{"id":13713,"date":"2024-07-26T13:26:21","date_gmt":"2024-07-26T11:26:21","guid":{"rendered":"https:\/\/www.skopos.de\/?page_id=13713"},"modified":"2025-06-27T10:55:56","modified_gmt":"2025-06-27T08:55:56","slug":"industries","status":"publish","type":"page","link":"https:\/\/www.skopos.de\/en\/industries","title":{"rendered":"Industries"},"content":{"rendered":"<div id='layer_slider_1'  class='avia-layerslider main_color avia-shadow  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  container_wrap fullsize'  style='height: 541px; max-width: 2000px; margin: 0 auto;'  ><\/div><div id='after_layer_slider_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13713'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-79ff81c021393065cee878051452f6a6\">\n.flex_column.av-av_one_full-79ff81c021393065cee878051452f6a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-79ff81c021393065cee878051452f6a6 av_one_full  avia-builder-el-1  el_after_av_layerslider  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-lxndhrvl-40f008c2a2cbe7c7891a1234051bebe3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: center;\">Expertise and experience in a wide range of industries<\/h1>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-lxndhzuz-a69950a64b53370f9dc41ffe04a7947b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Our industry expertise<\/h2>\n<\/div><\/section><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-79ff81c021393065cee878051452f6a6\">\n.flex_column.av-av_one_full-79ff81c021393065cee878051452f6a6{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-av_one_full-79ff81c021393065cee878051452f6a6 av_one_full  avia-builder-el-4  el_after_av_one_full  el_before_av_hr  first flex_column_div av-zero-column-padding  column-top-margin'     ><section  class='av_textblock_section av-lxndi8pr-09e5b6e18afe589be03c1f94803dd70c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><span data-contrast=\"auto\">At SKOPOS, our aim is to understand the core of every industry and make this knowledge usable. This applies to mass markets as well as niche markets, to consumer goods as well as capital goods.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">Of course, it is not enough to simply have your finger on the pulse in terms of methodology. Rather, it requires experts who can combine their research experience with many years of industry know-how and correctly classify results. For almost 30 years now, we have been conducting qualitative and quantitative research in a wide range of industries &#8211; B2B and B2C.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span data-contrast=\"auto\">These skills, coupled with a good dose of curiosity, are what makes SKOPOS so special. Our market researchers are familiar with the specific dynamics, players and challenges in your markets and incorporate this knowledge into every study &#8211; whether we are talking about cars, food or mobile contracts and subscriptions. In this way, we can always meet our clients on an eye-to-eye level while maintaining our research objectivity. And this is how we turn results into real insights that lead to better decisions.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3a876428eececa9d35452247ddb053af\">\n#top .hr.hr-invisible.av-av_hr-3a876428eececa9d35452247ddb053af{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-3a876428eececa9d35452247ddb053af hr-invisible  avia-builder-el-6  el_after_av_one_full  el_before_av_one_fourth '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n<div class='flex_column_table av-ly5yx9qc-aa03158b01ee3528f91f45bf429244ee sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly5yx9qc-aa03158b01ee3528f91f45bf429244ee\">\n.flex_column.av-ly5yx9qc-aa03158b01ee3528f91f45bf429244ee{\nwidth:23.875%;\nmargin-left:0;\nheight:300px;\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Automotive_01-495x400.jpg) 50% 50% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-ly5yx9qc-aa03158b01ee3528f91f45bf429244ee .av-flex-placeholder{\nwidth:1.5%;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-ly5yx9qc-aa03158b01ee3528f91f45bf429244ee{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-ly5yx9qc-aa03158b01ee3528f91f45bf429244ee{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-ly5yx9qc-aa03158b01ee3528f91f45bf429244ee av_one_fourth  avia-builder-el-7  el_after_av_hr  el_before_av_one_fourth  sk-branchen-container first flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch avia-link-column av-column-link avia-link-column-hover  '    data-link-column-url=\"https:\/\/www.skopos.de\/en\/industries\/automotive-mobility\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/industries\/automotive-mobility >Link to: Automotive &#038; Mobility<\/a><section  class='av_textblock_section av-ly5y8y72-6c8fc8bcab36de8f12eaea122ba9284e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"sk-container-textbranche\" style=\"text-align: center;\"><span class=\"textbranche\">Automotive &amp; Mobility <\/span><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lz2n423e-47903a70247f24cfea031a20744ca253\">\n.flex_column.av-lz2n423e-47903a70247f24cfea031a20744ca253{\nwidth:23.875%;\nmargin-left:0;\nheight:300px;\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Handel_01-495x400.jpg) 50% 50% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-lz2n423e-47903a70247f24cfea031a20744ca253 .av-flex-placeholder{\nwidth:1.5%;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-lz2n423e-47903a70247f24cfea031a20744ca253{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-lz2n423e-47903a70247f24cfea031a20744ca253{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-lz2n423e-47903a70247f24cfea031a20744ca253 av_one_fourth  avia-builder-el-9  el_after_av_one_fourth  el_before_av_one_fourth  sk-branchen-container flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch avia-link-column av-column-link avia-link-column-hover  '    data-link-column-url=\"https:\/\/www.skopos.de\/en\/industries\/retail\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/industries\/retail >Link to: Retail<\/a><section  class='av_textblock_section av-ly5y9atk-656b9cd1303d82e1f5a5b342fb24a021 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"sk-container-textbranche\" style=\"text-align: center;\"><span class=\"textbranche\">Retail <\/span><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lz2n4pca-1c3625aa57375b7bf55aea418beb8391\">\n.flex_column.av-lz2n4pca-1c3625aa57375b7bf55aea418beb8391{\nwidth:23.875%;\nmargin-left:0;\nheight:300px;\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/FMCG_01-495x400.jpg) 50% 50% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-lz2n4pca-1c3625aa57375b7bf55aea418beb8391 .av-flex-placeholder{\nwidth:1.5%;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-lz2n4pca-1c3625aa57375b7bf55aea418beb8391{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-lz2n4pca-1c3625aa57375b7bf55aea418beb8391{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-lz2n4pca-1c3625aa57375b7bf55aea418beb8391 av_one_fourth  avia-builder-el-11  el_after_av_one_fourth  el_before_av_one_fourth  sk-branchen-container flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch avia-link-column av-column-link avia-link-column-hover  '    data-link-column-url=\"https:\/\/www.skopos.de\/en\/industries\/consumer-goods\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/industries\/consumer-goods >Link to: Consumer goods<\/a><section  class='av_textblock_section av-ly5y9p88-dd716e631b8e614e19b029a309c42fee '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"sk-container-textbranche\" style=\"text-align: center;\"><span class=\"textbranche\">Consumer goods <\/span><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lz2n4ys6-8d88d521249e0b53127011cf84050664\">\n.flex_column.av-lz2n4ys6-8d88d521249e0b53127011cf84050664{\nwidth:23.875%;\nmargin-left:0;\nheight:300px;\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Health_01-495x400.jpg) 50% 50% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-lz2n4ys6-8d88d521249e0b53127011cf84050664 .av-flex-placeholder{\nwidth:1.5%;\n}\n\n@media only screen and (min-width: 480px) and (max-width: 767px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-lz2n4ys6-8d88d521249e0b53127011cf84050664{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n\n@media only screen and (max-width: 479px){ \n#top .flex_column_table.av-equal-height-column-flextable.av-lz2n4ys6-8d88d521249e0b53127011cf84050664{\nmargin-top:0;\nmargin-bottom:0;\n}\n}\n<\/style>\n<div  class='flex_column av-lz2n4ys6-8d88d521249e0b53127011cf84050664 av_one_fourth  avia-builder-el-13  el_after_av_one_fourth  el_before_av_one_fourth  sk-branchen-container flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch avia-link-column av-column-link avia-link-column-hover  '    data-link-column-url=\"https:\/\/www.skopos.de\/en\/industries\/healthcare-pharma\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/industries\/healthcare-pharma >Link to: Healthcare &#038; Pharma<\/a><section  class='av_textblock_section av-ly5yat3m-b677bc3fb28a1ae5658e47f034bf1e74 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"sk-container-textbranche\" style=\"text-align: center;\"><span class=\"textbranche\">Healthcare &amp; Pharma <\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-lz2n35ht-863e8de79d3df6196ddf71933af02cfb sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lz2n35ht-863e8de79d3df6196ddf71933af02cfb\">\n#top .flex_column_table.av-equal-height-column-flextable.av-lz2n35ht-863e8de79d3df6196ddf71933af02cfb{\nmargin-top:1%;\nmargin-bottom:0%;\n}\n.flex_column.av-lz2n35ht-863e8de79d3df6196ddf71933af02cfb{\nwidth:23.875%;\nmargin-left:0;\nheight:300px;\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Telekommunikation_01-495x400.jpg) 50% 100% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-lz2n35ht-863e8de79d3df6196ddf71933af02cfb .av-flex-placeholder{\nwidth:1.5%;\n}\n<\/style>\n<div  class='flex_column av-lz2n35ht-863e8de79d3df6196ddf71933af02cfb av_one_fourth  avia-builder-el-15  el_after_av_one_fourth  el_before_av_one_fourth  sk-branchen-container first flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/industries\/telecommunications-it\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/industries\/telecommunications-it >Link to: Telecommunications &#038; IT<\/a><section  class='av_textblock_section av-ly5yblhe-c67106084a308cc397976439a8ec657d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"sk-container-textbranche\" style=\"text-align: center;\"><span class=\"textbranche\">Telecommunications &amp; IT <\/span><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly700e20-903f1fae4122760a6191ca9d06cf2f01\">\n#top .flex_column_table.av-equal-height-column-flextable.av-ly700e20-903f1fae4122760a6191ca9d06cf2f01{\nmargin-top:1%;\nmargin-bottom:0%;\n}\n.flex_column.av-ly700e20-903f1fae4122760a6191ca9d06cf2f01{\nwidth:23.875%;\nmargin-left:0;\nheight:300px;\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/touristik_und_freizeit-495x400.jpg) 50% 100% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-ly700e20-903f1fae4122760a6191ca9d06cf2f01 .av-flex-placeholder{\nwidth:1.5%;\n}\n<\/style>\n<div  class='flex_column av-ly700e20-903f1fae4122760a6191ca9d06cf2f01 av_one_fourth  avia-builder-el-17  el_after_av_one_fourth  el_before_av_one_fourth  sk-branchen-container flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/industries\/tourism-leisure\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/industries\/tourism-leisure >Link to: Tourism &#038; Leisure<\/a><section  class='av_textblock_section av-ly5ydujt-83091e8ccc70b6e8eb454a5b81f055bf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"sk-container-textbranche\" style=\"text-align: center;\"><span class=\"textbranche\">Tourism &amp; Leisure <\/span><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly702pq4-6bfed6f18669cb2a0dbb8247f3e6a00d\">\n#top .flex_column_table.av-equal-height-column-flextable.av-ly702pq4-6bfed6f18669cb2a0dbb8247f3e6a00d{\nmargin-top:1%;\nmargin-bottom:0%;\n}\n.flex_column.av-ly702pq4-6bfed6f18669cb2a0dbb8247f3e6a00d{\nwidth:23.875%;\nmargin-left:0;\nheight:300px;\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Energie-495x400.jpg) 50% 50% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-ly702pq4-6bfed6f18669cb2a0dbb8247f3e6a00d .av-flex-placeholder{\nwidth:1.5%;\n}\n<\/style>\n<div  class='flex_column av-ly702pq4-6bfed6f18669cb2a0dbb8247f3e6a00d av_one_fourth  avia-builder-el-19  el_after_av_one_fourth  el_before_av_one_fourth  sk-branchen-container flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/industries\/energy\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/industries\/energy >Link to: Energy<\/a><section  class='av_textblock_section av-ly5ybtf9-d4faca576719dec34e41fe8c22f7da21 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"sk-container-textbranche\" style=\"text-align: center;\"><span class=\"textbranche\">Energy <\/span><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly702bg5-c0da0e727f1af7dda197c7836f8af403\">\n#top .flex_column_table.av-equal-height-column-flextable.av-ly702bg5-c0da0e727f1af7dda197c7836f8af403{\nmargin-top:1%;\nmargin-bottom:0%;\n}\n.flex_column.av-ly702bg5-c0da0e727f1af7dda197c7836f8af403{\nwidth:23.875%;\nmargin-left:0;\nheight:300px;\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/home_und_garden-495x400.jpg) 50% 50% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-ly702bg5-c0da0e727f1af7dda197c7836f8af403 .av-flex-placeholder{\nwidth:1.5%;\n}\n<\/style>\n<div  class='flex_column av-ly702bg5-c0da0e727f1af7dda197c7836f8af403 av_one_fourth  avia-builder-el-21  el_after_av_one_fourth  el_before_av_one_fourth  sk-branchen-container flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/industries\/home-garden\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/industries\/home-garden >Link to: Home &#038; Garden<\/a><section  class='av_textblock_section av-ly707hmy-5e762764acc93983bc97b87bcc82b43e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"sk-container-textbranche\" style=\"text-align: center;\"><span class=\"textbranche\">Home &amp; Garden <\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<div class='flex_column_table av-ly700xr4-8c920513a4e2e9e3c96de78341f3f7a4 sc-av_one_fourth av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly700xr4-8c920513a4e2e9e3c96de78341f3f7a4\">\n#top .flex_column_table.av-equal-height-column-flextable.av-ly700xr4-8c920513a4e2e9e3c96de78341f3f7a4{\nmargin-top:1%;\nmargin-bottom:1%;\n}\n.flex_column.av-ly700xr4-8c920513a4e2e9e3c96de78341f3f7a4{\nwidth:23.875%;\nmargin-left:0;\nheight:300px;\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/banken_und_versicherungen-495x400.jpg) 50% 100% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-ly700xr4-8c920513a4e2e9e3c96de78341f3f7a4 .av-flex-placeholder{\nwidth:1.5%;\n}\n<\/style>\n<div  class='flex_column av-ly700xr4-8c920513a4e2e9e3c96de78341f3f7a4 av_one_fourth  avia-builder-el-23  el_after_av_one_fourth  el_before_av_one_fourth  sk-branchen-container first flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/industries\/finance-insurances\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/industries\/finance-insurances >Link to: Finance &#038; Insurances<\/a><section  class='av_textblock_section av-ly5yclk2-7c0a81f91b55eaf200665f57dd8e500d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"sk-container-textbranche\" style=\"text-align: center;\"><span class=\"textbranche\">Finance &amp; Insurances <\/span><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly7020zz-0a7c1c160bd80ae037075392bb81f4d6\">\n#top .flex_column_table.av-equal-height-column-flextable.av-ly7020zz-0a7c1c160bd80ae037075392bb81f4d6{\nmargin-top:1%;\nmargin-bottom:1%;\n}\n.flex_column.av-ly7020zz-0a7c1c160bd80ae037075392bb81f4d6{\nwidth:23.875%;\nmargin-left:0;\nheight:300px;\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/Telekommunikation_01-495x400.jpg) 50% 100% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-ly7020zz-0a7c1c160bd80ae037075392bb81f4d6 .av-flex-placeholder{\nwidth:1.5%;\n}\n<\/style>\n<div  class='flex_column av-ly7020zz-0a7c1c160bd80ae037075392bb81f4d6 av_one_fourth  avia-builder-el-25  el_after_av_one_fourth  el_before_av_one_fourth  sk-branchen-container flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/industries\/media\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/industries\/media >Link to: Media<\/a><section  class='av_textblock_section av-ly5ybya1-09c5c52a736f3600485d89acc0015cbd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"sk-container-textbranche\" style=\"text-align: center;\"><span class=\"textbranche\">Media <\/span><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly60my15-cc9a902e5aec3b979e48eb2beeeb1d6b\">\n#top .flex_column_table.av-equal-height-column-flextable.av-ly60my15-cc9a902e5aec3b979e48eb2beeeb1d6b{\nmargin-top:1%;\nmargin-bottom:1%;\n}\n.flex_column.av-ly60my15-cc9a902e5aec3b979e48eb2beeeb1d6b{\nwidth:23.875%;\nmargin-left:0;\nheight:300px;\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/industrie-495x400.jpg) 50% 50% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-ly60my15-cc9a902e5aec3b979e48eb2beeeb1d6b .av-flex-placeholder{\nwidth:1.5%;\n}\n<\/style>\n<div  class='flex_column av-ly60my15-cc9a902e5aec3b979e48eb2beeeb1d6b av_one_fourth  avia-builder-el-27  el_after_av_one_fourth  el_before_av_one_fourth  sk-branchen-container flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/industries\/industrie-b2b\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/industries\/industrie-b2b >Link to: Industry &#038; B2B<\/a><section  class='av_textblock_section av-ly5ycxqd-95a097072145545642f60edbf10709e2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"sk-container-textbranche\" style=\"text-align: center;\"><span class=\"textbranche\">Industry &amp; B2B <\/span><\/p>\n<\/div><\/section><\/div>\n<div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ly701gg0-91194972ab75b0cefe670e6875e9e21e\">\n#top .flex_column_table.av-equal-height-column-flextable.av-ly701gg0-91194972ab75b0cefe670e6875e9e21e{\nmargin-top:1%;\nmargin-bottom:1%;\n}\n.flex_column.av-ly701gg0-91194972ab75b0cefe670e6875e9e21e{\nwidth:23.875%;\nmargin-left:0;\nheight:300px;\nbackground:url(https:\/\/www.skopos.de\/wp-content\/uploads\/2024\/04\/sonstiges-495x400.jpg) 50% 50% no-repeat scroll ;\n}\n#top .flex_column_table.av-equal-height-column-flextable.av-ly701gg0-91194972ab75b0cefe670e6875e9e21e .av-flex-placeholder{\nwidth:1.5%;\n}\n<\/style>\n<div  class='flex_column av-ly701gg0-91194972ab75b0cefe670e6875e9e21e av_one_fourth  avia-builder-el-29  el_after_av_one_fourth  el_before_av_section  avia-builder-el-last  sk-branchen-container flex_column_table_cell av-equal-height-column av-align-middle avia-full-stretch avia-link-column av-column-link avia-link-column-hover  column-top-margin'    data-link-column-url=\"https:\/\/www.skopos.de\/en\/industries\/other\"   ><a class=\"av-screen-reader-only\" href=https:\/\/www.skopos.de\/en\/industries\/other >Link to: Other<\/a><section  class='av_textblock_section av-ly5yenww-246ac3eb8889b61a2ca6c4c6e4d9e9b3 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p class=\"sk-container-textbranche\" style=\"text-align: center;\"><span class=\"textbranche\">Other<\/span><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-av_section-2dcb3d115e2e5af9a73072e0505910f8 main_color avia-section-default avia-no-border-styling  avia-builder-el-31  el_after_av_one_fourth  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-13713'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-av_textblock-92ab5b4c5448b40ef3b82fb3d397e98e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3 style=\"text-align: center;\">What our customers say<\/h3>\n<\/div><\/section>\n<div  class='flex_column av-av_one_fifth-d846867a37b468541bc8830743d44203 av_one_fifth  avia-builder-el-33  el_after_av_textblock  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div><div  class='flex_column av-av_three_fifth-337486787960716147ecfb4074cb91c6 av_three_fifth  avia-builder-el-34  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><div  class='avia-content-slider-element-container av-mcekuadh-16864a8b56d238352f0cb2a75e8a7185 avia-content-slider-element-slider avia-content-slider avia-smallarrow-slider avia-content-slider-active avia-content-slider-odd  avia-builder-el-35  avia-builder-el-no-sibling  zitat-slider av-slideshow-ui av-control-default av-nav-arrows-visible av-nav-dots-visible av-no-slider-navigation av-slideshow-autoplay av-loop-endless av-loop-manual-endless avia-content-slider1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:7,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:30}\"><div class='avia-smallarrow-slider-heading  no-content-slider-heading '><div class='new-special-heading'>&nbsp;<\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Previous<\/title>\n<desc id='av-svg-desc-1'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' class='next-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Next\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Next<\/title>\n<desc id='av-svg-desc-2'>Next<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Next<\/span><\/a><\/div><\/div><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-452de758adad484e0fd712b3c26f0ab2 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-1 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>With MyMafo, we can handle a volume that would not be possible for us manually. Our internal effort has been reduced by 90% per project! By establishing standards and automation, we can now focus on consulting for highly complex issues.<\/em><\/p>\n<p style=\"text-align: center;\"><em>With MyMafo, we are currently enabling dozens of colleagues in marketing to receive high-quality answers quickly, independently and securely, and thus to align their actions more and more strongly with data. And that\u2019s just the beginning, we\u2019ll continue with colleagues in HR and management \u2013 we\u2019re far from finished!<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Pia Leimbach<br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\">Head of Market Research Retail Germany, REWE GROUP<\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-452de758adad484e0fd712b3c26f0ab2 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-2 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>The reset of the brand tracking was a complete success for SportScheck: We are faster in decision making because data is available earlier. The continuous tracking, combined with the granularity of the subgroup splits, increases the quality of our analyses because we are better able to identify cause-and-effect relationships.<\/em><\/p>\n<p style=\"text-align: center;\"><em>In addition, the tool\u2019s intuitive usability and widespread user rights have massively increased its use beyond market research and thus the relevance of brand tracking for the entire company.<\/em><\/p>\n<p style=\"text-align: center;\"><strong class=\"avia-testimonial-name\">Dr. Ralph Salzmann<br \/>\n<\/strong><\/p>\n<p style=\"text-align: center;\">former Head of Customer &amp; Campaign Strategy \/ Intelligence, SportScheck GmbH<\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-452de758adad484e0fd712b3c26f0ab2 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-3 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>We often have issues where we need expert knowledge. In these cases, we contact SKOPOS because we can be sure that they have a creative solution for us. They have repeatedly surprised us with interesting methods, be it qualitative, quantitative or a combination of both. True to the motto: There&#8217;s no such thing as can&#8217;t be done!<\/em><\/p>\n<p style=\"text-align: center;\"><strong class=\"avia-testimonial-name\">Annette Mittelsdorf<br \/>\n<\/strong><span class=\"avia-testimonial-subtitle \">Customer Insight Leader \/ IKEA Germany Sales-GmbH<\/span><\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-452de758adad484e0fd712b3c26f0ab2 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-4 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>The focus groups with a professional target group have provided us with crucial, important insights. Thanks to the immediate feedback, we can now optimize the tested prototypes in such a way that they will offer even more benefits to potential customers &#8211; and at the same time avoid adding features to the products that are completely irrelevant from the customer&#8217;s point of view. Great advice from SKOPOS before, during and after the study!<\/em><\/p>\n<p style=\"text-align: center;\"><strong class=\"avia-testimonial-name\">Marcus Horstmann<br \/>\n<\/strong><span class=\"avia-testimonial-subtitle \">Manager Business Development &amp; Research \/ Ledlenser GmbH &amp; Co. KG<\/span><\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-452de758adad484e0fd712b3c26f0ab2 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-5 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>Thanks to the modular questionnaire design, current topics or questions can be easily and flexibly integrated into the tracking. The fast delivery of results through the interactive dashboard as well as the possibility to perform own evaluations and thus to provide answers to urgent questions immediately are a clear added value for us. In addition, other departments can also access the results directly, e.g. for campaign measurement and planning.<\/em><\/p>\n<p style=\"text-align: center;\"><strong class=\"avia-testimonial-name\">Christian Fritzsche<br \/>\n<\/strong><span class=\"avia-testimonial-subtitle \">Market researcher \/ W\u00fcstenrot Bausparkasse AG<\/span><\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-av_content_slide-452de758adad484e0fd712b3c26f0ab2 flex_column av_fullwidth post-entry slide-entry-overview slide-loop-6 slide-parity-odd  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>We would like to thank SKOPOS for the super constructive and professional cooperation! The qualitative-quantitative approach was a lot of fun and provided us with important insights that we can use to work on all levels in the Boards product area over the next few years. In product development, marketing and as well in sales.<\/em><\/p>\n<p style=\"text-align: center;\"><strong class=\"avia-testimonial-name\">Monika Rie\u00df<br \/>\n<\/strong>Senior Project Manager \/ Sigel GmbH<\/p>\n<\/div><\/section><\/div><div class=\"slide-entry-wrap\"><section class='slide-entry av-mceku7n2-7b8f12f52ecb40ac19189e402294fbfc flex_column av_fullwidth post-entry slide-entry-overview slide-loop-7 slide-parity-odd  post-entry-last  first'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" ><p style=\"text-align: center;\"><em>Thanks to our long-standing and expert collaboration with the SKOPOS team, we as a materials manufacturer are able to identify key market trends and customer requirements at an early stage and implement developments in a targeted manner.<\/em><\/p>\n<p style=\"text-align: center;\"><strong>Hauke Witting<\/strong><\/p>\n<p style=\"text-align: center;\">Team Leader Product Management Private Labels \/ <b>Asahi Kasei Corporation<\/b><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><div  class='flex_column av-av_one_fifth-337486787960716147ecfb4074cb91c6 av_one_fifth  avia-builder-el-36  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  column-top-margin'     ><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-13713","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Industry Expertise | SKOPOS RESEARCH<\/title>\n<meta name=\"description\" content=\"\u2713Discover key trends, challenges and opportunities in your industry. \u25baNavigate successfully through the market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.skopos.de\/en\/industries\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Industry Expertise | SKOPOS RESEARCH\" \/>\n<meta property=\"og:description\" content=\"\u2713Discover key trends, challenges and opportunities in your industry. \u25baNavigate successfully through the market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.skopos.de\/en\/industries\" \/>\n<meta property=\"og:site_name\" content=\"SKOPOS RESEARCH\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-27T08:55:56+00:00\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries\",\"name\":\"Industry Expertise | SKOPOS RESEARCH\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#website\"},\"datePublished\":\"2024-07-26T11:26:21+00:00\",\"dateModified\":\"2025-06-27T08:55:56+00:00\",\"description\":\"\u2713Discover key trends, challenges and opportunities in your industry. \u25baNavigate successfully through the market.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en\\\/industries#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.skopos.de\\\/en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Industries\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#website\",\"url\":\"https:\\\/\\\/www.skopos.de\\\/en\",\"name\":\"SKOPOS RESEARCH\",\"description\":\"Marktforschung mit Mehrwert - f\u00fcr bessere Entscheidungen\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.skopos.de\\\/en?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.skopos.de\\\/en#organization\",\"name\":\"SKOPOS GmbH & Co. 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