Usability Test

Studies on the usability of web pages show that Internet users attach great importance to quick loading times, clarity and ease of use. But also the factor "fun while surfing" needs to be considered when establishing an online offer.

If the search for information ends in a labyrinth or the order in the online shop leads to a dead end, users are prone to change to the next provider.

Accessibility should be another important point for the usability test. On the one hand, this includes accessibility referring to content for users with physical ailments that don’t allow access such as amblyopia, blindness or malfunction of the motor. On the other hand, it includes the multi-dimensionality of new and future output devices.

Trends, new technologies and competition in the Internet demand the content to be displayed in a multitude of multi-dimensional output devices. This presents a major challenge for the design, development and revision of web pages. Here, a usability test provides valuable information for a targeted ideal implementation.

The usability test analyzes the strengths and weaknesses of a web page

A usability test analyzes the strengths and weaknesses of the examined website - from the first impression to the complex transaction. It identifies the priorities, which are of particular importance in optimizing your website and provides tangible suggestions for improvement.

Five questions are the focus for the usability tests:

• Are design and layout right?
• Is the content understandable?
• Is the website structured functional and easy to use?
• What is the number of visitors and their length of stay?
• Does the target group accept the website?

The usability test - reasonably applicable at any time - for prototypes and "live" sites

Generally, a usability test is possible in each stage of the site management process. An existing site can be tested as well as a test version or a first concept.

In general, interviews are conducted with test persons from the target audience, in order to near the answer to the research question. But focus groups are also possible for usability tests.

Usability testing - Usability - User behavior - Ease of use - Site optimization - Accessibility

Many factors are of great importance for sustainable success on the Internet. The most decisive factor for the usability of a website is the acceptance by the user community. We can advise you and implement focused test methods for assessing the usability of your website or future web projects in our test lab.

Alternative or complementary products to usability tests are:

Website research

Face-to-face Interviews

Group discussions