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Unlike than telephone, postal and online interviews, during face-to-face or personal interviews the interviewer and respondent face each other directly.
Obtain individual opinions through personal interviews - as the foundation for your success
Face-to-face interviews are very well suited for a wide range of issues within market research and can therefore be of both a qualitative and quantitative nature. Thereby, the degree of standardization or adaptation to the experiential world of the respondent, depending on the particular research subject, should be established.
The interviewer is source of motivation and is available for possible further inquiries. He may present test material and question expressed opinions in semi-structured interviews.
Due to the personal interview situation longer surveys can be realized. Where in-depth individual opinions should be captured, qualitative face-to-face interviews are carried out.
Unlike in group discussions influence by other panelists can be eliminated in face-to-face interviews. Standardized elements can be installed easily.
Germany-wide high-quality face-to-face interviews
SKOPOS carries out all types of face-to-face interviews. That way, face-to-face interviews can be conducted Germany-wide in test studios, on the street, at home, at work, at the point of sale and so on.
The SKOPOS service portfolio covers all intermediate stages of exploratory interview through to a fully standardized questionnaire. The appropriate use of face-to-face interviews can only be decided on the basis of the specific research question taking economic aspects of the research into account.
Face-to-face interviews - Test Studio - Consumer Survey - Survey of experts
SKOPOS - your experienced partner for meaningful face-to-face interviews.
Special form Online-CAPI
SKOPOS makes a special form of face-to-face interviews available with Online-CAPI: it combines the speed of online studies with the advantages of personal interviews, e.g. interviews with the presentation of stimulus material. This allows to shorten the time of field studies significantly, to increase the quality of face-to-face studies and results can be provided on extremely short notice. That way, SKOPOS conducted, for example, advertising tests, including reporting and presentation within four days.
Applications are:
- Product and concept testing
- Packaging tests
- U&A interviews
- Advertising tests
- Conjoint studies.
Alternative or complementary products to face-to-face interviews are:
Telephone survey
Online survey
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