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Desk research (secondary research), in contrast to primary research, means to gather information from existing data. This can be data that has already been collected for other purposes and is reused.
Secondary information is required in addition to research-economic terms as, on one hand, not all data can be collected by you. On the other hand, the incorporation of secondary data and / or a comparison of secondary and primary data supplements a study in a meaningful way. Often meta-analysis of data from different studies, which have an equivalent data structure, is conducted.
Desk research - Secondary research - Content analysis - Market data - Data processing
Gain new information from existing data - with desk research from SKOPOS.
Alternative or complementary products to face-to-face interviews are:
Market potential analysis
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