{"id":14974,"date":"2024-08-15T16:36:03","date_gmt":"2024-08-15T14:36:03","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=14974"},"modified":"2024-08-15T17:01:09","modified_gmt":"2024-08-15T15:01:09","slug":"industrie-b2b","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/industries\/industrie-b2b","title":{"rendered":"Industry &#038; B2B"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 541px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-14974'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-ru711yl-7012cc8debc38c795f810910abbf8e41 av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_hr  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-lzldod8j-506b97d8b85d42bacf81aeb4678fab20 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Industry &amp; B2B<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lzldooec-d5168bb86a3d9c435b918629bc618b9f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Business customers are people too &#8211; and yet they have very specific needs<\/h2>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2py1wjx-a23f590119df561cec8ca7ad213154fb\">\n#top .hr.hr-invisible.av-2py1wjx-a23f590119df561cec8ca7ad213154fb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-2py1wjx-a23f590119df561cec8ca7ad213154fb hr-invisible  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-qx64k25-1956d34548b51983f9d1fa8b19ecdb47 av_one_full  avia-builder-el-5  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-qjh3i0d-2cdfb74ce7e793b896a18fac0a047140 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span data-contrast=\"auto\">Even though we have already embarked on the transition to a &#8220;service society&#8221;: Germany remains one of the most important industrial locations in the world. Around 20% of our economic output is generated within this sector, which is invisible to many. Many consumers have minimal or no direct interaction with these products. For a long time, market research was not an issue in these B2B sectors. After all, they often operate in special niches where they &#8220;know&#8221; their customers and market competitors. However, this awareness is increasingly changing in times of growing competitive and cost pressure.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">We know from many years of research in the B2B sector: Business customers are people too and many of the principles of consumer research also apply here. At the same time, special approaches are often required to identify the right decision-makers and talk to them on an eye-to-eye level. This applies to classic customer satisfaction surveys as well as in-depth customer journey analyses or sensitive product tests. To do this, we venture onto construction sites, trade fairs or into our clients&#8217; showrooms.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">Our insights team loves challenges and there is hardly an industry that is too exotic for them.<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-q22n7al-3422f94d88576fc71001fe5d0744c848-wrap avia-button-center  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-q22n7al-3422f94d88576fc71001fe5d0744c848\">\n#top #wrap_all .avia-button.av-q22n7al-3422f94d88576fc71001fe5d0744c848{\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-q22n7al-3422f94d88576fc71001fe5d0744c848:hover{\nbackground-color:#444444;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-q22n7al-3422f94d88576fc71001fe5d0744c848 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-q22n7al-3422f94d88576fc71001fe5d0744c848:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.skopos.de\/en\/contact'  class='avia-button av-q22n7al-3422f94d88576fc71001fe5d0744c848 av-link-btn avia-icon_select-no avia-size-x-large avia-position-center'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Contact us!\"><span class='avia_iconbox_title' >Contact us!<\/span><\/a><\/div><\/p><\/div>\n<div  class='hr av-pkb5ifh-f9c910eb95de8b37ee08b9396e8f7243 hr-default  avia-builder-el-8  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oxr6jm5-95750eba7ee10081b476307b91b9ddd8\">\n.flex_column.av-oxr6jm5-95750eba7ee10081b476307b91b9ddd8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-oxr6jm5-95750eba7ee10081b476307b91b9ddd8 av_one_full  avia-builder-el-9  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-offg46l-1223d66371463b7c2f7c24301309c3eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Selection of our customers<\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-logo-element-container av-o6dyfrh-ead930cab955739928c3eef1d92345b6 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui 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https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_evonik.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div  class='slide-entry av-28ju6h9-449d8f6ea7883db0d1d1811784872031 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_Total_Energies-180x180.png\" class=\"wp-image-14889 avia-img-lazy-loading-not-14889 attachment-square size-square\" alt=\"logo_Total_Energies\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_Total_Energies-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_Total_Energies-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_Total_Energies-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_Total_Energies.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div  class='slide-entry av-lx37s7h-f441dc39ba85fd0592da92a2b65631be flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-5 slide-parity-odd  '><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_linde-180x180.png\" class=\"wp-image-14886 avia-img-lazy-loading-not-14886 attachment-square size-square\" alt=\"logo_linde\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_linde-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_linde-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_linde-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_linde.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div  class='slide-entry av-l82pnql-1c9d7401357eb463b789431a79673a2d flex_column no_margin av_one_sixth real-thumbnail 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fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/Logo_Lufthansa_Technik-180x180.png\" class=\"wp-image-14892 avia-img-lazy-loading-not-14892 attachment-square size-square\" alt=\"Logo_Lufthansa_Technik\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/Logo_Lufthansa_Technik-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/Logo_Lufthansa_Technik-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/Logo_Lufthansa_Technik-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/Logo_Lufthansa_Technik.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div  class='slide-entry av-knebe31-891f349e202d4e6921ea44d7af16672d flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-8 slide-parity-even  '><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/Logo_Lanxess-180x180.png\" class=\"wp-image-14901 avia-img-lazy-loading-not-14901 attachment-square size-square\" alt=\"Logo_Lanxess\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/Logo_Lanxess-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/Logo_Lanxess-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/Logo_Lanxess-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/Logo_Lanxess.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div  class='slide-entry av-jzmaci5-8a8e44ae16a56d4eb65f1b50828ab4c8 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-9 slide-parity-odd  '><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_moog-180x180.png\" class=\"wp-image-14898 avia-img-lazy-loading-not-14898 attachment-square size-square\" alt=\"logo_moog\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_moog-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_moog-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_moog-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_moog.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div  class='slide-entry av-jo5oya5-9bfe85969b726213e3d5e3b2e1dfb98e flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-10 slide-parity-even  '><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_inficon-180x180.png\" class=\"wp-image-14877 avia-img-lazy-loading-not-14877 attachment-square size-square\" alt=\"logo_inficon\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_inficon-180x180.png 180w, 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https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_prezero-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_prezero.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div  class='slide-entry av-iphhoj1-9b02672a9beb3175acb9655d0c72ce83 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-12 slide-parity-even post-entry-last '><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_invensys-180x180.png\" class=\"wp-image-14874 avia-img-lazy-loading-not-14874 attachment-square size-square\" alt=\"logo_invensys\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_invensys-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_invensys-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_invensys-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/08\/logo_invensys.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><\/div><\/div><\/div><\/p><\/div>\n<div  class='hr av-hz0njzh-4286b95278dcf6ad026d72922d2913ec hr-default  avia-builder-el-12  el_after_av_one_full  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hna22st-a4ece6b8d077a4aeb3ac0dfc4d855a68\">\n#top .hr.hr-invisible.av-hna22st-a4ece6b8d077a4aeb3ac0dfc4d855a68{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-hna22st-a4ece6b8d077a4aeb3ac0dfc4d855a68 hr-invisible  avia-builder-el-13  el_after_av_hr  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ac3zjql-e5b5203b29948428161a879847e3d502\">\n.flex_column.av-ac3zjql-e5b5203b29948428161a879847e3d502{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ac3zjql-e5b5203b29948428161a879847e3d502 av_one_full  avia-builder-el-14  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-9v5b8jx-5b21377f6feed02b0fb288c3365360c3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Thinking outside the box!<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-9du93zh-d001b0f4ef4242e30594e22261724302 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">There\u2019s also a lot to learn from different industries. Take a look at the following cases from other sectors of the economy.<\/p>\n<\/div><\/section><\/p><\/div>\n<div class='flex_column_table av-91wzktp-aede3db24f964afcc586a8a93672f781 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-91wzktp-aede3db24f964afcc586a8a93672f781\">\n.flex_column.av-91wzktp-aede3db24f964afcc586a8a93672f781{\nwidth:32%;\nmargin-left:0;\nborder-width:1px;\nborder-color:#666666;\nborder-style:double;\npadding:25px 15px 20px 15px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-91wzktp-aede3db24f964afcc586a8a93672f781 .av-flex-placeholder{\nwidth:2%;\n}\n<\/style>\n<div  class='flex_column av-91wzktp-aede3db24f964afcc586a8a93672f781 av_one_third  avia-builder-el-17  el_after_av_one_full  el_before_av_one_third  home_spalte first flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/cases\/case-study-research-community-fuer-pronita\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/cases\/case-study-research-community-fuer-pronita >Link to: Case Study &#8211; Research-Community f\u00fcr PRONITA<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-u8pk99-b36f33d42a3b92d16d015fa441ecc846\">\n.avia-image-container.av-u8pk99-b36f33d42a3b92d16d015fa441ecc846 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-u8pk99-b36f33d42a3b92d16d015fa441ecc846 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-u8pk99-b36f33d42a3b92d16d015fa441ecc846 av-styling- avia-align-center  avia-builder-el-18  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14267 avia-img-lazy-loading-not-14267 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Case-Protina.jpg\" alt='Case Protina' title='Case Protina'  height=\"225\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Case-Protina.jpg 495w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Case-Protina-300x136.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Case-Protina-200x91.jpg 200w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-7ybjka5-8493cb919bace37a9cd88a147b6924a6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Case Study \u2013 Research-Community for PROTINA<\/strong><br \/>\n<span style=\"font-size: 20px; font-weight: 600;\">How we made the roll-out of LINTIA even more successful with a community!<\/span><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7osyqst-afde1b847c37ae5b376d1f85c9fccdd0\">\n.flex_column.av-7osyqst-afde1b847c37ae5b376d1f85c9fccdd0{\nwidth:32%;\nmargin-left:0;\nborder-width:1px;\nborder-color:#666666;\nborder-style:double;\npadding:25px 15px 20px 15px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-7osyqst-afde1b847c37ae5b376d1f85c9fccdd0 .av-flex-placeholder{\nwidth:2%;\n}\n<\/style>\n<div  class='flex_column av-7osyqst-afde1b847c37ae5b376d1f85c9fccdd0 av_one_third  avia-builder-el-20  el_after_av_one_third  el_before_av_one_third  home_spalte flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/cases\/case-study-mobile-ethno-for-hellofresh\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/cases\/case-study-mobile-ethno-for-hellofresh >Link to: Case study \u2013 Mobile Ethno for HelloFresh<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-75kuc25-6be452311b258ab30c18ee5b50784da3\">\n.avia-image-container.av-75kuc25-6be452311b258ab30c18ee5b50784da3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-75kuc25-6be452311b258ab30c18ee5b50784da3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-75kuc25-6be452311b258ab30c18ee5b50784da3 av-styling- avia-align-center  avia-builder-el-21  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14255 avia-img-lazy-loading-not-14255 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Case-HelloFresh.jpg\" alt='Case HelloFresh' title='Case HelloFresh'  height=\"225\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Case-HelloFresh.jpg 495w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Case-HelloFresh-300x136.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Case-HelloFresh-200x91.jpg 200w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-6uu10bx-6587170fefd15994c66e08e1ece2bb81 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Case Study \u2013 Mobile Ethno for HelloFresh<\/strong><br \/>\n<span style=\"font-size: 20px; font-weight: 600;\">How HelloFresh experienced the moment of \u201cunboxing\u201d up close and gained honest impressions!<\/span><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mzvk4t-4bbc26b657e76dc935cd8a5ce1c9bbd5\">\n.flex_column.av-mzvk4t-4bbc26b657e76dc935cd8a5ce1c9bbd5{\nwidth:32%;\nmargin-left:0;\nborder-width:1px;\nborder-color:#666666;\nborder-style:double;\npadding:25px 15px 20px 15px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-mzvk4t-4bbc26b657e76dc935cd8a5ce1c9bbd5 .av-flex-placeholder{\nwidth:2%;\n}\n<\/style>\n<div  class='flex_column av-mzvk4t-4bbc26b657e76dc935cd8a5ce1c9bbd5 av_one_third  avia-builder-el-23  el_after_av_one_third  el_before_av_hr  home_spalte flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/cases\/case-study-shelf-test-for-melitta\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/cases\/case-study-shelf-test-for-melitta >Link to: Case Study &#8211; Shelf Test for Melitta<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5vxyte5-f9ae35629b510ec5ca8ac9ef14a6928c\">\n.avia-image-container.av-5vxyte5-f9ae35629b510ec5ca8ac9ef14a6928c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5vxyte5-f9ae35629b510ec5ca8ac9ef14a6928c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5vxyte5-f9ae35629b510ec5ca8ac9ef14a6928c av-styling- avia-align-center  avia-builder-el-24  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14261 avia-img-lazy-loading-not-14261 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Case-Melitta.jpg\" alt='Case Melitta' title='Case Melitta'  height=\"225\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Case-Melitta.jpg 495w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Case-Melitta-300x136.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Case-Melitta-200x91.jpg 200w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-5gpt0q5-b6edf75aefc3120c536043792ba6b83b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Case Study \u2013 Shelf Test for Melitta<\/strong><br \/>\n<span style=\"font-size: 20px; font-weight: 600;\">How we are helping Melitta to conquer the coffee filter market with the SKOPOS SHELF!<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5148yy5-93fe2a08eb4dc731f018af3f1b54593a\">\n#top .hr.hr-invisible.av-5148yy5-93fe2a08eb4dc731f018af3f1b54593a{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-5148yy5-93fe2a08eb4dc731f018af3f1b54593a hr-invisible  avia-builder-el-26  el_after_av_one_third  el_before_av_section  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4glzgtp-01cbb011e5e6a0a15e29d0f556675094\">\n.avia-section.av-4glzgtp-01cbb011e5e6a0a15e29d0f556675094{\nbackground-color:#d8d8d8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-4glzgtp-01cbb011e5e6a0a15e29d0f556675094 main_color avia-section-default avia-no-border-styling  avia-builder-el-27  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-14974'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3z6rb0t-0c3deb7f11b2393f5bb702fa699cd79c av_one_full  avia-builder-el-28  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-3f8z43x-5876679d98179af46a9b879b3c58da5a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Your contact:<\/h3>\n<\/div><\/section><\/div><div  class='flex_column av-35g5n0t-5ea717f0fd4bf1bb595caebe442bb930 av_one_full  avia-builder-el-30  el_after_av_one_full  el_before_av_one_full  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2muf4ml-775eec0aedc704b847b16f88128f3303\">\n.avia-image-container.av-2muf4ml-775eec0aedc704b847b16f88128f3303 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2muf4ml-775eec0aedc704b847b16f88128f3303 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2muf4ml-775eec0aedc704b847b16f88128f3303 av-styling-circle avia-align-center  avia-builder-el-31  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5724 avia-img-lazy-loading-not-5724 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01.jpg\" alt='Lukas Nosber' title='Lukas-Nosber01'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-80x80.jpg 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-36x36.jpg 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-180x180.jpg 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/11\/Lukas-Nosber01-200x200.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><div  class='flex_column av-1xzowq5-37e174ccc02f8db6fa6b756b4d562837 av_one_full  avia-builder-el-32  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-11txdrh-81d7482a3c0a821913381412f62ddbf6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>Lukas Nosber<\/strong><br \/>\nSenior Sales &amp; Account Manager<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-1zc1ql-8103ebb0d34c09536c6d0e5287d7e046-wrap avia-button-center  avia-builder-el-34  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1zc1ql-8103ebb0d34c09536c6d0e5287d7e046\">\n#top #wrap_all .avia-button.av-1zc1ql-8103ebb0d34c09536c6d0e5287d7e046{\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1zc1ql-8103ebb0d34c09536c6d0e5287d7e046:hover{\nbackground-color:#444444;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-1zc1ql-8103ebb0d34c09536c6d0e5287d7e046:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.skopos.de\/en\/contact'  class='avia-button av-1zc1ql-8103ebb0d34c09536c6d0e5287d7e046 av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-font-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"You want to know more? Feel free to contact us.\"><span class='avia_iconbox_title' >You want to know more? 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