PR Evaluation Research

The PR evaluation research analyzes the media coverage of your PR campaign and evaluates the effectiveness of your measures. Empirical surveys and direct interviews will be conducted with your target audience.

PR evaluation research - information about the perception of your PR message

Through the results you receive information on the performance of your PR message in the target media both before and after the campaign. The scope of the reseach and the choice of methods depends on your objectives.

The PR evaluation research analyzes

• the resonance of your PR activities in the media,
• the ways to improve media coverage and
• the impact of the campaign on the image of your company.

PR evaluation research - PR campaign - Campaign evaluation - PR measure

SKOPOS - your experienced partner in PR evaluation research. Make use of the PR evaluation research for the targeted orientation of your PR activities.

Alternative or complementary products to PR evaluation research are:

Advertising effectiveness analysis