{"id":14708,"date":"2024-07-26T13:28:25","date_gmt":"2024-07-26T11:28:25","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=14708"},"modified":"2025-03-11T14:31:25","modified_gmt":"2025-03-11T13:31:25","slug":"consumer-goods","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/industries\/consumer-goods","title":{"rendered":"Consumer goods"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 541px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-14708'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-qlvubrg-6c273cac10f5410116cd2cff41a9cb35 av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_hr  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-lubasq13-2e9b95cf4702b1dcdecf13c4b5378bac '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Consumer goods<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lubat7jt-4a733407707f2f38ec41e3212d4e4a98 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Fast Moving requires Fast Acting!<\/h2>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-psku7t8-77ec21fa774db2b040d3e8dd4a46ea3f\">\n#top .hr.hr-invisible.av-psku7t8-77ec21fa774db2b040d3e8dd4a46ea3f{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-psku7t8-77ec21fa774db2b040d3e8dd4a46ea3f hr-invisible  avia-builder-el-4  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-pf26hxo-7bc99adda2d2f5b756ae6a56692184c0 av_one_full  avia-builder-el-5  el_after_av_hr  el_before_av_hr  first flex_column_div  '     ><section  class='av_textblock_section av-lubauqyk-154f6cd4943fd76eec6de2c5e9fb8d2a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span data-contrast=\"auto\">Consumer goods represent the products with which we consumers interact most frequently in our everyday lives. The market is constantly and rapidly changing. It is not without a reason that we speak of FMCG, or Fast Moving Consumer Goods. There are constantly new product launches, product and packaging changes, new advertising materials and price adjustments. A lot to do for us as market researchers!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">This makes it all the more important that you can rely on a competent and experienced partner to research your topics. SKOPOS has been supporting the FMCG sector for many years in optimally designing, positioning and communicating brands and products. We offer individual solutions for every phase of the product life cycle: from concept tests and research on product range design to long-term brand tracking.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">Fast and reliable insights in a fast-moving world &#8211; that is our quality promise.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-p989218-37cfb255f485acde71c86871e0eb01e3-wrap avia-button-center  avia-builder-el-7  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p989218-37cfb255f485acde71c86871e0eb01e3\">\n#top #wrap_all .avia-button.av-p989218-37cfb255f485acde71c86871e0eb01e3{\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-p989218-37cfb255f485acde71c86871e0eb01e3:hover{\nbackground-color:#444444;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-p989218-37cfb255f485acde71c86871e0eb01e3 .avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n#top #wrap_all .avia-button.av-p989218-37cfb255f485acde71c86871e0eb01e3:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.skopos.de\/en\/contact'  class='avia-button av-p989218-37cfb255f485acde71c86871e0eb01e3 av-link-btn avia-icon_select-no avia-size-x-large avia-position-center'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"Contact us!\"><span class='avia_iconbox_title' >Contact us!<\/span><\/a><\/div><\/p><\/div>\n<div  class='hr av-omgygh8-56f773eb24e9353fd5d4b649c0a071e5 hr-default  avia-builder-el-8  el_after_av_one_full  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o7z65ws-464e8b0ce0424e349e6a4837f04335c0\">\n.flex_column.av-o7z65ws-464e8b0ce0424e349e6a4837f04335c0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-o7z65ws-464e8b0ce0424e349e6a4837f04335c0 av_one_full  avia-builder-el-9  el_after_av_hr  el_before_av_hr  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-njybwks-b9a5415e8d77bba2319e8a41f306b295 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\"><span class=\"TextRun SCXW57154847 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW57154847 BCX8\">Selection<\/span><span class=\"NormalTextRun SCXW57154847 BCX8\"> of our customers<\/span><\/span><\/h3>\n<\/div><\/section><br \/>\n<div  class='avia-logo-element-container av-n47j8oc-e5f75c873473abbe5b7d3aa591831033 av-border-deactivate avia-logo-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active noHover avia-content-slider-even  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"><div class='avia-smallarrow-slider-heading  no-logo-slider-heading '><div class='new-special-heading'>&nbsp;<\/div><div class='avia-slideshow-arrows 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https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/wmf-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/wmf.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div  class='slide-entry av-lhijur0-d4d4b2ad0d75624369cce5019d10e91a flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-4 slide-parity-even  '><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/alpina-180x180.png\" class=\"wp-image-10114 avia-img-lazy-loading-not-10114 attachment-square size-square\" alt=\"\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/alpina-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/alpina-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/alpina-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/alpina.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" 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slide-parity-even  '><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/campari-180x180.png\" class=\"wp-image-10108 avia-img-lazy-loading-not-10108 attachment-square size-square\" alt=\"\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/campari-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/campari-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/campari-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/campari.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><\/div><div class=\"slide-entry-wrap\"><div  class='slide-entry av-jypyh9o-6a8001088775c31d12ba934481240536 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-7 slide-parity-odd  first'><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/loreal-180x180.png\" class=\"wp-image-10100 avia-img-lazy-loading-not-10100 attachment-square size-square\" alt=\"\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/loreal-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/loreal-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/loreal-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/loreal.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div  class='slide-entry av-jl9oht8-2ce67323e9ee5f01e2f865d5db5a5567 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-8 slide-parity-even  '><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/red-bull-180x180.png\" class=\"wp-image-10096 avia-img-lazy-loading-not-10096 attachment-square size-square\" alt=\"\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/red-bull-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/red-bull-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/red-bull-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/red-bull.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div  class='slide-entry av-iw8isks-3434c5f38261fee3365e8b3a5a8c55ce flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-9 slide-parity-odd  '><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/vichy-180x180.png\" class=\"wp-image-10092 avia-img-lazy-loading-not-10092 attachment-square size-square\" alt=\"\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/vichy-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/vichy-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/vichy-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/vichy.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div  class='slide-entry av-igl6fzg-856c707a144339e1dd7fe199a1d34da0 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-10 slide-parity-even  '><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/warsteiner-180x180.png\" class=\"wp-image-10090 avia-img-lazy-loading-not-10090 attachment-square size-square\" alt=\"\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/warsteiner-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/warsteiner-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/warsteiner-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/warsteiner.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div  class='slide-entry av-i0dy7sc-67585bae9e71728b9e65e19a6d539218 flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-11 slide-parity-odd  '><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/zespri-180x180.png\" class=\"wp-image-10088 avia-img-lazy-loading-not-10088 attachment-square size-square\" alt=\"\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/zespri-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/zespri-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/zespri-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/zespri.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><div  class='slide-entry av-hihc74c-551de0c5a9ce45337be5b547ce5ab6fa flex_column no_margin av_one_sixth real-thumbnail post-entry slide-entry-overview slide-loop-12 slide-parity-even post-entry-last '><img decoding=\"async\" fetchpriority=\"high\" width=\"180\" height=\"180\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/nadler-180x180.png\" class=\"wp-image-10098 avia-img-lazy-loading-not-10098 attachment-square size-square\" alt=\"\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/nadler-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/nadler-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/nadler-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2021\/04\/nadler.png 200w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/><\/div><\/div><\/div><\/div><\/p><\/div>\n<div  class='hr av-h5hyx8s-04c70c05c8324d2697284cecbe6a075e hr-default  avia-builder-el-12  el_after_av_one_full  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-grjpnbg-89d285f927af4f97a599d205552ff9ae\">\n#top .hr.hr-invisible.av-grjpnbg-89d285f927af4f97a599d205552ff9ae{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-grjpnbg-89d285f927af4f97a599d205552ff9ae hr-invisible  avia-builder-el-13  el_after_av_hr  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-g7i4a4s-e49926918b1a934e16c99b9b0aacccd8\">\n.flex_column.av-g7i4a4s-e49926918b1a934e16c99b9b0aacccd8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-g7i4a4s-e49926918b1a934e16c99b9b0aacccd8 av_one_full  avia-builder-el-14  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-lubav08d-c99624eb57600b60cad2731fe600eee0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Insights from the consumer goods industry<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lubb2um4-a01165a1e32b527ff9ea77d890b8f5a4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span class=\"TextRun SCXW1178578 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW1178578 BCX8\">Whether <\/span><span class=\"NormalTextRun SCXW1178578 BCX8\">logistics<\/span><span class=\"NormalTextRun SCXW1178578 BCX8\"> or packaging companies: We look back on many successful projects in the consumer goods industry.<\/span><\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<div class='flex_column_table av-ftmavsc-892508371a874c2a55527aeead43d421 sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ftmavsc-892508371a874c2a55527aeead43d421\">\n.flex_column.av-ftmavsc-892508371a874c2a55527aeead43d421{\nwidth:32%;\nmargin-left:0;\nborder-width:1px;\nborder-color:#666666;\nborder-style:double;\npadding:25px 15px 20px 15px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-ftmavsc-892508371a874c2a55527aeead43d421 .av-flex-placeholder{\nwidth:2%;\n}\n<\/style>\n<div  class='flex_column av-ftmavsc-892508371a874c2a55527aeead43d421 av_one_third  avia-builder-el-17  el_after_av_one_full  el_before_av_one_third  home_spalte first flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/cases\/case-study-shelf-test-for-melitta\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/cases\/case-study-shelf-test-for-melitta >Link to: Case Study &#8211; Shelf Test for Melitta<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fbvrhho-5cd7843560ad817438840eba02d3b13c\">\n.avia-image-container.av-fbvrhho-5cd7843560ad817438840eba02d3b13c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-fbvrhho-5cd7843560ad817438840eba02d3b13c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-fbvrhho-5cd7843560ad817438840eba02d3b13c av-styling- avia-align-center  avia-builder-el-18  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12452 avia-img-lazy-loading-not-12452 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/01\/Sortimentsoptimierung-Melitta.png\" alt='Shelf Test f\u00fcr Melitta' title='Shelf Test f\u00fcr Melitta'  height=\"225\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/01\/Sortimentsoptimierung-Melitta.png 495w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/01\/Sortimentsoptimierung-Melitta-300x136.png 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/01\/Sortimentsoptimierung-Melitta-200x91.png 200w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-f1u2nho-0ae463dcc24288069e6dda2f4da6d9e1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Case Study &#8211; Shelf Test for Melitta<\/strong><br \/>\n<span style=\"font-size: 20px; font-weight: 600;\">How we are helping Melitta to conquer the coffee filter market with the SKOPOS SHELF!<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-encpd1o-86a08162b1cad1227df15af966a1604f\">\n.flex_column.av-encpd1o-86a08162b1cad1227df15af966a1604f{\nwidth:32%;\nmargin-left:0;\nborder-width:1px;\nborder-color:#666666;\nborder-style:double;\npadding:25px 15px 20px 15px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-encpd1o-86a08162b1cad1227df15af966a1604f .av-flex-placeholder{\nwidth:2%;\n}\n<\/style>\n<div  class='flex_column av-encpd1o-86a08162b1cad1227df15af966a1604f av_one_third  avia-builder-el-20  el_after_av_one_third  el_before_av_one_third  home_spalte flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/insights\/trends\/cultured-meat-the-meat-of-the-future\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/insights\/trends\/cultured-meat-the-meat-of-the-future >Link to: \u201eCultured Meat\u201c \u2013 The Meat of the Future?<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-e0f1fbg-b05f5939d8673c3028a6d07c73c907cd\">\n.avia-image-container.av-e0f1fbg-b05f5939d8673c3028a6d07c73c907cd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-e0f1fbg-b05f5939d8673c3028a6d07c73c907cd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-e0f1fbg-b05f5939d8673c3028a6d07c73c907cd av-styling- avia-align-center  avia-builder-el-21  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-9652 avia-img-lazy-loading-not-9652 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/cultured-meat-uebersicht.jpg\" alt='Cultured Meat - Das Fleisch der Zukunft' title='Cultured Meat - Das Fleisch der Zukunft'  height=\"225\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/cultured-meat-uebersicht.jpg 500w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/cultured-meat-uebersicht-300x135.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/07\/cultured-meat-uebersicht-200x90.jpg 200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-djqb1xo-e9e1fc6dcb0b793c0d0af82fe0fe49eb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Qualitative Community Insights from the SKOPOS EXPLORERS<\/strong><br \/>\n<span style=\"font-size: 20px; font-weight: 600;\">\u201eCultured Meat\u201c \u2013 The Meat of the Future?<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-d0lztgs-a386de480e1c2591b6d4fb53fd14a32c\">\n.flex_column.av-d0lztgs-a386de480e1c2591b6d4fb53fd14a32c{\nwidth:32%;\nmargin-left:0;\nborder-width:1px;\nborder-color:#666666;\nborder-style:double;\npadding:25px 15px 20px 15px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-d0lztgs-a386de480e1c2591b6d4fb53fd14a32c .av-flex-placeholder{\nwidth:2%;\n}\n<\/style>\n<div  class='flex_column av-d0lztgs-a386de480e1c2591b6d4fb53fd14a32c av_one_third  avia-builder-el-23  el_after_av_one_third  el_before_av_hr  home_spalte flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/insights\/trends\/how-vegan-is-germany\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/insights\/trends\/how-vegan-is-germany >Link to: How vegan is Germany?<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-colt9fw-3a10e94a72deec89bf94413e3d61089a\">\n.avia-image-container.av-colt9fw-3a10e94a72deec89bf94413e3d61089a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-colt9fw-3a10e94a72deec89bf94413e3d61089a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-colt9fw-3a10e94a72deec89bf94413e3d61089a av-styling- avia-align-center  avia-builder-el-24  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-5412 avia-img-lazy-loading-not-5412 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/08\/Insights_peta_studie_beitragsbild.jpg\" alt='Research- und Community-Insights von PETA und SKOPOS' title='Research- und Community-Insights von PETA und SKOPOS'  height=\"225\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/08\/Insights_peta_studie_beitragsbild.jpg 500w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/08\/Insights_peta_studie_beitragsbild-300x135.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/08\/Insights_peta_studie_beitragsbild-200x90.jpg 200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-c4nun1o-e6730c89cb5ce34a24b557ad7a262713 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>How vegan is Germany?<\/strong><br \/>\n<span style=\"font-size: 20px; font-weight: 600;\">Research and community insights from PETA and SKOPOS<\/span><\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bm6rb64-c431ec43e1f852bda3d457588c258b9a\">\n#top .hr.hr-invisible.av-bm6rb64-c431ec43e1f852bda3d457588c258b9a{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-bm6rb64-c431ec43e1f852bda3d457588c258b9a hr-invisible  avia-builder-el-26  el_after_av_one_third  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='hr av-b8urn9o-f59332d82689d7993d69b117566512b5 hr-default  avia-builder-el-27  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-avrgwss-866ecd8c146bf5bea8bc200688030d8d\">\n#top .hr.hr-invisible.av-avrgwss-866ecd8c146bf5bea8bc200688030d8d{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-avrgwss-866ecd8c146bf5bea8bc200688030d8d hr-invisible  avia-builder-el-28  el_after_av_hr  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-agxpsz0-ffcb403a62ba10fa68ec46909a8a0a05\">\n.flex_column.av-agxpsz0-ffcb403a62ba10fa68ec46909a8a0a05{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-agxpsz0-ffcb403a62ba10fa68ec46909a8a0a05 av_one_full  avia-builder-el-29  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-9wu5pho-eed8fba0748ecf233ed7767a8ee88cee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Thinking outside the box!<\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-9n8wfsc-0b90efe461886414b980d3efdb74836b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">There&#8217;s also a lot to learn from different industries. Take a look at the following cases from other sectors of the economy.<\/p>\n<\/div><\/section><\/p><\/div>\n<div class='flex_column_table av-94fykz0-9b524dcc3b2451ec2a8c8534a78543ef sc-av_one_third av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-94fykz0-9b524dcc3b2451ec2a8c8534a78543ef\">\n.flex_column.av-94fykz0-9b524dcc3b2451ec2a8c8534a78543ef{\nwidth:32%;\nmargin-left:0;\nborder-width:1px;\nborder-color:#666666;\nborder-style:double;\npadding:25px 15px 20px 15px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-94fykz0-9b524dcc3b2451ec2a8c8534a78543ef .av-flex-placeholder{\nwidth:2%;\n}\n<\/style>\n<div  class='flex_column av-94fykz0-9b524dcc3b2451ec2a8c8534a78543ef av_one_third  avia-builder-el-32  el_after_av_one_full  el_before_av_one_third  home_spalte first flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/cases\/case-study-mobile-ethno-for-hellofresh\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/cases\/case-study-mobile-ethno-for-hellofresh >Link to: Case study \u2013 Mobile Ethno for HelloFresh<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-8kq5lkc-7681dfaffa68f5c828bf031d084eb5c2\">\n.avia-image-container.av-8kq5lkc-7681dfaffa68f5c828bf031d084eb5c2 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-8kq5lkc-7681dfaffa68f5c828bf031d084eb5c2 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-8kq5lkc-7681dfaffa68f5c828bf031d084eb5c2 av-styling- avia-align-center  avia-builder-el-33  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-6684 avia-img-lazy-loading-not-6684 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/03\/unboxing-the-truth-insights.jpg\" alt='Case Study - Mobile Ethno f\u00fcr HelloFresh' title='Case Study - Mobile Ethno f\u00fcr HelloFresh'  height=\"225\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/03\/unboxing-the-truth-insights.jpg 500w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/03\/unboxing-the-truth-insights-300x135.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2023\/03\/unboxing-the-truth-insights-200x90.jpg 200w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-tigbe4-41da8c96f4ce19ac1f419965900f281e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Case Study &#8211; Mobile Ethno for HelloFresh<\/strong><br \/>\n<span style=\"font-size: 20px; font-weight: 600;\">How HelloFresh experienced the moment of \u201cunboxing\u201d up close and gained honest impressions.<\/span><\/p>\n<\/div><\/section><\/p><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7guy2p8-1d856c6a32d2926d4a460e0a940cb429\">\n.flex_column.av-7guy2p8-1d856c6a32d2926d4a460e0a940cb429{\nwidth:32%;\nmargin-left:0;\nborder-width:1px;\nborder-color:#666666;\nborder-style:double;\npadding:25px 15px 20px 15px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-7guy2p8-1d856c6a32d2926d4a460e0a940cb429 .av-flex-placeholder{\nwidth:2%;\n}\n<\/style>\n<div  class='flex_column av-7guy2p8-1d856c6a32d2926d4a460e0a940cb429 av_one_third  avia-builder-el-35  el_after_av_one_third  el_before_av_one_third  home_spalte flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/cases\/qual-quant-mix-of-methods-for-das-futterhaus\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/cases\/qual-quant-mix-of-methods-for-das-futterhaus >Link to: Case study \u2013 Qualitative &#038; quantitative mix of methods for Das Futterhaus<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-76zzfu4-85b2bafb30d659fd2b6f2772c7e55a31\">\n.avia-image-container.av-76zzfu4-85b2bafb30d659fd2b6f2772c7e55a31 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-76zzfu4-85b2bafb30d659fd2b6f2772c7e55a31 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-76zzfu4-85b2bafb30d659fd2b6f2772c7e55a31 av-styling- avia-align-center  avia-builder-el-36  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-15740 avia-img-lazy-loading-not-15740 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Das_Futterhaus_Case.jpg\" alt='Case Study - Research-Community f\u00fcr Kindoh' title='Case Study - Research-Community f\u00fcr Kindoh'  height=\"225\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Das_Futterhaus_Case.jpg 495w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Das_Futterhaus_Case-300x136.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2025\/01\/Das_Futterhaus_Case-200x91.jpg 200w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-6si2uy4-10a11a9e7e4db5cc3f8ddd2a3c462b8b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Qualitative &amp; quantitative mix of methods for Das Futterhaus<\/strong><br \/>\n<span style=\"font-size: 20px; font-weight: 600;\">How we put the brand image of a store brand to the test for Das Futterhaus!<\/span><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-wquk5o-eb22a4b95cf384a6ec97d7cd3b5b8dd2\">\n.flex_column.av-wquk5o-eb22a4b95cf384a6ec97d7cd3b5b8dd2{\nwidth:32%;\nmargin-left:0;\nborder-width:1px;\nborder-color:#666666;\nborder-style:solid;\npadding:25px 15px 20px 15px;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-wquk5o-eb22a4b95cf384a6ec97d7cd3b5b8dd2 .av-flex-placeholder{\nwidth:2%;\n}\n<\/style>\n<div  class='flex_column av-wquk5o-eb22a4b95cf384a6ec97d7cd3b5b8dd2 av_one_third  avia-builder-el-38  el_after_av_one_third  el_before_av_hr  home_spalte flex_column_table_cell av-equal-height-column av-align-top avia-link-column av-column-link  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/cases\/case-study-research-portal-for-the-rewe-group\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/cases\/case-study-research-portal-for-the-rewe-group >Link to: Case Study &#8211; Research portal for REWE GROUP<\/a><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5uzqd0s-35c8c62ff5da71d2c41fcd39be7f545c\">\n.avia-image-container.av-5uzqd0s-35c8c62ff5da71d2c41fcd39be7f545c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-5uzqd0s-35c8c62ff5da71d2c41fcd39be7f545c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-5uzqd0s-35c8c62ff5da71d2c41fcd39be7f545c av-styling- avia-align-center  avia-builder-el-39  el_before_av_textblock  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12927 avia-img-lazy-loading-not-12927 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/03\/Case-Study-REWE-GROUP.png\" alt='Case Study - Research-Portal f\u00fcr die REWE Group' title='Case Study - Research-Portal f\u00fcr die REWE Group'  height=\"225\" width=\"495\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/03\/Case-Study-REWE-GROUP.png 495w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/03\/Case-Study-REWE-GROUP-300x136.png 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/03\/Case-Study-REWE-GROUP-200x91.png 200w\" sizes=\"(max-width: 495px) 100vw, 495px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-5hjknvw-4fcfb192b26233ae08ef49cb6273ed0b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Case Study &#8211; Research portal for REWE Group<\/strong><br \/>\n<span style=\"font-size: 20px; font-weight: 600;\">How we optimized internal market research processes together with REWE Group.<\/span><\/p>\n<div class=\"hr av-l5828wzn-f1e9f4de91a8bbe2e21fab581a068709 hr-invisible avia-builder-el-10 el_after_av_image el_before_av_one_half \"><\/div>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-507ste4-d2f45ef9e2172c671fe46fbcce4830da\">\n#top .hr.hr-invisible.av-507ste4-d2f45ef9e2172c671fe46fbcce4830da{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-507ste4-d2f45ef9e2172c671fe46fbcce4830da hr-invisible  avia-builder-el-41  el_after_av_one_third  el_before_av_section  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4b8ypf0-0992bbe38c31b05e8fe1f53f741f0e29\">\n.avia-section.av-4b8ypf0-0992bbe38c31b05e8fe1f53f741f0e29{\nbackground-color:#d8d8d8;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-4b8ypf0-0992bbe38c31b05e8fe1f53f741f0e29 main_color avia-section-default avia-no-border-styling  avia-builder-el-42  el_after_av_hr  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-14708'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-3r5elxo-513fae8977c6d556c56ef1900de99d28 av_one_full  avia-builder-el-43  el_before_av_one_full  avia-builder-el-first  first flex_column_div  '     ><section  class='av_textblock_section av-3f4mmb0-541f845510ac23a264ec30d030cba022 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Your contact:<\/h3>\n<\/div><\/section><\/div><div  class='flex_column av-2zu337w-2c3fdd61a6644746412d46a61a31c215 av_one_full  avia-builder-el-45  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2e8cjos-9f7ad10e4e92de62a3317e92e2fb7694\">\n.avia-image-container.av-2e8cjos-9f7ad10e4e92de62a3317e92e2fb7694 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-2e8cjos-9f7ad10e4e92de62a3317e92e2fb7694 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-2e8cjos-9f7ad10e4e92de62a3317e92e2fb7694 av-styling-circle avia-align-center  avia-builder-el-46  el_before_av_hr  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-13549 avia-img-lazy-loading-not-13549 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Pasqua_Kuhn_300px.jpg\" alt='Pasqua Kuhn' title='Pasqua Kuhn'  height=\"300\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Pasqua_Kuhn_300px.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Pasqua_Kuhn_300px-80x80.jpg 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Pasqua_Kuhn_300px-36x36.jpg 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Pasqua_Kuhn_300px-180x180.jpg 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Pasqua_Kuhn_300px-200x200.jpg 200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-728dos-9d5aafe904e9a5d2a14518c7b9c6dfda\">\n#top .hr.hr-invisible.av-728dos-9d5aafe904e9a5d2a14518c7b9c6dfda{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-728dos-9d5aafe904e9a5d2a14518c7b9c6dfda hr-invisible  avia-builder-el-47  el_after_av_image  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lumk2k91-a8cd928da4737c5864c787a8064b9399 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>Pasqua Kuhn<\/strong><br \/>\nSenior Sales &amp; Account Manager<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-lumk5fvh-087c7c3a0582274ee01d079b47f0d59e-wrap avia-button-center  avia-builder-el-49  el_after_av_textblock  avia-builder-el-last '>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lumk5fvh-087c7c3a0582274ee01d079b47f0d59e\">\n#top #wrap_all .avia-button.av-lumk5fvh-087c7c3a0582274ee01d079b47f0d59e{\nbackground-color:#ff9c1b;\nborder-color:#ff9c1b;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-lumk5fvh-087c7c3a0582274ee01d079b47f0d59e:hover{\nbackground-color:#444444;\ncolor:white;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-lumk5fvh-087c7c3a0582274ee01d079b47f0d59e:hover .avia-svg-icon svg:first-child{\nfill:white;\nstroke:white;\n}\n<\/style>\n<a href='https:\/\/www.skopos.de\/en\/contact'  class='avia-button av-lumk5fvh-087c7c3a0582274ee01d079b47f0d59e av-link-btn avia-icon_select-no avia-size-large avia-position-center avia-font-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\"  aria-label=\"You want to know more? Feel free to contact us.\"><span class='avia_iconbox_title' >You want to know more? Feel free to contact us.<\/span><\/a><\/div><\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":13446,"parent":13713,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-14708","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer Goods | Market Research | SKOPOS RESEARCH<\/title>\n<meta name=\"description\" content=\"Consumer goods (FMCG) are subject to rapid market changes, which is often a challenge for market research. \u25baLearn more about it here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos.de\/en\/industries\/consumer-goods\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Goods | Market Research | SKOPOS RESEARCH\" \/>\n<meta property=\"og:description\" content=\"Consumer goods (FMCG) are subject to rapid market changes, which is often a challenge for market research. \u25baLearn more about it here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skopos.de\/en\/industries\/consumer-goods\" \/>\n<meta property=\"og:site_name\" content=\"SKOPOS RESEARCH\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-11T13:31:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/03\/Konsumgueter-Branche-SKOPOS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries\\\/consumer-goods\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries\\\/consumer-goods\",\"name\":\"Consumer Goods | Market Research | SKOPOS RESEARCH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries\\\/consumer-goods#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries\\\/consumer-goods#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.skopos.de\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Konsumgueter-Branche-SKOPOS.jpg\",\"datePublished\":\"2024-07-26T11:28:25+00:00\",\"dateModified\":\"2025-03-11T13:31:25+00:00\",\"description\":\"Consumer goods (FMCG) are subject to rapid market changes, which is often a challenge for market research. \u25baLearn more about it here.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries\\\/consumer-goods#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries\\\/consumer-goods\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries\\\/consumer-goods#primaryimage\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Konsumgueter-Branche-SKOPOS.jpg\",\"contentUrl\":\"https:\\\/\\\/www.skopos.de\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/Konsumgueter-Branche-SKOPOS.jpg\",\"width\":2000,\"height\":1000,\"caption\":\"Konsumgueter Branche SKOPOS\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries\\\/consumer-goods#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.skopos.de\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industries\",\"item\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Consumer goods\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#website\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/en\",\"name\":\"SKOPOS RESEARCH\",\"description\":\"Marktforschung mit Mehrwert - f\u00fcr bessere Entscheidungen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.skopos.de\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#organization\",\"name\":\"SKOPOS GmbH & Co. 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