Your path to insights from the Chinese automotive industry
Dialog with our local partners in China – Part 2: Recruiting
Recruiting the right target group is one of the most important steps to guarantee the desired research result. Recruiting real customers from the premium automotive sector requires a lot of effort, especially during Corona. In countries like China and Japan, for example, recruitment has been done offline. Recruiters typically approach target groups on-site to maintain a long-term, personal relationship and invite them to participate in future research activities. This is where we go into more detail about the do’s and don’ts of working with service providers for online quantitative research surveys in the Chinese market.
Tips on what to look out for
To be able to conduct qualitative and quantitative studies during the Corona crisis in China and to offer our customers an optimal study result, we resort to various innovative research methods. Today we present these in more detail and highlight the advantages and disadvantages for the Chinese market.