{"id":7647,"date":"2023-06-27T12:19:30","date_gmt":"2023-06-27T10:19:30","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=7647"},"modified":"2023-07-13T11:12:43","modified_gmt":"2023-07-13T09:12:43","slug":"pop-up-community","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/solutions\/pop-up-community","title":{"rendered":"The pop-up community: your hotline to your target group"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 521px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7647'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7h0p6-105a7c063055ad3e79ab557d673a4d5b\">\n.flex_column.av-7h0p6-105a7c063055ad3e79ab557d673a4d5b{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-7h0p6-105a7c063055ad3e79ab557d673a4d5b av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-kks1der1-be7ebdabd5ac3df227da062ac7b1c7a2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: left;\">Community research<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kks1ebdd-2d7a384b12feba4fc5410fb915c79094 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>The pop-up community: your hotline to your target group<\/h2>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-9mkd6-bfd26c59e429ea18b8214b0eb120a9d7\">\n.flex_column.av-9mkd6-bfd26c59e429ea18b8214b0eb120a9d7{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-9mkd6-bfd26c59e429ea18b8214b0eb120a9d7 av_one_full  avia-builder-el-4  el_after_av_one_full  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><p><section  class='av_textblock_section av-kks1nwwz-2fe2b04c9e51cc0212643394f14c4664 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A digital community allows you to always communicate directly with your target group &#8211; flexible, fast and practical. It has never been easier to really understand the requirements and needs of your customers and to tailor your offering precisely to them.<\/p>\n<p>You activate a research community for a limited time &#8211; or let it run continuously. You work with individuals or groups, time-shifted or simultaneously. To answer your questions, we use forums, blogs, surveys, diaries, remote interviews or workshops. Depending on which tools fit best and bring you the greatest gain in insights.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kks5df8i-d07eb876113d63762476c0d78741b007\">\n#top .hr.hr-invisible.av-kks5df8i-d07eb876113d63762476c0d78741b007{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kks5df8i-d07eb876113d63762476c0d78741b007 hr-invisible  avia-builder-el-6  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p><\/div><\/p>\n<div  class='hr av-9iyqi-6f097c6272185f23216319b99db98ec1 hr-default  avia-builder-el-7  el_after_av_one_full  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kks213a3-dd07b7969ce5303cb44a5cac1734af37 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>The advantages of the SKOPOS pop-up community:<\/strong><\/h3>\n<\/div><\/section>\n<div class='flex_column_table av-cmm0y-d56ac8e382a1ac507ebbee507d5693be sc-av_four_fifth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cmm0y-d56ac8e382a1ac507ebbee507d5693be\">\n.flex_column.av-cmm0y-d56ac8e382a1ac507ebbee507d5693be{\nborder-radius:0px 0px 0px 0px;\npadding:10px 10px 10px 10px;\n}\n<\/style>\n<div  class='flex_column av-cmm0y-d56ac8e382a1ac507ebbee507d5693be av_four_fifth  avia-builder-el-9  el_after_av_textblock  el_before_av_hr  first flex_column_table_cell av-equal-height-column av-align-top  column-top-margin'     ><p><section  class='av_textblock_section av-kks1qpu5-194e431c24da21b6068a08f60360dd22 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b\">\n.av_font_icon.av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-6f00efe469658a83ce785d4bc72e2f8b avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You learn details about the wishes, motives and habits of your target group.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kks1qpu5-26-8314efc7baa850d88143bf37a42ca828 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-25-8f88d596aa67919379a9c1cc316a99f2\">\n.av_font_icon.av-2bb6m8-25-8f88d596aa67919379a9c1cc316a99f2 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-25-8f88d596aa67919379a9c1cc316a99f2 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You can sit back and relax: We moderate the community for you.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kks1qpu5-24-2a99d7a7c04b39df6ba0c8787af22043 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-23-76df30fdfce655709619219774727b9e\">\n.av_font_icon.av-2bb6m8-23-76df30fdfce655709619219774727b9e .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-23-76df30fdfce655709619219774727b9e avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You control the process: We conduct iterative or in-depth research for you.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kks1qpu5-22-5c6035c1396672879a2c43d423295899 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-21-6b111dfac01a5a35bf9504822ed23fe6\">\n.av_font_icon.av-2bb6m8-21-6b111dfac01a5a35bf9504822ed23fe6 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-21-6b111dfac01a5a35bf9504822ed23fe6 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You always stay up to date in real time &#8211; thanks to insights through the push of a button.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kks1qpu5-20-ebc1a78b75af51e37b44ea802674aed3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-19-85a35de5fdaffbda16080c469d9579c6\">\n.av_font_icon.av-2bb6m8-19-85a35de5fdaffbda16080c469d9579c6 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-19-85a35de5fdaffbda16080c469d9579c6 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>You can be sure that the participants are 100% suitable.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kks1qpu5-18-c990f18fd265d8bf4d804d2b2c5ba146 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-17-744fbf12bbac98864bd84322508797ee\">\n.av_font_icon.av-2bb6m8-17-744fbf12bbac98864bd84322508797ee .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-17-744fbf12bbac98864bd84322508797ee avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Whether branded or unbranded: We build the right community for you.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kks1qpu5-16-b2b84919015bb63a573ae724437ee6e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-15-800312007002e7dee53b48229b766a2d\">\n.av_font_icon.av-2bb6m8-15-800312007002e7dee53b48229b766a2d .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-15-800312007002e7dee53b48229b766a2d avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Our solution is 100% responsive for desktop, tablet and smartphone.<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kks1qpu5-14-372942c91e72cb97afe21f6f25536a77 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2bb6m8-13-c94d0e8f75bf623988e8cdf298754802\">\n.av_font_icon.av-2bb6m8-13-c94d0e8f75bf623988e8cdf298754802 .av-icon-char{\nfont-size:25px;\nline-height:25px;\n}\n<\/style>\n<span  class='av_font_icon av-2bb6m8-13-c94d0e8f75bf623988e8cdf298754802 avia_animate_when_visible av-icon-style- avia-icon-pos-left avia-iconfont avia-font-entypo-fontello av-no-color avia-icon-animate'><span class='av-icon-char' data-av_icon='\ue897' data-av_iconfont='entypo-fontello' aria-hidden=\"true\" ><\/span><\/span>Simple organization: We offer you software and service from a single source.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kks5df8i-28-d1b75b1c0549a5c4b1b745ffdc619907\">\n#top .hr.hr-invisible.av-kks5df8i-28-d1b75b1c0549a5c4b1b745ffdc619907{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-kks5df8i-28-d1b75b1c0549a5c4b1b745ffdc619907 hr-invisible  avia-builder-el-26  el_after_av_four_fifth  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='hr av-kks228gy-05ae4529da90adbbc6347b3b18210b8e hr-default  avia-builder-el-27  el_after_av_hr  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<section  class='av_textblock_section av-kks2xptn-025767ac688b323c125f0763ba565364 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>Your benefit: Valuable insights and inspiring input<\/strong><\/h3>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tan3u-431ec579d56f9575983d98a9658050f9\">\n.flex_column.av-tan3u-431ec579d56f9575983d98a9658050f9{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-tan3u-431ec579d56f9575983d98a9658050f9 av_one_half  avia-builder-el-29  el_after_av_textblock  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kks2i3ot-10-21749f20b837af9bca3d66016702a0fc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4>Connect with your customers<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kks2i3ot-8-2559b0a893d6b31e5663e51ab686eb18 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Get to know your customers&#8217; needs, motives and habits better. Give them time to reflect on questions or report in detail. Accompany the participants in individual tasks or in an open, joint discussion &#8211; this way you will learn exactly what moves them. And when their opinions change.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ma8oq-7e1588083080425f71e9f2e781ad2193\">\n.flex_column.av-ma8oq-7e1588083080425f71e9f2e781ad2193{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ma8oq-7e1588083080425f71e9f2e781ad2193 av_one_half  avia-builder-el-32  el_after_av_one_half  el_before_av_one_half  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kks2i3ot-7-4f2b24744854df839bc7d320d49633d5 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><span class=\"EOP SCXW259140475 BCX9\" data-ccp-props=\"{\">Turn phrases into promises<\/span><\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kks2i3ot-6-232739c4985e94dc586ccd711499a714 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Developing better product and service ideas together with your customers is no longer just an empty phrase with a research community. You find out how your target group gets along with your service or what they may not understand. And above all: what improvements or alternatives they would like to see. You gain valuable user-based input for your product or service development.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fnu4i-4420ca9a6b42e35caa13c27c39f18e5e\">\n.flex_column.av-fnu4i-4420ca9a6b42e35caa13c27c39f18e5e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-fnu4i-4420ca9a6b42e35caa13c27c39f18e5e av_one_half  avia-builder-el-35  el_after_av_one_half  el_before_av_one_half  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kks2i3ot-5-e77b60de0ad947c37a3ba30e8dab437f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><span class=\"EOP SCXW202000925 BCX9\" data-ccp-props=\"{\">Focus on &#8220;Pain Points&#8221;<\/span><\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kks2i3ot-4-216a482e2b4a67e2aa38e7cc82c475ab '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you don&#8217;t survey your target group in an across-the-board, point-by-point manner, but rather precisely when something happens, you bring the pain points in your customers&#8217; journeys to light. In your research community, you can then discuss with your customers how to make your journey more successful.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aymay-15d414a2ee181a48717bcf906a30221e\">\n.flex_column.av-aymay-15d414a2ee181a48717bcf906a30221e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-aymay-15d414a2ee181a48717bcf906a30221e av_one_half  avia-builder-el-38  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-kks2i3ot-3-491fa8098d06de241e5e7ed2e8b5bf2c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h4><span class=\"EOP SCXW251333199 BCX9\" data-ccp-props=\"{\">Look forward to making easy decisions<\/span><\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-kks2i3ot-2-e57bae09abe53532fedbeda638e97a7e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>We take care of filling your community with life. We take care of filling your community with life. 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