Image Analysis

The "image" - or rather: the appearance of your company in public is your business card.
It directly affects the attractiveness of your brand(s), products or services and drives the purchasing behavior of your customers. Your image is subject to constant interaction between external and self-perception. The aim is to bring your self-image in line with the views of customers and "users".

Result of an image analysis - the foundation of a successful image campaign

The result of an image analysis will answer the central question in this context: How do customers and business partners view your company, brand or service?

Using a combination of qualitative and quantitative research methods, we create a comprehensive profile of your company's individual image and derive specific recommendations for action from the results. Based on the conducted research project you gain various suggestions to enhance your image and realistic decision support for the implementation of an image campaign.

The image analysis identifies

• the appearance / image of your company in public,
• the interaction between self-perception and customer perspective,
• the position of your brands, products or services on the market,
• the buying behavior of your customers and
• he benefits of a positive image (or the damage caused by loss of image).

Image analysis - Image measurement - Image campaign - Image enhancement

SKOPOS is the right partner for meaningful image analysis and provides the foundation for successful image enhancement of your business.

Alternative or complementary products to image analysis are:

Brand research

Customer satisfaction survey

Employee survey