 83px) 100vw, 83px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12tl8mu-6a02841d3925742964e12b1418af1b86\">\n#top .av_textblock_section.av-12tl8mu-6a02841d3925742964e12b1418af1b86 .avia_textblock{\nfont-size:22px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-12tl8mu-6a02841d3925742964e12b1418af1b86 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"color: white;\">Buyer analysis<\/strong><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-12kcw4m-ec45f9f345a0add37eb3577586f7f339 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12kcw4m-ec45f9f345a0add37eb3577586f7f339\">\n.flex_column.av-12kcw4m-ec45f9f345a0add37eb3577586f7f339{\nwidth:48%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:00px 00px 00px 00px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-12kcw4m-ec45f9f345a0add37eb3577586f7f339 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-12kcw4m-ec45f9f345a0add37eb3577586f7f339 av_one_half  avia-builder-el-132  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3uk5pa-20e3c37d302fccad005b7e64bf621b1e\">\n.av_font_icon.av-3uk5pa-20e3c37d302fccad005b7e64bf621b1e{\ncolor:#003d5a;\nborder-color:#003d5a;\n}\n.avia-svg-icon.av-3uk5pa-20e3c37d302fccad005b7e64bf621b1e svg:first-child{\nstroke:#003d5a;\nfill:#003d5a;\n}\n.av_font_icon.av-3uk5pa-20e3c37d302fccad005b7e64bf621b1e .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-3uk5pa-20e3c37d302fccad005b7e64bf621b1e avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue883' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12b7kf2-f9700a41100c45f20398884e5938c815\">\n.flex_column.av-12b7kf2-f9700a41100c45f20398884e5938c815{\nwidth:48%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:00px 00px 00px 00px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-12b7kf2-f9700a41100c45f20398884e5938c815 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-12b7kf2-f9700a41100c45f20398884e5938c815 av_one_half  avia-builder-el-134  el_after_av_one_half  el_before_av_one_half  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-12560mm-89d8a0a3da2d503c05b351cb3af138b7\">\n.av_font_icon.av-12560mm-89d8a0a3da2d503c05b351cb3af138b7{\ncolor:#d44206;\nborder-color:#d44206;\n}\n.avia-svg-icon.av-12560mm-89d8a0a3da2d503c05b351cb3af138b7 svg:first-child{\nstroke:#d44206;\nfill:#d44206;\n}\n.av_font_icon.av-12560mm-89d8a0a3da2d503c05b351cb3af138b7 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-12560mm-89d8a0a3da2d503c05b351cb3af138b7 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue883' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-11y1rbi-90f6025cb9341fdbce6696600a06332f sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11y1rbi-90f6025cb9341fdbce6696600a06332f\">\n.flex_column.av-11y1rbi-90f6025cb9341fdbce6696600a06332f{\nwidth:48%;\nmargin-left:0;\nborder-width:2px;\nborder-color:#003d5a;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-11y1rbi-90f6025cb9341fdbce6696600a06332f .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-11y1rbi-90f6025cb9341fdbce6696600a06332f av_one_half  avia-builder-el-136  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11v5z7i-7d9412464f794396ca117f9abe1fa03b\">\n#top .av_textblock_section.av-11v5z7i-7d9412464f794396ca117f9abe1fa03b .avia_textblock{\nfont-size:19px;\ncolor:#6666666;\n}\n<\/style>\n<section  class='av_textblock_section av-11v5z7i-7d9412464f794396ca117f9abe1fa03b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Detailed view:<br \/>\nShopping cart<\/b><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11lk31q-f8c2c9838aed38eb59752c912f8a5d95\">\n#top .av_textblock_section.av-11lk31q-f8c2c9838aed38eb59752c912f8a5d95 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-11lk31q-f8c2c9838aed38eb59752c912f8a5d95 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11hm692-d64efebb31f901908411519c631284e2\">\n.av_font_icon.av-11hm692-d64efebb31f901908411519c631284e2 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-11hm692-d64efebb31f901908411519c631284e2 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Number of products<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-11agtla-4f9705cb5100af3fba0bcfa3b39983c7\">\n#top .av_textblock_section.av-11agtla-4f9705cb5100af3fba0bcfa3b39983c7 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-11agtla-4f9705cb5100af3fba0bcfa3b39983c7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1156g72-cc383bd17b9cbceafc66f07012f4b271\">\n.av_font_icon.av-1156g72-cc383bd17b9cbceafc66f07012f4b271 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-1156g72-cc383bd17b9cbceafc66f07012f4b271 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Value of shopping cart<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10wb7wu-a3a37e30b151113620347122429730af\">\n#top .av_textblock_section.av-10wb7wu-a3a37e30b151113620347122429730af .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-10wb7wu-a3a37e30b151113620347122429730af '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10sehjy-7c015870233fa98ab6bb2c21d22ffbf4\">\n.av_font_icon.av-10sehjy-7c015870233fa98ab6bb2c21d22ffbf4 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-10sehjy-7c015870233fa98ab6bb2c21d22ffbf4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Purchase overlap<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10la55q-46d1e65f36b4e2c9d153808c0994cbc4\">\n.flex_column.av-10la55q-46d1e65f36b4e2c9d153808c0994cbc4{\nwidth:48%;\nmargin-left:0;\nborder-width:2px;\nborder-color:#d44206;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-10la55q-46d1e65f36b4e2c9d153808c0994cbc4 .av-flex-placeholder{\nwidth:4%;\n}\n<\/style>\n<div  class='flex_column av-10la55q-46d1e65f36b4e2c9d153808c0994cbc4 av_one_half  avia-builder-el-144  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-10go5um-6f3c242b0e48df8e6309d9cbc7a6b864\">\n#top .av_textblock_section.av-10go5um-6f3c242b0e48df8e6309d9cbc7a6b864 .avia_textblock{\nfont-size:19px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-10go5um-6f3c242b0e48df8e6309d9cbc7a6b864 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Detailed view:<br \/>\nBuyer<\/b><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-108yg5y-40552880530645fdb7c2e7a705c97887\">\n#top .av_textblock_section.av-108yg5y-40552880530645fdb7c2e7a705c97887 .avia_textblock{\ncolor:#6666666;\n}\n<\/style>\n<section  class='av_textblock_section av-108yg5y-40552880530645fdb7c2e7a705c97887 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-104b48u-4cf82ee257dae875f0855d5e2a3a6f3d\">\n.av_font_icon.av-104b48u-4cf82ee257dae875f0855d5e2a3a6f3d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-104b48u-4cf82ee257dae875f0855d5e2a3a6f3d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>New customer acquisition<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-101ke8e-82e15dad02c28f854ec6e81c843f5315\">\n#top .av_textblock_section.av-101ke8e-82e15dad02c28f854ec6e81c843f5315 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-101ke8e-82e15dad02c28f854ec6e81c843f5315 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zuszvy-45d9ae50366e08944e5472d6420bfdd9\">\n.av_font_icon.av-zuszvy-45d9ae50366e08944e5472d6420bfdd9 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-zuszvy-45d9ae50366e08944e5472d6420bfdd9 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Cannibalization (substitution of own range)<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zlqb32-b67b6fa6c240fdbd8999d3423839ebc1\">\n#top .av_textblock_section.av-zlqb32-b67b6fa6c240fdbd8999d3423839ebc1 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-zlqb32-b67b6fa6c240fdbd8999d3423839ebc1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-zfxnie-91e117c682bd10b339b00e156eb93e87\">\n.av_font_icon.av-zfxnie-91e117c682bd10b339b00e156eb93e87 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-zfxnie-91e117c682bd10b339b00e156eb93e87 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Acquisition of competitor customers<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-zcu75y-261c023af18121478771a90c4fcab2a2 entry-content-wrapper main_color av-flex-cells  avia-builder-el-152  el_after_av_section  el_before_av_hr  grid-notfull grid-row-not-first av-desktop-hide av-medium-hide container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-z6w1ae-429b04886914f9e68166adb6ae428003\">\n.flex_cell.av-z6w1ae-429b04886914f9e68166adb6ae428003{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-z6w1ae-429b04886914f9e68166adb6ae428003{\npadding:20px 10px 20px 10px !important;\n}\n<\/style>\n<div class='flex_cell av-z6w1ae-429b04886914f9e68166adb6ae428003 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-153  el_before_av_cell_one_fourth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><p><div class='flex_column_table av-z06e7q-08df24617072bc35dac7191f4e601316 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-z06e7q-08df24617072bc35dac7191f4e601316\">\n.flex_column.av-z06e7q-08df24617072bc35dac7191f4e601316{\nwidth:100%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#ff9c1b;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-z06e7q-08df24617072bc35dac7191f4e601316 .av-flex-placeholder{\nwidth:0%;\n}\n<\/style>\n<div  class='flex_column av-z06e7q-08df24617072bc35dac7191f4e601316 av_one_full  avia-builder-el-154  el_before_av_one_full  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yrfjc6-7927c92349efb3c7c8eb0bd2fb1a43f8\">\n.avia-image-container.av-yrfjc6-7927c92349efb3c7c8eb0bd2fb1a43f8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-yrfjc6-7927c92349efb3c7c8eb0bd2fb1a43f8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-yrfjc6-7927c92349efb3c7c8eb0bd2fb1a43f8 av-styling- avia-align-center  avia-builder-el-155  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4524 avia-img-lazy-loading-not-4524 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Kaeuferreichweite-symbol.png\" alt='K\u00e4uferreichweite Symbol' title='Kaeuferreichweite-symbol'  height=\"83\" width=\"83\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Kaeuferreichweite-symbol.png 83w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Kaeuferreichweite-symbol-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Kaeuferreichweite-symbol-36x36.png 36w\" sizes=\"(max-width: 83px) 100vw, 83px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ypoz0u-6de690f26e52bc1f2f700e13f49b8553\">\n#top .av_textblock_section.av-ypoz0u-6de690f26e52bc1f2f700e13f49b8553 .avia_textblock{\nfont-size:22px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-ypoz0u-6de690f26e52bc1f2f700e13f49b8553 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"color: white;\">Buyer reach<\/strong><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-yg8nha-3a2ffea4dcdd8d600490da07e086a304 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-yg8nha-3a2ffea4dcdd8d600490da07e086a304\">\n.flex_column.av-yg8nha-3a2ffea4dcdd8d600490da07e086a304{\nwidth:100%;\nmargin-left:0;\nborder-radius:25px 25px 25px 25px;\npadding:00px 00px 00px 00px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-yg8nha-3a2ffea4dcdd8d600490da07e086a304 .av-flex-placeholder{\nwidth:0%;\n}\n<\/style>\n<div  class='flex_column av-yg8nha-3a2ffea4dcdd8d600490da07e086a304 av_one_full  avia-builder-el-157  el_after_av_one_full  el_before_av_one_full  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ydiiau-d290776ae32d29c5145c16b9e1c29afe\">\n.av_font_icon.av-ydiiau-d290776ae32d29c5145c16b9e1c29afe{\ncolor:#ff9c1b;\nborder-color:#ff9c1b;\n}\n.avia-svg-icon.av-ydiiau-d290776ae32d29c5145c16b9e1c29afe svg:first-child{\nstroke:#ff9c1b;\nfill:#ff9c1b;\n}\n.av_font_icon.av-ydiiau-d290776ae32d29c5145c16b9e1c29afe .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-ydiiau-d290776ae32d29c5145c16b9e1c29afe avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue883' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-y767xq-0b49ecf4654ad9a2536e12f003e926ce sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-y767xq-0b49ecf4654ad9a2536e12f003e926ce\">\n.flex_column.av-y767xq-0b49ecf4654ad9a2536e12f003e926ce{\nwidth:100%;\nmargin-left:0;\nborder-width:2px;\nborder-color:#ff9c1b;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-y767xq-0b49ecf4654ad9a2536e12f003e926ce .av-flex-placeholder{\nwidth:0%;\n}\n<\/style>\n<div  class='flex_column av-y767xq-0b49ecf4654ad9a2536e12f003e926ce av_one_full  avia-builder-el-159  el_after_av_one_full  avia-builder-el-last  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xzrhba-d5d58e321f83e5a05b5be171b22e5e99\">\n#top .av_textblock_section.av-xzrhba-d5d58e321f83e5a05b5be171b22e5e99 .avia_textblock{\nfont-size:19px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-xzrhba-d5d58e321f83e5a05b5be171b22e5e99 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Take Rate\/<br \/>\nBuyer share<\/b><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xs0rd2-26c5ec96e2d9959a5660994ad87198b8\">\n#top .av_textblock_section.av-xs0rd2-26c5ec96e2d9959a5660994ad87198b8 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-xs0rd2-26c5ec96e2d9959a5660994ad87198b8 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3ddv7q-516ec05cd38091f3d69981ab8213d942\">\n.av_font_icon.av-3ddv7q-516ec05cd38091f3d69981ab8213d942 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-3ddv7q-516ec05cd38091f3d69981ab8213d942 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Brand level<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xjqqyu-0169ca22f1de5d1d0b8a5074660ba234\">\n#top .av_textblock_section.av-xjqqyu-0169ca22f1de5d1d0b8a5074660ba234 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-xjqqyu-0169ca22f1de5d1d0b8a5074660ba234 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-xc10ie-2902ecba061c3ba85937b500fa05d9bc\">\n.av_font_icon.av-xc10ie-2902ecba061c3ba85937b500fa05d9bc .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-xc10ie-2902ecba061c3ba85937b500fa05d9bc avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Product level<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-x3uqdi-cbd27ac66a5b2b0df3594c52ec9ea9a2\">\n#top .av_textblock_section.av-x3uqdi-cbd27ac66a5b2b0df3594c52ec9ea9a2 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-x3uqdi-cbd27ac66a5b2b0df3594c52ec9ea9a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wypgme-4e69dce199cdefbc40145856b8ede193\">\n.av_font_icon.av-wypgme-4e69dce199cdefbc40145856b8ede193 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-wypgme-4e69dce199cdefbc40145856b8ede193 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Ratio to facings<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wvq1c6-9d39759990c448342fd6f32eeb315430\">\n#top .av_textblock_section.av-wvq1c6-9d39759990c448342fd6f32eeb315430 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-wvq1c6-9d39759990c448342fd6f32eeb315430 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wp2gc6-9eb4d4e05fa7f3d7a33b117c13728261\">\n.av_font_icon.av-wp2gc6-9eb4d4e05fa7f3d7a33b117c13728261 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-wp2gc6-9eb4d4e05fa7f3d7a33b117c13728261 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Ratio to toal categorie<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wioh0m-a2aca4765391621e0c14f45e907b2854\">\n.flex_cell.av-wioh0m-a2aca4765391621e0c14f45e907b2854{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-wioh0m-a2aca4765391621e0c14f45e907b2854{\npadding:20px 10px 20px 10px !important;\n}\n<\/style>\n<div class='flex_cell av-wioh0m-a2aca4765391621e0c14f45e907b2854 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-169  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth  content-align-top'  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wd0bha-d3f07e5409e488b6ea48d964fe902de9\">\n.flex_column.av-wd0bha-d3f07e5409e488b6ea48d964fe902de9{\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#167070;\n}\n<\/style>\n<div  class='flex_column av-wd0bha-d3f07e5409e488b6ea48d964fe902de9 av_one_full  avia-builder-el-170  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-w6lps6-59dbae0ee8f0e560f7f14b7f891e4541\">\n.avia-image-container.av-w6lps6-59dbae0ee8f0e560f7f14b7f891e4541 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-w6lps6-59dbae0ee8f0e560f7f14b7f891e4541 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-w6lps6-59dbae0ee8f0e560f7f14b7f891e4541 av-styling- avia-align-center  avia-builder-el-171  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4522 avia-img-lazy-loading-not-4522 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufertiefe-symbol.png\" alt='K\u00e4ufertiefe Symbol' title='kaeufertiefe-symbol'  height=\"83\" width=\"83\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufertiefe-symbol.png 83w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufertiefe-symbol-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufertiefe-symbol-36x36.png 36w\" sizes=\"(max-width: 83px) 100vw, 83px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vzuxta-6517363294211c4d2019a805c8720bca\">\n#top .av_textblock_section.av-vzuxta-6517363294211c4d2019a805c8720bca .avia_textblock{\nfont-size:22px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-vzuxta-6517363294211c4d2019a805c8720bca '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"color: white;\">Purchase depth<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vwsa0m-b8a9d190fce97e56e2532207606a83fa\">\n.flex_column.av-vwsa0m-b8a9d190fce97e56e2532207606a83fa{\nborder-radius:25px 25px 25px 25px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-vwsa0m-b8a9d190fce97e56e2532207606a83fa av_one_full  avia-builder-el-173  el_after_av_one_full  el_before_av_one_full  first flex_column_div av-zero-column-padding  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-36a91y-c781d98e250ab7dd662c5581d9d97915\">\n.av_font_icon.av-36a91y-c781d98e250ab7dd662c5581d9d97915{\ncolor:#167070;\nborder-color:#167070;\n}\n.avia-svg-icon.av-36a91y-c781d98e250ab7dd662c5581d9d97915 svg:first-child{\nstroke:#167070;\nfill:#167070;\n}\n.av_font_icon.av-36a91y-c781d98e250ab7dd662c5581d9d97915 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-36a91y-c781d98e250ab7dd662c5581d9d97915 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue883' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><\/div><div class='flex_column_table av-vhsjgm-57742ce1d5cbe7ea72bce7d2181ad888 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vhsjgm-57742ce1d5cbe7ea72bce7d2181ad888\">\n.flex_column.av-vhsjgm-57742ce1d5cbe7ea72bce7d2181ad888{\nwidth:100%;\nmargin-left:0;\nborder-width:2px;\nborder-color:#167070;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-vhsjgm-57742ce1d5cbe7ea72bce7d2181ad888 .av-flex-placeholder{\nwidth:0%;\n}\n<\/style>\n<div  class='flex_column av-vhsjgm-57742ce1d5cbe7ea72bce7d2181ad888 av_one_full  avia-builder-el-175  el_after_av_one_full  avia-builder-el-last  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-vbws06-64941ca70cd7deaadc855f1bfc31ed31\">\n#top .av_textblock_section.av-vbws06-64941ca70cd7deaadc855f1bfc31ed31 .avia_textblock{\nfont-size:19px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-vbws06-64941ca70cd7deaadc855f1bfc31ed31 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Number of units<br \/>\nper purchase<\/b><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v71n7y-5b957805900867d209435ee1d3876820\">\n#top .av_textblock_section.av-v71n7y-5b957805900867d209435ee1d3876820 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-v71n7y-5b957805900867d209435ee1d3876820 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-v0yg0m-26baee3dc1c313cfdb8f19b699a1ca76\">\n.av_font_icon.av-v0yg0m-26baee3dc1c313cfdb8f19b699a1ca76 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-v0yg0m-26baee3dc1c313cfdb8f19b699a1ca76 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Brand level<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uvp5z2-ff4c60f9ab34273183704b9a44e4a4b7\">\n#top .av_textblock_section.av-uvp5z2-ff4c60f9ab34273183704b9a44e4a4b7 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-uvp5z2-ff4c60f9ab34273183704b9a44e4a4b7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-updoxi-d6fb0d6441fea200cd79c37222f85000\">\n.av_font_icon.av-updoxi-d6fb0d6441fea200cd79c37222f85000 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-updoxi-d6fb0d6441fea200cd79c37222f85000 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Product level<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-uhw1da-271580abc6352dc808f68b2ad5ecea0f\">\n#top .av_textblock_section.av-uhw1da-271580abc6352dc808f68b2ad5ecea0f .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-uhw1da-271580abc6352dc808f68b2ad5ecea0f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ubf20u-f01dd8554d184c1e2c7bdb805d274719\">\n.av_font_icon.av-ubf20u-f01dd8554d184c1e2c7bdb805d274719 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ubf20u-f01dd8554d184c1e2c7bdb805d274719 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Ratio to total categorie<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u961cu-61374acc15419687ac38a4ed7fa41426\">\n.flex_cell.av-u961cu-61374acc15419687ac38a4ed7fa41426{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-u961cu-61374acc15419687ac38a4ed7fa41426{\npadding:20px 10px 20px 10px !important;\n}\n<\/style>\n<div class='flex_cell av-u961cu-61374acc15419687ac38a4ed7fa41426 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-183  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth  content-align-top'  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-301ddi-6567934cdec2731f9a0010db910429e3\">\n.flex_column.av-301ddi-6567934cdec2731f9a0010db910429e3{\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#003d5a;\n}\n<\/style>\n<div  class='flex_column av-301ddi-6567934cdec2731f9a0010db910429e3 av_one_full  avia-builder-el-184  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tsxhdi-bd3a37899ab2a67d08c235f1a0a4153a\">\n.avia-image-container.av-tsxhdi-bd3a37899ab2a67d08c235f1a0a4153a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-tsxhdi-bd3a37899ab2a67d08c235f1a0a4153a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-tsxhdi-bd3a37899ab2a67d08c235f1a0a4153a av-styling- avia-align-center  avia-builder-el-185  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4520 avia-img-lazy-loading-not-4520 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/warenkorb-symbol.png\" alt='Warenkorb Symbol' title='warenkorb-symbol'  height=\"83\" width=\"83\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/warenkorb-symbol.png 83w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/warenkorb-symbol-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/warenkorb-symbol-36x36.png 36w\" sizes=\"(max-width: 83px) 100vw, 83px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-toakvy-5988880964c05f967dfec4f66b713826\">\n#top .av_textblock_section.av-toakvy-5988880964c05f967dfec4f66b713826 .avia_textblock{\nfont-size:22px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-toakvy-5988880964c05f967dfec4f66b713826 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"color: white;\">Shopping cart analysis<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tivtba-d9fc1924ee86771f6f23af3a92352f73\">\n.flex_column.av-tivtba-d9fc1924ee86771f6f23af3a92352f73{\nborder-radius:25px 25px 25px 25px;\npadding:00px 00px 00px 00px;\n}\n<\/style>\n<div  class='flex_column av-tivtba-d9fc1924ee86771f6f23af3a92352f73 av_one_full  avia-builder-el-187  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ter3x2-447f4273ba29097e35c10dc42bc4d8e1\">\n.av_font_icon.av-ter3x2-447f4273ba29097e35c10dc42bc4d8e1{\ncolor:#003d5a;\nborder-color:#003d5a;\n}\n.avia-svg-icon.av-ter3x2-447f4273ba29097e35c10dc42bc4d8e1 svg:first-child{\nstroke:#003d5a;\nfill:#003d5a;\n}\n.av_font_icon.av-ter3x2-447f4273ba29097e35c10dc42bc4d8e1 .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-ter3x2-447f4273ba29097e35c10dc42bc4d8e1 avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue883' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t7q4ny-dd786773d7893d42bd4b304fcb53ec4f\">\n.flex_column.av-t7q4ny-dd786773d7893d42bd4b304fcb53ec4f{\nborder-width:2px;\nborder-color:#003d5a;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-t7q4ny-dd786773d7893d42bd4b304fcb53ec4f av_one_full  avia-builder-el-189  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-t0xtwu-a18e40e9f2f09bd4261febe4f22b4a18\">\n#top .av_textblock_section.av-t0xtwu-a18e40e9f2f09bd4261febe4f22b4a18 .avia_textblock{\nfont-size:19px;\ncolor:#6666666;\n}\n<\/style>\n<section  class='av_textblock_section av-t0xtwu-a18e40e9f2f09bd4261febe4f22b4a18 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Detailed view:<br \/>\nShopping cart<\/b><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sv75bq-3dcdaf685e8682cf5640f9c9bc429a2a\">\n#top .av_textblock_section.av-sv75bq-3dcdaf685e8682cf5640f9c9bc429a2a .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-sv75bq-3dcdaf685e8682cf5640f9c9bc429a2a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-snd7mu-bf80b6e6b67d4a2546dc68c5eac87aba\">\n.av_font_icon.av-snd7mu-bf80b6e6b67d4a2546dc68c5eac87aba .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-snd7mu-bf80b6e6b67d4a2546dc68c5eac87aba avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Number of Products<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sjrna6-1da89c75d9c74cbb5f617c5385f1b791\">\n#top .av_textblock_section.av-sjrna6-1da89c75d9c74cbb5f617c5385f1b791 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-sjrna6-1da89c75d9c74cbb5f617c5385f1b791 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-scvwau-ce02db43a7c568f62a64253ba4a4fbb1\">\n.av_font_icon.av-scvwau-ce02db43a7c568f62a64253ba4a4fbb1 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-scvwau-ce02db43a7c568f62a64253ba4a4fbb1 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Value of shopping cart<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-s61bra-82fdf81104745cfdacee56380f2c9905\">\n#top .av_textblock_section.av-s61bra-82fdf81104745cfdacee56380f2c9905 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-s61bra-82fdf81104745cfdacee56380f2c9905 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2su0ye-653ea75535159718866b907c9fc614b4\">\n.av_font_icon.av-2su0ye-653ea75535159718866b907c9fc614b4 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2su0ye-653ea75535159718866b907c9fc614b4 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Purchase overlap<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ruos72-19e8748a87e799293ef9d842b5828412\">\n.flex_cell.av-ruos72-19e8748a87e799293ef9d842b5828412{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-ruos72-19e8748a87e799293ef9d842b5828412{\npadding:20px 10px 20px 10px !important;\n}\n<\/style>\n<div class='flex_cell av-ruos72-19e8748a87e799293ef9d842b5828412 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-197  el_after_av_cell_one_fourth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rrzbpi-a801a16c6c13e68ca4d8633457bf57e8\">\n.flex_column.av-rrzbpi-a801a16c6c13e68ca4d8633457bf57e8{\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#d44206;\n}\n<\/style>\n<div  class='flex_column av-rrzbpi-a801a16c6c13e68ca4d8633457bf57e8 av_one_full  avia-builder-el-198  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rlu4qu-c4f40653963900c1621405ec576f8b9d\">\n.avia-image-container.av-rlu4qu-c4f40653963900c1621405ec576f8b9d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-rlu4qu-c4f40653963900c1621405ec576f8b9d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-rlu4qu-c4f40653963900c1621405ec576f8b9d av-styling- avia-align-center  avia-builder-el-199  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4518 avia-img-lazy-loading-not-4518 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufer-symbol.png\" alt='K\u00e4ufer Symbol' title='kaeufer-symbol'  height=\"83\" width=\"83\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufer-symbol.png 83w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufer-symbol-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/kaeufer-symbol-36x36.png 36w\" sizes=\"(max-width: 83px) 100vw, 83px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rbm0fi-16d36eb01af60b36c3717a7c6425d5fc\">\n#top .av_textblock_section.av-rbm0fi-16d36eb01af60b36c3717a7c6425d5fc .avia_textblock{\nfont-size:22px;\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-rbm0fi-16d36eb01af60b36c3717a7c6425d5fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong style=\"color: white;\">Buyer analysis<\/strong><\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r5gtgu-55bc6d4589dcd5606680c1e262263209\">\n.flex_column.av-r5gtgu-55bc6d4589dcd5606680c1e262263209{\nborder-radius:25px 25px 25px 25px;\npadding:00px 00px 00px 00px;\n}\n<\/style>\n<div  class='flex_column av-r5gtgu-55bc6d4589dcd5606680c1e262263209 av_one_full  avia-builder-el-201  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-r0neeu-a9b5e7b0a155b1c52ebae1f3a69503cb\">\n.av_font_icon.av-r0neeu-a9b5e7b0a155b1c52ebae1f3a69503cb{\ncolor:#d44206;\nborder-color:#d44206;\n}\n.avia-svg-icon.av-r0neeu-a9b5e7b0a155b1c52ebae1f3a69503cb svg:first-child{\nstroke:#d44206;\nfill:#d44206;\n}\n.av_font_icon.av-r0neeu-a9b5e7b0a155b1c52ebae1f3a69503cb .av-icon-char{\nfont-size:60px;\nline-height:60px;\n}\n<\/style>\n<span  class='av_font_icon av-r0neeu-a9b5e7b0a155b1c52ebae1f3a69503cb avia_animate_when_visible av-icon-style- avia-icon-pos-center avia-iconfont avia-font-entypo-fontello avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue883' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qu0mqe-d4e30bebd49b5a4ab434aa9a225c5ada\">\n.flex_column.av-qu0mqe-d4e30bebd49b5a4ab434aa9a225c5ada{\nborder-width:2px;\nborder-color:#d44206;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-qu0mqe-d4e30bebd49b5a4ab434aa9a225c5ada av_one_full  avia-builder-el-203  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qq04km-6ba857e777a8def74ff2aab6ca7d4db0\">\n#top .av_textblock_section.av-qq04km-6ba857e777a8def74ff2aab6ca7d4db0 .avia_textblock{\nfont-size:19px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-qq04km-6ba857e777a8def74ff2aab6ca7d4db0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Detailed view:<br \/>\nBuyer<\/b><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qhd5cu-06b137dff947bb3578279d6546b780ad\">\n#top .av_textblock_section.av-qhd5cu-06b137dff947bb3578279d6546b780ad .avia_textblock{\ncolor:#6666666;\n}\n<\/style>\n<section  class='av_textblock_section av-qhd5cu-06b137dff947bb3578279d6546b780ad '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2n1fp2-036dc68d2d7704ac6cf6718a7c4f9b4e\">\n.av_font_icon.av-2n1fp2-036dc68d2d7704ac6cf6718a7c4f9b4e .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2n1fp2-036dc68d2d7704ac6cf6718a7c4f9b4e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>New customer acquisition<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q82rjq-38f927f84151b663cac40ca17eff93c2\">\n#top .av_textblock_section.av-q82rjq-38f927f84151b663cac40ca17eff93c2 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-q82rjq-38f927f84151b663cac40ca17eff93c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lzzpa-59fdbea3d76a3755796a0701c1af95b0\">\n.av_font_icon.av-2lzzpa-59fdbea3d76a3755796a0701c1af95b0 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2lzzpa-59fdbea3d76a3755796a0701c1af95b0 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Cannibalization (substitution of own range)<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2l7qq6-51eb9fe6719d7666e0605f21db572b0e\">\n#top .av_textblock_section.av-2l7qq6-51eb9fe6719d7666e0605f21db572b0e .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-2l7qq6-51eb9fe6719d7666e0605f21db572b0e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-po5x7y-aed9bedfeec183142f550334a7d8cdee\">\n.av_font_icon.av-po5x7y-aed9bedfeec183142f550334a7d8cdee .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-po5x7y-aed9bedfeec183142f550334a7d8cdee avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Acquisition of competitor customers<\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div>\n<\/div><div id='after_grid_row_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7657'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pjddsu-99fd5d7f31eb964d108959d747b57246\">\n#top .hr.av-pjddsu-99fd5d7f31eb964d108959d747b57246{\nmargin-top:0px;\nmargin-bottom:30px;\n}\n.hr.av-pjddsu-99fd5d7f31eb964d108959d747b57246 .hr-inner{\nwidth:1130;\n}\n<\/style>\n<div  class='hr av-pjddsu-99fd5d7f31eb964d108959d747b57246 hr-custom  avia-builder-el-211  el_after_av_layout_row  el_before_av_hr  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pfyiym-f5662f9f801465ccb618e10a157c8652\">\n#top .hr.hr-invisible.av-pfyiym-f5662f9f801465ccb618e10a157c8652{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-pfyiym-f5662f9f801465ccb618e10a157c8652 hr-invisible  avia-builder-el-212  el_after_av_hr  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p8g7ha-29ca2e827866377eb6cbaa0c6e99ec09\">\n.flex_column.av-p8g7ha-29ca2e827866377eb6cbaa0c6e99ec09{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-p8g7ha-29ca2e827866377eb6cbaa0c6e99ec09 av_one_full  avia-builder-el-213  el_after_av_hr  el_before_av_section  avia-builder-el-last  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-p12406-b746594c14bca59e9d22e8fe73d5d524 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>A glimpse behind the scenes &#8211; that&#8217;s how SKOPOS SHELF works<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ovrcpy-da35ee7db935fc02794288bb8f259433 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Our shelf measures stopping, holding and closing power: initial exploration, concrete product interest and purchase completion.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oss22e-eb5147ae300697d98982601e67ea33c4\">\n#top .hr.hr-invisible.av-oss22e-eb5147ae300697d98982601e67ea33c4{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-oss22e-eb5147ae300697d98982601e67ea33c4 hr-invisible  avia-builder-el-216  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-olxhiu-2ea449ca16b8c4b1eb8e80845090cbb7\">\n.avia-image-container.av-olxhiu-2ea449ca16b8c4b1eb8e80845090cbb7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-olxhiu-2ea449ca16b8c4b1eb8e80845090cbb7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-olxhiu-2ea449ca16b8c4b1eb8e80845090cbb7 av-styling- avia-align-center  avia-builder-el-217  el_after_av_hr  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5925 avia-img-lazy-loading-not-5925 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/shelf-test-1.jpg\" alt='Shelf Test_Bild 1' title='Shelf Test_Bild 1'  height=\"450\" width=\"800\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-obwsye-a562e75a1dd36f326da08806691b8c06\">\n#top .hr.hr-invisible.av-obwsye-a562e75a1dd36f326da08806691b8c06{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-obwsye-a562e75a1dd36f326da08806691b8c06 hr-invisible  avia-builder-el-218  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-o9c95y-596b0ab3e952043af4e50af72063c22e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Depending on the requirements of the product category, different tasks may be possible. This can be a typical weekly shopping &#8211; or there is a limited budget. In another variant, only a limited number of items may be placed in the shopping cart. Via pre- and post-comparison, a new product launch is simulated and any changes in purchasing behavior are analyzed.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o39gme-80b622c8469abe78b1d9d6e1c41a22d2\">\n#top .hr.hr-invisible.av-o39gme-80b622c8469abe78b1d9d6e1c41a22d2{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-o39gme-80b622c8469abe78b1d9d6e1c41a22d2 hr-invisible  avia-builder-el-220  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-nx4m06-f308d95657a247af83b3e6a04779e0f6 main_color avia-section-default avia-no-border-styling  avia-builder-el-221  el_after_av_one_full  el_before_av_section  av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7657'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-npd5ti-bff88c71d05f89407ad00f38103fd9b4 sc-av_three_fourth av-equal-height-column-flextable'><div  class='flex_column av-npd5ti-bff88c71d05f89407ad00f38103fd9b4 av_three_fourth  avia-builder-el-222  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-2cvmpq-cd10a7381c0fe8e99a57727ee6c5d691 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Shelf Test\u00a0 &#8211; Demo<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ng5lv2-0a390138643de08711c86126ed759972 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Take a look for yourself and test the functionalities.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-nb46zy-c653c5abb6d92e31b00ec8223757b5f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It is great that you want to try SKOPOS SHELF.<br \/>\nYou can click through four different scenarios with different purchasing tasks.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-miks46-21679193d1bd4b19f82517ac77439aef sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-miks46-21679193d1bd4b19f82517ac77439aef\">\n.flex_column.av-miks46-21679193d1bd4b19f82517ac77439aef{\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-miks46-21679193d1bd4b19f82517ac77439aef av_one_half  avia-builder-el-226  el_after_av_three_fourth  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/shelf.skopos.de\/index.php\/612445\"   ><a class=\"av-screen-reader-only\" href=https:\/\/shelf.skopos.de\/index.php\/612445 >Follow a manual added link<\/a><section  class='av_textblock_section av-mfpg7i-34404b30a08647b76062a548a38a7684 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Shopping to your heart&#8217;s content for a maximum budget of 20\u20ac.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mb1nba-359453a98c8c9a99b8f9faedf9ded1ee\">\n.flex_column.av-mb1nba-359453a98c8c9a99b8f9faedf9ded1ee{\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-mb1nba-359453a98c8c9a99b8f9faedf9ded1ee av_one_half  avia-builder-el-228  el_after_av_one_half  el_before_av_one_half  flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/shelf.skopos.de\/index.php\/887379\"   ><a class=\"av-screen-reader-only\" href=https:\/\/shelf.skopos.de\/index.php\/887379 >Follow a manual added link<\/a><section  class='av_textblock_section av-27l68e-b6c7267c84bc5b0fa79e6eee3144ab73 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Purchase up to 15 products.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-lv8p26-38bcc1cfcad99ea5691a72381921de16 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lv8p26-38bcc1cfcad99ea5691a72381921de16\">\n.flex_column.av-lv8p26-38bcc1cfcad99ea5691a72381921de16{\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-lv8p26-38bcc1cfcad99ea5691a72381921de16 av_one_half  avia-builder-el-230  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/shelf.skopos.de\/index.php\/887379\"  data-link-column-target=\"_blank\"   ><a class=\"av-screen-reader-only\" href=https:\/\/shelf.skopos.de\/index.php\/887379  target=\"_blank\" >Follow a manual added link<\/a><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lp3adq-533d1424a0d47045e4841003c529795c\">\n.avia-image-container.av-lp3adq-533d1424a0d47045e4841003c529795c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lp3adq-533d1424a0d47045e4841003c529795c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lp3adq-533d1424a0d47045e4841003c529795c av-styling- avia-align-center  avia-builder-el-231  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2974 avia-img-lazy-loading-not-2974 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_budget.jpg\" alt='shelf_demo_max_Budget' title='shelf_demo_max_budget'  height=\"412\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_budget.jpg 600w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_budget-300x206.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_budget-200x137.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25t9b2-29c1d0def3027d11ef767688b0678fb2\">\n.flex_column.av-25t9b2-29c1d0def3027d11ef767688b0678fb2{\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-25t9b2-29c1d0def3027d11ef767688b0678fb2 av_one_half  avia-builder-el-232  el_after_av_one_half  el_before_av_one_half  flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/shelf.skopos.de\/index.php\/612445\"  data-link-column-target=\"_blank\"   ><a class=\"av-screen-reader-only\" href=https:\/\/shelf.skopos.de\/index.php\/612445  target=\"_blank\" >Follow a manual added link<\/a><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ldopim-6b0cc5568b6c023ae9a183fa1f449438\">\n.avia-image-container.av-ldopim-6b0cc5568b6c023ae9a183fa1f449438 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ldopim-6b0cc5568b6c023ae9a183fa1f449438 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ldopim-6b0cc5568b6c023ae9a183fa1f449438 av-styling- avia-align-center  avia-builder-el-233  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2977 avia-img-lazy-loading-not-2977 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_products-1.jpg\" alt='shelf_demo_max_products' title='shelf_demo_max_products'  height=\"412\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_products-1.jpg 600w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_products-1-300x206.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_products-1-200x137.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-l9f3fa-38ab0fb068753d4f168c77a5cd1cd6fe sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l9f3fa-38ab0fb068753d4f168c77a5cd1cd6fe\">\n.flex_column.av-l9f3fa-38ab0fb068753d4f168c77a5cd1cd6fe{\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-l9f3fa-38ab0fb068753d4f168c77a5cd1cd6fe av_one_half  avia-builder-el-234  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/shelf.skopos.de\/index.php\/459435\"   ><a class=\"av-screen-reader-only\" href=https:\/\/shelf.skopos.de\/index.php\/459435 >Follow a manual added link<\/a><section  class='av_textblock_section av-l2ldqu-8ec4db74e4f6708b59f839a184718287 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Shop for your weekly supply of cookies.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-23c47a-505d135c6761a7c0ca193ccbe0d54d92\">\n.flex_column.av-23c47a-505d135c6761a7c0ca193ccbe0d54d92{\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-23c47a-505d135c6761a7c0ca193ccbe0d54d92 av_one_half  avia-builder-el-236  el_after_av_one_half  el_before_av_one_half  flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/shelf.skopos.de\/index.php\/596658?lang=de\"   ><a class=\"av-screen-reader-only\" href=https:\/\/shelf.skopos.de\/index.php\/596658?lang=de >Follow a manual added link<\/a><section  class='av_textblock_section av-kse1za-36531e5c1257f5aa9b5bca44e53186d1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Do the pre\/post comparison when launching a new product.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-22ddfi-fbab069b13c152533e906c8a2aa68fe8 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-22ddfi-fbab069b13c152533e906c8a2aa68fe8\">\n.flex_column.av-22ddfi-fbab069b13c152533e906c8a2aa68fe8{\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-22ddfi-fbab069b13c152533e906c8a2aa68fe8 av_one_half  avia-builder-el-238  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/shelf.skopos.de\/index.php\/459435\"  data-link-column-target=\"_blank\"   ><a class=\"av-screen-reader-only\" href=https:\/\/shelf.skopos.de\/index.php\/459435  target=\"_blank\" >Follow a manual added link<\/a><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kh127q-bb850e94f40b9581162d2d911804e461\">\n.avia-image-container.av-kh127q-bb850e94f40b9581162d2d911804e461 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kh127q-bb850e94f40b9581162d2d911804e461 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kh127q-bb850e94f40b9581162d2d911804e461 av-styling- avia-align-center  avia-builder-el-239  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2970 avia-img-lazy-loading-not-2970 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_no_limits.jpg\" alt='Shelf_Demo_no_Limits' title='shelf_demo_no_limits'  height=\"412\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_no_limits.jpg 600w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_no_limits-300x206.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_no_limits-200x137.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kalzji-72ee4b72e6fb8362b7e99f01ad1a2ef8\">\n.flex_column.av-kalzji-72ee4b72e6fb8362b7e99f01ad1a2ef8{\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-kalzji-72ee4b72e6fb8362b7e99f01ad1a2ef8 av_one_half  avia-builder-el-240  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/shelf.skopos.de\/index.php\/596658?lang=de\"  data-link-column-target=\"_blank\"   ><a class=\"av-screen-reader-only\" href=https:\/\/shelf.skopos.de\/index.php\/596658?lang=de  target=\"_blank\" >Follow a manual added link<\/a><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2jr8m-a5ce0ee6c20bbbd553412c1d2f4807b8\">\n.avia-image-container.av-k2jr8m-a5ce0ee6c20bbbd553412c1d2f4807b8 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-k2jr8m-a5ce0ee6c20bbbd553412c1d2f4807b8 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-k2jr8m-a5ce0ee6c20bbbd553412c1d2f4807b8 av-styling- avia-align-center  avia-builder-el-241  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2968 avia-img-lazy-loading-not-2968 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_pre_post.jpg\" alt='Shelf_Demo_pre_Post' title='shelf_demo_pre_post'  height=\"412\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_pre_post.jpg 600w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_pre_post-300x206.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_pre_post-200x137.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-1zktty-b5ad0003ae89ace4b92299bc3e7a117f main_color avia-section-default avia-no-border-styling  avia-builder-el-242  el_after_av_section  el_before_av_hr  av-desktop-hide av-medium-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7657'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-jt0zqe-473c81e8c632b1262ad6bbcf95e290e9 sc-av_three_fourth av-equal-height-column-flextable'><div  class='flex_column av-jt0zqe-473c81e8c632b1262ad6bbcf95e290e9 av_three_fourth  avia-builder-el-243  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-jk3q5a-69e30d48635003428e9db9ce60b237c2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Shelf Test\u00a0 &#8211; Demo<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-jhvmnq-32c444782a6c10558ec66c0dd69058ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Take a look for yourself and test the functionalities.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-1xdjny-d6850a64fdabb707d5697e6d38d395af '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>It is great that you want to try SKOPOS SHELF.<br \/>\nYou can click through four different scenarios with different purchasing tasks.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-it3l8e-8bcbeeb6ff7cb1fec60eb809c4e82844 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-it3l8e-8bcbeeb6ff7cb1fec60eb809c4e82844\">\n.flex_column.av-it3l8e-8bcbeeb6ff7cb1fec60eb809c4e82844{\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-it3l8e-8bcbeeb6ff7cb1fec60eb809c4e82844 av_one_half  avia-builder-el-247  el_after_av_three_fourth  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/shelf.skopos.de\/index.php\/887379\"   ><a class=\"av-screen-reader-only\" href=https:\/\/shelf.skopos.de\/index.php\/887379 >Follow a manual added link<\/a><section  class='av_textblock_section av-imk88m-f636dda4f456aa5f1cf021c2e7a5a362 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Shopping to your heart&#8217;s content for a maximum budget of 20\u20ac.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iig3oe-1662982bfabb929e447c058513287875\">\n#top .hr.hr-invisible.av-iig3oe-1662982bfabb929e447c058513287875{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-iig3oe-1662982bfabb929e447c058513287875 hr-invisible  avia-builder-el-249  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iawh4m-bbf32936f18ead44c2149566753d5aab\">\n.avia-image-container.av-iawh4m-bbf32936f18ead44c2149566753d5aab img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-iawh4m-bbf32936f18ead44c2149566753d5aab .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-iawh4m-bbf32936f18ead44c2149566753d5aab av-styling- avia-align-center  avia-builder-el-250  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2974 avia-img-lazy-loading-not-2974 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_budget.jpg\" alt='shelf_demo_max_Budget' title='shelf_demo_max_budget'  height=\"412\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_budget.jpg 600w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_budget-300x206.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_budget-200x137.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tfwwe-7622632e97971291a124c0b86717e135\">\n.flex_column.av-1tfwwe-7622632e97971291a124c0b86717e135{\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-1tfwwe-7622632e97971291a124c0b86717e135 av_one_half  avia-builder-el-251  el_after_av_one_half  el_before_av_one_half  flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/shelf.skopos.de\/index.php\/612445\"   ><a class=\"av-screen-reader-only\" href=https:\/\/shelf.skopos.de\/index.php\/612445 >Follow a manual added link<\/a><section  class='av_textblock_section av-1sggny-7d957ad2edb633eab17bb7e0bca5f091 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Purchase up to 15 products.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hsuyeu-25e7489f650f49794af18083a4cc1d41\">\n#top .hr.hr-invisible.av-hsuyeu-25e7489f650f49794af18083a4cc1d41{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-hsuyeu-25e7489f650f49794af18083a4cc1d41 hr-invisible  avia-builder-el-253  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hli3ou-d42a141ee8d346ba3ebbe3c2784af92a\">\n.avia-image-container.av-hli3ou-d42a141ee8d346ba3ebbe3c2784af92a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-hli3ou-d42a141ee8d346ba3ebbe3c2784af92a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-hli3ou-d42a141ee8d346ba3ebbe3c2784af92a av-styling- avia-align-center  avia-builder-el-254  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2977 avia-img-lazy-loading-not-2977 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_products-1.jpg\" alt='shelf_demo_max_products' title='shelf_demo_max_products'  height=\"412\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_products-1.jpg 600w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_products-1-300x206.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_max_products-1-200x137.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-hesp3q-841a58cc53ada0101980fe8891ccd060 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hesp3q-841a58cc53ada0101980fe8891ccd060\">\n.flex_column.av-hesp3q-841a58cc53ada0101980fe8891ccd060{\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-hesp3q-841a58cc53ada0101980fe8891ccd060 av_one_half  avia-builder-el-255  el_after_av_one_half  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/shelf.skopos.de\/index.php\/459435\"   ><a class=\"av-screen-reader-only\" href=https:\/\/shelf.skopos.de\/index.php\/459435 >Follow a manual added link<\/a><section  class='av_textblock_section av-hckjau-fbba396164bbef2de9bdd9359fc7273d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Shop for your weekly supply of cookies.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-h26fpi-33af4cf2d1d56dad82c9681a0d97b1eb\">\n#top .hr.hr-invisible.av-h26fpi-33af4cf2d1d56dad82c9681a0d97b1eb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-h26fpi-33af4cf2d1d56dad82c9681a0d97b1eb hr-invisible  avia-builder-el-257  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gymgge-d4c7835dde214548c6b79553b1a3d780\">\n.avia-image-container.av-gymgge-d4c7835dde214548c6b79553b1a3d780 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-gymgge-d4c7835dde214548c6b79553b1a3d780 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-gymgge-d4c7835dde214548c6b79553b1a3d780 av-styling- avia-align-center  avia-builder-el-258  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2970 avia-img-lazy-loading-not-2970 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_no_limits.jpg\" alt='Shelf_Demo_no_Limits' title='shelf_demo_no_limits'  height=\"412\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_no_limits.jpg 600w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_no_limits-300x206.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_no_limits-200x137.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gq7qb2-733f9a0e871f0c3c277d1fd2a0bff52c\">\n.flex_column.av-gq7qb2-733f9a0e871f0c3c277d1fd2a0bff52c{\npadding:20px 20px 20px 20px;\n}\n<\/style>\n<div  class='flex_column av-gq7qb2-733f9a0e871f0c3c277d1fd2a0bff52c av_one_half  avia-builder-el-259  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/shelf.skopos.de\/index.php\/596658?lang=de\"   ><a class=\"av-screen-reader-only\" href=https:\/\/shelf.skopos.de\/index.php\/596658?lang=de >Follow a manual added link<\/a><section  class='av_textblock_section av-go0g52-6f883f30f7d8c38ace1d01fbad5d3e5c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Do the pre\/post comparison when launching a new product.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-gf0i3q-f3ed67311fc6757e5fc4fd500c5f94c1\">\n#top .hr.hr-invisible.av-gf0i3q-f3ed67311fc6757e5fc4fd500c5f94c1{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-gf0i3q-f3ed67311fc6757e5fc4fd500c5f94c1 hr-invisible  avia-builder-el-261  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g9jmwu-5a615a4a6b9c9616a1da641873b7ee84\">\n.avia-image-container.av-g9jmwu-5a615a4a6b9c9616a1da641873b7ee84 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-g9jmwu-5a615a4a6b9c9616a1da641873b7ee84 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-g9jmwu-5a615a4a6b9c9616a1da641873b7ee84 av-styling- avia-align-center  avia-builder-el-262  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-2968 avia-img-lazy-loading-not-2968 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_pre_post.jpg\" alt='Shelf_Demo_pre_Post' title='shelf_demo_pre_post'  height=\"412\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_pre_post.jpg 600w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_pre_post-300x206.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/09\/shelf_demo_pre_post-200x137.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_5'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7657'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g645p2-2f98889a105ac856111271f29b894035\">\n#top .hr.av-g645p2-2f98889a105ac856111271f29b894035{\nmargin-top:0;\nmargin-bottom:40px;\n}\n.hr.av-g645p2-2f98889a105ac856111271f29b894035 .hr-inner{\nwidth:1130PX;\n}\n<\/style>\n<div  class='hr av-g645p2-2f98889a105ac856111271f29b894035 hr-custom  avia-builder-el-263  el_after_av_section  el_before_av_textblock  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-g0vz06-4a3869540ea72a3d4731807e589fb44c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>You want to learn more? This is how you extend SKOPOS SHELF<\/h3>\n<\/div><\/section>\n<section  class='av_textblock_section av-1ksfxq-72db6781580e6cc21543e8dbbece8ff2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you want to, you can find out much more about your product and add other study components and data to SKOPOS SHELF. The choice is yours!<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-foj3km-6123db00f22a9e065599ef92ff272319\">\n.avia-section.av-foj3km-6123db00f22a9e065599ef92ff272319{\nmargin-top:0px;\nmargin-bottom:0px;\n}\n<\/style>\n<div id='av_section_6'  class='avia-section av-foj3km-6123db00f22a9e065599ef92ff272319 main_color avia-section-default avia-no-border-styling  avia-builder-el-266  el_after_av_textblock  el_before_av_layout_row  kasten1 av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7657'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-fhbzn2-47b4f99dfa0695c084fa95e982c9d44e sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fhbzn2-47b4f99dfa0695c084fa95e982c9d44e\">\n.flex_column.av-fhbzn2-47b4f99dfa0695c084fa95e982c9d44e{\nwidth:47%;\nmargin-left:0;\nborder-width:3px;\nborder-color:#edae44;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:25px 30px 25px 50px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-fhbzn2-47b4f99dfa0695c084fa95e982c9d44e .av-flex-placeholder{\nwidth:6%;\n}\n<\/style>\n<div  class='flex_column av-fhbzn2-47b4f99dfa0695c084fa95e982c9d44e av_one_half  avia-builder-el-267  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link avia-link-column-hover  '    data-link-column-url=\"https:\/\/www.skopos.de\/loesungen\/skopos-heatmap\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/loesungen\/skopos-heatmap >Link to: Mit SKOPOS Heatmap Likes und Dislikes sichtbar machen<\/a><p><section  class='av_textblock_section av-1ivbie-d8f59c7325cc272b179a25c4e9173715 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>SKOPOS HEATMAP<\/strong> for the analysis of:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f4rc46-f82e3fb14a35bb28d2634b3884287fb5\">\n#top .av_textblock_section.av-f4rc46-f82e3fb14a35bb28d2634b3884287fb5 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-f4rc46-f82e3fb14a35bb28d2634b3884287fb5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f1bg8m-062784be10f3e5c65b801115990d0953\">\n.av_font_icon.av-f1bg8m-062784be10f3e5c65b801115990d0953 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-f1bg8m-062784be10f3e5c65b801115990d0953 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Likes<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-es4oty-3ba89283002f9b36e4497bac76402999\">\n#top .av_textblock_section.av-es4oty-3ba89283002f9b36e4497bac76402999 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-es4oty-3ba89283002f9b36e4497bac76402999 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-epo3se-f41b0c2e1a9774e9ef0fee2c1adccded\">\n.av_font_icon.av-epo3se-f41b0c2e1a9774e9ef0fee2c1adccded .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-epo3se-f41b0c2e1a9774e9ef0fee2c1adccded avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Dislikes<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ef0bfi-bd0368ff14cd7cde6e35f6b052331a8a\">\n#top .av_textblock_section.av-ef0bfi-bd0368ff14cd7cde6e35f6b052331a8a .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-ef0bfi-bd0368ff14cd7cde6e35f6b052331a8a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e8stwm-a9ab2e76dd4485405e64d156bd8ddc36\">\n.av_font_icon.av-e8stwm-a9ab2e76dd4485405e64d156bd8ddc36 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-e8stwm-a9ab2e76dd4485405e64d156bd8ddc36 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Optimization potential<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e7k872-800ddee3b76d42b3235b948982143c35\">\n.flex_column.av-e7k872-800ddee3b76d42b3235b948982143c35{\nwidth:47%;\nmargin-left:0;\nborder-width:3px;\nborder-color:#edae44;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:25px 30px 25px 50px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-e7k872-800ddee3b76d42b3235b948982143c35 .av-flex-placeholder{\nwidth:6%;\n}\n<\/style>\n<div  class='flex_column av-e7k872-800ddee3b76d42b3235b948982143c35 av_one_half  avia-builder-el-275  el_after_av_one_half  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link avia-link-column-hover  '    data-link-column-url=\"https:\/\/www.skopos.de\/loesungen\/ua-studien\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/loesungen\/ua-studien >Link to: U&#038;A-Studien: Worauf achten Verwender und Nutzer?<\/a><p><section  class='av_textblock_section av-dysusu-e59bb450b408472eaa78c8d62fff5cd4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Daten-Validation<\/strong>\u00a0with:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dr04bi-043f9f7d1de052977d18e3671a66423f\">\n#top .av_textblock_section.av-dr04bi-043f9f7d1de052977d18e3671a66423f .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-dr04bi-043f9f7d1de052977d18e3671a66423f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dq3qfa-bd2cd5db25e2d4bdbcd203c1ed94188e\">\n.av_font_icon.av-dq3qfa-bd2cd5db25e2d4bdbcd203c1ed94188e .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-dq3qfa-bd2cd5db25e2d4bdbcd203c1ed94188e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Usage &amp; Attitude content<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-dfuvvi-4eab484cf1c52653c089094ef4bc6faf\">\n#top .av_textblock_section.av-dfuvvi-4eab484cf1c52653c089094ef4bc6faf .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-dfuvvi-4eab484cf1c52653c089094ef4bc6faf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-db67ce-0cf2903cce7d187a49188d5f8834fb70\">\n.av_font_icon.av-db67ce-0cf2903cce7d187a49188d5f8834fb70 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-db67ce-0cf2903cce7d187a49188d5f8834fb70 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Transaction data from retail<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d3qxfi-d27b72891c28be819a3bb4229ab31ba6\">\n#top .av_textblock_section.av-d3qxfi-d27b72891c28be819a3bb4229ab31ba6 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-d3qxfi-d27b72891c28be819a3bb4229ab31ba6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cxoxfq-77ce65ed95f0ae88c42ab798a859f9c5\">\n.av_font_icon.av-cxoxfq-77ce65ed95f0ae88c42ab798a859f9c5 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-cxoxfq-77ce65ed95f0ae88c42ab798a859f9c5 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Additional market data<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1a72rq-514cff8605f7abd775513006e00d2fb5\">\n#top .hr.hr-invisible.av-1a72rq-514cff8605f7abd775513006e00d2fb5{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-1a72rq-514cff8605f7abd775513006e00d2fb5 hr-invisible  avia-builder-el-283  el_after_av_one_half  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-cp7i2e-bc674dd56c8a3a5194d59af204978ac7 sc-av_one_half av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cp7i2e-bc674dd56c8a3a5194d59af204978ac7\">\n.flex_column.av-cp7i2e-bc674dd56c8a3a5194d59af204978ac7{\nborder-width:3px;\nborder-color:#edae44;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:25px 30px 25px 50px;\n}\n<\/style>\n<div  class='flex_column av-cp7i2e-bc674dd56c8a3a5194d59af204978ac7 av_one_half  avia-builder-el-284  el_after_av_hr  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p><section  class='av_textblock_section av-ch91ke-972340f23be83fe3488d107bfbaddec9 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Product test <\/strong>to determine:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c9ifh2-53a99cc0a1a1610573a5070b0bfca5ba\">\n#top .av_textblock_section.av-c9ifh2-53a99cc0a1a1610573a5070b0bfca5ba .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-c9ifh2-53a99cc0a1a1610573a5070b0bfca5ba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-17x6gu-21679f10c34a3304b879e08b17a5e83b\">\n.av_font_icon.av-17x6gu-21679f10c34a3304b879e08b17a5e83b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-17x6gu-21679f10c34a3304b879e08b17a5e83b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Product review<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c2cr8m-0511ce453bff9276224a5f3fb89d2bc4\">\n#top .av_textblock_section.av-c2cr8m-0511ce453bff9276224a5f3fb89d2bc4 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-c2cr8m-0511ce453bff9276224a5f3fb89d2bc4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-buzdzy-5dc790046c6bd2890e80188e8fc2c7aa\">\n.av_font_icon.av-buzdzy-5dc790046c6bd2890e80188e8fc2c7aa .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-buzdzy-5dc790046c6bd2890e80188e8fc2c7aa avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Taste &amp; usage experience<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bpex6e-8b713aec8d9a97eef785ec6afd3fe82e\">\n#top .av_textblock_section.av-bpex6e-8b713aec8d9a97eef785ec6afd3fe82e .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-bpex6e-8b713aec8d9a97eef785ec6afd3fe82e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-157226-e9149811e9b132f238c21d68e2455c8e\">\n.av_font_icon.av-157226-e9149811e9b132f238c21d68e2455c8e .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-157226-e9149811e9b132f238c21d68e2455c8e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Repurchase rate<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bbcpeu-722c3bb42177e27f454b3ca03ee1ac57\">\n.flex_column.av-bbcpeu-722c3bb42177e27f454b3ca03ee1ac57{\nborder-width:3px;\nborder-color:#edae44;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:25px 30px 25px 50px;\n}\n<\/style>\n<div  class='flex_column av-bbcpeu-722c3bb42177e27f454b3ca03ee1ac57 av_one_half  avia-builder-el-292  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-top  '     ><p><section  class='av_textblock_section av-b5mvou-f308d4e9576ced8be3899ffb5091fc49 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Assortment analysis <\/strong>for:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ayc31i-2ea58a5c48dc45d57f0503873e67dfb0\">\n#top .av_textblock_section.av-ayc31i-2ea58a5c48dc45d57f0503873e67dfb0 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-ayc31i-2ea58a5c48dc45d57f0503873e67dfb0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-au6wo6-3336ccd2cff039109fa282d467f63b59\">\n.av_font_icon.av-au6wo6-3336ccd2cff039109fa282d467f63b59 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-au6wo6-3336ccd2cff039109fa282d467f63b59 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Category design<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ap22cm-2dda9ef15fb22f8ebd968e7f73a6ea92\">\n#top .av_textblock_section.av-ap22cm-2dda9ef15fb22f8ebd968e7f73a6ea92 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-ap22cm-2dda9ef15fb22f8ebd968e7f73a6ea92 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ag9hqu-1a82c05812630a39fe1d731c0f8d8af7\">\n.av_font_icon.av-ag9hqu-1a82c05812630a39fe1d731c0f8d8af7 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-ag9hqu-1a82c05812630a39fe1d731c0f8d8af7 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Shopper orientation<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-2'  class='av-layout-grid-container av-ad2iuu-25468f45f1a37dccb28b76d32ba58f3b entry-content-wrapper main_color av-flex-cells  avia-builder-el-298  el_after_av_section  el_before_av_hr  grid-notfull grid-row-not-first av-desktop-hide av-medium-hide container_wrap fullsize'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a5j2ha-31c98e866ec0eaf885dd29b615957d95\">\n.flex_cell.av-a5j2ha-31c98e866ec0eaf885dd29b615957d95{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-a5j2ha-31c98e866ec0eaf885dd29b615957d95{\npadding:20px 10px 20px 10px !important;\n}\n<\/style>\n<div class='flex_cell av-a5j2ha-31c98e866ec0eaf885dd29b615957d95 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-299  el_before_av_cell_one_fourth  avia-builder-el-first  content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-107ibq-dfa49c0683207471080d4acf2da3d0dc sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-107ibq-dfa49c0683207471080d4acf2da3d0dc\">\n.flex_column.av-107ibq-dfa49c0683207471080d4acf2da3d0dc{\nwidth:100%;\nmargin-left:0;\nborder-width:3px;\nborder-color:#edae44;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-107ibq-dfa49c0683207471080d4acf2da3d0dc .av-flex-placeholder{\nwidth:0%;\n}\n<\/style>\n<div  class='flex_column av-107ibq-dfa49c0683207471080d4acf2da3d0dc av_one_full  avia-builder-el-300  avia-builder-el-no-sibling  first flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link avia-link-column-hover  '    data-link-column-url=\"https:\/\/www.skopos.de\/loesungen\/skopos-heatmap\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/loesungen\/skopos-heatmap >Link to: Mit SKOPOS Heatmap Likes und Dislikes sichtbar machen<\/a><p><section  class='av_textblock_section av-9u13pa-dbb8dd029c4efcbf5d54ff74e3d2d2ff '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>SKOPOS HEATMAP<\/strong> for the analysis of:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9owuzi-12ab39db897fd8482e51c4e89d66b26f\">\n#top .av_textblock_section.av-9owuzi-12ab39db897fd8482e51c4e89d66b26f .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-9owuzi-12ab39db897fd8482e51c4e89d66b26f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9hr0ku-5f978326d1ca78b9e1a4fa8b83f3c4c6\">\n.av_font_icon.av-9hr0ku-5f978326d1ca78b9e1a4fa8b83f3c4c6 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-9hr0ku-5f978326d1ca78b9e1a4fa8b83f3c4c6 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Likes<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9e79ta-209000b5b13f7d1820424ca0dfef96d5\">\n#top .av_textblock_section.av-9e79ta-209000b5b13f7d1820424ca0dfef96d5 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-9e79ta-209000b5b13f7d1820424ca0dfef96d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-98stta-14c05746fc23c0c8a49d30e3b125e0f5\">\n.av_font_icon.av-98stta-14c05746fc23c0c8a49d30e3b125e0f5 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-98stta-14c05746fc23c0c8a49d30e3b125e0f5 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Dislikes<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-907r9q-3b744305784d252069852743d8de727b\">\n#top .av_textblock_section.av-907r9q-3b744305784d252069852743d8de727b .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-907r9q-3b744305784d252069852743d8de727b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8vpyfa-40e9de0012957216ce098860d9d4c707\">\n.av_font_icon.av-8vpyfa-40e9de0012957216ce098860d9d4c707 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-8vpyfa-40e9de0012957216ce098860d9d4c707 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Optimization potential<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8nghbi-106a0f4f9a82d4177b077cf385afa778\">\n.flex_cell.av-8nghbi-106a0f4f9a82d4177b077cf385afa778{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-8nghbi-106a0f4f9a82d4177b077cf385afa778{\npadding:20px 10px 20px 10px !important;\n}\n<\/style>\n<div class='flex_cell av-8nghbi-106a0f4f9a82d4177b077cf385afa778 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-308  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth  content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-8gf0bi-d7de48655737a9e8787a416392980db8 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8gf0bi-d7de48655737a9e8787a416392980db8\">\n.flex_column.av-8gf0bi-d7de48655737a9e8787a416392980db8{\nwidth:100%;\nmargin-left:0;\nborder-width:3px;\nborder-color:#edae44;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\nbackground-color:#ffffff;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-8gf0bi-d7de48655737a9e8787a416392980db8 .av-flex-placeholder{\nwidth:0%;\n}\n<\/style>\n<div  class='flex_column av-8gf0bi-d7de48655737a9e8787a416392980db8 av_one_full  avia-builder-el-309  avia-builder-el-no-sibling  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p><section  class='av_textblock_section av-8c1ce6-1a8d7096f88219967684ab6e3743f811 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Daten-Validation <\/strong>with:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-84qgnq-74cf21599818ecff275ee590a59e9e07\">\n#top .av_textblock_section.av-84qgnq-74cf21599818ecff275ee590a59e9e07 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-84qgnq-74cf21599818ecff275ee590a59e9e07 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-81s2eu-057c6983f3beec45adbe196d13695ba6\">\n.av_font_icon.av-81s2eu-057c6983f3beec45adbe196d13695ba6 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-81s2eu-057c6983f3beec45adbe196d13695ba6 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Usage &amp; Attitude content<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7tel0m-9d19c7f1bbe79f23a8438207db59f29c\">\n#top .av_textblock_section.av-7tel0m-9d19c7f1bbe79f23a8438207db59f29c .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-7tel0m-9d19c7f1bbe79f23a8438207db59f29c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7qicpa-2c0919f00deb137bec80d544355ecc06\">\n.av_font_icon.av-7qicpa-2c0919f00deb137bec80d544355ecc06 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-7qicpa-2c0919f00deb137bec80d544355ecc06 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Transaction data from retail<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7ljkqu-2d2d90a86f120e4e20eb123134887588\">\n#top .av_textblock_section.av-7ljkqu-2d2d90a86f120e4e20eb123134887588 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-7ljkqu-2d2d90a86f120e4e20eb123134887588 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7fogfq-6ee721dc504cadea0a63f6250dcdbc0d\">\n.av_font_icon.av-7fogfq-6ee721dc504cadea0a63f6250dcdbc0d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-7fogfq-6ee721dc504cadea0a63f6250dcdbc0d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Additional market data<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-790my6-3f222fccbff4d43aa56e4b2709b3a01a\">\n.flex_cell.av-790my6-3f222fccbff4d43aa56e4b2709b3a01a{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-790my6-3f222fccbff4d43aa56e4b2709b3a01a{\npadding:20px 10px 20px 10px !important;\n}\n<\/style>\n<div class='flex_cell av-790my6-3f222fccbff4d43aa56e4b2709b3a01a av-gridrow-cell av_one_fourth no_margin  avia-builder-el-317  el_after_av_cell_one_fourth  el_before_av_cell_one_fourth  content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-712yzy-0a3d6bbe4629e7d6257d2d7269ec58ad sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-712yzy-0a3d6bbe4629e7d6257d2d7269ec58ad\">\n.flex_column.av-712yzy-0a3d6bbe4629e7d6257d2d7269ec58ad{\nwidth:100%;\nmargin-left:0;\nborder-width:3px;\nborder-color:#edae44;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-712yzy-0a3d6bbe4629e7d6257d2d7269ec58ad .av-flex-placeholder{\nwidth:0%;\n}\n<\/style>\n<div  class='flex_column av-712yzy-0a3d6bbe4629e7d6257d2d7269ec58ad av_one_full  avia-builder-el-318  avia-builder-el-no-sibling  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p><section  class='av_textblock_section av-6wki8e-b302fdae6f16fa5ac9576ab5c7c43406 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Product test <\/strong>to determine:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6nf47i-ee82f7913ccfa11a0680e51d1c2e6cb6\">\n#top .av_textblock_section.av-6nf47i-ee82f7913ccfa11a0680e51d1c2e6cb6 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-6nf47i-ee82f7913ccfa11a0680e51d1c2e6cb6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6jsozq-65862574a2212fe6e15e2d1027f42d99\">\n.av_font_icon.av-6jsozq-65862574a2212fe6e15e2d1027f42d99 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-6jsozq-65862574a2212fe6e15e2d1027f42d99 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Product review<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6f27na-f69c3717d3afc9b1f41499c837638da3\">\n#top .av_textblock_section.av-6f27na-f69c3717d3afc9b1f41499c837638da3 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-6f27na-f69c3717d3afc9b1f41499c837638da3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-68frji-3b534cbe8794dba690cba09eec372866\">\n.av_font_icon.av-68frji-3b534cbe8794dba690cba09eec372866 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-68frji-3b534cbe8794dba690cba09eec372866 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Taste &amp; usage experience<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-61wviu-0ba080a8f244bf0838595d6a27f5d191\">\n#top .av_textblock_section.av-61wviu-0ba080a8f244bf0838595d6a27f5d191 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-61wviu-0ba080a8f244bf0838595d6a27f5d191 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5wbveu-594337f2e715f469266e44614d00d917\">\n.av_font_icon.av-5wbveu-594337f2e715f469266e44614d00d917 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-5wbveu-594337f2e715f469266e44614d00d917 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Repurchase rate<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kb1j2-0be139c69ed9826c6343d7788f7fedf5\">\n.flex_cell.av-kb1j2-0be139c69ed9826c6343d7788f7fedf5{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-kb1j2-0be139c69ed9826c6343d7788f7fedf5{\npadding:20px 10px 20px 10px !important;\n}\n<\/style>\n<div class='flex_cell av-kb1j2-0be139c69ed9826c6343d7788f7fedf5 av-gridrow-cell av_one_fourth no_margin  avia-builder-el-326  el_after_av_cell_one_fourth  avia-builder-el-last  content-align-top'  ><div class='flex_cell_inner'><div class='flex_column_table av-5l9bf2-b85b32b119fc3fe6d6658886f4cc83c1 sc-av_one_full av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5l9bf2-b85b32b119fc3fe6d6658886f4cc83c1\">\n.flex_column.av-5l9bf2-b85b32b119fc3fe6d6658886f4cc83c1{\nwidth:100%;\nmargin-left:0;\nborder-width:3px;\nborder-color:#edae44;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:20px 20px 20px 20px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-5l9bf2-b85b32b119fc3fe6d6658886f4cc83c1 .av-flex-placeholder{\nwidth:0%;\n}\n<\/style>\n<div  class='flex_column av-5l9bf2-b85b32b119fc3fe6d6658886f4cc83c1 av_one_full  avia-builder-el-327  avia-builder-el-no-sibling  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p><section  class='av_textblock_section av-5d0546-c5e6c7916a6bf13902b1b3decc45e9fb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Assortment analysis <\/strong>for:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ilaja-8cca1893602fa7fad815607497bdc249\">\n#top .av_textblock_section.av-ilaja-8cca1893602fa7fad815607497bdc249 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-ilaja-8cca1893602fa7fad815607497bdc249 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-i9l8m-9b088f93416d796339558ef41ccfbae1\">\n.av_font_icon.av-i9l8m-9b088f93416d796339558ef41ccfbae1 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-i9l8m-9b088f93416d796339558ef41ccfbae1 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Category design<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4v48k6-46701ca476df960ed4ebaac48fdbdb98\">\n#top .av_textblock_section.av-4v48k6-46701ca476df960ed4ebaac48fdbdb98 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-4v48k6-46701ca476df960ed4ebaac48fdbdb98 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4op0hi-8686e3d6f1a3675fbc1258ff660f252c\">\n.av_font_icon.av-4op0hi-8686e3d6f1a3675fbc1258ff660f252c .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-4op0hi-8686e3d6f1a3675fbc1258ff660f252c avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Shopper orientation<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><div id='after_grid_row_2'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7657'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4ji3bi-d16a1829b0d11b3a3989b2e8d0d8ae90\">\n#top .hr.av-4ji3bi-d16a1829b0d11b3a3989b2e8d0d8ae90{\nmargin-top:0px;\nmargin-bottom:30px;\n}\n.hr.av-4ji3bi-d16a1829b0d11b3a3989b2e8d0d8ae90 .hr-inner{\nwidth:1130px;\n}\n<\/style>\n<div  class='hr av-4ji3bi-d16a1829b0d11b3a3989b2e8d0d8ae90 hr-custom  avia-builder-el-333  el_after_av_layout_row  el_before_av_three_fifth  avia-builder-el-first  hr-center hr-icon-no'><span class='hr-inner inner-border-av-border-thin'><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<div class='flex_column_table av-2o5fie-2ecdb8fedad4bdcb3a6bdbb24399491a sc-av_three_fifth av-equal-height-column-flextable'><div  class='flex_column av-2o5fie-2ecdb8fedad4bdcb3a6bdbb24399491a av_three_fifth  avia-builder-el-334  el_after_av_hr  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-2mkuh2-dbef1f017bf714455d189f46c7659984 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>The next step for your optimized shelf appearance<\/h3>\n<p><b style=\"color: #ff9c1b; text-align: center;\">Contact me and schedule a non-binding consultation!<\/b><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-7l5qe-daab6609749e5fec24e565c230f79732 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-7l5qe-daab6609749e5fec24e565c230f79732 av_one_half  avia-builder-el-336  el_after_av_three_fifth  el_before_av_one_half  first flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1wc24m-00f6a9a76b5b0dc826050be8a8260eb0\">\n.avia-image-container.av-1wc24m-00f6a9a76b5b0dc826050be8a8260eb0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1wc24m-00f6a9a76b5b0dc826050be8a8260eb0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1wc24m-00f6a9a76b5b0dc826050be8a8260eb0 av-styling-circle avia-align-center  avia-builder-el-337  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5724 avia-img-lazy-loading-not-5724 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01.jpg\" alt='Lukas Nosber' title='Lukas-Nosber01'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-80x80.jpg 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-36x36.jpg 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-180x180.jpg 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-200x200.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-1ps5ue-787030207091d460f29e5a702949c051 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Lukas Nosber<\/b><br \/>\nSenior Sales &amp; Account Manager<br \/>\nE-Mail: <a href=\"mailto:lukas.nosber@skopos.de\">lukas.nosber@skopos.de<\/a><\/p>\n<\/div><\/section><\/p><\/div>\n<div class='av-flex-placeholder'><\/div><div  class='flex_column av-8efqu-94d4a03e66ba82e7058bf8a4fef0d776 av_one_half  avia-builder-el-339  el_after_av_one_half  el_before_av_hr  flex_column_table_cell av-equal-height-column av-align-top  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfb65a0y-87c1632124d618d853f25074fb2940d6\">\n.avia-image-container.av-lfb65a0y-87c1632124d618d853f25074fb2940d6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfb65a0y-87c1632124d618d853f25074fb2940d6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfb65a0y-87c1632124d618d853f25074fb2940d6 av-styling-circle avia-align-center  avia-builder-el-340  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-3632 avia-img-lazy-loading-not-3632 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/04\/Anja-Kreutzer_300px.jpg\" alt='Anja Kreutzer' title='Anja-Kreutzer_300px'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/04\/Anja-Kreutzer_300px.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/04\/Anja-Kreutzer_300px-80x80.jpg 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/04\/Anja-Kreutzer_300px-36x36.jpg 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/04\/Anja-Kreutzer_300px-180x180.jpg 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/04\/Anja-Kreutzer_300px-200x200.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-lfb65ijs-19fe2f509eeed97af68d0e3f0e42551d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><b>Anja Kreutzer<\/b><br \/>\nDirector Research and Development<br \/>\nE-Mail: <a href=\"mailto:anja.kreutzer@skopos.de\">anja.kreutzer@skopos.de<\/a><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. 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