{"id":15687,"date":"2025-02-03T15:53:26","date_gmt":"2025-02-03T14:53:26","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=15687"},"modified":"2025-02-03T16:07:05","modified_gmt":"2025-02-03T15:07:05","slug":"qual-quant-mix-of-methods-for-das-futterhaus","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/cases\/qual-quant-mix-of-methods-for-das-futterhaus","title":{"rendered":"Case study \u2013 Qualitative &#038; quantitative mix of methods for Das Futterhaus"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ii8ljkj-9081cb99f2075d2b1156442fb45e3bdf\">\n.avia-image-container.av-ii8ljkj-9081cb99f2075d2b1156442fb45e3bdf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-ii8ljkj-9081cb99f2075d2b1156442fb45e3bdf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-ii8ljkj-9081cb99f2075d2b1156442fb45e3bdf av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-0  el_before_av_image  avia-builder-el-first  av-desktop-hide av-medium-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/07\/Case-rewe-keyvisual05.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-fa76aa26e34bf0099d8f00e55818efd1\">\n.avia-image-container.av-av_image-fa76aa26e34bf0099d8f00e55818efd1 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-fa76aa26e34bf0099d8f00e55818efd1 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-fa76aa26e34bf0099d8f00e55818efd1 av-styling- avia-align-center  avia-builder-el-1  el_after_av_image  el_before_av_hr '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15706 avia-img-lazy-loading-not-15706 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Header_Das_Futterhaus.jpg\" alt='Case Study \u2013 Methoden-Mix f\u00fcr den Gesundheitsmarkt' title='Case Study \u2013 Methoden-Mix f\u00fcr den Gesundheitsmarkt'  height=\"500\" width=\"1150\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Header_Das_Futterhaus.jpg 1150w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Header_Das_Futterhaus-300x130.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Header_Das_Futterhaus-1030x448.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Header_Das_Futterhaus-768x334.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Header_Das_Futterhaus-705x307.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Header_Das_Futterhaus-200x87.jpg 200w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-50edc9949d927eab467680f201044eec\">\n#top .hr.hr-invisible.av-av_hr-50edc9949d927eab467680f201044eec{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-av_hr-50edc9949d927eab467680f201044eec hr-invisible  avia-builder-el-2  el_after_av_image  el_before_av_three_fifth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-av_three_fifth-6a1f28d2a3caf3a567c504c4154e0bdd sc-av_three_fifth av-equal-height-column-flextable'><div  class='flex_column av-av_three_fifth-6a1f28d2a3caf3a567c504c4154e0bdd av_three_fifth  avia-builder-el-3  el_after_av_hr  el_before_av_two_fifth  first no_margin flex_column_table_cell av-equal-height-column av-align-bottom  '     ><section  class='av_textblock_section av-m6p5df0d-24d54e879f8fb2095c08572e50bb6b41 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Case study \u2013 Qualitative &amp; quantitative mix of methods for <em>Das Futterhaus<\/em><\/h1>\n<\/div><\/section><\/div>\n<div  class='flex_column av-av_two_fifth-f1c518e9ff58e869f80c8f093487abc9 av_two_fifth  avia-builder-el-5  el_after_av_three_fifth  el_before_av_hr  no_margin flex_column_table_cell av-equal-height-column av-align-bottom  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-f86974a8db43aa953343ee46db363e95\">\n.avia-image-container.av-av_image-f86974a8db43aa953343ee46db363e95 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-f86974a8db43aa953343ee46db363e95 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-f86974a8db43aa953343ee46db363e95 av-styling- avia-align-right  avia-builder-el-6  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15697 avia-img-lazy-loading-not-15697 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092-300x98.png\" alt='Das Futterhaus' title='Das Futterhaus'  height=\"98\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092-300x98.png 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092-768x251.png 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092-705x230.png 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092-200x65.png 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092.png 820w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-82f5be0ae0af6a64fe3091010b237709\">\n#top .hr.hr-invisible.av-av_hr-82f5be0ae0af6a64fe3091010b237709{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-av_hr-82f5be0ae0af6a64fe3091010b237709 hr-invisible  avia-builder-el-7  el_after_av_two_fifth  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_full-7714eba142aeda1f8b5272a3c372b279 av_one_full  avia-builder-el-8  el_after_av_hr  el_before_av_image  first flex_column_div  '     ><section  class='av_textblock_section av-m6p5dwie-0ea2503f520224ec0c4787d079dbdca7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How we put the brand image of a store brand to the test for <em>Das Futterhaus!<\/em><\/h2>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_image-ffd2382987c56ee63c5bd4bf5e429a80\">\n.avia-image-container.av-av_image-ffd2382987c56ee63c5bd4bf5e429a80 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-av_image-ffd2382987c56ee63c5bd4bf5e429a80 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-av_image-ffd2382987c56ee63c5bd4bf5e429a80 av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-10  el_after_av_one_full  el_before_av_hr  av-desktop-hide av-medium-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/07\/Case-rewe-keyvisual05.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3a876428eececa9d35452247ddb053af\">\n#top .hr.hr-invisible.av-av_hr-3a876428eececa9d35452247ddb053af{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-3a876428eececa9d35452247ddb053af hr-invisible  avia-builder-el-11  el_after_av_image  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_half-a93934ecd89fbb8a9566d39e89cd3725 av_one_half  avia-builder-el-12  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p5ehco-dc740a4c3e99fa5533ed29ef91bbc2cf\">\n#top .av_textblock_section.av-m6p5ehco-dc740a4c3e99fa5533ed29ef91bbc2cf .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m6p5ehco-dc740a4c3e99fa5533ed29ef91bbc2cf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">The challenge<\/span><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6p5f137-08184da2d4deb76fd9bd6cefe8a9caa7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Understanding the current brand image<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3cdc9664f29087702913853352eac422\">\n#top .hr.hr-invisible.av-av_hr-3cdc9664f29087702913853352eac422{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-av_hr-3cdc9664f29087702913853352eac422 hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m6p5fhtm-18a498fb4ec79e41de54858e32d83b3c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>As part of a market research project, the brand image of a premium in-house brand of <em>Das Futterhaus<\/em> for dog and cat food with its perceived strengths and weaknesses in comparison to the competition was to be analyzed and possibilities for future orientation were to be determined.<\/p>\n<p>In order to depict a complete brand image, as many different subject areas as possible should be examined from different perspectives.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-av_one_half-d06667205e6186ec8414c6eb7605d406 av_one_half  avia-builder-el-17  el_after_av_one_half  el_before_av_hr  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p5e8hj-e253c557ec3e7e1f59aaaf14a78d4fbb\">\n#top .av_textblock_section.av-m6p5e8hj-e253c557ec3e7e1f59aaaf14a78d4fbb .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m6p5e8hj-e253c557ec3e7e1f59aaaf14a78d4fbb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">The goal<\/span><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6p5ghj8-29fff423568a7b4320b4f876cb6148de '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Optimize brand alignment<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3cdc9664f29087702913853352eac422\">\n#top .hr.hr-invisible.av-av_hr-3cdc9664f29087702913853352eac422{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-av_hr-3cdc9664f29087702913853352eac422 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-m6p5g70a-403e85e14decde15265bb50005afb21f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The aim was to derive a specific recommendation for brand management that better exploits the existing potential and thus improves sales figures in the long term.<\/p>\n<p>In order to be able to make valid strategic decisions about the brand orientation, a reliable database of figures among dog and cat owners was required, as well as the perspective of <em>Das Futterhaus<\/em> store employees.<\/p>\n<p>In addition, aspects of brand perception that are more subconsciously incorporated into the purchase decision should also be examined and analyzed.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='hr av-av_hr-09a535e248e577d652f44d95c9d60473 hr-default  avia-builder-el-22  el_after_av_one_half  el_before_av_hr  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-208bbfedfd59a76fd0c54efcc150d938\">\n#top .hr.hr-invisible.av-av_hr-208bbfedfd59a76fd0c54efcc150d938{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-208bbfedfd59a76fd0c54efcc150d938 hr-invisible  avia-builder-el-23  el_after_av_hr  el_before_av_one_half  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-av_one_half-82c421f339a928a8ac690ceea3cff6cb av_one_half  avia-builder-el-24  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p5grsa-0f03b035f761f79ce057a677250f9b01\">\n#top .av_textblock_section.av-m6p5grsa-0f03b035f761f79ce057a677250f9b01 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m6p5grsa-0f03b035f761f79ce057a677250f9b01 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">The solution<\/span><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6p5pcui-28c3e6928aafd181f1b74d26a2d0097f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Comprehensive exploration from different perspectives using a mix of methods!<\/h3>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-av_one_half-fc35d0aefa3db41e93fa77761526c7bd av_one_half  avia-builder-el-27  el_after_av_one_half  el_before_av_one_half  flex_column_div av-hide-on-mobile  '     ><\/div>\n<div  class='flex_column 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href=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2-1030x579.jpg\" data-srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2-200x113.jpg 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2.jpg 1280w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image '  aria-label='KV Berlin - E-Health Videosprechstunde'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15881 avia-img-lazy-loading-not-15881 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2.jpg\" alt='KV Berlin - E-Health Videosprechstunde' title='KV Berlin - E-Health Videosprechstunde'  height=\"720\" width=\"1280\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2.jpg 1280w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe_2-200x113.jpg 200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p5xb7w-608a74f0063d4e9d81df6b197ca30e9f\">\n.avia-image-container.av-m6p5xb7w-608a74f0063d4e9d81df6b197ca30e9f img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m6p5xb7w-608a74f0063d4e9d81df6b197ca30e9f .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m6p5xb7w-608a74f0063d4e9d81df6b197ca30e9f av-styling- av-img-linked avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-30  el_after_av_image  el_before_av_image '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke-1030x579.jpg\" data-srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke-200x113.jpg 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke.jpg 1280w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image '  aria-label='KV Berlin - Verstaendnis von E-Health'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15878 avia-img-lazy-loading-not-15878 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke.jpg\" alt='KV Berlin - Verstaendnis von E-Health' title='KV Berlin - Verstaendnis von E-Health'  height=\"720\" width=\"1280\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke.jpg 1280w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Toplines-Futterhaus-Relaunch-Eigenmarke-200x113.jpg 200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p5xpoi-f6db7a4ba04fff0fb3523c9b8b96405c\">\n.avia-image-container.av-m6p5xpoi-f6db7a4ba04fff0fb3523c9b8b96405c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-m6p5xpoi-f6db7a4ba04fff0fb3523c9b8b96405c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-m6p5xpoi-f6db7a4ba04fff0fb3523c9b8b96405c av-styling- av-img-linked avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-31  el_after_av_image  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe-1030x579.jpg\" data-srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe-200x113.jpg 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe.jpg 1280w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image '  aria-label='KV Berlin - Verstaendnis von E-Health'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15875 avia-img-lazy-loading-not-15875 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe.jpg\" alt='KV Berlin - Verstaendnis von E-Health' title='KV Berlin - Verstaendnis von E-Health'  height=\"720\" width=\"1280\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe.jpg 1280w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/02\/SKOPOS-Ergebnisbericht-Futterhaus-Relaunch-Eigenmarke-Quantitative-Stufe-200x113.jpg 200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/div><\/div><\/div><\/p><\/div>\n<div  class='flex_column av-av_one_half-d06667205e6186ec8414c6eb7605d406 av_one_half  avia-builder-el-32  el_after_av_one_half  el_before_av_hr  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p5nptn-e6099756f1ecb6e450f9724858db851c\">\n#top .avia-icon-list-container.av-m6p5nptn-e6099756f1ecb6e450f9724858db851c .iconlist_icon{\ncolor:#666666;\n}\n#top .avia-icon-list-container.av-m6p5nptn-e6099756f1ecb6e450f9724858db851c .iconlist_icon svg:first-child{\nstroke:#666666;\nfill:#666666;\n}\n<\/style>\n<div  class='avia-icon-list-container av-m6p5nptn-e6099756f1ecb6e450f9724858db851c  avia-builder-el-33  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-m6p5nptn-e6099756f1ecb6e450f9724858db851c avia-iconlist-animate'>\n<li><div class='iconlist_icon av-m6p5m6qe-e30abbc4b6341629a6ac605a76b205c1 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Accompanied shopping in 4 selected <em>Das Futterhaus<\/em> stores with 6 dog &amp; cat owners per location for qualitative and in-depth exploration of conscious and subconscious aspects of brand perception via think-aloud technique.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m6p5mpv3-39dd4e3a51a145a867732b591f2ef20c avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Online survey via access panel with n=2,000 dog &amp; cat owners for the quantitative investigation of brand perception among (potential) customers.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m6p5nm91-d4f5d562dbd98ec77ac5e7bb36b5dbe1 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Internal survey of n=503 <em>Das Futterhaus<\/em> employees from stores in Germany or Austria via online survey.<\/p>\n<p><strong>Key topics:<\/strong><\/p>\n<p><em>Brand tunnel<\/em><\/p>\n<p>&#8211; Information on the animal &amp; purchasing behavior of pet food<br \/>\n&#8211; Criteria when buying pet food<br \/>\n&#8211; Awareness &amp; purchase of pet food brands<br \/>\n&#8211; Loyalty &amp; recommendation<\/p>\n<p><em>Brand analysis <\/em><\/p>\n<p>&#8211; Reasons to buy &amp; barriers<br \/>\n&#8211; Perceived brand profile<br \/>\n&#8211; Perceived product features<br \/>\n&#8211; Detailed assessment of packaging<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<div  class='hr av-av_hr-34d966c1397a867a533fbb38af979625 hr-default  avia-builder-el-34  el_after_av_one_half  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-af89a52d51412774536fa272e468f7cd\">\n#top .hr.hr-invisible.av-av_hr-af89a52d51412774536fa272e468f7cd{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-af89a52d51412774536fa272e468f7cd hr-invisible  avia-builder-el-35  el_after_av_hr  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-b30fa08a8cef104b6ba830a42ecd8832\">\n.flex_column.av-av_one_half-b30fa08a8cef104b6ba830a42ecd8832{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-b30fa08a8cef104b6ba830a42ecd8832 av_one_half  avia-builder-el-36  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_textblock-9c02898517891ed0b33d7328322ef790\">\n#top .av_textblock_section.av-av_textblock-9c02898517891ed0b33d7328322ef790 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-av_textblock-9c02898517891ed0b33d7328322ef790 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">Key facts<\/span><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-m6p5q021-43213adab0b40bb677779df9f8035456 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>What we have achieved<\/h3>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-b2ca113263c9c1b3533c50badbc47dc8\">\n.flex_column.av-av_one_half-b2ca113263c9c1b3533c50badbc47dc8{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-b2ca113263c9c1b3533c50badbc47dc8 av_one_half  avia-builder-el-39  el_after_av_one_half  el_before_av_three_fourth  flex_column_div av-hide-on-mobile  '     ><\/div>\n<div  class='flex_column av-av_three_fourth-a93934ecd89fbb8a9566d39e89cd3725 av_three_fourth  avia-builder-el-40  el_after_av_one_half  el_before_av_hr  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p5tehd-50ae21ac640a521835829c223cbe6549\">\n#top .avia-icon-list-container.av-m6p5tehd-50ae21ac640a521835829c223cbe6549 .iconlist_icon{\ncolor:#666666;\n}\n#top .avia-icon-list-container.av-m6p5tehd-50ae21ac640a521835829c223cbe6549 .iconlist_icon svg:first-child{\nstroke:#666666;\nfill:#666666;\n}\n<\/style>\n<div  class='avia-icon-list-container av-m6p5tehd-50ae21ac640a521835829c223cbe6549  avia-builder-el-41  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-m6p5tehd-50ae21ac640a521835829c223cbe6549 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-m6p5quju-5844f05ddb941306e85145cb6892efcc avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Collection of statistically reliable results for market and competition analysis<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m6p5r7pk-d994083eaf0e1b8d407de2b0d6307178 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Detailed analysis of brand connoisseurs and buyers&#8217; perception of the in-house brand<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m6p5ri0c-651e05b8e74cb8c260aa5370e387b3d5 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Comprehensive exploration of the brand image of the in-house brand from different perspectives<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m6p5s1xx-26259d27fddb4d822a014c2090745d2b avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Comparison of external view (dog and cat owners) and internal view (<em>Das Futterhaus<\/em> store employees)<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m6p5sejl-9067ac3ec70b2a12ec612b7f804041d1 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Identification of problem areas &amp; optimization potential for packaging and brand presence<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m6p5su5m-9bd0f220d4670ce2d86b5d12f5bfd1e5 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Analysis of the product range design with corresponding recommendations for future orientation<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-m6p5tdry-f56b28cd59a6f04fc6798ba9464af2eb avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Collection of specific brand and product range insights that can also be transferred to other brands and product ranges<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<div  class='hr av-av_hr-79dbd4a56e2a2c197ceda43d45e6595a hr-default  avia-builder-el-42  el_after_av_three_fourth  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-af89a52d51412774536fa272e468f7cd\">\n#top .hr.hr-invisible.av-av_hr-af89a52d51412774536fa272e468f7cd{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-af89a52d51412774536fa272e468f7cd hr-invisible  avia-builder-el-43  el_after_av_hr  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-b30fa08a8cef104b6ba830a42ecd8832\">\n.flex_column.av-av_one_half-b30fa08a8cef104b6ba830a42ecd8832{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-b30fa08a8cef104b6ba830a42ecd8832 av_one_half  avia-builder-el-44  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p6o7vb-08dd9ea3eae098d562c8f736533302cc\">\n#top .av_textblock_section.av-m6p6o7vb-08dd9ea3eae098d562c8f736533302cc .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m6p6o7vb-08dd9ea3eae098d562c8f736533302cc '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">What our customers say<\/span><\/h3>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-b2ca113263c9c1b3533c50badbc47dc8\">\n.flex_column.av-av_one_half-b2ca113263c9c1b3533c50badbc47dc8{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-av_one_half-b2ca113263c9c1b3533c50badbc47dc8 av_one_half  avia-builder-el-46  el_after_av_one_half  el_before_av_one_full  flex_column_div av-hide-on-mobile  '     ><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-919bb411b0a0c6bd9375184ef6e5b477\">\n.flex_column.av-av_one_full-919bb411b0a0c6bd9375184ef6e5b477{\nborder-width:2px;\nborder-color:#edae44;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:30px 50px 30px 50px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-919bb411b0a0c6bd9375184ef6e5b477 av_one_full  avia-builder-el-47  el_after_av_one_half  el_before_av_hr  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p5uhvl-9db726cc86b9dac1aaf199ba88458e26\">\n#top .av_textblock_section.av-m6p5uhvl-9db726cc86b9dac1aaf199ba88458e26 .avia_textblock{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-m6p5uhvl-9db726cc86b9dac1aaf199ba88458e26 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-small-hide av-mini-hide avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\u201eThe study was a complete success and we received many good ideas for the further development of the brand and product ranges. In retrospect, your suggestion at the time to also interview the employees was particularly valuable for us. In the same way, the accompanied shopping also gave us many interesting insights at a qualitative level. Here, we also gained various points of reference for developing not only our in-house brand, but also our brands and product ranges as a whole.\u201d<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-35d53d7be2491954ac97ecc375137ffb\">\n#top .hr.hr-invisible.av-av_hr-35d53d7be2491954ac97ecc375137ffb{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-av_hr-35d53d7be2491954ac97ecc375137ffb hr-invisible  avia-builder-el-49  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><em> Andrea Clausen, Teamlead Productmanagement in-house brands, ACTIVA Pet products<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15695 alignnone\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092.png\" alt=\"\" width=\"239\" height=\"78\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092.png 820w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092-300x98.png 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092-768x251.png 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092-705x230.png 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092-200x65.png 200w\" sizes=\"auto, (max-width: 239px) 100vw, 239px\" \/><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m6p5v3na-bd1246f7461c2082affdd02384b2e96c\">\n#top .av_textblock_section.av-m6p5v3na-bd1246f7461c2082affdd02384b2e96c .avia_textblock{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-m6p5v3na-bd1246f7461c2082affdd02384b2e96c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-desktop-hide av-medium-hide avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\u201eThe study was a complete success and we received many good ideas for the further development of the brand and product ranges. In retrospect, your suggestion at the time to also interview the employees was particularly valuable for us. In the same way, the accompanied shopping also gave us many interesting insights at a qualitative level. Here, we also gained various points of reference for developing not only our in-house brand, but also our brands and product ranges as a whole.\u201d<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-35d53d7be2491954ac97ecc375137ffb\">\n#top .hr.hr-invisible.av-av_hr-35d53d7be2491954ac97ecc375137ffb{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-av_hr-35d53d7be2491954ac97ecc375137ffb hr-invisible  avia-builder-el-51  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><em>Andrea Clausen, Teamlead Productmanagement in-house brands, ACTIVA Pet products<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15695 \" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092.png\" alt=\"\" width=\"242\" height=\"79\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092.png 820w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092-300x98.png 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092-768x251.png 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092-705x230.png 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/idx-30vwgA_1737704959092-200x65.png 200w\" sizes=\"auto, (max-width: 242px) 100vw, 242px\" \/><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-af89a52d51412774536fa272e468f7cd\">\n#top .hr.hr-invisible.av-av_hr-af89a52d51412774536fa272e468f7cd{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-av_hr-af89a52d51412774536fa272e468f7cd hr-invisible  avia-builder-el-52  el_after_av_one_full  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='hr av-av_hr-34d966c1397a867a533fbb38af979625 hr-default  avia-builder-el-53  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3a876428eececa9d35452247ddb053af\">\n#top .hr.hr-invisible.av-av_hr-3a876428eececa9d35452247ddb053af{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-3a876428eececa9d35452247ddb053af hr-invisible  avia-builder-el-54  el_after_av_hr  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2h0hp1v-15cbf45424b2e27ae032dca3f1781823\">\n.flex_column.av-2h0hp1v-15cbf45424b2e27ae032dca3f1781823{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-2h0hp1v-15cbf45424b2e27ae032dca3f1781823 av_one_half  avia-builder-el-55  el_after_av_hr  el_before_av_icongrid  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m2dd7146-9d5f4d3b07e5e91dcb608bae214725f4\">\n#top .av_textblock_section.av-m2dd7146-9d5f4d3b07e5e91dcb608bae214725f4 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-m2dd7146-9d5f4d3b07e5e91dcb608bae214725f4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">More case studies<\/span><\/h3>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1xdq0tv-a488bb12ee75b2c1e93e80f084c9f306\">\n.avia-icon-grid-container.av-1xdq0tv-a488bb12ee75b2c1e93e80f084c9f306 .avia-icongrid{\njustify-content:space-between;\n}\n.avia-icon-grid-container.av-1xdq0tv-a488bb12ee75b2c1e93e80f084c9f306 li.av-icon-cell-item{\nflex-basis:calc(33.33% - 6.66666666667px);\n}\n.avia-icon-grid-container.av-1xdq0tv-a488bb12ee75b2c1e93e80f084c9f306 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.avia-icon-grid-container.av-1xdq0tv-a488bb12ee75b2c1e93e80f084c9f306 .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-989 li{\nflex:0 1 calc(50% - 5px);\n}\n}\n\n@media only screen and (max-width: 767px){ \n#top .avia-icon-grid-container.av-1xdq0tv-a488bb12ee75b2c1e93e80f084c9f306 .avia-icongrid.av-flex-cells.av-can-break-50.av-50-break-767 li{\nflex:0 1 calc(50% - 5px);\n}\n}\n<\/style>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-sub-av-1xdq0tv-a488bb12ee75b2c1e93e80f084c9f306\">\n.avia-icon-grid-container .avia-icongrid-tooltip .avia-icongrid-wrapper.av-1gzy0z7-2ad32fe94a3befc9bc28101fe2eb31ae .article-icon-entry.bg-img:before{\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/12\/Case-rewe-uebersicht.jpg) 50% 50% no-repeat scroll;\nfilter:blur(1px);\n}\n.avia-icon-grid-container .avia-icongrid-wrapper.av-10q1ck3-2e9c25cae8327290793d1e227e575900 .avia-icongrid-content{\nbackground:unset;\nbackground-color:#ffffff;\n}\n.avia-icon-grid-container .avia-icongrid-wrapper.av-10q1ck3-2e9c25cae8327290793d1e227e575900 .avia-icongrid-flipback{\nbackground:unset;\nbackground-color:#ffffff;\n}\n.avia-icon-grid-container .avia-icongrid-tooltip .avia-icongrid-wrapper.av-10q1ck3-2e9c25cae8327290793d1e227e575900 .article-icon-entry.bg-img:before{\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/12\/Case-protina-uebersicht.jpg) 50% 50% no-repeat scroll;\n}\n.avia-icon-grid-container .avia-icongrid-tooltip .avia-icongrid-wrapper.av-vkc8z7-b6daba85d23a36e1cb2a89c6697377ff .article-icon-entry.bg-img:before{\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/12\/Case-kindoh-uebersicht.jpg) 50% 50% no-repeat scroll;\n}\n<\/style>\n<div  id=\"case-flip\"  class='avia-icon-grid-container av-1xdq0tv-a488bb12ee75b2c1e93e80f084c9f306  avia-builder-el-57  el_after_av_one_half  avia-builder-el-last ' ><ul id='avia-icongrid-69f433194032c' class='avia-icongrid clearfix avia_animate_when_almost_visible avia-icongrid-tooltip avia-icongrid-numrow-3 avia-cell-space-between av-flex-cells av-50-break-989 av-can-break-50'>\n<li class='av-icon-cell-item av-row-with-3-cells av-row-nr-1 av-cell-1 av-first-cell-row av-first-cell-item'><a href='https:\/\/www.skopos.de\/en\/cases\/case-study-research-portal-for-the-rewe-group' title='Research-Portal for REWE GROUP'  class='avia-icongrid-wrapper av-1gzy0z7-2ad32fe94a3befc9bc28101fe2eb31ae'><article class='article-icon-entry bg-img'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><header class=\"entry-content-header\" aria-label=\"Icon: Research-Portal for REWE GROUP\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Research-Portal for REWE GROUP<\/h4><\/header><\/div><\/div><div class='avia-icongrid-content' data-class-flipback=''><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>How we optimized the internal market research processes together with the REWE GROUP<\/p>\n<\/div><\/div><\/div><\/article><\/a><\/li>\n<li class='av-icon-cell-item av-row-with-3-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><a href='https:\/\/www.skopos.de\/en\/cases\/case-study-research-community-for-pronita' title='Research-Community for PROTINA'  class='avia-icongrid-wrapper av-10q1ck3-2e9c25cae8327290793d1e227e575900'><article class='article-icon-entry bg-img'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><header class=\"entry-content-header\" aria-label=\"Icon: Research-Community for PROTINA\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Research-Community for PROTINA<\/h4><\/header><\/div><\/div><div class='avia-icongrid-content' data-class-flipback=''><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>How we made the roll-out of <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6030\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/12\/lintia_01.png\" alt=\"LINTIA Logo\" width=\"115\" height=\"28\" \/>even more successful with a community<\/p>\n<\/div><\/div><\/div><\/article><\/a><\/li>\n<li class='av-icon-cell-item av-row-with-3-cells av-row-nr-1 av-cell-3 av-first-cell-row av-last-cell-item'><a href='https:\/\/www.skopos.de\/en?page_id=7570' title='Research-Community for kindoh'  class='avia-icongrid-wrapper av-vkc8z7-b6daba85d23a36e1cb2a89c6697377ff'><article class='article-icon-entry bg-img'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><header class=\"entry-content-header\" aria-label=\"Icon: Research-Community for kindoh\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Research-Community for kindoh<\/h4><\/header><\/div><\/div><div class='avia-icongrid-content' data-class-flipback=''><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>How we brought South Korean diapers to Germany with a community!<\/p>\n<\/div><\/div><\/div><\/article><\/a><\/li>\n<\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":15706,"parent":7889,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-15687","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qual &amp; quant mix of methods for Das Futterhaus | SKOPOS RESEARCH<\/title>\n<meta name=\"description\" content=\"\u2713Case Study \u25baHow we put the brand image of Das Futterhaus&#039; own brand to the test \u25baLearn more about it here\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos.de\/en\/cases\/qual-quant-mix-of-methods-for-das-futterhaus\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual &amp; quant mix of methods for Das Futterhaus | SKOPOS RESEARCH\" \/>\n<meta property=\"og:description\" content=\"\u2713Case Study \u25baHow we put the brand image of Das Futterhaus&#039; own brand to the test \u25baLearn more about it here\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skopos.de\/en\/cases\/qual-quant-mix-of-methods-for-das-futterhaus\" \/>\n<meta property=\"og:site_name\" content=\"SKOPOS RESEARCH\" \/>\n<meta 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