Telephone Survey

The telephone survey - usually known as CATI interview (Computer Assisted Telephone Interview) - is a proven and highly standardized method, in which the interviewer reads the questions from a computer screen and records the answers during the interview directly by computer.

Telephone surveys have an important role in the market and communication research

The workstations in a CATI interviewer studio are networked together. Thus, the assignment of available contact addresses is controlled centrally.

Telephone surveys unfold their advances especially in highly standardized interviews. Open questions can also be part of CATI interviews.

For over 15 years, telephone interviews play a more important role than face-to-face interviews for market and communication research.

Advantages of telephone surveys versus face-to-face interviews

Aspects in the favor of telephone interviews are:

• shorter field times,
• lower costs,
• better interviewer control, and
• a higher utilization of the sample with more frequent contact attempts.

Furthermore, they offer the opportunity to optimize the survey instrument during field work.

Telephone interviews are particularly suitable for:

• highly standardized interviews,
• interviews with complex quotations, which are continuously checked by the system,
• studies with a very small and well-defined gross sample, since the system records the reaction to any established contact at any time and re-assigns the respective telephone numbers to work individual stations after pre-defined time intervals,
• surveys that would not be possible or only with restrictions using the conventional paper-and-pen method because of the complex filter guide and
• studies with difficult target groups, which can be contacted cost-effective and goal-oriented using CATI.

SKOPOS CATI interviewers have gone through a systematic selection process and receive comprehensive training for professional telephone surveys.

We value long-term commitment of our interviewers to ensure a high level of quality in the CATI studio and ensure this through individual training of the team amongst other things.

Telephone surveys conducted by SKOPOS avoid quality loss due to work pressure, because our interviewers are paid per hour.

Telephone interviews - CATI interviews - CATI studio - CATI interviewer - Interviews by telephone

SKOPOS - Your competent partner for telephone surveys. Draw on our years of experience in telephone interviews and use the insights gained to achieve your business goals.

Alternative or complementary products to telephone surveys are:

CATI-Studio

Online surveys