Experienced, efficient, motivated.

Smarter market research
for better decisions.

We provide you with the foundations for your future business strategies. For more than 25 years, we have been combining figures and data with our extensive experience – in order for you to perfectly align your products and services with the needs of your target groups.

We rely on proven methods and techniques of market research and constantly invest and develop new tools and approaches.

We provide insights that help you make better decisions in the future.

From us for you – this is what we offer

  • We help you to gain a better understanding of your customers.

  • We turn numbers and insights into the key to decision-making.

  • You can count on our interdisciplinary team of more than 50 psychologists, sociologists and business economists.

  • We provide creative approaches to complex questions – and fast, efficient answers. With the highest demand for high quality results. Even under time pressure.

  • You benefit from our extensive experience in the field of qualitative and quantitative methods of market research.

We are happy to help you

Ina-kristin-Achenbach

Ina-Kristin Achenbach
Senior Research Manager

Melissa-Achter

Melissa Achter
Project Manager

Sonja-Barrett_01_300px

Sonja Barrett
Senior Research Manager

Jan-Berlin-2_300px

Jan Berlin
Head of Operations

Alina Blaesig

Alina Bläsig
Senior Research Manager

Laura-Breitner

Laura Breitner
Junior Marketing Manager

JessicaBurczynska

Jessika Buraczynska
Research Manager

Franziska-Busija

Franziska  Busija
Project Manager

Katrin Detert

Katrin Detert
Project Manager

Anna-Dresen

Anna Dreesen
Project Manager

Tillmann Faber
Business Development Director

Cornelia Hackenbroch

Cornelia Hackenbroch
Project Manager

Shufeng He

Shufeng He
Project Manager

Uta-Huemer-300_01

Uta Hümer
Managing Director

Anja Kreutzer

Anja Kreutzer
Director Research and Development

Pasqua Kuhn

Pasqua Kuhn
Senior Sales & Account Manager

Jens Lagerwey

Jens Lagerwey
Project Manager

Denise-Lechner

Denise Lechner
Project Manager

Eva-Linhuber_300px

Eva Linhuber
Senior Research Manager

Franziska Linne

Franziska Linne
Project Manager

Lukas Nosber

Lukas Nosber
Senior Sales & Account Manager

Tim Pohlmann

Tim Pohlmann
Senior Research Executive

Dominik Racke

Dominik Racké
Senior Research Manager

Kathrin Schaarschmidt

Kathrin Schaarschmidt
Director Qualitative Research

Amrei Schoekel

Amrei Schökel
Project Manager

Kathrin-Schumacher

Kathrin Schumacher
Project Manager

Elisabeth Spalek

Elisabeth Spalek
Research Manager

Tabea Stegers

Tabea Stegers
Project Manager

Vanessa Ufer

Vanessa Ufer
Project Manager

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What our customers say

 

With MyMafo, we can handle a volume that would not be possible for us manually. Our internal effort has been reduced by 90% per project! By establishing standards and automation, we can now focus on consulting for highly complex issues.
With MyMafo, we are currently enabling dozens of colleagues in marketing to receive high-quality answers quickly, independently and securely,
and thus to align their actions more and more strongly with data. And that’s just the beginning, we’ll continue with colleagues in HR and management – we’re far from finished!

Pia Leimbach
Head of Market Research, REWE GROUP

The reset of the brand tracking was a complete success for SportScheck: We are faster in decision making because data is available earlier.
The continuous tracking, combined with the granularity of the subgroup splits, increases the quality of our analyses because we are better able to identify cause-and-effect relationships.
In addition, the tool’s intuitive usability and widespread user rights have massively increased its use beyond market research and thus the relevance of brand tracking for the entire company.

Dr. Ralph Salzmann
former Head of Customer & Campaign Strategy / Intelligence, SportScheck GmbH

We often have issues where we need expert knowledge. In these cases, we contact SKOPOS because we can be sure that they have a creative solution for us.
They have repeatedly surprised us with interesting methods, be it qualitative, quantitative or a combination of both.
True to the motto: There’s no such thing as can’t be done!

Annette Mittelsdorf
Customer Insight Leader / IKEA Deutschland Verkaufs-GmbH

The focus groups with a professional target group have provided us with crucial, important insights.
Thanks to the immediate feedback, we can now optimize the tested prototypes in such a way that they will offer even more benefits to potential customers – and at the same time avoid adding features to the products that are completely irrelevant from the customer’s point of view.
Great advice from SKOPOS before, during and after the study!

Marcus Horstmann
Manager Business Development & Research / Ledlenser GmbH & Co. KG

Thanks to the modular questionnaire design, current topics or questions can be easily and flexibly integrated into the tracking.
The fast delivery of results through the interactive dashboard as well as the
possibility to perform own evaluations and thus to provide answers to urgent
questions immediately are a clear added value for us.
In addition, other departments can also access the results directly, e.g. for campaign measurement and planning.

Christian Fritzsche
Market researcher / Wüstenrot Bausparkasse AG

We would like to thank SKOPOS for the super constructive and professional cooperation! The qualitative-quantitative approach was a lot of fun and provided us with important insights that we can use to work on all levels in the Boards product area over the next few years.
In product development, marketing and as well in sales.

Monika Rieß
Senior Project Manager / Sigel GmbH

+49 2233 9988 880
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