Market research
based on passion

Analysis

taken a few steps further

Come fly

with us

to the

digital age

Market research
based on passion

Analysis

taken a few steps further

Come fly

with us

to the

digital age

Market research
based on passion

Analysis

taken a few steps further

Come fly

with us

to the

digital age

Market research
based on passion

Analysis

taken a few steps further

Come fly

with us

to the

digital age

Market research
based on passion

Analysis

taken a few steps further

Come fly

with us

to the

digital age

Market research

based on passion

Analysis

taken a few steps further

Special and more than just market research.
This is our daily motivation.
Analysis of the results taken a few steps further.

We are an international market research institute based in Hürth in Germany. As a full-service institute, we are appreciated by operational market researchers and decision makers from sales and marketing for our well-thought-out diagnoses. We have conducted numerous studies for them in the areas of product research, communication research, user-experience-research, brand research, target group research and organisation research since 1995.

And what can we do for you?

With a wide range of methods, we offer both qualitative and quantitative solutions. We attach importance in this context to the well-thought-out integration of various methods. This is because only the sensible combination of both worlds and the taking into account of social development provide the basis for analysis with added value. And the existence of a large number of reference customers who have trusted us for many years ensures profound industry sector and target group expertise for carrying out your study.

When knowledge and experience count, put your faith in studies:

made by SKOPOS.

  • Product research

    About 70% of all newly launched products for daily life – and in fact up to 90% in the long-term – flop after being launched in the retail market. This can no doubt not always be prevented by market research, but the risk of failure can be significantly reduced. more…

  • Communication research

    Communication research allows the effectiveness of an advertising campaign to be assessed and optimised at an early stage. Growing competition and the increasing selectivity of consumers require ever more sophisticated advertising campaigns. more…

  • User Experience Research

    A good user experience is a crucial success factor. In order to design and control this user experience for users, we first have to find out a lot about the users themselves, as well as observing how they interact with websites, apps or other products and how they perceive the usability. more…

  • Brand Research

    Brand research examines and analyses the image, the identity and the position of your brand in the market. Qualitative and quantitative methods record all the dimensions of the brand and thereby facilitate the understanding of interactions between people and brands. more…

  • Organisation research

    SKOPOS has been successfully conducting projects involving personal and organisational development for more than 15 years. These are overseen by the HR research competence team, which has extensive experience and methodological expertise in the field of organisation and human resources. more…

  • Target group research

    In today’s competitive environment, customers are becoming ever more demanding and customer relationships are therefore becoming more demanding in terms of support and advisory services. In addition, products are becoming more interchangeable and a competitive advantage can sometimes only be achieved by ensuring differentiation in terms of service and the provision of services. more…

  • Mystery research

    More and more companies make use of mystery research to test POS measures or to evaluate improvement potential in the field of sales. The results always directly or indirectly have a positive impact on company sales figures. more…