{"id":14636,"date":"2024-07-09T12:57:19","date_gmt":"2024-07-09T10:57:19","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=14636"},"modified":"2024-10-04T10:48:31","modified_gmt":"2024-10-04T08:48:31","slug":"case-study-shelf-test-for-melitta","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/cases\/case-study-shelf-test-for-melitta","title":{"rendered":"Case Study &#8211; Shelf Test for Melitta"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sedbp44-bd5c584cf74c6b17ca2f16a29ca8481c\">\n.avia-image-container.av-sedbp44-bd5c584cf74c6b17ca2f16a29ca8481c img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-sedbp44-bd5c584cf74c6b17ca2f16a29ca8481c .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-sedbp44-bd5c584cf74c6b17ca2f16a29ca8481c av-styling- avia-align-center  avia-builder-el-0  el_before_av_three_fifth  avia-builder-el-first '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12669 avia-img-lazy-loading-not-12669 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Case-Study-SKOPOS-Shelf-Test-fuer-Melitta-1.jpg\" alt='Case Study - SKOPOS Shelf Test f\u00fcr Melitta' title='Case Study - SKOPOS Shelf Test f\u00fcr Melitta'  height=\"500\" width=\"1150\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Case-Study-SKOPOS-Shelf-Test-fuer-Melitta-1.jpg 1150w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Case-Study-SKOPOS-Shelf-Test-fuer-Melitta-1-300x130.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Case-Study-SKOPOS-Shelf-Test-fuer-Melitta-1-1030x448.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Case-Study-SKOPOS-Shelf-Test-fuer-Melitta-1-768x334.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Case-Study-SKOPOS-Shelf-Test-fuer-Melitta-1-705x307.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Case-Study-SKOPOS-Shelf-Test-fuer-Melitta-1-200x87.jpg 200w\" sizes=\"(max-width: 1150px) 100vw, 1150px\" \/><\/div><\/div><\/div>\n<div class='flex_column_table av-rhh6o1w-a35800d3590ee531b161b662d4459bc9 sc-av_three_fifth av-equal-height-column-flextable'><div  class='flex_column av-rhh6o1w-a35800d3590ee531b161b662d4459bc9 av_three_fifth  avia-builder-el-1  el_after_av_image  el_before_av_two_fifth  first no_margin flex_column_table_cell av-equal-height-column av-align-bottom  '     ><section  class='av_textblock_section av-lt426j8i-576c72bed743c6e5c5b031fef31b0b7e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1>Case Study &#8211; Shelf Test for Melitta<\/h1>\n<\/div><\/section><\/div>\n<div  class='flex_column av-qrptw78-e6e79cbe2367117dd0a3c891e73ce9ff av_two_fifth  avia-builder-el-3  el_after_av_three_fifth  el_before_av_hr  no_margin flex_column_table_cell av-equal-height-column av-align-bottom  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt427jy2-f7365574726606e69956129ba0c6defe\">\n.avia-image-container.av-lt427jy2-f7365574726606e69956129ba0c6defe img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lt427jy2-f7365574726606e69956129ba0c6defe .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lt427jy2-f7365574726606e69956129ba0c6defe av-styling- avia-align-right  avia-builder-el-4  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-12677 avia-img-lazy-loading-not-12677 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1.png\" alt='melitta' title='melitta - Kopie'  height=\"118\" width=\"220\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1.png 220w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1-200x107.png 200w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qjawjlw-a6a0a9b609d7ab396288804d3b800f4e\">\n#top .hr.hr-invisible.av-qjawjlw-a6a0a9b609d7ab396288804d3b800f4e{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-qjawjlw-a6a0a9b609d7ab396288804d3b800f4e hr-invisible  avia-builder-el-5  el_after_av_two_fifth  el_before_av_one_full '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-psc7ex0-ad93d0984d9f76cf06942684febc1408 av_one_full  avia-builder-el-6  el_after_av_hr  el_before_av_image  first flex_column_div  '     ><section  class='av_textblock_section av-lt4289qw-6e32507d181b0d246a5c764923030858 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2>How we are helping Melitta to conquer the coffee filter market with the SKOPOS SHELF!<\/h2>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-pdq6xyc-405274ca78d0c504d8960f496fe09cbf\">\n.avia-image-container.av-pdq6xyc-405274ca78d0c504d8960f496fe09cbf img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-pdq6xyc-405274ca78d0c504d8960f496fe09cbf .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-pdq6xyc-405274ca78d0c504d8960f496fe09cbf av-styling- avia_animated_image av-animated-when-visible-95 pop-up avia-align-center  avia-builder-el-8  el_after_av_one_full  el_before_av_hr  av-desktop-hide av-medium-hide'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image- avia-img-lazy-loading-not- avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/07\/Case-rewe-keyvisual05.jpg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p1wi0f8-f8fec731fdaa08b29278e475cdb95a44\">\n#top .hr.hr-invisible.av-p1wi0f8-f8fec731fdaa08b29278e475cdb95a44{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-p1wi0f8-f8fec731fdaa08b29278e475cdb95a44 hr-invisible  avia-builder-el-9  el_after_av_image  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-ok2bvc4-01048fbd964e7edcaca372834f745ccc av_one_half  avia-builder-el-10  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2en8d6s-5193e627ccd221489d9818af6fec9343\">\n#top .av_textblock_section.av-2en8d6s-5193e627ccd221489d9818af6fec9343 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-2en8d6s-5193e627ccd221489d9818af6fec9343 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">The challenge<\/span><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lt428spp-447600f437800ad8dae2e19f1edfea6f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Aligning brand and customer needs<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2clrh50-650271b173e5eb7982cea6cae5ac1a1e\">\n#top .hr.hr-invisible.av-2clrh50-650271b173e5eb7982cea6cae5ac1a1e{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-2clrh50-650271b173e5eb7982cea6cae5ac1a1e hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lt42909u-a1fbdadcd151d981064918e94b4bff49 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Melitta is one of the leading manufacturers of coffee filters in Germany &#8211; and has been for over 100 years.<\/p>\n<p>In order to keep the brand at the cutting edge, the products must be adapted and their interaction with changing customer needs and market changes examined.<\/p>\n<p>Market coverage and brand management must be researched and then optimized in order to remain at the forefront of the market.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-n3c7tms-6de231a73c08c24bf3bb6a48aed3b871 av_one_half  avia-builder-el-15  el_after_av_one_half  el_before_av_hr  flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mrc3ero-60c4bdcec85a4838db6038bb1765939b\">\n#top .av_textblock_section.av-mrc3ero-60c4bdcec85a4838db6038bb1765939b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-mrc3ero-60c4bdcec85a4838db6038bb1765939b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">The goal<\/span><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lt429b4z-a4ac2fcfadad7b4c9f3a41445d280f68 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Product range optimization &amp; increased efficiency<\/h3>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28tln38-8e0ee3c26ec213f9041afaca1c148049\">\n#top .hr.hr-invisible.av-28tln38-8e0ee3c26ec213f9041afaca1c148049{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-28tln38-8e0ee3c26ec213f9041afaca1c148049 hr-invisible  avia-builder-el-18  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<section  class='av_textblock_section av-lt429itv-2991d510f2f36103ed125c973fcedc58 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The aim of the study was to identify a future product portfolio that would better serve the existing market in terms of cost-benefit aspects, either by adding new filter bag variants or by reducing redundant product variants.<\/p>\n<p>In addition to analyzing consumer needs, the focus was also on economic considerations &#8211; in particular whether the effort and costs for production and distribution of the products are in a good relationship with sales and the resulting income.<\/p>\n<\/div><\/section><\/p><\/div>\n<div  class='hr av-luci2ec-638b3d2447cdef4ec3af4bf61491b173 hr-default  avia-builder-el-20  el_after_av_one_half  el_before_av_hr  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lj5ulz8-d12b38e1788f2cc24e86067bbd2774a1\">\n#top .hr.hr-invisible.av-lj5ulz8-d12b38e1788f2cc24e86067bbd2774a1{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-lj5ulz8-d12b38e1788f2cc24e86067bbd2774a1 hr-invisible  avia-builder-el-21  el_after_av_hr  el_before_av_one_half  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-l0jgitg-02e36b49a4b80a57bada6b7c9f484fbd av_one_half  avia-builder-el-22  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kh3yc6c-41f5d7cf202b38cb4cf02e203d1ae89b\">\n#top .av_textblock_section.av-kh3yc6c-41f5d7cf202b38cb4cf02e203d1ae89b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-kh3yc6c-41f5d7cf202b38cb4cf02e203d1ae89b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">The solution<\/span><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lt42ackk-179c593fbe4175bfc5731f7061a28ca7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Quantitative online survey with SKOPOS SHELF &amp; TURF analysis<\/h3>\n<\/div><\/section><\/p><\/div>\n<div  class='flex_column av-jtx4bqc-91d7beabfbffe3cbe6cd18306fe3bdc9 av_one_half  avia-builder-el-25  el_after_av_one_half  el_before_av_one_half  flex_column_div av-hide-on-mobile  '     ><\/div>\n<div  class='flex_column av-jcfific-575084e5324e4951e027f0c7a0c20ab8 av_one_half  avia-builder-el-26  el_after_av_one_half  el_before_av_one_half  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-j00br1g-2e05cbc2e046e36c1ddf8baa829910a6\">\n#top .hr.hr-invisible.av-j00br1g-2e05cbc2e046e36c1ddf8baa829910a6{\nheight:25px;\n}\n<\/style>\n<div  class='hr av-j00br1g-2e05cbc2e046e36c1ddf8baa829910a6 hr-invisible  avia-builder-el-27  el_before_av_image  avia-builder-el-first  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-iffz8as-ce6a05a30df8b3e1260da103a0d3b24a\">\n.avia-image-container.av-iffz8as-ce6a05a30df8b3e1260da103a0d3b24a img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-iffz8as-ce6a05a30df8b3e1260da103a0d3b24a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-iffz8as-ce6a05a30df8b3e1260da103a0d3b24a av-styling- av-img-linked avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-28  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Filte_Papers_SHELF.jpg\" data-srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Filte_Papers_SHELF.jpg 735w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Filte_Papers_SHELF-300x205.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Filte_Papers_SHELF-705x482.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Filte_Papers_SHELF-200x137.jpg 200w\" data-sizes=\"(max-width: 735px) 100vw, 735px\" class='avia_image '  aria-label='Filte_Papers_SHELF'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14650 avia-img-lazy-loading-not-14650 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Filte_Papers_SHELF.jpg\" alt='Filte_Papers_SHELF' title='Filte_Papers_SHELF'  height=\"503\" width=\"735\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Filte_Papers_SHELF.jpg 735w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Filte_Papers_SHELF-300x205.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Filte_Papers_SHELF-705x482.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Filte_Papers_SHELF-200x137.jpg 200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/a><\/div><\/div><\/div><\/p><\/div>\n<div  class='flex_column av-ia3fn9g-f0e8c4ad972bec5ead730fe80c227314 av_one_half  avia-builder-el-29  el_after_av_one_half  el_before_av_one_full  flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hit4k9w-fc17e71e72960a46ed5f80e1d2f7d4af\">\n#top .avia-icon-list-container.av-hit4k9w-fc17e71e72960a46ed5f80e1d2f7d4af .iconlist_icon{\ncolor:#666666;\n}\n#top .avia-icon-list-container.av-hit4k9w-fc17e71e72960a46ed5f80e1d2f7d4af .iconlist_icon svg:first-child{\nstroke:#666666;\nfill:#666666;\n}\n<\/style>\n<div  class='avia-icon-list-container av-hit4k9w-fc17e71e72960a46ed5f80e1d2f7d4af  avia-builder-el-30  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-hit4k9w-fc17e71e72960a46ed5f80e1d2f7d4af avia-iconlist-animate'>\n<li><div class='iconlist_icon av-h44hs90-ddfc92bae3a1cdeee48ee181e28acffb avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Monadic approach:<br \/>\nFormation of structurally identical sub-samples with regard to socio-demographics and purchasing behavior, for the respective evaluation of one of the potential product range scenarios developed by Melitta<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-gwhyt7o-47865052e85365682baeec01e3350be2 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Survey of current purchasing and usage habits<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-gb4zc9w-401baed2f338a28ecb63f94c9ba62bf7 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Visual testing of the potential product range scenarios developed by Melitta in the competitive environment via SKOPOS SHELF: Shopping task &#8216;typical purchase of filter papers&#8217; with selection of relevant products and corresponding quantities<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-5nkdhg-d6a72ed1204c2ea023c4dedeb4d4fcbb avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>TURF analysis to identify the best combination in free combinatorics or without specifying fixed assortment scenarios<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<div  class='flex_column av-evd806c-cc3a2ec4b6ce0c73308a6bec38e3d0dd av_one_full  avia-builder-el-31  el_after_av_one_half  el_before_av_hr  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-eondq90-b94d4e02fa5e5d615e173fc690b84e03\">\n.avia-image-container.av-eondq90-b94d4e02fa5e5d615e173fc690b84e03 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-eondq90-b94d4e02fa5e5d615e173fc690b84e03 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-eondq90-b94d4e02fa5e5d615e173fc690b84e03 av-styling- av-img-linked avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-32  avia-builder-el-no-sibling '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case-1030x388.jpg\" data-srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case-1030x388.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case-300x113.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case-768x289.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case-705x265.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case-200x75.jpg 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case.jpg 1214w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image '  aria-label='TURF Melitta Case'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14646 avia-img-lazy-loading-not-14646 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case.jpg\" alt='TURF Melitta Case' title='TURF Melitta Case'  height=\"457\" width=\"1214\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case.jpg 1214w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case-300x113.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case-1030x388.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case-768x289.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case-705x265.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/TURF-Melitta-Case-200x75.jpg 200w\" sizes=\"(max-width: 1214px) 100vw, 1214px\" \/><\/a><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-cyqu3t0-e757f747debe81de3427ba8f5936cc78\">\n#top .hr.hr-invisible.av-cyqu3t0-e757f747debe81de3427ba8f5936cc78{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-cyqu3t0-e757f747debe81de3427ba8f5936cc78 hr-invisible  avia-builder-el-33  el_after_av_one_full  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='flex_column av-1sf62h0-441e09dcdbc7893985547300fc725db2 av_one_half  avia-builder-el-34  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><p><section  class='av_textblock_section av-lt4b6wyx-56a6192422dfe3175760182ca0e2be9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Used tools<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8dw08v-da19f358ce7e156fef86774cbee9bd3d\">\n#top .hr.hr-invisible.av-lt8dw08v-da19f358ce7e156fef86774cbee9bd3d{\nheight:80px;\n}\n<\/style>\n<div  class='hr av-lt8dw08v-da19f358ce7e156fef86774cbee9bd3d hr-invisible  avia-builder-el-36  el_after_av_textblock  el_before_av_image '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8ducuk-5a654dab476ceec8259cb1b1615602b3\">\n.avia-image-container.av-lt8ducuk-5a654dab476ceec8259cb1b1615602b3 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lt8ducuk-5a654dab476ceec8259cb1b1615602b3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lt8ducuk-5a654dab476ceec8259cb1b1615602b3 av-styling- av-img-linked avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-37  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.skopos.de\/loesungen\/skopos-shelf\" class='avia_image '  target=\"_blank\"  rel=\"noopener noreferrer\" aria-label='Skopos_Shelf_Logo'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-4442 avia-img-lazy-loading-not-4442 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Skopos_Shelf_Logo-300x117.jpg\" alt='Skopos_Shelf_Logo' title='Skopos_Shelf_Logo'  height=\"117\" width=\"300\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Skopos_Shelf_Logo-300x117.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Skopos_Shelf_Logo-200x78.jpg 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/06\/Skopos_Shelf_Logo.jpg 688w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/div><\/div><\/div><\/p><\/div>\n<div  class='flex_column av-1nkwhpg-41206108613b5d3d11c0c05310a337be av_one_half  avia-builder-el-38  el_after_av_one_half  el_before_av_hr  flex_column_div  '     ><p><section  class='av_textblock_section av-zwi6x0-722cc8c69058379df2c309f77292d6aa '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p><strong>Course of study<\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-rnh17o-dfd34d0bd79bcdbd7cf35f453fe8316d\">\n.avia-image-container.av-rnh17o-dfd34d0bd79bcdbd7cf35f453fe8316d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-rnh17o-dfd34d0bd79bcdbd7cf35f453fe8316d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-rnh17o-dfd34d0bd79bcdbd7cf35f453fe8316d av-styling- av-img-linked avia_animated_image av-animated-when-visible-95 left-to-right avia-align-center  avia-builder-el-40  el_after_av_textblock  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study-1030x579.jpg\" data-srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study-200x113.jpg 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study.jpg 1280w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='avia_image '  aria-label='Melitta_course_of_study'><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-14642 avia-img-lazy-loading-not-14642 avia_image ' src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study.jpg\" alt='Melitta_course_of_study' title='Melitta_course_of_study'  height=\"720\" width=\"1280\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study.jpg 1280w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study-300x169.jpg 300w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study-1030x579.jpg 1030w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study-768x432.jpg 768w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study-705x397.jpg 705w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/07\/Melitta_course_of_study-200x113.jpg 200w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/div><\/div><\/div><\/p><\/div>\n<div  class='hr av-oxank4-841dc41048324383e796c0ccfb84e867 hr-default  avia-builder-el-41  el_after_av_one_half  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='hr av-q3kfic-314fd10c579c7d9f926aa7e965708ca4 hr-default  avia-builder-el-42  el_after_av_hr  el_before_av_hr  av-small-hide av-mini-hide'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19wckxw-e1ab31d8acc3a99531ca280a339752d6\">\n#top .hr.hr-invisible.av-19wckxw-e1ab31d8acc3a99531ca280a339752d6{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-19wckxw-e1ab31d8acc3a99531ca280a339752d6 hr-invisible  avia-builder-el-43  el_after_av_hr  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-c310zus-06b818d17506fbcbc4f5829822de50e5\">\n.flex_column.av-c310zus-06b818d17506fbcbc4f5829822de50e5{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-c310zus-06b818d17506fbcbc4f5829822de50e5 av_one_half  avia-builder-el-44  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-bjyz7hg-24f806b310dee79501d562b0140a412f\">\n#top .av_textblock_section.av-bjyz7hg-24f806b310dee79501d562b0140a412f .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-bjyz7hg-24f806b310dee79501d562b0140a412f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">KEY FACTS<\/span><\/h3>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-bbqd1wk-014f12b046da977613922af5f3179128 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>What we have achieved<\/h3>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-axjy4zo-ebc874487ca439add2b94d2589a925c6\">\n.flex_column.av-axjy4zo-ebc874487ca439add2b94d2589a925c6{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-axjy4zo-ebc874487ca439add2b94d2589a925c6 av_one_half  avia-builder-el-47  el_after_av_one_half  el_before_av_three_fourth  flex_column_div av-hide-on-mobile  '     ><\/div>\n<div  class='flex_column av-ak5xlms-be9af2c984246a8d674642fcc499e090 av_three_fourth  avia-builder-el-48  el_after_av_one_half  el_before_av_hr  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a2kzof8-43de82ba058bb6b6563dcdad4c9cdb7e\">\n#top .avia-icon-list-container.av-a2kzof8-43de82ba058bb6b6563dcdad4c9cdb7e .iconlist_icon{\ncolor:#666666;\n}\n#top .avia-icon-list-container.av-a2kzof8-43de82ba058bb6b6563dcdad4c9cdb7e .iconlist_icon svg:first-child{\nstroke:#666666;\nfill:#666666;\n}\n<\/style>\n<div  class='avia-icon-list-container av-a2kzof8-43de82ba058bb6b6563dcdad4c9cdb7e  avia-builder-el-49  avia-builder-el-no-sibling '><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-big av-a2kzof8-43de82ba058bb6b6563dcdad4c9cdb7e avia-iconlist-animate'>\n<li><div class='iconlist_icon av-9jivqw4-dfa9c996a4eb62e1a641d288eabed71e avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Exclusion of reciprocal influence by the different product range scenarios through monadic design and careful selection of the sub-samples.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-8wjo2zo-87fccf74c675e49bf0185b96535471c3 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Detailed analysis of the different customer groups to ensure that loyal Melitta customers are not neglected, but also to ensure that switchers who buy both Melitta and other brands are not jeopardized.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-8m1ltus-86e09dba570e3ae2eb75d0346072600f avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Realistic assessment of Melitta&#8217;s product range perception compared to the competition by adding the visual and intuitive SKOPOS SHELF tool.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-8856zwk-b694cbd505d2217763e99ab3485206bc avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Assessment of the product range performance at the respective preferred retailer for the purchase of filter papers via the modular competitive environment in SKOPOS SHELF.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-8856zwk-8-71d5a3c2eb19109318ac455814cb13ba avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Assessment of buyer reach and depth via SKOPOS SHELF at both product and umbrella brand level.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-8856zwk-7-8ad1d19ac787c9dbd678c82c45057fbd avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Comparison of performance between newly developed ranges and current range as a benchmark.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-8856zwk-6-f418190a9fb7d928bbc0d23e55b55c03 avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>TURF analysis to identify the best combination in the free combinatorics in order to derive product range optimizations that could potentially fit better with existing market needs and have not yet been considered.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-8856zwk-5-049bd9c1e6b21e85990bb91f490f5d3f avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p>Comparison of different product range specifications and sizes with regard to the expected market coverage.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-8856zwk-4-c56e9dee5f70c7725fd0c210256b92df avia-font-entypo-fontello avia-iconfont avia-font-entypo-fontello'><span class='av-icon-char' data-av_icon='\ue885' data-av_iconfont='entypo-fontello' aria-hidden=\"true\"><\/span><\/div><article class=\"article-icon-entry \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\" aria-label=\"Icon: \"><\/header><div class='iconlist_content '  itemprop=\"text\" ><p><strong>The result:<\/strong> none of the scenarios considered in advance were completely convincing, but a new combination performed best. This potentially new range leads to the same market coverage, but with a reduced number of variants and therefore significantly lower production and distribution costs.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n<div  class='hr av-5u2xcys-f063a6a7bbe742795a2d582aa79d06d4 hr-default  avia-builder-el-50  el_after_av_three_fourth  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5bq4cn8-5977d8308d3d532bd8839f8ec090ea3d\">\n#top .hr.hr-invisible.av-5bq4cn8-5977d8308d3d532bd8839f8ec090ea3d{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-5bq4cn8-5977d8308d3d532bd8839f8ec090ea3d hr-invisible  avia-builder-el-51  el_after_av_hr  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4orsu5g-4202ec8aeab73944305c61f4ed2f053c\">\n.flex_column.av-4orsu5g-4202ec8aeab73944305c61f4ed2f053c{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-4orsu5g-4202ec8aeab73944305c61f4ed2f053c av_one_half  avia-builder-el-52  el_after_av_hr  el_before_av_one_half  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-46yn4sk-16a670ede0d84c0f57a1ed2eef1ce802\">\n#top .av_textblock_section.av-46yn4sk-16a670ede0d84c0f57a1ed2eef1ce802 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-46yn4sk-16a670ede0d84c0f57a1ed2eef1ce802 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">What our customers say <\/span><\/h3>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3salsdg-6228544119376afe319c7c99164d6a43\">\n.flex_column.av-3salsdg-6228544119376afe319c7c99164d6a43{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-3salsdg-6228544119376afe319c7c99164d6a43 av_one_half  avia-builder-el-54  el_after_av_one_half  el_before_av_one_full  flex_column_div av-hide-on-mobile  '     ><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3lp64bo-2352a6c6f48775589255b475f316b828\">\n.flex_column.av-3lp64bo-2352a6c6f48775589255b475f316b828{\nborder-width:2px;\nborder-color:#edae44;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:30px 50px 30px 50px;\n}\n<\/style>\n<div  class='flex_column av-3lp64bo-2352a6c6f48775589255b475f316b828 av_one_full  avia-builder-el-55  el_after_av_one_half  el_before_av_one_full  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2vn3jl0-ba50076c2b6c30dffea936b33c7c7314\">\n#top .av_textblock_section.av-2vn3jl0-ba50076c2b6c30dffea936b33c7c7314 .avia_textblock{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-2vn3jl0-ba50076c2b6c30dffea936b33c7c7314 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-small-hide av-mini-hide avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\u201cThe consultation provided by Skopos and the joint development of the research approach were a highlight of this project.<\/p>\n<p>The fast and creative implementation of possible research approaches and the inspiring discussion with the contact partners at Skopos inspired us and positively supported our confidence in the study results.\u201d<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2jxe7t0-1197e8afbdd125d4eca047042eeee93f\">\n#top .hr.hr-invisible.av-2jxe7t0-1197e8afbdd125d4eca047042eeee93f{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-2jxe7t0-1197e8afbdd125d4eca047042eeee93f hr-invisible  avia-builder-el-57  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12688 alignleft\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Nicole-Rottwinkel-melitta-Europa-GmbH-Co.KG_.png\" alt=\"\" width=\"180\" height=\"180\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Nicole-Rottwinkel-melitta-Europa-GmbH-Co.KG_.png 250w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Nicole-Rottwinkel-melitta-Europa-GmbH-Co.KG_-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Nicole-Rottwinkel-melitta-Europa-GmbH-Co.KG_-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Nicole-Rottwinkel-melitta-Europa-GmbH-Co.KG_-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Nicole-Rottwinkel-melitta-Europa-GmbH-Co.KG_-200x200.png 200w\" sizes=\"auto, (max-width: 180px) 100vw, 180px\" \/><\/em><em>Nicole Rottwinkel &#8211; Expert in consumer and panel research Melitta Europe GmbH &amp; Co.KG<br \/>\n<\/em><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12675 \" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1.png\" alt=\"\" width=\"185\" height=\"99\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1.png 220w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1-200x107.png 200w\" sizes=\"auto, (max-width: 185px) 100vw, 185px\" \/><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2961lms-88ae6964cbede0e2b1796447dd58a3ba\">\n#top .av_textblock_section.av-2961lms-88ae6964cbede0e2b1796447dd58a3ba .avia_textblock{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-2961lms-88ae6964cbede0e2b1796447dd58a3ba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-desktop-hide av-medium-hide avia_textblock av_inherit_color'  itemprop=\"text\" ><p>\u201cThe consultation provided by Skopos and the joint development of the research approach were a highlight of this project.<\/p>\n<p>The fast and creative implementation of possible research approaches and the inspiring discussion with the contact partners at Skopos inspired us and positively supported our confidence in the study results.\u201d<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1g6j5no-a8d470fa0bc5c77af774858ceb600191\">\n#top .hr.hr-invisible.av-1g6j5no-a8d470fa0bc5c77af774858ceb600191{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-1g6j5no-a8d470fa0bc5c77af774858ceb600191 hr-invisible  avia-builder-el-59  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-12688 alignleft\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Nicole-Rottwinkel-melitta-Europa-GmbH-Co.KG_.png\" alt=\"\" width=\"177\" height=\"177\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Nicole-Rottwinkel-melitta-Europa-GmbH-Co.KG_.png 250w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Nicole-Rottwinkel-melitta-Europa-GmbH-Co.KG_-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Nicole-Rottwinkel-melitta-Europa-GmbH-Co.KG_-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Nicole-Rottwinkel-melitta-Europa-GmbH-Co.KG_-180x180.png 180w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/Nicole-Rottwinkel-melitta-Europa-GmbH-Co.KG_-200x200.png 200w\" sizes=\"auto, (max-width: 177px) 100vw, 177px\" \/><\/em><em>Nicole Rottwinkel &#8211; Expert in consumer and panel research Melitta Europe GmbH &amp; Co.KG<br \/>\n<\/em><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12675 size-full\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1.png\" alt=\"\" width=\"220\" height=\"118\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1.png 220w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1-200x107.png 200w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1h3ea90-83300b498f3bff2c5e9255cc4a18f01e\">\n.flex_column.av-1h3ea90-83300b498f3bff2c5e9255cc4a18f01e{\nborder-width:2px;\nborder-color:#edae44;\nborder-style:solid;\nborder-radius:25px 25px 25px 25px;\npadding:30px 50px 30px 50px;\n}\n<\/style>\n<div  class='flex_column av-1h3ea90-83300b498f3bff2c5e9255cc4a18f01e av_one_full  avia-builder-el-60  el_after_av_one_full  el_before_av_hr  first flex_column_div  column-top-margin'     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lw7spa1z-23ea3f6081151cb00b867ac5ce8468a6\">\n#top .av_textblock_section.av-lw7spa1z-23ea3f6081151cb00b867ac5ce8468a6 .avia_textblock{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-lw7spa1z-23ea3f6081151cb00b867ac5ce8468a6 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-small-hide av-mini-hide avia_textblock av_inherit_color'  itemprop=\"text\" ><p>&#8220;At Melitta, filter papers are practically the heart of the company. Our consumers are usually very loyal and have been buying for many years. They need to be particularly careful when it comes to changes. That&#8217;s why it was important for us to optimize the range in a consumer-centric way, not only to reduce complexity for us, but also for consumers.&#8221;<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-154elfo-07784fa86e08559ec57c67f167ae5b6c\">\n#top .hr.hr-invisible.av-154elfo-07784fa86e08559ec57c67f167ae5b6c{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-154elfo-07784fa86e08559ec57c67f167ae5b6c hr-invisible  avia-builder-el-62  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14073 size-full alignleft\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Melitta-Sara-Hararat-Tehrani.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Melitta-Sara-Hararat-Tehrani.png 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Melitta-Sara-Hararat-Tehrani-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Melitta-Sara-Hararat-Tehrani-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Melitta-Sara-Hararat-Tehrani-180x180.png 180w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/em><em>Sara Hararat-Tehrani, Head of Product Management Coffee Filtration Melitta Europe GmbH &amp; Co.KG<br \/>\n<\/em><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12675 \" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1.png\" alt=\"\" width=\"185\" height=\"99\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1.png 220w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1-200x107.png 200w\" sizes=\"auto, (max-width: 185px) 100vw, 185px\" \/><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lw7sptvj-a694d0a4eaa9b6bcb8b49dd1a0e234bd\">\n#top .av_textblock_section.av-lw7sptvj-a694d0a4eaa9b6bcb8b49dd1a0e234bd .avia_textblock{\nfont-size:17px;\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-lw7sptvj-a694d0a4eaa9b6bcb8b49dd1a0e234bd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='av-desktop-hide av-medium-hide avia_textblock av_inherit_color'  itemprop=\"text\" ><p>&#8220;At Melitta, filter papers are practically the heart of the company. Our consumers are usually very loyal and have been buying for many years. They need to be particularly careful when it comes to changes. That&#8217;s why it was important for us to optimize the range in a consumer-centric way, not only to reduce complexity for us, but also for consumers.&#8221;<\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-p74b1g-29dfe82dd0db7b1b8486100d8b6d048c\">\n#top .hr.hr-invisible.av-p74b1g-29dfe82dd0db7b1b8486100d8b6d048c{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-p74b1g-29dfe82dd0db7b1b8486100d8b6d048c hr-invisible  avia-builder-el-64  avia-builder-el-no-sibling '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<p><em><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14073 size-full alignleft\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Melitta-Sara-Hararat-Tehrani.png\" alt=\"\" width=\"200\" height=\"200\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Melitta-Sara-Hararat-Tehrani.png 200w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Melitta-Sara-Hararat-Tehrani-80x80.png 80w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Melitta-Sara-Hararat-Tehrani-36x36.png 36w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/05\/Melitta-Sara-Hararat-Tehrani-180x180.png 180w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/em><em>Sara Hararat-Tehrani, Head of Product Management Coffee Filtration Melitta Europe GmbH &amp; Co.KG<br \/>\n<\/em><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12675 size-full\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1.png\" alt=\"\" width=\"220\" height=\"118\" srcset=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1.png 220w, https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/02\/melitta-Kopie-1-200x107.png 200w\" sizes=\"auto, (max-width: 220px) 100vw, 220px\" \/><\/p>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8ikv9y-31fe5c73979e6ed7eae6acf8e05041bb\">\n#top .hr.hr-invisible.av-lt8ikv9y-31fe5c73979e6ed7eae6acf8e05041bb{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-lt8ikv9y-31fe5c73979e6ed7eae6acf8e05041bb hr-invisible  avia-builder-el-65  el_after_av_one_full  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div  class='hr av-11nqfd0-a67e395ab3a90d90e00b9fc51fee60c3 hr-default  avia-builder-el-66  el_after_av_hr  el_before_av_hr '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mxws4k-60a4738714595f488d90dc8093a67a19\">\n#top .hr.hr-invisible.av-mxws4k-60a4738714595f488d90dc8093a67a19{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-mxws4k-60a4738714595f488d90dc8093a67a19 hr-invisible  avia-builder-el-67  el_after_av_hr  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1avnl44-1e0e78ebc56e0dd0ea6db79ac51a6f72\">\n.flex_column.av-1avnl44-1e0e78ebc56e0dd0ea6db79ac51a6f72{\npadding:10px 10px 0 10px;\n}\n<\/style>\n<div  class='flex_column av-1avnl44-1e0e78ebc56e0dd0ea6db79ac51a6f72 av_one_half  avia-builder-el-68  el_after_av_hr  el_before_av_icongrid  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8ijdaq-529c993e334e4f189c780e09d87b5857\">\n#top .av_textblock_section.av-lt8ijdaq-529c993e334e4f189c780e09d87b5857 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-lt8ijdaq-529c993e334e4f189c780e09d87b5857 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3><span class=\"orangeback\">More case studies<\/span><\/h3>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lt8imk0q-4d6781fa6e0b4c3d3f6909cfe14f3d71\">\n.avia-icon-grid-container.av-lt8imk0q-4d6781fa6e0b4c3d3f6909cfe14f3d71 .avia-icongrid{\njustify-content:space-between;\n}\n.avia-icon-grid-container.av-lt8imk0q-4d6781fa6e0b4c3d3f6909cfe14f3d71 li.av-icon-cell-item{\nflex-basis:calc(33.33% - 6.66666666667px);\n}\n.avia-icon-grid-container.av-lt8imk0q-4d6781fa6e0b4c3d3f6909cfe14f3d71 .avia-icongrid-wrapper .article-icon-entry{\nbackground-color:#ffffff;\nborder-style:none;\n}\n.avia-icon-grid-container.av-lt8imk0q-4d6781fa6e0b4c3d3f6909cfe14f3d71 .avia-icongrid-wrapper .avia-icongrid-front .avia-icongrid-inner{\npadding:0 0 0 0;\n}\n.avia-icon-grid-container.av-lt8imk0q-4d6781fa6e0b4c3d3f6909cfe14f3d71 .avia-icongrid-wrapper 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href='https:\/\/www.skopos.de\/en\/cases\/case-study-research-portal-for-the-rewe-group' title='Research portal for REWE GROUP'  class='avia-icongrid-wrapper av-lt8in1d7-196387791ed3a290a68004b55efa4bf9'><article class='article-icon-entry bg-img'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><header class=\"entry-content-header\" aria-label=\"Icon: Research portal for REWE GROUP\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Research portal for REWE GROUP<\/h4><\/header><\/div><\/div><div class='avia-icongrid-content' data-class-flipback=''><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>How we optimized internal market research processes together with REWE Group<\/p>\n<\/div><\/div><\/div><\/article><\/a><\/li>\n<li class='av-icon-cell-item av-row-with-3-cells av-row-nr-1 av-cell-2 av-first-cell-row av-inner-cell-item'><a href='https:\/\/www.skopos.de\/en\/cases\/case-study-research-community-for-pronita' title='Case Study \u2013 Research community for PROTINA'  class='avia-icongrid-wrapper av-ix8g4k-1b4ec58bf60cb1684cfe2db0c0f3bb2f'><article class='article-icon-entry bg-img'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><header class=\"entry-content-header\" aria-label=\"Icon: Case Study \u2013 Research community for PROTINA\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Case Study \u2013 Research community for PROTINA<\/h4><\/header><\/div><\/div><div class='avia-icongrid-content' data-class-flipback=''><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>How we made the roll-out of <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6030\" src=\"https:\/\/www.skopos.de\/wp-content\/uploads\/2022\/12\/lintia_01.png\" alt=\"LINTIA Logo\" width=\"115\" height=\"28\" \/>even more successful with a community<\/p>\n<\/div><\/div><\/div><\/article><\/a><\/li>\n<li class='av-icon-cell-item av-row-with-3-cells av-row-nr-1 av-cell-3 av-first-cell-row av-last-cell-item'><a href='https:\/\/www.skopos.de\/en\/cases\/case-study-mobile-ethno-for-hellofresh' title='Case study \u2013 Mobile Ethno for HelloFresh'  class='avia-icongrid-wrapper av-lt8imiau-78b48a268d52d521a0543056fddc1544'><article class='article-icon-entry bg-img'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia-icongrid-front '><div class=\"avia-icongrid-inner\"><header class=\"entry-content-header\" aria-label=\"Icon: Case study \u2013 Mobile Ethno for HelloFresh\"><h4 class='av_icongrid_title icongrid_title '  itemprop=\"headline\" >Case study \u2013 Mobile Ethno for HelloFresh<\/h4><\/header><\/div><\/div><div class='avia-icongrid-content' data-class-flipback=''><div class=\"avia-icongrid-inner\"><div class='avia-icongrid-text'  itemprop=\"text\" ><p>How HelloFresh experienced the moment of \u201cunboxing\u201d up close and gained honest impressions<\/p>\n<\/div><\/div><\/div><\/article><\/a><\/li>\n<\/ul><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-n4c9gk-972bf1dcd9ec4a3b4996cf308deb76c3\">\n#top .hr.hr-invisible.av-n4c9gk-972bf1dcd9ec4a3b4996cf308deb76c3{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-n4c9gk-972bf1dcd9ec4a3b4996cf308deb76c3 hr-invisible  avia-builder-el-71  el_after_av_icongrid  avia-builder-el-last '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"featured_media":12650,"parent":7889,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-14636","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study - Shelf Test for Melitta - SKOPOS RESEARCH<\/title>\n<meta name=\"description\" content=\"\u25baCase Study Shelf Test for Melitta \u25baHow we are helping Melitta to conquer the coffee filter market with the SKOPOS SHELF!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos.de\/en\/cases\/case-study-shelf-test-for-melitta\" \/>\n<meta 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