Market Potential Analysis

The market potential analysis determines whether and to what extent a market for your service or product exists. Therefore, it researches the number of potentially salable units and potential customers, and in addition, the price range for your products and services accepted by the target group.

The market potential analysis clarifies whether the market is receptive to your product or service, or whether competitors have already exhausted the market potential.

The market potential analysis determines

• if your product or service will appeal to consumers of the target market - marketability,
• how many consumers would buy your product or service at what price - potential analysis
• and what market volume you can count on - market position.

Market potential analysis - Market position - Marketability - Market volume

Gain important new information for your products and services using the market potential analysis. SKOPOS offers sound and scientifically accurate market potential analysis.

Alternative or complementary products to market potential analysis are:

Concept test

Target group research

Desk research