Studio Test

The studio test allows the questioning of subjects under controlled test conditions. Typically, the studio test is designed as a short-term test.

Great advantage of the studio tests: The interviewer looks after each participant individually, and can record spontaneous reactions and comments, which would disappear in a discussion among several participants.

The studio test - ideal for taste tests or handling of packaging
In this "protected" situation even more sophisticated testing techniques are possible.

Thus, the test subject in the studio has, with a rapid gripping stage, little time to choose between several test packages during the packaging comparison test for example. Culinary products are examined for their practical feasibility in test kitchens.

The studio test enables accurate compliance with test instructions, as a manipulation of the test subject by other volunteers is impossible. The survey results are available directly after the test.

Studio test - Product test - Advertising test - Concept testing - Name test - Logo test

You gain immediate and genuine feedback from consumers with studio tests conducted by SKOPOS. You will understand how your customers perceive and evaluate your brand, communications, products and your company.

Alternative or complementary products to studio tests are:

Face-to-face Interviews