|
Over 70% of all newly launched products for daily life - even in the long term up to 90% - flop after their introduction to the market. Surely, this can also not be avoided through market research, but the risk of failure can be minimized significantly.
Product research allows you to identify and understand customers needs - especially the changing needs can be continuously monitored. Therefore, your product can be optimally adapted to customer needs and market trends, and sales are pushed.
Develop -Test - Optimize
SKOPOS supports the entire product cycle. We support you from brainstorming through to the design phase and pricing to the point of market introduction and re-launch.
Develop
Experience shows that the customer has the best ideas. A bottom-up research approach can help avoid mistakes of the usual top-down strategy. SKOPOS offers different approaches to ideas - from the classic group discussion to creative workshops, lead user research to the point of SKOPOS visio graph.
Test
Today, almost no product is introduced to the market that hasn’t previously been tested in any way.
But are all relevant aspects taken into account?
- The product itself: Does it fulfill the requirements in terms of taste, application and use, performance, design and layout? What could be improved? And what would be meaningful product bundles?
- The target group: Are there even propects for the product? Who are they and how do they need to be addressed? What should be changed to generate market potential or to fully exploit the existing potential?
- Pricing: What are the price limits? What turnover can be achieved at launch or through the change of certain product features or the price? What market share can be expected?
The method spectrum used by SKOPOS is very broad and specifically tailored to the existing problem. Depending on the project phase and objective, we provide qualitative and quantitative product testing - whether taste test, usability test or package test, from conjoint analysis to SKOPOS tools such as NPS (New Products in Shelf) or the price-product configurator.
Optimize
A product is never "finished". It should always be questioned, even - or especially - if it is established on the market. Me-too products provide competition, target audiences are changing, communication requirements and the product itself are changing. Who, for instance, still has a phone with dial plate?
Range of methods
SKOPOS supports you in all research processes with traditional and innovative research tools - whether continuous or situational - and offers advice. The method spectrum used by SKOPOS is very broad and specifically tailored to the existing problem. Possible approaches are:
Group discussion
Concept test
Product test
Usability test
|
