How we made the roll-out of even more successful with a community
Strengthen the brand presence of LINTIA
It all started with a thought: a team of creativos felt the time had come for the next big thing in nutritional supplements. The result was LINTIA: loved by pill haters, adored by gourmets, developed by healthcare experts.
But what is a great product without its favorite people, its customers? Does the target group correspond to reality and what do they want? Do the online store and brand visibility work? What content is of interest? And most importantly: are the products convincing?
Optimal control of actions
And this is where SKOPOS comes into play: In an online community, we work together with consumers to sharpen LINTIA’s brand image and help bring LINTIA even closer to its favorite people.
Starting with basic research, through concept and package evaluation, use or acceptance of sales channels and online presences, to the final testing of the real product – all combined in one place and very close to real life.